It Pays To...
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-
A recent advertisement in the
Scout contained only seven words -
"Davis House of Fashion has Hot
Pants."
But when the smoh.e cleared,
Dick Davis had sold out nearly every
pair in stock and had to re-order.
The store, of course, has been re
stocked with hot pants now but the ad
and the response it brought are
indicative of the way the Tennessee
Street store serves the youth market
and also the way in which it has been
accepted by young women who keep
up with the times.
Featuring
Davis
Kenny Jane Palmer ... in hot pants.
"We're trying to specialize in the
'now' clothes for the juniors.," Davis
says. "And atthe same time, we're
carrying the more basic lines for the
misses."
Davis has had his own store only
since the first of January of this year.
Before that the House of Fashion was
owned by Avis Phillips and before
House of Fashion
This Week
that, for many years it was the
location of the old Dickey Theater.
A member of a
prominent family of Murphy
merchants, Davis says he has a
lifetime of experience in buying and
selling women's wear clothing . He is
the son of Mr. and Mrs. Loren Davis,
who operate Trudy's.
"Mother used to take me to
fashion marts when I was a kid, he
says. "And I'd sit around and read
comic books while she bought for the
store. After a time, I finally got
interested in it. When you're around
something that long, you can't help
but learn."
Now on his own, Davis and his
wife, the former Maria Douglas, go to
Davis House of Fashion .. . interior view.
Dick Davis ... refuses to wear hot pants.
Susan Douglas . .. models jumpsuit.
the fashion marts in Charlotte and
Atlanta, where there are hundreds of
lines of women's clothing, each with
its own salesmen and models.
There are seasonal changes to
meet, he explained, plus back-to
- school and die transition between
Spring and Summer, making for at
least six buying trips a year.
And the fashion marts deal in a
language all their own - hot pants,
jump suits, the Juliet look, peasant
dresses, and coming this Fall,
kneeknockers and bootleggers.
The bootleggers are not illegal
businessmen, he said, but are special
garments to be worn with ladies' high
boots.
In addition to Davis, the staff at
his House of Fashion consists of Susan
Douglas, Kenny Jane Palmer, Becky
Quinn and Gail Walker.
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