0,s<^
,n New L??K
Presenting the most idvancedH
styling and important mechanical
changes in recent years, Oldsmo
bile's 1954 models went on display
Wednesday at Sound Chevrolet Co.,
Morehead City.
"The new Oldsmobiles set a styl
ing trend for low smart lines cou
pled with interior luxury and en
gineering improvements," accord
ing to J. F. Wolfram, general man
ager of Oldsmobile Division and
vice president of General Motors.
"These 1954 cars set precedents in
several respects ? style, road-hug
ging chassis, symmetry and fine
road performance combined with
economy."
The new models, "88," Super
"88" and "98," are a full three
inches lower than their predeces
sors without sacrificing ground
clearance. They feature such sweep
ing changes as an all new body by
Fisher, a new wide, wrap-around,
panoramic windshield, new sweep
cut fender and door design and
many other styling innovations.
Bigger Engine
The new "Rocket" engine is big
ger ? up in horsepower from 165
to 185 in the Super "88" and "98"
models. (170 in the "88" models)
and up in compression ratio from
8 to 1 to 8.25 to 1. Engine dis
placement is increased from 303
to 324 cu. in., and the entire car
is engineered so that the increased
power is usable power ? power
that the driver can put to use in
the medium and low speed ranges
?in ordinary, every day driving
situations.
Many of the new styling features
were inspired by the General Mo
tors experimental dream cars, par
ticularly the Oldsmobile Starfire.
All models in the "88" and Super
"88" series are not only three
inches lower, but are two inches
longer, and this, of course, gives
the cars the new long, low-level
silhouette.
The panoramic windshield and
sweep-cut door and fender treat
ment are outstanding styling fea
tures. and contribute much to
Oldsmobile's new "Sports car"
look, even in the conventional two
door models. Fenders, front and
rear, are higher ? almost level I
with the hood in front and with the
rear deck in back.
Among the other significant ad
vancements is a new cowl ven
tilator, which extends the width of
the hood and makes possible a
compact, more efficient heater and
defroster unit. A handsome new
Oldsmobile world emblem is lo
cated front and rear. New chrome
treatment on the side, new bullet
shaped parking lights and an in
crease in total glass area are other
prominent design and functional
features.
New Interiors
Inside, too. the 1954 Oldsmohiles
are (II new. New fabrics, nevy
colors, new combinations of leather
and cloth highlight the most lux
urious interiors in Oldsmobile his
tory. Even the instrument panel
is redesigned to harmonize with the
wrap-around windshield, making
for easy entrance or exit. Interior
head room, leg room and seat room
have not been sacrificed despite
the new lower overall design.
In order to achieve the lower
chassis, the Oldsmobile frame has
been redesigned, the Hydra-Matic
transmission has been rotated 22
degrees counter-clockwise for clear
ance and the rear suspension has
been altered. The semi-elliptic leaf
springs, formerly mounted diagon
ally, are now parallel and have
been moved closer to the wheels
for easier, softer riding.
Oldsmobile will present eleven
models in three series for 1954.
The sensational new Super "88"
models will include a two-door and
four-door sedan. Holiday coupe and
convertible. The popular "88" se
ries will feature a new model this
year ? the Holiday hard top coupe
? along with the two-door and
four-door sedan. In the luxurious
"98" series, which will be svailable
in early February, are the four
door sedan, the DeLuxe Holiday
coupe, the Holiday coupe, and
Starfire, a special and ultra-glam
orous convertible coupe.
Penti
R I e n d e d
W (i i !>k ?? y
?2J0
i<3J5
>
George Rouse Jr.
Runs for Solicitor
George D. Rouse Jr., Farmville,
has announced his candidacy for
nomination as solicitor of the fifth
judicial district. Mr. Rouse, for
five years a practicing attorney at
Farmville, is a well-known North
Carolina Jaycee.
He was master of ceremonies at
the Miss North Carolina Beauty
Pageant in Morehead City last
summer and has made frequent
visits to Morehead City and Beau
fort Jaycee meetings.
He is a veteran of World War
II, a member of the Pitt County
and North Carolina Bar Associa
tions. a Legionnaire, Rotarian and
Masun.
Cotton Farmers
Get 1954 Quota
Raleigh ? M. G. Mann, general
manager of the N. C. Cotton Grow
ers Association, has called on 1
North Carolina farmers to shoot
for a bale an acre in 1954. (
If growers will attempt to av- |
erage 500 pounds of lint to the
acre, he said, this will cushion to
some extent the rather drastic re
duction in cotton acreage under
the government's farm program.
Average yield during the past
10 years has been approximately '
350 pounds, some 150 pounds short
of the 500 pound goal Mann is urg
ing for 1954.
Under the present law, North
Carolina has been allotted 528,000
acres for the production of cotton
in 1954. Last year growers plant
ed 781.000 acres, yet because of
poor growing weather, the 1953
harvest has been estimated at 453,
000 bales, an average of only 280
pounds of line to the acre.
The year 1952 was considered
more normal, Mann said. Then
growers harvested 569.000 bales
from 745,000 acres and received
from both lint and cottonseed an
income of $118,000,000. Income
during the year just closed was
only an estimated $85,000,000.
. "With the sharply cut average
this year," Mann went on, "It Is
possible that our income from
cotton this year can drop as low
as $60,000,000. or only about half
of that of 1952.
"However," he continued, "if
we could produce a bale an acre
on every one of the 528,000 acres
allotted, our cotton income would
almost equal that of 1952 and
would be well above last year's.
State Medical
Society Sponsors
Essay Contest
Raleigh ? There's a $600 college
scholarship waiting for the Tar
Heel High School student who
writes the best essay on "Why the
Private Practice of Medicine Furn
ishes This Country With the Fin
est Medical Care." It's the sev
enth annual essay contest conduct
ed by the Medical Society of North
Carolina's committee on public re
lations.
The contest opened Jan. 1 and
continues through Feb. 26, 1954.
Announcements were mailed to
school principals and librarians
last fall and additional contest in
formation may be obtained from
the Medical Society of North Car
Dlina, 203 Capital Club Building,
Raleigh.
In addition to the prize of a $600
scholarship awarded the first place
winner, the public relations com
mittee may choose to invite, at its
expense, the winning contestant to
be its guest and to present the
winning essay at the annual meet- j
ing of the State Medical Society in
Pinehurst, May 3-5, 1954.
Prizes will also be awarded to
winners of second and third place
essays, and the three top papers in
the state contest will be forwarded
to the Association of American
Physicians and Surgeons for com
petition in the national contest.
National prizes range from $1,000
to $25.
Essays may be submitted any
time until Feb. 26, 1954. Officials
of the Medical Society have request
ed that high school principals ap
point a committee of tjiree teach
ers in each school to select the
two best papers. The local winning
papers will be forwarded to the
county or city Scperintendent of
Public Instruction who is being
asked to select the two best papers
in his school system, and forward
them to the State Medical So
ciety by March 10, 1954.
Additional small packaged li
braries with bibliography, of the
type furnished each high school,
may be obtained from the Head
quarters Office of the State Medi
cal Society in Raleigh, for use
in this contest. Contestants should
write not more than 1500 words.
Thomas R. Bello of Reidsville
High School was the 1953 winner
of the state-wide award.
* COMPLETELY COVERS oMorm wolb.
Docorotor >*l*ct*d colon.
No Mixing. Spread* MiSy. No hrwh
marVt or la pi.
Wall b?outy in q duroblo now el poM
Nwl't SCRUWABLEI
? FASHION APPEAL ? a foco-Rfflnf
?mortnon tor any room I
1
TIPS
L-?L 9
"If I'd sold my car with a NEWS-TIMES classified ad ?
this probably would never happened!"
VA Conducts
War Against TB
For the past four years, Veter
ans Administration has conducted
the most extensive war on tuber
culosis among veterans ever known
in the history of the country. In
announcing the results of the pro
gram, VA said they are so signifi
cant that they are expected to pay
health dividends to the entire na
tion.
In the four year period that the
program has been under way on
a fully implemented basis, VA has
screened 3,217,000 persons for TB.
These inlcude 2,513,000 patients and
704,000 employees. Among these
two big groups, VA discovered 12,
740 cases of active pullmonary
(lung) TB and 34,370 cases of in
active pulmonary TB.
Of even more importance than
the results to date, VA said, are
the propects for the future. The
segment of the population covered
is so large, VA said, that the
results not only will reduce the in
cidence of 1 B infection among
veterans and their families, but
also should reduce the number of
TB cases and deaths among the
general population.
Officially known as the tubercu
losis case-finding survey program,
the vast scope and importance of
the endeavor are indicated in the
four-year analysis just completed.
The figures show that an aver
age of 67,000 persons was screened
each month during the four-year
period. Among this group, ap
proximately 265 previously un
known cases of active pulmonary
TB and 760 inactive cases have
been turned up each month. This
is an average of approximately 1,
000 new cases found every month
for the four year period.
In view of the infectious nature
of active pulmonary TB, VA said
it considers the number of new
cases found and treated each
month as an achievement in the na
tion-wide campaign to bring TB
under further control. In fact,
VA added, the mass survey has
made it possible, for the first time
to keep VA installations virtually
"clean" from TB infection of oth
ers.
College Sends Out
Scholarship Notices
Mixton, N. C. ? The scholarship
announcement! of Preabytarian
Junior College for the sesaion be
ginning in September, IBM has
been released by the college in a
bulletin to high schools. Ten lead
ership scholarships of $100 each
per year for a possible period of
wo years, and five leadership
scholarships of $50 each head the
isting.
Five scholarships of 1270 per
rear, for a possible two years, to
valedictorians, and five scholar^
ihips of $135 each per year, for a
possible two years, to second honor
.tudents in high school classes are
>ffered.
Scholarships of $135 to minis
Man Doesn't Like to b
CalUd 'Jack' at All
San Padre, Calif. (AP)? Dtonfco
Koblct won't i peak to atrangeia
any more.
RoMes was walking down Filth
?tract when he saw a man fixing a
tire. He tailed out, "Hello, Jack."
The tire fixer clenched his fiats,
looked around and aaid, "Don't
caU me Jack."
Then he picked up a Jack handle
and whammed it on Roblea' head.
terial students and children of min
isters, and work grants of 1139,
were included in the bulletin. Loan
funds and other aids to students
are available.
NOW!
Build! Repair! Remodel!
Let u* help you realise
your dreams.
See u* for a free estimate.
E. C. WILLIS & SONS I
Contractor
Phone 6- 34 35
104 8. 14th 81 Morehead City
The U. S Cumii Bureau esti
mates that another perm >> added
to the population of America
every 13 (ecomh, on the averaj*.
GREAT
OAK
$2.00
ptei
$3 M
? ^
| M yncl n% Mi MM %Mk
j Austln^NjchoIa
CONCRETE BLOCKS
SAND ? GRAVEL
CEMENT ? MORTAR CEMENT
WATERPROOFING PAINT
k
CONCRETE STEPS
CEMENT DRAIN TILE
ORNAMENTAL PRODUCTS
SEPTIC TANK LIDS
MOREHEAD BLOCK & TILE CO., INC
Morehead City ? New Bern Highway Phone 6-3970
New
...Ultra-New for '54!
NOW ON
GALA DISPLAY
AT YOUR
OLDSMOBILE
DEALER'S
ANNOUNCING the breath-taking new Ohlsmobile
Super "8S" for 1954! Tba Ohlsmobile to ultra-new in
design ... so original in style throughout . . .
there's never been a car like it before! Just wait till you
see its completely new Body by Fisher ? that new
lower, longer, lovelier silhouette! The daring new
slant of its panoramic windshield! The dramatic new
flair in its sweep-cut doors and fenders! And just
wait till you drive the new 185-horseponer World's
Record "Rocket" Engine with 8.25 to 1 compression
ratio ? the engine that outperforms, out -economizes
even the power-famous *53 "Rocket". For a completely
new view on modern automobiles, see the thrilling
new Super "88" ... on display now! And watch
for Oldsmobile's new "Dream Car", the Classic
Ninety-Eight . ? . coming to your dealer's soou!
World's Record "Rocket"
I m ??? Tout NIARIST OLOSMOBIll PIAUK . m . .'.L'U
SOUND CHEVROLET COMPANY.
1 306 AKgNPtU ST. , SHS!S. ? SSjjjlSSSll
INC.