Corporate Giving 12 Philanthropy Journal of North Carolina A liberal tilt? In 1992, corporate donors gave $3.42 to liberal organizations for every $1 they gave to groups on the Right, according to a new report by the Capital Research Center in Washington. January 1995 Giving back New Bern dairy forms children’s foundation Maola Milk Co. has been giving to its community for years. Now, company leaders have formal ized their charity and formed a foundation to help children. By Kate Foster New Bern I n 1989, New Bern-based Maola I Milk Company was charged by I the federal government with antitrust law violations for fixing prices on milk sold to schools. After four years of contesting the charges, the company was found not guilty, and Mildred Green was ready to do something positive for her com munity. Green, who is vice president of Maola Milk, decided that helping chil dren would be an appropriate sub ject of corporate philanthropy. “We want to touch the lives of children who are in need of a smile,” she says. “That’s something that’s CHILDREN very dear to all of us.” In November, she helped set up the Maola Foundation for Children, which will focus on programs throughout North Carolina for chil dren with special needs, “For years now, Maola has con tributed to many worthy causes,” Green says. “However, we’ve done so in the past without a focus. In cre ating the Maola Foundation for Children, we now have a means of focusing on the needs of what we see as our greatest resource - our chil dren.” The foundation, which has been incorporated as a 501(c)(3) nonprof it, will contribute $50,000 annuaUy to children’s charities, support visits to hospitals and burn centers, pro grams for disabled children and com munity events benefiting children. Rather than fund nonprofits that work with children, the foundation through its own volunteers will work directly with children. Green says. “We are trying to reach the child by going directly to the child,” she says. The foundation’s first activity was to take 60 elementary school students from the Eastern North Carolina School for the Deaf in Wilson to the Land of Fantasy, a visual light show in Garner’s Greenfield Industrial Park. Future projects include offering weekly programs aimed at helping disabled children at the Sarah Parker School in Durham, the Craven Cherry Point Child Development Center in Havelock and the Exceptional School in Wilmington. Volunteers for the foun dation will use a puppet named Buttercup to talk and sing with the children. For information, call the founda tion at (919) 638-1131. Mooella is the official "spokescow" lor the Maola Foundation for Children, founded recent ly by Maola Milk & Ice Cream Co. of New Bern. Perfect match Doggett heads Food Bank campaigQ The Food Bank is moving forward with its $1.7 million capital cam paign - and Ron Doggett is lead ing the way. The chairman and chief executive officer of GoodMark Foods Inc. was the Food Bank’s first choice to head its capital campaign. The Philanthropy Journal has been follovring the campaign. By Sidney Cruze T Raleigh he Food Bank of North Carolina wanted the chair of its first capital campaign to CAPITAL CAMPAIGN be an effective leader with a history of generosity and a track record of involvement with nonprofits. Food Bank officials also wanted someone who understood their non profit’s mission. After considering a number of Ron E. Doggett Born; December 2,1934, Aestin, fcrtesofa Business: Chairman, diief executive officer, GoodMork foods, Inc. Family: Monied to Jeanette Doggei; two sons,' two daughters Education: Monkato State University, Mankoto, ; Minn. Bl, Business odministration Horvord Busitress Scheol Advanced Management Ptogtom First business venture: leasing and operating d cosh crop form, southern Minnesoto. Formula for success: "People say the gross is always greener on the other side of the fence go for the other side of the fence." Biggest success: Creoting a successful company ond morrying the right person. Hobbies: Hunting, fishing, gardening, ploying golf and tennis. other community leaders, Food Bank board members unanimously decid ed that Ron Doggett was the right person to fill the position. Doggett’s success as the leader of GoodMark Foods is no secret. He directed the buyout of GoodMark Foods from General Mills in 1982 and, under his direction, the compa ny has become the leading producer and marketer of meat snacks in the U.S. GoodMark Foods also is one of the most profitable companies in the Triangle. Twelve years ago, its sales were roughly $60 million. Today, they exceed $160 million. Doggett not only is a successful businessman; he is a well-respected leader who is known for his ability to select a strong work team and give each member responsibility. He also has done his share of supporting community nonprofits. In addition to giving time and money to his church, St. Francis of the Assissi, Doggett serves on the boards of Peace College and the Wake Medical Center Foundation. He also chairs Look for DOGGETT, page 13 Top minds Business experts join UNO speakers bureau A new resource for / \ business and profes- / Vsional groups is up and running at the University of North Carolina at Chapel HiU. Carolina Speakers is a group of 70 distinguished UNC-GH professors who will speak free of charge to non profits across the state on business-oriented topics and other subjects. The speakers bureau was formed last fall during the university’s Bicentennial Observance. During the cele brations, 70 speakers made 175 speeches to Tar Heel business groups, churches, high schools and retirement homes. This year, 14 new speak ers have joined the bureau, with expertise in areas rang ing from global finance to jazz to genetics. Among them are Richard Blackburn, associate profes sor of management and orga nizational behavior at the Kenan Flagler Business School; Rollie Tillman, Jr,, professor of marketing and chairman of the board of directors of the Kenan institute of Private Enterprise; and William Darity Jr., a professor of eco nomics at the business school. “We believe these distin guished speakers offer a won derful opportunity for cham bers of commerce and other business or professional groups to offer their members access to some of the state’s top minds in business and economics,” says Anne Repp, director of Carolina Speakers. A speakers brochure will be available soon to interest ed groups. For information, caU Repp at, (919) 962-1993. BRIEFLY Philip Morris gives gift to help hungry Philip Morris Companies Inc. donated $ 100,000 to food banks in Raleigh, Winston- Salem, Charlotte and Asheville. The money will help fund projects at each location. For details, call the Food Bank of North Carolina (919) 833-9027. Nominations sought for awards The Greater Raleigh Chamber of Commerce and the United Arts Council of Raleigh and Wake County are accepting nominations for the 1995 Business Support of the Arts Awards.. For a nomination form, call (919) 839-1498. First Union forms partnership with churches First Union Corp. in Charlotte has joined forces with the Congress of National Block Churches in a six-year effort to generate more loans for minor ity neighborhoods. Eight pilot sites in Raleigh and Durham for the program have been select ed but no goals have been set. Fast food chain helps Red Cross for holidays Hardee's teamed up with the American Red Cross during the holiday season to help the needy. Hardee's agreed to donate a portion of its $ 1 and $5 gift certificate sales to the Red Cross to provide disaster assistance and other human services. Banker choosen for philanthropy award Mellon banking heir Paul Mellon has received an award from Town & Country magazine for his philan thropy. Mellon, 87, has given away more than $670 million to charity, the magazine says. Among the recipients of his giving are the Yale Center for British Art, the Notional Gallery of Art and Carneige Mellon University. Businesses offer online services A group of U.S. and European firms have announced an agreement to provide an interactive data base for nonprofits. The ser vice - offered by Inter Europe B.V. and (IE) Haarlem, The Netherlands and Saturn Corp. of Cheverly, MD, - will give eight American and nine European nonprofits access to international databases.

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