North Carolina Newspapers

THE ELKIN TRIBUNE Published Every Thursday by ELK PRINTING COMPANY, Inc. Blkin, N. C. THURSDAY, MARCH 7, 1935 Entered at the post office at Blkin, K. C., a? second-class matter. O. 8. FOSTER. President H. P. LAFFOON Secretary-Treaswrer SUBSCRIPTION RATES, PER YEAR In the State *1.60 Out of the State, »2.00 N,'ional^E(litorialM|ociat|on If reckless drivers would take advice as readily as they do the roads, life would be made sweeter for all concerned. The fact that the earth was created in six days proves definitely that it wasn't a govern ment relief job. The trouble is that the "handwriting on the wall" is placed there in characters we can't read until it is too late. Of course if state officials insist on taking the slot machines to the junk heap, there still remain the cracks in the floor, plus the dotted ivories. Bill in legislature to impose a fine of SSO for drunkenness in Orange county, if en acted, would just about make one of those foot ball games pay the county debt. Peggy Joyce recently gave her age as 32, which means as much as anything else that Peggy anticpates nothing from the Townsend old-age pension plan. The Republicans may not have provided "a chicken for every pot," but they are trying mighty hard to put the Democratic rooster in a "stew." His secretary says Mr. Mellon's wealth has dwindled from $200,000,000 in 1931 to $97,000,- 000 now, but at his ripe old age, Mr. Mellon ought to be able to string along on that pocket change. We know of men, says the New Richmond News, who are paying from $2 to $5 a quart for mighty inferior hard liquor who come into this establishment and haggle over the price of a wee bit of superior quality printing. Aren't folks funny? A Shift of Interest An exchange points out that back in the early days it was customary for foreign adver tisers in the newspapers, to always request that their advertisements be placed "at top of column next to reading matter." But today this prefer red position is seldom asked or contracted for. Vendors of patent medicines constituted in the main that class of early "foreign" adver tisers who wanted to make certain that their in vestment in newspaper space would be profitable. They had health bargains to offer, but the read er in those days had not fully sensed the signifi cance and importance of the advertising columns, and they had to be tethered to the printed page by means of news or story that held their inter est. There has been a big change of attitude on the part of the reader to the advertisements, in recent years. As the exchange points out: "Today it would be more in keeping with the times for the editor to request that his copy be placed "next to advertising matter" because advertising has become a drawing card in most newspapers." This change has come about through the intelligent application of the principles of sales manship by those who invest in newspaper ad vertising space. In the first place the advertiser has found that his advertising statement must be honest, and that there is no surer way to the scrap heap than by misleading and dishonest statements. By study and experience he has learned to make his advertising message at tractive and interest-compelling; by continuity, issue after issue, they teach their patrons to lean on them while they try to stretch their bud get by buying intelligently and economically. By a careful checking of results, the adver tiser finds, too, that his investment pays when he has applied the above principles to the space he buys. This is proved by the millions of dol lars spent by national advertisers in the news papers, and every local merchant knows that he is to a large extent successful in accordance with the amount of money he spends with the local newspaper for advertising. Safety Away From Home The family of a prominent motor car and air plane manufacturer, has been sent to England to save its members from the threats of kidnapers. The attention of the lowest denizens of the under world had been shown in a number of averted at tempts in recent months and it is said to have been on the advice of police that the manufac turer sent this family out of the country for pro tection. There is a lot to think about in that situation. It contains a compliment for England, where peo ple of all degrees are safe, but nothing pleasing to Americans in its intimation that persons of any means are increasingly unsafe in the United States. The worst phase of the American crime problem is dramatized in this flight of a family from home to seek safety among strangers,— _ Journal-World, Lawrence, Kansas. THE ELKN TRIBUNE, ELKIM. NORTH CARQLPA Wages and Costs Henry Ford, who is supposed to know about such things, says: "I do not believe that pro duction costs are ever really decreased by reduc ing wages, but I have known that higher wages usually bring lower costs." Many industrialists will agree with Mr. Ford in that conclusion, yet there are many others who will continue to reduce their produc tion costs by battering down the wage scale in their plants, without pausing to measure the result by the yardstick of efficiency. Further concerning the matter of wages, Mr. Ford says: "Industry as yet is in a crude stage, but the opportunities for skilled employ ment will stand steadfastly to increase rather than decrease. As industry advances —and that is the only direction in which it can go—the number of skilled men employed in making the machinery, that in turn makes the machinery that in turn makes the things which people use to earn their living, will greatly increase. That is, the incentive to skillful work will become even a larger factor. In these classifications wages will go to higher rates than we have yet seen, with consequent increases for men in the lower classifications." If the labor union has a fault it is that the strength of its organized power is pointed in but a single direction—to gain and maintain a high wage level. Not infrequently the worker is encouraged against a maximum effort, in or der to increase the job spread. But certainly little if any attention is given to increase the ef ficiency of the worker; no craft schools are es tablished for his benefit, and little encourage ment is given him to base his future progress on merit. High wages are desirable from every point of view, but these will the more certainly come through education and understanding, than through legislation—and will be more enduring. When the industrialist is convinced that he is getting the worth of his money in labor, there will be little quibbling about the figure, what ever the wage may be. Subsistence Farming Not New Subsistence farming has received powerful impetus under the New Deal, but it is not char acteristic of the present day alone. The pioneers of other days can without undue stretching of the imagination claim kinship with the move ment. Subsistence farming, is in its plainest defi nition, that people unable to gain a full livelihood under existing conditions, shall be placed on the land where they may produce as large a part of the food and other requirements as possible. For the rest of their needs, the "store-bought" goods as are indispensable, they are expected to work at such wage-paying part-time occupa tions as may be available. Abraham Lincoln, they tell us, did just this. And so did other stout souls of his generation. Lincoln's immediate ancestors were crowded out of the east, not because they were unwilling or unintelligent, but because opportunities for mak ing a living were lacking. They crossed the mountains to where land, fcee of charge, was available. They made their subsistence —all of it—because in those days not only food but clothing and most of the farm implements were created, crudely perhaps, for their own personal use. Abe helped to clear and cultivate the none too-fat paternal acres, and thereby established title to food; he swapped rail-splitting labor for homespun clothes; he clerked in a store; freight ed farm products down to New Orleans, and is credited with a number of other wage-earning, part-time jobs. Lincoln was close kin to the present jobless industrial worker, the dispos sessed small-town store keeper, who now looks hopefully to the subsistence homestead settle ment for a new chance. There was a "New Deal" back there in those days; one that prevented the establishment in the New World of the landholding abuses of the Old, and which provided a continent of inde pendent farmers instead of tenant peasants. Statesmen In Reserve Secretary Roper is on record favoring the creation of a citizens' civil service reserve corps, designed to bring better future government and to resist subversive moments. In other words he wants citizens to participate in the civil arm of the government just as the army and navy reserve corps brings them into the military arm. Here are secretary Roper's objectives: "First, we should provide an intellectual reservoir for the government's use in times of emergency. "Second, by inculcation of the nation's problems into the citizenry as a whole we can resist the development of subversive move ments. "Third, we can develop a class of citi zens peculiarly fitted for the increasing com plex job of governing." All of which is noble in concept and merits consideration. Any intelligent group of citizens engaged in the common purpose of bettering gov ernmental methods could work wonders—pro vided it is not politicalized away from its ob jective. But there is the ?üb. When unselfish ness and intelligence is found in politics, you may put it down that it is there by accident. Men are in public life occasionally for the sole purpose of serving, but more often they offer themselves on the altar of selfish purpose, and the public accepts them without pausing to question why. If Mr. Roper's group could be trained in gov ernmental affairs, and if those composing it took their responsibilities seriously, we probably would not have legislative bodies piddling along for weeks and weeks without accomplishing anything at all. It is nearly-always the case that when you lose your head, you have a mighty hard time saving your face. v "Full Feeling" After Meals Here la how Thedford'a Blade- Draught proved helpful to Mr. Archie W. Brown, of Fort Green, Fla.: "X have taken. Black-Draught when Z have felt dull from over eating or eating too hurriedly," he writes. "Small doses right after meals rid me of gases and heavy feeling. I am a great believer In Black-Draught." Thedford's BLACK-DRAUGHT Purely Vegetable Laxative ■OBILDIIN un THE mor J&*L FINE ftSSsh REPAIRING |jPy ® Two Expert u Repairmen y In Charge C. W. STEELE Jeweler B. Main St. Klkin, N. C. Fertilizers May the Same But the Harvest That's Why More and More Farmers in This Section Are Turning to Armour's }Su ' ■—/r® . WKpSgiW i4rmour'« fc«f f / Day and night it wotht for you, I / I Stven Active Plant Foodt striving / 'Til your Anal curing's through. ( i \ / Armour's Fertilizer not only Back ® f eac , h . ba S is th ? supplies the three main .plant foods, Nitrogen, Phosphoric fertilizer experience. Made Acid and Potash, but also sec- >n the factory weeks before ondary elements which are es- ; h,pmcnt ' . / , , , hzers are both cured and sential to plant growth and r i pC ned. ; normal development just as t ... „ . r \ J These fertilizers not only vitamins are for humans. feed your crops but actually Manufactured for this section, imptove v°"\ soil : The ' , , , J. ... are non-acid forming and / in a nearby plant, these fertili- leave no harraful acids in zers actually suit your crops. the soil. f Jfyt us supply you with ARMOUR'S.. .THE FERTILIZER WITH THE SEVEN ACTIVE PLANT FOODS Elkin Roller Mill, Elkin, N. C. Fletcher Motor Company, Boonville, N. C. 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BAYER Aspirin prices have been decisively reduced, so there's no point now in accepting other than ' the real Bayer article yon want NOW * If you have a cdd. take 2 BAYER I tJ T Aspirin Tablets. Drink fuß (lass of —iwct f «- - water. Repeat if urn IMM I foUoota °" »a»t»f»e sojmr «pin» t mdkmUf Mmd m AH Sine TRIBUNE ADVERTISING GETS RESULTS! Thursday, March 7, 1935