Newspapers / The Eagle (Cherryville, N.C.) / Dec. 8, 1954, edition 1 / Page 6
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, Published Every Wednesday in the interest of Cherryville and surrounding Entered as Second Class Mail matter August 10th, 1906, in the Post Office at Cherry ville, N. C., under the Act of Congress, March 3rd, 1879. FRED K. HOUSER Editor and Publisher MBit CREOLA HOUSER—Advertising Director..-..MRS. CARYE BROWNE—Job Printing TELEPHONES: Office, 6752 — Residence, 6866 118 WEST MAIN STREET_CHERRY VILLE, N. C._ SUBSCRIPTION RATES: One Year ... $2.50 Four Months Six Months.... 1 25 Three Months $1.00 .75 NATIONAL ADVERTISING REPRESENTATIVE American Press Association NEW YORK. CHICAGO. DETROIT. PHILADEL HIA WEDNESDAY, DECEMBER 8, 1954 SHOP EARLY—SHOP IN CHERRYVILLE _KEY TO REAL CHRISTMAS Key to making the glorious Christmas Holiday the most perfect event of the par _one full of joy, one free from any shad ow of disappointment for you and your loved ones —is all wrapped up in just two simple little words: SHOP EAR1A. Here, in our town there is a pre sentation of wonderful Gifts. It is Decem ber now and our stores are devoted almos«. entirely to displaying Christmas Gifts. This week. Read these ads and visit the stores. Next week and the week after, read the ads and visit the stores. There are exciting and practical gifts for every body here at home. The month of Decem ber brings both the “Get Ready’’ and the “G” signal for this Christmas season. “Get Ready” by roaming and shopping the stores. You will find them in our ad vertising columns. In these stores and in the advertisements each week you will find a host of suggestions that will spark real ly brilliant gift-giving ideas. iviaKt* nutes )uu gu aiuug u iv **v«. convenient to make the purchases now. Better yet, pay a small deposit and use the Lay-Away Plan that is offered by our stor es. Get Gift Ideas that are directly asso ciated with people—the people you love— and you’ll want to remember the sugges tions that our advertisements and local store displays will spark for Sister and Brother and Aunt Jane and Uncle Sid ana for Cousin Jack and for the postman, too. “Go” shopping today. Don’t delay. The time for gifting is near, and Old St. Nick is here—with scores of deputies in every store in town—to help you choose from fresh, inspiring stocks. Half the fun of the Christmas season is ^ in choosing the gifts you are going to give. The sooner you start your Christmas shop ping, the more fun you are going to have. Shopping early for gifts means leisurely shopping, time for comparing, for weigh ing, for selecting sure fire presents ior everyone. Shopping early frees your time for joy ful hours spent in wrapping your gifts to enhance their beauty. Shopping early can be easier on the bud get, just as it can be easier on the nerves. For by shopping early—without undue *: pressure of time or crowds of last minute - shoppers—you can shop more wisely. Shopping early makes it possible for you to plan your gifting so that no one will be forgotten. Shopping early means that you can take advantage of the convenient Lay Away plans made available for you by the stores. Pick the gift you want now. Put a small desposit on it and the store will hold it for you to pick up at a later date before Christmas. Tuck away a gift a day, in the stores or in a hide away at home—starting today— and your gift shopping will be untrammel ed fun. Shopping early is a positive “must” if there are loved ones in the armed services or so far aw’ay from home they won’t be able to be present Christmas Morning. For, in order to mail early — early enough to make certain your gifts are go ing to arrive on time—you’re just going to have to shop early. So— Take a tip from Santa Claus, and start your shopping without pause! Lay away a gift a day—then at Yuletide —you’ll have time to play! Only 15 shopping days before the 25th of December or Christmas Day. HUMAN LIFE IS PERSONAL I k The growing number of fatal acci dents on the streets and highways has en gaged the attention of the White House, and soon a serious effort will be made to do something about it. Last year (1953) a total of 38,300 persons young and old lost their lives in traffic accidents, and the economic loss was placed at 4 billion dol lars in hospital and medical costs, proper ty damage and other expenses. The President’s Action Committee for Traffic Safety has designated December 15 as Safe-Driving Day. It will be observ ed on a Nation-wide basis, under the Com mittee’s sponsorship with the cooperation of various other city, State and national organizations. | Most of the fatalities charged to traf fic accidents and much of the property damage and other economic losses could have been prevented if drivers and pedes trians alike would realize their personal responsibility for their own safety as pedestrians, and the safety of themselves and others If they are drivers. Traffic is a personal responsibility. Pedestrians cannot overlook their re sponsibility in reducing the traffic toll. Following the laws and applying the cour tesies of the road to themselves and others will bring this about. Personal responsibility — it’s as sim ple as that. CHRISTMAS SAFETY Don’t hang all your safety stockings on the Christmas tree and then ignore danger in the remainder of the house. That was the advice today from Chief Robert Rhyne, Gastonia Fire Department, | and Dr. Jack Ramsaur, Director, Gaston j County Health Department. “People will take the utmost precau tion about their Christmas tree and be amazingly careless about other decora tions, as well as existing fire hazards that they already have around their house," both said. “Pitch-filled Christmas green — whether a tree or decoration — or a faulty operating stove or heater is a dangerous fire hazard any time.” Cold weather has already usnerea in two fire tragedies — one ir Gastonia and one in Mt. Holly. Two babies, each nine months old. perished in fires, which, iron ically enough, were both caused by faulty oil stoves: both babies were unattended at l the time the fires occurred. Chief Rhyne said that every year such I accidents bring a black Christmas to hun dreds of families. “These tragedies, due to carelessness, can be prevented,’’ he said. The Fire Department, as well as the Health Department, suggests that fresh greens are just as important as a fresh tree in reducing fire hazard. People who would never place a candle on a tree will use highly inflammable greens, cotton, or paper decorations near lighted candles on i the table, mantel, or in a window. Chief Rhyne also pointed out that the j common sense rules for Christmas safety j should be followed. Only electric candles and nonflammable decorations, cotton, or , paper which hits been treated for fire re sistance should be used. The greens should be located so that a chance spark from a cigarette cannot ignite them. In hanging | high decorations and trimming the top of the tree, use a step stool or ladder to avoid | e all. Trees can be kept fresh in the house ; if they are placed in. a holder containing water. .Make a fresh cut across the base of the tree on a slant to help it absorb water. However, when greens or the tree begin to dry out (when the needles start dropping)., they should be removed from i the house. "Any electric Christmas lights should , be approved by the Underwriters’ La bora 1 toires,” Chief Rhyne said, "and if an old i set is being used, it should be checked each year for loose connections, faulty sockets, j of frayed c-ords.” For holiday parties Santa’s whiskers | should be treated for fire resistance, and ' costumes made of flimsy materials or pa pers should be avoided unless they have been treated for fire resistance. "A good motto for adults who expect to attend the usual round of Christmas festivities,” Dr. Jack Ramsaur added, “is ‘If you drink, don’t drive!’ It's cheaper and safer to use public transportation than to run the risk of an accident.” CONSERVATION PAYS OFF Does conservation of the land pay off for the farmer in dollars and cents? A survey made in Illinois helps tell the story. Over a ten-year period .careful records were kept of a group of farms where approved conservation practices were used and also of a group of physic ally comparable non-conservation farms. The facts produced are striking. At the beginning increases in farm income from good conservation tended to be relatively small. But later on they arose abruptly. At the end of 10 years, the conservation farms returned eight dollars more net income per acre than the non conservation farms. And, of greater importance, the conservation farmers maintained and unproved the productivity of their land. Non-conaervation farmers, on the other hand, were forced to mine their land to earn a profit - to deplete it, and to progressively reduce its productivity. The money-making practices which go to make up a complete conservation farm plan are simple. They consist of such things as proper land use; testing and treating the soil; crop rotation; good water management, including contouring, terrac ing and drainage; and ezicient use of legumes, grasses and other livestock feeds. • Not many years ago such a program would have been far from simple. For one thing, little was known about how to conserve land. For another, the farmer’s main tools were his own muscles and those of draft animals. Now science has given us the necessary knowledge—and in modem mechan ical farm equipment we have the efficient, econom ical tools that are needed to do the job. We can conserve our irreplaceable croplands-and we must. BEHIND THE SCENES IN AMERICAN BUSINESS —BY RENOLDS KNIGHT .NEW YORK, Dec. fr—Belief is, growing among economists that, 1954 is even a better year than government figures show. They j argue principally from the rise in cosumer expenditures in the third quarter of the year. Not only did mese rue. at the rate of some $1.5 billion a year, but the in crease was concentrated in ser vices and non-durable goods. This is not the behavior, say the non-government figure sharks, of people who don’t know where their next pay check is coming from. Food purchases, which switch to cheaper bulky foods in really hard times, shifted instead to costlier prepared items. Aa for where the estimates may have been low, several sugges tions are made: Do-it-yourselfers, for all the fun that is poked at them, do add to their incomes by their crafts: hidden price cuts are being made in the form of better goods for the same money; pro ductivity gains are larger than the statisticians realize. This year, when the figures are j in, may prove to have seen more consumer scending than last year. PUSHING ISN’T ENOUGH— Most of us use the concepts “au-. tomation’’ and “push-button” as | almost if not exactly the same,: an eminent engineer said the j other day. when they are really j very far apart. The engineer was Frederic O. , Hess, president of Selas Corpora tion of America, Philadelphia heat development engineers, and he was addressing the Metals Con gress in Chicago. “In actual practice," he said, “push-buttoms give on-and-off con trol, which does not satisfy in automatic heat processing.” Gas. declared Mr. Hess, can be controlled to center on an ideal =et of conditions, infinitely more flexible than the mere interrup tion of heat supplied by some other fuel under on-and-off alter nations. He cited a recent gas-fueled steel plent installion which makes possible continuous welding of line pipe and continuous short cycle normalization at a speed of 100 feet per minute for eight-inch pipe. THINGS TO COME—Sleeping bags, in the form of jungle anim als whose heads are pillows, are in the Christmas market, supposed to help reconcile the 2-to-6 year old to nap-taking . . . Those num bered painting kits now come in a three-dimensioned variety in wood bas-relief ... A small slide rule has a mechanical pencil built) in so the engineer or accountant | can write down his calculations as fast as he makes them ... A new electric scissors fits the palm of the hand and vibrates 14.400 times a minute. SEEK AID PROM “GATT" — The government’s Reciprocal) Trade Agreements program, de-1 signed to stimulate two-way traf-! fic between nations, has long been | a one-way street for one major American industry. The United States over the years has consist-1 e.ntly lowered duties on foreign distilled spirits and wines, and I has imposed no trade barriers to 1 restrict importation of foreign i liquors In contrast. U. S. citizens J and tourists abroad. a= well as j million.* of citizens of many for- i feign nation-, are prevented from enjoying American whiskies by j 'foreign government trade bar-j A concerted effort to remedy this situation > i urre: t!y under way in Geneva, reports Theo. C. Wiehe. president of Rchenley In ternationa! Corporation. At the •ninth se-sion of the contracting j parties to GATT—General Agree- ] ment on Tariffs and Trade—dele gates from 50 nations are gath ered at a conference heralded as the most important review of world trade barriers in foreign countries." Wiehe -aid “The benefits from such a revision would be two-fold: First, it would enable consumers in foreign lands to buy types of whi-kies distilled | only in America and not now available abroad. Second, it would provide a welcome opportunity for an important American industry to expand its business and provide additional employment for U. S. workers.’’ CHRISTMAS IS COMING — Stores everywhere mark the day after Thanksgiving as the first day of the Christmas shopping season, although some prudent shoppers began squirreling away | gifts last summer. This year the kickoffs had varying success: New York stores showed a rise of 6 per cent from the year-before fig ure for the week ending Novem ber 2ff; in Los Angeles the week THE EASY WAY showed a 7-3 per cent decline. The picture in New York was clouded by the fact that two-thirds of the increase was credited to the going-out-of-business sale of John Wanamaker’s main store, which wiil close'about January 1. The week which has just closed, for which figures won’t be avail able until late this week, will be the first full post-Thank-=gfving shopping week, and store opera tors and their suppliers will await the result eagerly. BITS O’ BUSINESS — Whole sale prices fell .2 per cent in the last week reported by the Bureau of Labor Statistics. Farm prices were off 1.1 percent . . . Steel production in the week ended December 4 hit 80.5 per cent cent . . . The Department of Agriculture forecast a 4 per cent decline in farm income in 1955. “Safe Driving Day” Wednesday, Dec. 15 Raleigh—North Carolina’s driv ers and pedestrians today were asked to join a State-wnde effort to remain completely free of traf fic accidents on “S-D Day” - "Safi Driving Day” - Wednesday, Dec ember 15. The appeal was made by Col Tames R. Smith, commanding thf State Highway Patrol. He said: “I am asking every man, wom an, and child who uses our streets and highways to make kn extra ordinary effort to walk and drive safely on S-D Day. We want to demonstrate that traffic accidents can be reduced materially if every one complies voluntarily with all traffic regulations. We hope that we may go entirely free of such accidents. “Last year North Carolina lost 1,118 of its citisens in traffic ac I cidents. About 960 occurred on | our rural highways. 1 therefoH, ' urge motorists to exercise particu lar caution on the open road. “Our observance of S-D Day is part of a Nation-wide effort to focus attention on the seriousness of the traffic accident problem. It merits -the full support of all of “Our state highway patrolmen are being urged to set a good ex ample on S-D Day. We want to show the people of North Carolina that we not only urge others to drive safely, but we do so our selves. “Remember S-D Day, and then make evtr; day your Safe Driving Day.” Cherryville Sailor Aboard Cargo Ship Atlantic Fleet (FHTNC) — Jack K. Pennington, seaman, USN brother of Waford M. Pennington of 501 K. Mulberry st,, Cherry ville, N. C„ aboard the attack cargo ship USS Archerar, has par ticipated in the year’s largest Atr antic Fleet Training exercise, coded for brevity as “LANTFLEX 1-55.” The fleet exercise extended over much of the Eastern Atlantic, and i.kmuiated in an amphibious as -u!t on Onslow Beach, N. ' Covember 16-20. Some 50.000 Caw and 26.000 Marine person al and more than 200 surface :ps. submarines. Naval and Tarine air units took part in the maneuvers. The exercise was designed to test the readiness of the fleet to carry out tis war-time job of con trolling the vital Atlantic sea lanes. ,*£T PROFITS LOWER THAN IN 1947 The net profits of American corporations have shown no ten dency to increase during the peri od since 1947. Although there have been minor fluctuations up and down during that period, the level of profits after taxes was approximately the same (actually slighlty lower) in the first haif of 1954 as in 1047. This lack of grwoth is in strik ing contrast to the experience in other major sectors of the econ omy. Total personal incomes, af ter taxes, increased by 50 percent between 1947 and 1954. The total value of all the goods and services produced grew by more than 50 percent in the same interval corporate profits have not ever. Nett pace with the rise in the price level. Between 1947 954 con timer prices increased fiy 0 percent and wholesale prices 5% 15 p°rcent. The-e was no n crease in corporation profits to offset this decline in the purchas ing power of the dollar. Part of the explanation for the failure o profits to grow is the in crease in the rate of corporate income taxes since the beginning of the Korean War. Taxoe toolc 49 percent of profits in 19M, compared with 38 percent in 1947. But even when allowance is made for this factor, profits have not increased in proportion Profits before taxes increased by te the growth of the economy, only 17 percent between 1947 sad 1964. By comparison, total per sonal income increased by M per cent and total wages and salaries increased by 59 percent Jar log the same period. HOW IRVING BERLIN WROTE TOP TUNE Song-writer Irving Berlin tella the story behind his most popalar song, “White Christmas.” Bead this exclusive interview with one of the music world’s greatest ftv ing composers in the DeceaAer ! 19th i sue of , I THE AMERICAN WEEKLY j Magazine in color gravure «M Be BALTIMORE SUNDAY AMERICAN Order From Yoar I Local Newidealer Erfect Christmas gift for one you love! 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The Eagle (Cherryville, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Dec. 8, 1954, edition 1
6
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