HM ‘
January 1998
^ \
Philanthropy Journal of North Carolina
13
Childreach
Continued from page 12
hotels, says that at this year’s
Ramada convention in Miami, he was
amazed at the number of pink and
purple ribbons people wore signify
ing that they were Childreach spon
sors.
In addition, many of the hotels put
out coin boxes to raise more money
for Childreach and promote the pro
gram to their guests.
Ramada became Childreach’s
first official corporate sponsor after
Ramada President and Chief
Executive Officer Steven J. Belmonte
visited Childreach programs in Santo
Domingo. Belmonte personally has
been a Childreach sponsor since
1988.
When Ramada established the
partnership with Childreach, the
nonprofit sent each of its donors an
offer to join the Ramada Business
Card club and receive 10 “frequent
lodger points” for every' dollar con
tributed to Childi’each. More than
3,000 donors signed up, illustrating
the success of Ramada’s cause-relat
ed marketing efforts, says Steven
Sookikian of Childreach.
When Childreach representatives
visit franchises to promote sponsor
ships, Ramada Franchise Systems
covers travel expenses. When staff at
a franchise sign up to sponsor more
than two children, Childreach pur
chases space in a local newspaper to
publicize the partnership.
“The exposure is worth the cost
of placing the ad,” Sookikian says,
“and the hotel benefits from the
external promotion of the partner
ship. Normally businesses promote
their own good deeds. Hotels aren’t
usually geared up for that. So we
offer this to hotels as a benefit to
them.”
Childreach, the U.S. component of
PLAN International, was founded in
1937 as Foster Parents Plan to spon
sor orphans of the Spanish Civil War.
Monthly contributions in the U.S.
help to sponsor 91,000 children in 42
countries. Based in Warwick, R.I.,
Childreach fosters child-sponsor
relationships by coordinating corre
spondence, photo exchanges and cul
tural education projects. More than
90 percent of its funding comes from
individuals and 6 percent from the
government. Call (401) 738-5600.
IBM
Continued from page 12
The internal work paid off: IBM
employees turned in the biggest
employee totals ever for the United
Way in the Trian^e — Including the
combined totals for the United Way
affiliates in Durham, Orange and
Wake counties, which merged two
years ago to form the Triangle
United Way.
The IBM contribution was up 15
percent from 1996 and represented a
reversal of six straight years of
declining participation by IBM
employees in the Trian^e. A httle
more than 55 percent of IBM employ
ees participated in the campaign this
year, up from 53 percent last year.
The average IBM employee gift
totaled $252, up $12 from last year.
Leadership gifts of $1,000 or
more were contributed by 324
IBMers — the most ever and up from
225 last year. And IBM itself made a
corporate gift to the United Way of
$523,594 in addition to the contribu
tions made by employees.
SUESCHiii
call (919) 899-3741.
Glaxo, SAS give leadership
support to Special Olympics
In December,
two Research
Trian^e Park cor
porations made significant pledges of
both dollars and volunteer support to
the 1999 Special Olympics World
Summer Games.
Glaxo Wellcome’s $1 million com
mitment to the event places it in the
gold sponsor category “Glaxo
Wellcome is very proud to be a Gold
Sponsor of the Special Olympic World
Summer Games,” says Robert A.
Ingram, chairman, CEO and president
of the pharmaceutical giant.
“Corporate citizenship is one of our
company’s key values. This is a chance
for us to support an exciting and
meaningful event, ri^t here in our
owm backyard.”
As a silver sponsor, SAS Institute,
SPONSORSHIP
the
world’s
largest privately
held software
company will contribute $500,000. “Mfe
are very excited to add SAS Institute to
the growing list of corporate sponsors
who are supporting the Special
Olympics World Games,” says LeRoy
Walker, president of the 19^ Specif
Olympics World Games.
The 1999 Special Olympics World
Summer Games will be held June 26-
July 4 in the Trian^e. The largest
sporting event in the world that year,
the games will bring together 7,000
athletes, 2,000 coaches and 15,000
family members from 150 countries. It
is estimated that 35,000 to 40,000 vol
unteers are needed to help stage the
event.
Blue Cross
Continued from page 4
committee appointments are: Rep.
Jerry Dockam, R-Davidson; Rep.
Lyons Gray, R-Forsyth; Rep. Bill
Hurley, D-Cumberland; Carolyn
Ferree, president of the N.C. Medical
Society; and William Patterson of the
Hunton & Williams law firm, which
represents Blue Cross. The Senate
appointments are: Sen. Howard Lee,
D-Orange; Sen. Betsy Cochrane, R-
Davie; Sen. Beverly Perdue, D-
Craven; Tom Lambeth, executive
director of the Z. Smith Reynolds
Foundation; and Charles Sanders,
former head of Glaxo and represent
ing N.C. Citizens for Business and
Industry on the commission.
The study commission was not
the only group formed as a result of
the proposed conversion legislation.
The Coalition for the Public Trust is
an informal coalition of individuals
and oi^nizations from across North
Carolina advocating that certain
requirements be included in Blue
Cross conversion legislation:
• The legislation should Include a
requirement that a charitable trust
be created in the event of conversion.
• The legislation should also
require that an amount of stock equal
to 100 percent of the insurance com
pany’s fair market value be put into
this charitable trust.
Blue Cross officials say they have
no immediate plans to convert to for-
profit status. After all the controversy
over the conversion biU, Blue Cross
has hired public relations specialist
Ken Eudy of Capital Strategies in
Raleigh. Eudy’s one-year contract
began Dec. 1.
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Congress
Continued from page 12
Taken together, 0MB Watch con
cludes in its analysis, “These new
requirements only serve to make giv
ing to nonprofits m.ore costly and
frustrate efforts to support chari
ties.”
The bill requiring shareholder par
ticipation in corporate giving is mod
eled after one created by Omaha bil
lionaire Warren Buffet for his
Berkshire Hathaway investment com
pany, which in the past 16 years has
contributed more than $97 million to
charity. Under the Berkshire
Hathaway plan, holders of “Class A”
stock, valu^ at about $45,000 a share,
may designate one to three charities
to receive a charitable gift. In 1996,
that gift amounted to $16 per share.
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