Newspapers / The Yancey Journal (Burnsville, … / Aug. 5, 1965, edition 1 / Page 2
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THE YANCEY RECORD Established July, 1936 TRENA P. FOX, Editor ft Publisher THURMAN L. BROWN, Shop Manager ARCHIE BALLEW, Photographer to Pressman PUBLISHED EVERT THURSDAY BY f ANCEY PUBLISHING COMPANY Second Class Postage Paid at Burnsville, N. C. NUMBER FIFTY THURSDAY, AUG. 3, 1965 SUBSCRIPTION KATES $2.50 PER YEAR HOW WHAT IS IT YOU'R E SEIIIHG? Pardon us for talking about advertising but the Boot & Shoe Recorder, the Bible of the industry, has Just published some com ments that a e so pertinant to today’s conditions that we just couldn’t resist the temptation to pass them along. There seems to be a mis c inception of advertising t. v. Tire prime function say in. publication, is to re d’'..e selling costs. Unfortu nately the misconception is that advertising is regarded as a luxury, an expensive indulgence, an unnecessary cost. ‘ Few business executives who hold this view have ever made a genuine analy sis of the real function and service value to their busi ness. Yet they employ cease less efforts and planning to cut costs, raise sales and p oflts while ignoring a vital instrument that contributes to achieving these goals,,” ;fhj magazine says. McGraw-Hill made a study recently proving that .ad vertising reduces selling costs. Os 893 companies stu died, the selling costs aver age but for advertising and sales promo TIME TO GET OFF THE WAGOH A few months ago you read, or heard, that oranges and grapefruits wer« rotting on the trees in Florida be cause there was not suffici ent labor to gather them. A few weeks later you al so observed in the news media that strawberries, ac re after ajre of them, were going bad on the vines in California fields. Why? Be cause there was no labor available to gather them. Now listen to the latest. Georgia peaches a _ e rotting because workers won’t work to pick them. This news came along al most to the day It was an nounced in Washington that the House passed and sent to the Senate a $1.9 b’llion appx-oprlatlon t o finance the war on poverty for ano ther year. This is twice th: amount made available for the first year of operatic . Unde’ this poverty war we’re going to provide jcb opportunities. Judging from the experi ences of the citrus, straw berries and peach growers, the opportunities are al ready available just for th** asking. A peach g-ower in Oeorgia says a fellow can r* tion, 7.8 per «cent for direct selling costs for a total 10 per cent sales expense. Another survey revealed that companies that did not cut ad budgets realized gains, while thoee that cut budgets showed bales de clines and higher selling costs. Today it costs a company from $25 to SSO for a sales man to make just one call. This is the cost per call, NOT per sale. One of the objectives of advertising is to make a salesman’sx time more productive. Statistics show that if a company spends just 15 cents per prospect in advertising and makes the job easier, and lesl costly on the sr let man, it has gained. Boot & Shoe cited the sto~y of a stem-faced custo mer being interviewed by a salesman. He says tc the salesman: “I don’t know your com pany; I don’t know your company’s product* I don’t know what your company stands for; I don’t know your company’s customers; I don’t kftow " your com pany’s record; I don't know your comp iffy* s reputation. Now what was it you wanted to sell me?” make as high as sl2 a day and those who want to work a little harder can make as high as S2O. growers are wor ried. They fay this is the worst of all years from a labor standpoint. Some say they’re getting out of the business. L'sten to what one grow e~, R. M. Smith, of Jackson, Ga., says: “They (workers) stand on the streets, they won’t work. They won’t even come out and give it a try. Govern ment checks!’’ Os course the shortage of farm labor l* due to Secre tary of Labor Wirtz’ cutting off foreign workers, mostly. Mexican. He wants Ameri can labor used. But if Am ericans, hypnotized by gov ernment checks and hand cuts, won’t wo»"k, then who but foreign lab.** is going to gather the food crops to feed the bums and loafers who are living off the tax payers? The government is simply going to have to downtrend this war on poverty stuff and tell those who don't won’t to work to get off the wagon. There Is no other alternative. THE YANCEY RECORD jr ffe Monument to Capt. Bums after his sword and trumpet were restored August 1964. This shows the monument of the man for whom Burnsville was named being restored to its old pedestal in the Town Square. "HASTY HEART ” - HUMOR WITH DEPTH By: Erwin Burhoe “The Hasty Heart” was not,- as the last two plays have been, almost pure com edy. It was more of a tra gi-comedy or comi-tragedy if that’s a word. The performance didn’t exactly start out with a bang; it dragged ter ibly at first, despite the valiant and very amusing efforts of Lau ren Woods who throughout the whole thing was perfect ly ridiculous. After the play ..lumbered off the ground, the various characters attracted and kept to the end a high de gree of audience lnteest and invo’vement. Judi Nann made both an understand ing nurse and a wise but very human woman. Robert Taylor was excellent as Yank, bringing both comedy and compassion to the r Bill Cwikowskl was pust wonderful He performed both transformations of his character with sensitivity and finesse, neYPr once slip ping into sentimentality o • overdoing his accent. Actually, all of the ward patients did well, managing to establish their charac ters at once and providing a real atmosphere of comman derle and warmth. The props, scenery and costumes were just fabulous. They so authentic that one could almost smell the formaldehyde. The Scot tish outfit was very Interest ing, too. Judging from the list of sources, somebody o - bodies used great imagina tion in gathering the mater ials. What in the world did they get from a pet shop? About the lighting—well, we could see everything that went on and nobody looked grteen or purple ro it must have been good. \Seriously, that fancy bit in the first act of the sun coming thro ugh the windows was very effective. Ed Anderson as director did much to dete~mlne the h'gh quality of the oroduc tion because that’s what dl-; rectors do. It was an excell ent performance and there-' fore he deserves congratula tions. “Hasty Heart” was both amusing* and moving and exceptionally absorbing. Al though non-critical reviews < More Credit Assistance Available Mo’e credit assistance is available for the part-time farmer limited because of age, education, physical handicap or other disability from operating fuccessiully an adequate farm or secur ing other employment. Every community should h .ve a safe Ifnd adequate 1 water supply. Soil and Water loans are available for this pu pose. If a farmer cannot afford to purchase the necessary * equipment for his farming operation he can secure a Crop loan with his neigh bors, which would permit him to operate successfully and repay his share of the co t. According to Mack B. Ray, County Superviso* of the Farmers Heme Administra tion Program in Yancey County, these and other po licies and regulations wlvch emphasized the promoting and strengthening of the family farm, use of loan services to combat rural pov erty, and financing housing needs for more rural fami lies, were the highlights of a meeting attended by all FHA personnel ffom five Western North Carolina ar eas and held In Asheville, N. C. week. State Director Melvin H. Hearn and the state offes staff conducted the meeting In which personnel ware di vided into group discussions. Paul Laughrun, Area Suo e*visor for the Burnsville Area, was host for the meat ing. Farmers Home Adminis tration is now administering several different types of loans. Applicants are provid ed credit, together with planning and supervision, with the type loan deter mined to best fit their needs. Operating loans are made to eligible operators of not larger than family farms, to assist them in making im proved use of their land and labor resources and make adjustments necessary for successful farming. Funds may be advanced to pay for equipment, live stock. feed, seed, fertilizer, tor other farm and home operating needs ,to chattel debts, and provide get awfully boring, with honerty It can only be said that the Playhouse has pro duced another success. THURSDAY, AUG. 5, 1965 operating credit to carry out forestry purposes and in come producing recreation enterp-ises. Repayment sch edule not to exceed 7 years at 5 percent interest. Farm Ownership loans are made to buy farms, or land to enlarge farms; construct or repair buildings and faci lities; improve land; develop water, forestry, establish re creation enterprises to sup plement farm income and to refinance debts. Repayment schedule is in accordance with borrower’s ability to re pay, not exceeding 40 years, interest rate of 5 percent’. An applicant not engaged in farming is no longer re quired to obtain a major porcionof his income" from farming after the loan is made. However, the farm must be recognized as a farm rather than a rural residence. Fme-gency Loans can be made to eligible farmers who have suffered a natural disaster at 3 percent interest. The Economic Opportunity Loan is _ administered b y FHA and is a part of the Economic Opportunity Act of 1964. Yancey County has a large percentage of fami lies in the low-income group This loan l~ available for these families who can in crease their income with the loan, for either agricultural or non-agrlcultural purpos es or both. Soil and Water are made to eligible individual operators and owners to develop, conserve, and make better use of their soil and water resources. Loans a*e also made to eligible groups of farmers, and rural residents to develop rural community water supply systems, drain farmland, and carry out soil conservation measures. This may,,, b« a small group or a larger group. Each loan is based on a plan that when fo’owed will provide enough income from the farm and other sources to enable 1 the family to have area-able standard of living and make payments when due on their debts. As has been the policy in the past loans cannot be made to applicants who can secure needed financing from other credit sources on terms and conditions which they can repay. Yancey County farmers and port time farmers and rural residents who sn-e in need of financial assistance to successfully carry out their enterprise, or are In need pt decent* safe and sanitary housing, a*e Invited to visit the local Farmers Home Administration office and discuss their needs. Of fice hours are. Monday thro ugh Friday, eight to five o’clock. Yancey County FHA staff who attended the meeting were Mack B. Ray, County Supervisor; Douglas E. Tay lor, Ardstant County Super visor; and Naomi L King, County Office Clerk. CHAMBER Os/ COMMERCE -X WESTERH BARBECUE AUGUST 7tk v / \
The Yancey Journal (Burnsville, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Aug. 5, 1965, edition 1
2
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