Creative Marketing An Art To Help The Arts The arts have traditionally been considered the sphere of dreamers and visionaries, an area where business ex pertise has no place. In truth, this is a distorted image ? success in the arts word is almost always the result of businesslike planning, pro motion and evaluation by artists, administrators and promoters. These days, a troubled economy has made the ability to use sophisticated business techniques even more important to the arts. Many administrators are learning how to apply the principles of marketing in ways that insure the success of their programs and help them serve the needs of both artists and audiences. Merle Creech, director of the Duplin County Arts Council, is such an adminis trator Merle recently at tended a workshop on mar keting the arts held Nov. 18-20 in Raleigh, sponsored by the Association of Col lege, University and Com munity Arts Administrators, a major professional asso ciation. which drew parti cipants from all over the country. . Creech and other arts ad ministrators worked on a number of vital techniques during the three-day session. These included market re search. arts pricing, evalua tion methods and ways of developiig a marketing planning framework. In ad dition. participants learned how to set goals, develop objectives, establish priorities and communicate through the media. Sessions were led by experts in the marketing, business and arts fields. Merle, w ho has been with the Duplin County Arts Council since April 1982, says the experience w ill help her work in. a number of ways, "With programs coming to our county such as Affiliated Artists' CART residency program ? a week-long program which places an artist in our com munity to perform at various sites and to all kinds of people ? along with pro grams on tap for the winter such as "A Christmas Carol" and the N.C. State Choir in February, there's much to do in the area of marketing, creative ways of reaching I people and letting them I know just what we are offer ing. This was a benefit which I gained from this confer ence. This was a national Level conference and weren't we lucky to have it offered in our state!" said Mrsr Creech. For more information, contact her at the Duplin Qottnty Arts Council, 296-1122. Homecoming Queen Named The 1162-83 homecoming queen contestant for the South Lenoir chapter of VIC A Drafting is Linda Strickland Linda is the daughic -if Mrs. Lillic Baker ot Pink Hill and Norris Strickland of Beulaville. She is 17 years old and very active in school clubs such as Future Busi ness Leaders of America, bus drivers and is secretary of VICA Drafting. Linda's hobbies include volleyball. swimming, horseback-riding. roller Linda Strickland skating, accounting and meeting and helping people. Linda attends the Pink Hill Church of God. The students and faculty of South Lenoir are verv oroud of Linda. Although she didn't become homecoming queen, the VICA Club-members and their advisor. Howard Hickerson. wish her luck in all her future endeavors. Rinse tea stains from china by soaking overnight in a solution of denture cleaner. NOW OPEN Pink Hill Western Auto Hwy. 11 North Pink Nil Phone 568-3101 Open 8 til 6 Mon.-Sat. Located in building formerly occupied by Pink Hill Supply ENGAGED ? Mr. and Mrs. Gerald Dail of Chinquapin are proud to announce the engagement of their daughter. Lisa, to Max Alan Turner, son of Mr. and Mrs. Raymond Turner Jr. of Albert son. A December 19th wedding is planned at three o'clock in the afternoon at Shiloh Baptist t hurch. All friends and relatives are invited to attend ? Ufa ..i ( i'GdHMeai" ? 1983 Chilton HT^I f Auto Repair Manuals SS Deluxe hard covers V^" 1 Sug ust $18 95 ea Domestic _ _ _ 1976-83 Q 95 imports _ _ _ _ 1976 83 CAROUEST Superwasher 12 02 flip tOP squeeze Dottle sug List $3 26 198 T ? Limited Quantities Brinkmann 0-BeamV^?gt super spot] W0RKSi f/?&t Sport Lite" UNDER x Vy 200.000 CP I WATER 15 cord/lighter ~L Hv Plug iCI85B'9"" ? Vfl W,# 300 000 CP 29.85 I m Limited Quantities Duro Perfect Match Vinyl Repair Klt**^^ Restores "like new" rrZlM appearance nrJ 5.88 p. u [bayqvac] Magnum /???... Multi-Function p v ? 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