THURSDAY, NOVEMBER 9, 1944
GOOD NEWS FOR SANTA CLAUS
Santa Claus is going to find it a little easier to fill his pack
this year than he did last Christmas.
Although toy manufacturing is still greatly restricted,
and cardboard and wooden toys will predominate, there will be
quite a number of much sought after prewar items for chil
dren which will again be available in limited quantities.
Around 100,000 doll carriages with metal wheels are now
being manufactured. Metal trains will not be available, but
replacement metal tracks for trains will be. There will be some
toy wagons with metal wheels. A few sleds with metal runners
are being made. Metal construction sets will again be on the
market. Some zinc toys will reappear, including toy soldiers,
miniature automobiles and trucks.
REAFFIRMING THE FAITH
t
On November 11, 194-4, we will again pause in reverence
to those wtio died in the tirst World War.
If we understand the last W orld War as only the first part
of the present war, Armistice Day need not be a mockery, it
is fitting that we consecrate a day to the memory of those who
gave t.ieir lives in the early battles of this thirty-year world
conflict. They completed the first part of this tremendous task.
That the Armistice of 1918 was not a lasting one is not their
failure.
Now there is a chance to mend the faith with those who
died. There is a second opportunity to draw up a new peace
which will insure that the heroes of 1918 did not sacum-e theit
lives in vain. They made their great contribution m ,..e first
phase of the World War; wc can make our contribo.n.n in the
final battles and the reconstruction.
Therefore, Armistice Day, 1944, has a new interpretation.
It is a day of realfimiation and rededication. While we reaffirm
our faith with those long since gone, we also sincerely dedi
cate ourselves to those who are still valiantly carrying on, and
to the planning of the peace. We shall not break faith again.
RETURN OF THE MARKET BASKET
In response to the government's paper conservation pro
gram, more than 175,000 grocery stores, including chain, in
dependent, cooperative and voluntary chain stores, have pled
ged cooperation. In addition, thousands of variety, drug, de
partment stores and other retailers have joined in the drive.
In short, the entire retail distribution industry is talcing part.
It should be emphasized, in order to forestall the impati
ent shopper who assumes that the disappearance of paper bags
in stores is an effort to “save money, f that the whole Idea em
anates from the government. Retailers, just as everyone else,
have been asked to save paper. They are doing their best to
save it and that is all there is to it. Part of their job is to se
cure the cooperation of consumers. Customers are asked to not
.waste bags. In self-service stores this means not to take a
large bag when a small one will do. It means not to ask for
bags for packuges that are already wrapped. Whenever possi
ble, used bags should be brought from home. A poster typical
of the type appearing in stores throughout the country, car
ries the admonition: “If you. have a market basket, bring it
along. You will find it convenient and even fashionable dur
ing these war days.”
No conservation program can be really effective without
public cooperation.
A STITCH IN TIME
Today there are some 3,000 airports in our country, and
the Civil Aeronautics Administration is recommending an addi
tional 3,000, with major improvements for 1,600 existing fields.
These figures emphasize the general scope of the great aviation
development being witnessed in the United States.
In preliminary steps toward coordinated postwar airport
development, forty-eight national organizations recently met as
the “Joint Airport Users Conference.” Speaking before the
conference, Harry Meixell, of the Air Transport Association of
America, outlining the basic problems to be faced, said: “Full
realization and understanding of the respective roles which the
Federal government, those of the states and those of the politi
cal subdivisions of the states can and must play in the establish
ment and progressive expansion of a national system of public
airports, are essential. In other words, it is of the utmost im
portance that the specific powers of these three levels of govern
ment, with respect to the location, establishment, maintenance,
operation and financing of public airports, be clearly enumera
ted and defined ....
“Above all, however, legislative bodies in distributing such
authorities and duties, must think and act in an unselfish and
statesmanlike manner, contemplating the greatest good for the
greatest number of our communities and our citizens. Consider
ation of ‘States’ Rights’ and ‘Municipal Home Rule’ on the one
hand, must be made to balance with the ‘National Security and
Welfare’ on the other in all Federal and state laws and munici
pal ordinances dealing with public airports.”
Confused legislative actions relating to airport development
and control would slow the growth of American aviation. It
would also cost lives in unnecessary aircraft accidents. Repre
sentatives of the civil aviation industry are working to avoid
these twin calamities.
BEHIND THE SCENES
m AMERICAN BUSINESS •
MJ&BL QUmOSSl ** 1
NEW YORK, Nov. 6. — With
total employment in September
reduced by more than 1,000,000
from the wartime peak of Novem
ber, 1943, appraisals of the po
tentialities of business for ex
panding employment after the
war are of increasing interest to
the individual worker.
The construction industry, be
cause it has been sharply curtailed
during the war, is one that would
seem to promise better than av
erage job opportunities. From a
1939 level of around 1,760,000
jobs, war restrictions, have re
duced the number employed in
construction to less than 700,000
at present.. Pent-up demand for
new homes, stores and offices,
plus necessary public works, con
ceivably could skyrocket the num
ber of postwar construction jobs to
3,000,000.
Another field of business with
good prospects of employing more
people in trades and services cur
rently operating with a consider
able manpower shortage. Each of
the li.C-PO.OOO persons today en
gaged in trade and service is ac
counting for an aveiage of $8,260
worth of business. Ten ye«,:« ago
each trade and service woi'.:°v
produced only $5,740 worth. Dis
regarding the factor of increased
prices, this comparison serves as
a rough indication of the extent
of the manpower shortage to be
overcome, assuming that postwar
consumer expenditures can be
maintained at or above the cur
rent level of about $95 billion an
nually.
TRAVELING LIGHT — With
capacity increased seven fold for
war, the chief problem concerning
the aluminum industry in the Uni
ted States today is to develop new
uses for the light metal, and ex
pand prewar applications, partic
ularly those bringing heavy vol
ume.
The nation’s largest producer
forecasts that transportation will
use nearly three times as much
aluminum as the next largest al
uminum-consumer among indus
tries. Already the trend is begin
ning to be evident. Missouri Pa
cific railroad has ordered 25 al
uminum alloy hopper cars, which
will have an empty weight of 37,
100 pounds each, compared with
50,100 pounds for conventional
all-steel 70-ton hopper cars. De
signed by American Car & Foun
dry Company, in cooperation with
the railroad and Aluminum Com
pany of America, the new car
will carry 6 1-2 tons more than
the A.A.R. steel car without im
posing any more weight on the
axles or requiring any more lo
comotive effort. Officials of the
railroad, mindful of tests conduc
ted at Aluminum Research Labo
ratories, New Kinsington, Pa.,
since 1932, anticipate that the
aluminum cars will require fewer
renewals and repairs, because of
high resistance to corrosion. Mis
souri Pacftc’s order may well
prove to be a “front-runner” to
the age of light metals in trans
portation that has been so much
discussed during the war.
COMMERCIAL BAKING —
Home-baked cakes and pastries
are acknowledged casualties of
World War II. Housewives who
went into war industries during
the first world conflict were too
busy to bake bread and never
did go back to home-baked loaves.
However, after the war they did
continue to bake their own past
ries and cakes — at least three
times as was baked commercially
Now, says H. W. Gilb, head of
the A A P Food Stores’ national
bakery division, the margin is re
1 versed. He ascribes the trend to
the achievement by commercial
bakers of a home-like quality in
their products, an attractive va
riety of items instead of the old
time “pound'’ cake, and general
knowledge that the commercial
product contains highly improved
nutritive value, in line with war
time standards of enrichment.
THINGS TO COME—Fashion
ably designed paper dishes, priced
so low that you can afford to thow
them away after a meal, to sup
plant china in restaurants and in
homes Sparkplugs for motor
vehicles which will function ef
fectively three to four times lon
ger than pre-war plugs Watches
that will indicate the date of tht
month as well as the hour of tht
day.
THREE ON A MATCH—Thei
is now an official explanation o
the growing shortage of safet..
matches which retailers of tobac
co products have been hard
pressed to explain to their custo
mers in recent weeks. Military
services are asking for 00 per cent
of all the pei iy box matches now
being produced, says the WPB.
Although there’s still an ample
supply for civilians of the kitchen
variety of match, which strikes
anywhere, we’d better stop being
superstitious for the duration
about lighting three cigarettes
with one match.
because ot shortages or mate
rial and manpower, the match
industry estimates that its 1944
production of matches of all types
will fall about 15 per cent short
of ast year’s level. Production
will still run to a lot of matches,
though—within a billion or two
of 350 billion.
BITS O’ BUSINESS — Fuel
oil consumers who converted to
coal may return to the use of oil,
if they wish, says the OPA East
man Kodak Company reports that
it takes as much as three years
of figuring—exact, in results, to
a fraction of a “light wave”—to
compute mathematically the cur
vatures of a new photographic
lens With home building costs
up 30 per cent from the 1940
level, according to the Federal
Home Loan Bank Administration
index, a house built for $6,000
before the war would now cost
around $7,800.
How women and gjr|s
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It should stimulate
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to come.
2 Started 3 days be
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should help relieve
pain due to purely func
tional perlodlo causes.
Try Cardul. If It helps, you’ll
be glad you did.
CARDlll
ft ice tiitt OlfttCTION*
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f If not, why not? Pleasant,
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Thirty cent, and
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Headache, Muscular Pains
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0
■HOW TO WW FRIENDS tm4
Author 0
INRUENa PtOfW
IN SPITE OF EVERYTHING
I found an inspiring1 incident in a book I was reading
last night—“The Fabulous Life of Sarah Bernhardt, by
Louis Verneuil. And hers was certainly a fabulous life.
She was considered the greatest living French per
son, and for more than thirty years had marched from
one triumph to another. Then, all oi a sudden, failure
and disaster and ill-fortune descended on her like a cloud
of locusts. “The Divine Sarah" had a play fail. She was a
bit stunned by this. Then she had another close its eyes
in a final sleep. In all she had five failures in a row.
The harder she worked to retrieve success, the more
dismal were the ravens of despair. And she was 55 years
old. Paris began to whisper. The flame of genius had
gone. The hag of failure was peering at her. Not only
that, but the livelihood of others depended upon her.
Her son and her manager came and said she would
burned low; it was flickering out. Her money was almost
have to give up, there was no other course. They didn’t
have the money to continue.
She listened to them patiently. Logic was on their
side. She should give up her career.
But there was one thing that they didn’t know or at
least didn’t think of in this connection. All her life Sarah
Bernhardt had a motto that meant a great deal to her
and was the source of much of her power. Translated
from the French it meant, “In spite of everything." It had
been her beacon when she had first tried to get a part in
a show in Paris when she was a girl; it had served her
faithfully.
So she said, ‘‘I have failed five times. So now 1 11 take
over a theatre of my own and call it the Sarah Bernhardt
Theatre.”
They were aghast. But she meant it, she sold her
jewels, made tremendous sacrifices and finally did open
the theatre under her own name. It was a success almost
from the start and was the scene of her greatest triumphs.
Here she played “L'Aiglon” and here she took the part of
Hamlet—yes, a woman playing the gloomy Dane — but
she made an outstanding success of it. Such a whacking
success that she was asked to take her play to Bondon,
where she became an overnight sensation—this woman
who had had five failures in a row.
She was such an eminent,French figure that the Ger
mans, in the First World War, planned to capture het
and take her to Berlin in a triumphal procession and hold
her as an important hostage.
Sarah Bernhardt was able to make a return, when
things were blackest, through her belief in her motto.The
day she was to have her right leg taken oil’, she repeated
her motto as she was wheeled into the operating room.
And there is the Divine Sarah’s motto tor you it you
wish to make it a motive in your life. You 11 have to look
far and wide to get a better one.
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