Animal Strawberry And Festival Edition
The Wallace Enterprise
Devoted To The Best Interests Of The People Of Wallace And Duplin County
vol. xv.
FIFTY TWO PAGES TODAY
WALLACE, NORTH CAROLINA, THURSDAY, JUNE 3, 1937
FIFTY-TWO PAGES TODAY
No. 34
ANNUAL STRAWBERRY FESTIVAL OPENS MONDAY
, Penderlea Pageant Shows Episodes
In Lives of Old and New Pioneers
t
Play To Be Presented Next Fri
day Before Mrs. Roosevelt
Will Trace Development Of
Pioneer Life To Present Day
ALL PARTS ARE PLAYED
BY PENDERLEA PEOPLE
Great Crowd Is Expected To
View Most Unique Pageant
Ever Held In Section
By Margaret Valiant
“We all know that our coun
try began as a settlement. Some
of us may have forgotten how
y ever some of the problems, con
ditions and struggles of those
early days. It is our purpose to
recall some of those experiences
in this section of North Caro
lina.” With this announcement
we shall present our pageant
at Penderlea on Friday, June,
June 11th, at 10 A. M., to which
the public is invited.
The pageant itself, like Pender
developed from a small unit
that expanded as its significance
was felt by the community.
Originally, at the invitation of
Mayor Harrell, it had been plan
ned to present a twenty minute
* skit of some kind in Wallace
during the Strawberry Festival.
V But when the committee of
homesteaders met one evening
W kiiscuss the form our enter
* tainment should take, so many
interesting experiences of the
early settlers r.t Penderlea were
recalled, that it seemed unfair
not to share them with the pub
lic. For pioneering in any form
has always made the American
pulse beat faster—has indeed
made the American pulse. And
here was pioneering at the door.
Penderlea demands less physical
pioneering than those very first
settlers’ experienced, though
there is plenty of hard work, but
here was what we* may call men
» tal pioneering; requring no less
fortitude and patience in adjust
ing to- new conditions than that
required of our forbears. Quite
naturally then came the idea
K of contrasting these types of
pioneering. First, to remind us
that “settling” as such is the
root of our country and there
fore our proudest tradition, and
second, to show how far we have
progressed toward that common
Welfare envisioned by the found
ers of our Democracy.
Thus the pageant begins with
a scene from local history in
1771, adapted for our purpose.
We present the Governor of
that preiod as a man indifferent
to this common welfare. We pre
sent the settlers, as handicapped
by all the problems of survival
in a new land; including lack of
transportation, other than by
| water, lack of markets, other
than England, and lack of un
derstanding leadership from their
government. Until finally, indig
nation mounting proportionately
to oppression a local leader arose
a^d the desperate settlers re
vonea.
After the scene depicting the
first shedding of blood on Am
erican soil against the British
f Please Turn to Page Six)
—Came to Wallace June 7-12—
Cukes Past Week
Watha section announced today
that he had picked a full basket
farm.
Hivenbark stated that this was
about ds early as he had ever
known*iny amount of this crop
r to be harvested this early in the
season. This proves two things:
the ability of Mr. Hivenbark as
a farmer, and the excellence of
this section which are without
I peer when it comes to raising
vegetables.
* Local Grower Picks
p- Tiel Hivenbark, farmer of the
FESTIVAL CHAIRMAN
111
J. Aubrey Harrell (above),
Mayor of the Town of Wallace
and chairman of the Straw
berry Festival, deserves much
credit for his tireless energy
on behalf of this year’s big cele
bration.
—Come to Wallace June 7-12—
DUPLIN YOUTH
JOINS U.S. NAVY
Son of Mr. and Mrs. John Tea
yhaafe-Mns Enlistment in
Navy Approved
David Clifton Teachey, of Rose
Hill, 18-year-old son of Mr. and
Mrs. John Wright Teachey, was
enlisted in the United States
Navy in Raleigh the past week,
it has been announced by the
Naval Recruiting station in the
customhouse in Wilmington.
The Duplin youth made appli
cation for enlistment through S.
S. Hagwood, in charge of Navy
recruiting in this district, with
offices in Wilmington.
Tfeachey will be assigned to
the training station maintained
by the Navy at Norfolk, Va., af
ter which he will become ataeh
ed to some one of the many
posts available to young men
enlisting in Uncle Sam’s sea
forces.
CHINQUAPIN GIRL GETS
DIPLOMA FROM HOSPITAL
Friends of Letitia Maready
will be glad to know that on
June 4th she will graduate from
Essex County Hospital, Cedar
Grove, New Jersey. She is the
daughter of J. B. Maready, of
Chinquapin.
WalEje Again Bears Title Of
World’s Largest Strawberry Mart
Leads All Other Markets in
Belt In Volume of Strawber
ries Handled During Season
Now Ending.
With total sales of approxi
mately 300,000 crates of straw
berries sold on the local mart
through June 3, Wallace again
has the right to tell the world
that the town is the “World’s
Largest Market” for the luscious
red berry. Way, way ahead of
any other market in the straw
berry belt in volume of sales, the
old home town proudly carries
the banner which shows that it
has no peer in berryland.
The present season has been
unusually long, around 6 weeks,
due to weather conditions, but
this served to maintain prices at
a fairly attractive level, and the
average price for the season has
been in the neighborhood of
$2.60.
Throughout the season there
(Please Turn to Page Six)
Magazine Carries
Story Of Festival
The Esso Road News, official
news publication of the Stand
ard Oil Company, carried a leng
thy article describing the big
Wallace Strawberry Festival in
its May issue, it has been learn
ed here.
The current issue for June,
1937, also carries an article fur
ther describing the event, and
as this publication has a nation
wide circulation, should be the
means of attracting a large
number of people to Wallace
next week.
Especial mention is made in
the current notice of the fact
that the President’s wife will
ittend the celebration on this
coming Friday.
APPRECIATION
EXPRESSED BY
LOCAL MAYOR
Thorough Cooperation of Local
People Responsible For
Success of Plans
With deep and heratfelt sense
of appreciation for the unpreced
ented spirit of cooperation which
have been shown him and oth
er members of the committee in
charge of the Strawberry Festi
val, Mayor Harrell said hewish
ed to make it known that he
realized that this year’s celebra
tion could never have obtained
on the eve of its opening the per
fection which the plans assum
ed without this spirit of coopera
tion.
Everyone, the mayor said, no
matter what their status in the
community, had seemed more
than willing to to contribute un
selfishly of their time and ef
forts, and that it was impossible
for him to adequately express
his gratitude.
Due to this hearty “working
together” of various clubs, citi
zens and individuals in charge
of special programs, Mayor Har
rell stated that he felt sure this
year’s celebration would be the
most successful ever attempted
in Wallace.
-—Come to Wallace June 7-12—
CITIZENS ARE
APPEALED TO
General Chairman of Festival
Committee Requests Co
operation of Citizens
Due to the fact that an enor
mous crowd is expected in Wal
lace on the day of Mrs. Roose
velt’s arrival, Mayor Harrell to
day appealed to all car owners
of Wallace to leave their cars
at home on Friday unless it is
absolutely necessary that they
be used.
Every available parking space
in and about Wallace will un
doubtedly be filled up on that
day, the Mayor declared, and he
would deeply appreciate the co
operation of local citizens in this
respect. There will be a force
of state patrolmen on duty in
the town on that day, but since
their hand will be full taking
care of out-of-town visitors, citi
zens would help conditions out
greatly by using their cars as
little as possible.
—Come to Wallace June 7-12—
Wanoca Presents Zulicka
Madame Zulieka, world fan>
ous astrologist, will appear in
person at the Wanoca Theatre
Thursday and Friday of next
week, it was announced today
by the management.
—Come to Wallace June 7-12—
DISTINGUISHED GUEST
Mrs. Franklin Delano Roose
velt, wife of our distinguished
President, will honor Wallace
with her presence next Friday.
An elaborate program of en
tertainment for the First Lady
has been arranged, and Wallace
stands ready to welcome her
! with open arms.
—Come to Wallace June 7-12—
Wallace Is Set
To Give Ovation
Mrs. Roosevelt
Will Be Welcomed at Train by
Official Party and Escorted
to Home of Dr. and Mrs. Rob
inson on Main Street.
SEVEN THOUSAND SCHOOL
CHILDREN TO GREET HER
First Lady Will Be Formally
Presented To Citizens at
2:45 Friday Afternoon
In an effort to extend to Mrs.
Eleanor Roosevelt a welcome
| commensurate with the honor
| being bestowed upon them by
! her visit to Wallace, every citi
zen of the strawberry capitol,
I from the lowest to the highest,
(Please turn to last page)
—Come to Wallace June 7-12—
DUPLIN TAXES
TO BE RAISED
ACCOUNT ACT
Social Security Act Will Neces
sitate a 14c Addition to
County Tax Rate
To take care of the provisions
of the new State-Wide Social
Security Program which goes
into effect on July 1, it was
announced by the Board of Com
missioners for Duplin County
that the tax rate would have to
be increased a total of 14c.
Thare will be an estimated to
tal of approximately 517 citizens
of this county effected under the
new law, divided as follows: Per
sons eligible for old age pension
assistance, 274; children eligible
under dependent children act,
243.
To take care of the $10,028.00
fund necessary to pay perJsions
to the first group, the tax rate
will be upped nine cents to take
(Please Turn to Last Page)
—Come to Wallace June 7-12—
A Correction
Due to an error on the part of
the mechanical staff in making
the forms for this issue, an old
festival program was inadvert
ently inserted on page two of
the second section. The correct
program for the festival will be
found on page one of the fifth
section.
The publishers regret the pub
lication of this erroneous pro
gram and request their readers
to ignore it.
SCOTT VIEWS *
BERRY TESTS
AT WILLARD
Agricultural Commissioner In
spects Berry Irrigation
At Test Farm
Willard, June 3.—North Caro
lina Department of Agriculture’s
Coastal Plain Station here, birth
place of the famed Blakemore
strawberry, was view today by
Commissioner of Agriculture W.
Kerr Scott and board of agricul
ture members who were told
“progress is being made at the
farm on the program looking to
ward irrigation of berries during
drought periods.”
The Beilmar, Southland. Fair
fax and Dorsett strawberries
were also developed at the Coas
tal Plain Farm and at present
200 different- selections of ber
ries are being studied in an ef
fort to develop a greater straw
berry.
‘Among other lines of horti
culture the department's test
farm has been working with the
blueberry about 10 years and its
pioneering work along this line
resulted in bringing to the state
several blueberry growers from
New Jersey who are now lead
ing the way in developing a very
important blueberry industry in
(Please Turn to Page Six)
—Come to Wallace June 7-12—
MAGNOLIA MAN
DIES SUNDAY
Nick Mathis, Well-Known Res
ident of Magnolia Sec
tion Laid to Rest
The many friends of Nick Ma
this, resident of the Magnolia
section, will regret to learn of
his death which occurred last
Sunday afternoon. The deceas
ed was 81 years of age.
Funeral services were conduct
last Monday afternoon by the
Rev. J. G. Howard, a Free Will
Baptist preacher of Magnolia,
and interment was made in the
Magnolia Cemetery.
The deceased is survived by
his wife and one daughter, Mrs.
Ben Merritt, of Wilmington.
—Come to Wallace June 7-22—
ROSE HILL GIRL GETS
DEGREE FROM MEREDITH
Miss Margaret Elizabeth Blan
chard, of Rose Hill, was one of
the 91 seniors upon whom Mere
dith College conferred degrees
Monday morning, May 31, at the
close of the 3Sth commencement,
when Dr. Theodore F. Adams of
Richmond, Va., was the speaker.
Miss Blanchard, the daughter
of Mrs. J. W. Blanchard, was
art editor of the Acorn, student
monthly publication her second
year.
Hurd Annual Strawberry Edition
Reflects Progress And Growth
Company To Furnish
Car For Official Use
According to an announce
ment made by the Chrysler Mo
i tors Corp. through their dealers,
j P. S. Carr CompSfcay, of Clinton,
a Chrysler Royal convertible se
dan will be furnished for the con
venience of the First Lady dur
ing her stay in Wallace Friday,
June 11.
The car, which will be the offi
cial car of Mrs. Roosevelt, will
be delivered in Wallace some
time the coming week, from De
troit, where it has been on exhi
bition in the show room of the
Chrysler Administration Build
ing.
The official car will have white
wall tires, cream in color, with
black leather upholstering. The
top will be down.
Publishers Present It With
Sense of Pride, Gratitude and
Appreciation of Heartv Sup
port Accorded it by Public.
Upon the approach of the ad
vent of Wallace’s Third Annual
Strawberry Festival, and in a
spirit, and with a desire and
policy to ever lend its moral and
material support to all worthy
programs and causes designed
for the best interests and devel
opment of Wallace and this sec
tion, The Wallace Enterprise is,
with this issue, presenting to its
regular subscribers and readers,
and to thousands of others, its
Third "Annual Strawberry and
Festival Edition” . . .
To those who are not versed
in the detail functions of news
paper-making, who are not ac
quainted with the technicalities
and the many and various impor
tant and tedius duties involved
(Please Turn to Last Page)
East Carolina’s Big Celebration
Pays Tribute To King Strawberry
QUEEN OF THE FESTIVAL
Miss Dorothy Wysong, popu
lar member of the younger set
in Wallace, will reign over the
Strawberry Festival as Queen.
The Queen’s Ball will be held
Friday night at which time she
will be officially crowned.
—Come to Wallace June 7-12—
PAGEANT SONG
IS COMPOSED
Mrs. A. C. Bergeron, Penderlea
Woman, Writes Song For
Celebration Friday
The official song “Penderlea,”
for the Penderlea Pageant, to be
presented before Mrs. Eleanor
Roosevelt next Friday, was writ
ten by Mrs. A. C. Bergerson, it
; has been announced. The song
| will be sung to the tune of th
“Old North State.”
By Mrs. A. C. Bergeron
Penderlea, Penderlea, may all
blessings attend her,
While we live we will honor,
protect and defend her.
I Tho. the stranger may sneer at
and critics defame her,
Vet our hearts swell with grati
! tude whenever we name her.
Chorus
I Hurrah, hurrah, Penderlea for
} ever.
Hurrah, hurrah, dear oid Pen
derlea.
Then let all those who love us,
love the project that wTe live in,
As good a community as there is
in the U. S. A.
Where plenty friendship, love
and joy smile before us,
Sing aloud, sing together, the
wonderful chorus.
Wallace Takes On Gala Ap
pearance and Prepares ta
Welcome its Thousands off
Guests on Eve of Opening.
MANY ATTRACTIONS ARE
ASSURED SAY OFFICIALS
Mayor Harrell Opens Big Shnr
at 8 O’clock Monday Night
Gresham Responding
With a rousing welcome to its
thousands of guests assembled
for the event, Wallace will open
for the third successive year its
great annual Strawberry Festi
val celebration on Monday night.
June 7.
Widely heralded—and justly
so—as the biggest and best show
that Eastern Carolina has ever
seen, no pains have been spared
by officials in charge of the oc
casion and Wallace citizens to
present a full week of enter
tainment of a nature destined
to Vie long remembered by those
who attend. Vaudeville acts,
specialty numbers, floor shows^
dancing to the music of a fa
mous orchestra, and myriad
other features will serve to bring
the utmost in pleasurable enjoy
ment to Wallace’s guests.
Then, too, on Friday. June 11,
there will be presented to those
who come many of the nation’s
most outstanding notables,
among whom will be Mrs. Elea
nor Roosevelt, Governor and
Mrs. Hoey, Governor and Mrs.
Johnson, of South Carolina, Sen
ator Robert R. Reynolds, Con
gressman Graham Barden, Gen
eral Manus McCloskey, Com*
mandant of Fort Bragg, and
several others. The graciousnesf
of these ladies and gentleme*
who will attend the Wallace
event in order to meet theil
friends and admirers throughout
the region where strawberry is
king, is deeply appreciated by
everyone and a welcome on a
scale never before attempted in
the Old North State has been
arranged.
The celebration gets under
way promptly at eight o'clock
P. M. in the massive Exposition
Building, on Main street, which*
presents a gala appearance due
to the vari-colored decorations
which have been installed under
the Direction of Fred R. W. Reh,
wide-known decorative expert.
Mayor J. Aubrey Harrell will
officially dedicate the festival
to the throngs present, and it
will be received on their behalf
by Warsaw’s popular young may
or, Tommy Gresham.
Already, on the eve of the
big celebration, Wallace presents
a picturesque and attractive
sight, and an undercurrent of
tenseness and excitement is no
ticeable throughout the com
munity. Up and down Main
Street have been strung colored
lights, and in front of the Ex
position Building hundreds of
tiny red, green, blue and yellow
lights lend an air of fairy-like
beauty to the surroundings
(Please Turn to Last Page)
—Come to Wallace June 7-12—
BAPTIST CHANG!
WORSHIP HOUR<
I
The Wallace Baptist churdi
will have services each Sunday
morning, beginning with. June
6th, it has been announced bjj
the pastor, Rev. J. E. Lanier.
There will not be preachirA
services in the evening. The ew
enings will be given to the
tist Training Union work,
hours of services will be m
lows: Sunday School, 9:46 M.
preaching service, 11:00 a.
Baptist Training Union, 7:00 j
m. The public and visitors
cordially invited to attend mi
services.