I Am The Pubilicity Chairman
A H> net pUy explaining
why your Editor is drived
ENTER MRS. WACKY: (a ty
pical clubwoman): Are you the
editor? Well, I’m so pleased to
know ycu. I’m Mrs. Wacky of
the So-and-So Club. They’ve ask.
cd me to handle the publicity for
the play they are giving on July
1. and of course while I love to
write I haven’t much time this
week. You know we Wackys come
by journalism naturally. Some
body in my family always has
been a writer. Why my grand
father once had a three-line poem
published in the Police Gazette.
«o, I want to ask you if you won’t
run my articles just exactly as
I’ve written them. Really, I don’t'
think you could improve on
them. Now let s see. your paper
will be out three more times be
' ic eur play i; given. That’s line.
Will you use tlii". same slory fc
. • i next thre ; vet eks?
EDITOR' I’m sorry. Mrs. »Vae•
... but v,f . bvior dy <•- uldn t run
the same story word for word
i. ree straight issues. Would you
want to read the same story about .
the council meeting for throe!
c nsecutive weeks.
MRS. WACKY: No. but Unit's’
different. Well, of course, if youj
don't want to cooperate I’ll simply!
l ave to tell our members andj
they’ll stop buying your paper.)
New another thing I would like!
to have you use this on the front
page at the top right hand corner j
in as big type as you have and
also would like to use exactly[
the same Headline which I hnv ’
written.
EDITOR: But Mrs. Wacky, wej
can’t promise you any particular
spot in the paper. The town might j
burn down tonight and that tei j
tainly would be more important!
front page news than the story;
about your club play. Now as fer]
the headlines, while it is awfully
nice of you to write a headline
for us you see that is an art in
itself. Every word in a headline
must be counted like in a cross
word puzzle and each line has a
maximum count depending on the
size of type we specify for any
particular head. Now we will try
our best to . . .
MRS. WACKY: Well, it looks
to me like you just refuse to co
operate. You won’t run my story
as I have written it for the next
three issues, you refuse to use
my own original headline and
you won't promise to use it on the
front page. Say, I’ve never had
this kind of trouble before with
any newspaper including the New
York Times. You don’t . . .
EDITOR: May 1 see the story,
]-lease?
MRS. WACKY (Pulls out z
handful of pencil scratched notes
from her purse, separates them
f’-om her grocery list, laundry
tickets and bingo slips): Yes.
Now, of course, I haven’t had
time to type this story, but you
should be able to read my hand
writing. Now you read down to
here where I have that arrow and
then you skip ever to the bottom
of the fourth page for the second
paragraph. Then you’ll notice that
in four or five places I have cross
ed out lines and written in lines
above them On the back of this
page is the cast. That goes on;
page three wheer I’ve marked!
this big circle. Now over here,!
this is rather confusing, I’ll ad
mit. This line written above that;
ether line is the start of the sec- 1
ond paragraph, but I didn’t have
room to put it there so I just!
drew in the line as you see it. do;
you understand what I mean?!
Now the names of the committee;
members are missing, but I’ll call j
you tomorrow and give them t>;
you over the phone.
EDITOR: How many names arc j
there, Mrs. Wacky?
MRS. WACKY: Only about 50.
Well, I must be running along. I
hope you will cooperate with us.
Good by.
(TELEPHONE RINGS)
EDITOR: Hello, hello. Yes.
Who? Oh, yes, Mrs. Numbskull.
Well, I can’t promise to use it on
the front page, but I’ll see what
can be done. Yes, 111 take it
down. Go ahead. Yes ... Yes . . .
Yes . . . Yes . . . (Editor spends
20 minutes taking down notes ov
er the telephone.) Yes, I have it
Iprint! publicity-not
| j' : TOST ONCE-BU^TJ
| N? < W */% IFO* front PAG-c /y.v.A
0A ■ J ’ | t RuEH,! CPtY TOX
r -Tt >- - • -
' : ' '
' • V
A
- :.. . , Se . ■ c ■ : ~u
all. Road it back? Well, we don't;
,ake it down word for word, Mrs. 1
Numbskull. We just take .ictekj
and then write our story.
MRS. NUMBSKULL: Weil. l!
think that is terrible. Here li
spend hours of my time writing]
a perfectly good story and then
you tell me you’re going to write
it in your own words. Well, I’ve
never had "this trouble before ana
I have been a reader of your pa
per for 25 years. Goodby.
ENTER CRABFACE: Goal
morning. Are you the Editor?
Well, I’m Mrs. Crabface and 1
have been appointed publicity
chairman for the Ladies Cream
Cheese Circle and I have a story
here about a little affair we gave.
EDITOR (Scans story): But.
Mrs. Crabface, this happened
three weeks ago, I think it is a
httle too old to publish now
MRS. CRABFACE: Yes, I know,
but you see I just couldn't get
around to writing it any sooner.
Can’t you run it anyway? What!
difference dees it make?
EDITOR: Well, we try to run
up to date news, after all, this is
supposed to be a newspaper. Now
you wouldn't like to read a story
about a murder which happened
three weeks ago, would you 9
MRS. CRABFACE: I never read
murder stories anyway. Now
look. Sir, if you don’t want to
cooperate then you say so. Fir.
going to leave this article here
and remember if it is not in this
week then we’ll all cancel our
subscriptions. Good day. Mr, Ed
itor. (EXIT)
(Telephone rings)
EDITOR: Hello. hello. Yes.
When is the play?
VOICE: Well we haven't set
the date yet, but just put an an
nouncement in that we are giv
ing it.
EDITOR: Where will the play
be given?
VOICE: We don't know that
yet, either, just say it will be giv
en.
EDITOR: What is the name o.',
the play?
VOICE: Wc aren’t sure until;
we meet a few more times and
talk it over, but you can say that|
it either will be a comedy, drama
or musical.
EDITOR: fan you tell w
how . .
VOICE: Say, do you think l]
have nothing else to do, but sit'
here and answer a lot of silly
questions? Now I’ve given you
all the information and when* I
get some mere I’ll call you up.
Goodby! \
ENTER MRS. PICKLEPUSS:
How do you do. I have a bone to
pick with you. Last week I
brought a story in here about an
j affair that cur Drop-A-Stitclr
Club gave and you left out half
of it. Now I want an explanation.
What was the idea?
EDITOR: Wait, I’ll find the
story and explain it to you.
(Searches through his drawer.)
Oh, yes, here it is. Now you sce J
1 took out this paragraph which
reads as fellows:
PERSON COUNTY TIMES —-ROXBORO, N. C.
"It was an evening which mer; |
bers will long cherish in their ■
l
memories of pleasant things. Long]
after the official business had
ended the members stood about j
in various groups chatting and;
commenting about the lovely time!
they had experienced. The Drop j
A-Stick Club is indeed proud of!
having been responsible for such]
a splendid program of entertain
ment and wishes to take this op-|
portunity to extend its gratitude]
to those who made it possible.
Without the untiring efforts of
the committee the program nev
er would have attained such a
degree of success. We all look
eagerly forward to the next meet. 1
ing when Mrs. August Picklcpuss
again will direct another skit en-j
titled "I Should Have Stood In
Bed.”
New you see, Mrs. PicklepussJ
that paragraph really is not news.J
In other words it does not give
any direct information of general
interest to the readers and does
not measure up to the require
ments demanded of a good news
story.
MRS. PICKLEPUSS: Well you
just don’t know news when you
see it. I have taken courses over
at Columbia in short story writ
ing and I guess I know as much
about these things as you do. For
you to sit there and tell me that
this paragraph is no news is like
trying to convince me that tomor
row is not Saturday. What you
should do is take some courses
yourself and then you would un
derstand more about the news
paper business, Furthermore you
had these two names wrong. Mrs.
Nightingale likes to be known as
Mary, net Mrs. Frank.
EDITOR; I’m sorry, but we mi
le w a style sheet and the style o'
this newspaper is to use the hus
band’s first name.
MRS. PICKLEPUSS: But Mrs.
Nightingale doesn’t like it, Irn
telling you and what does she
.are about your old style sheet.
And then further down here af
ter Mrs. Pinkie’s name I had En
glewood, N. J. and ycu deleted
New Jersey.
EDITOR: Again I am very sor
ry. but that is our style. We as
j sume that people in the northern
valley know that Englewood is in
I New Jersey, so to save space - .ve
1 eliminate such words.
MRS. PICKLEPUSS: You as
sume too much, that’s the trouble.
Maybe you don’t know it, but
there is an Englewood, Illinois.
Now what would happen if people
got the idea that Mrs. Pinkie liv
ed in Illinois? Why it would be
terrible. Her husband is an in
fluential man in government, tco,
and it might hurt him.
EDITOR: But Mrs. Picklepuss-
MRS. PICKLEPUSS: Never
mind, I don’t want to hear any
more. As long as you refuse to
cooperate we’U get along without
your newspaper. Good day.
ENTER MRS. JOHN WIND
BAG: I understand ycu are the
editor. I want to complain about
the proof readers on this paper.
194l~Business Review of Danville** 1941
Masloff’s Furriers and Tailors
Repairing • Remodeling - Renovating * Tailoring - Storage
This modem firm is dedicated
to the care and preservation ct’
furs throughout this section.
They have a large and mod
em storage plant for furs, and
each piece is insured while it is
in their care. Expert fur crafts
men are prepared to clean, ren
ovate, repair, glaze or remodel
furs of any type.
The art of caring for furs re
quires long experience and ex
pert knowledge. The men as
sociated with Maslcff’s qualify
completely in this respect, and
HARTMAN’S
TIRE RECAPPING AND VULCANIZING
This firm is headquarters fur
the recapping of tires, using ihu
latest factory methods, Tuk
your old tires to them and th 'v
will cheerfully give you as c d
mate or exchange newly recap
ped tires for your old ones,:
When they started in business
they were thoroughly convinced
that the public cared as much
for quality as for price, and be
cause they have constantly kept
this fact in mind they arc recog
nized as leaders in this field,
Quality and Service at reason -
able price is their motto.
A personal invitation in ex
tended to all those interested in
Douthat-Riddle Company
Quality Brick For All Purposes
This firm located on Lynn St.,
in Danville, Va., phone 9, has sup
plied brick for some of the larg
est building projects in this sec
tion.
Brick is the most economical
material for all building purpos
es. A well constructed brick
home is always an asset. It never
needs patching or piant It can’t
be burned, because it hat already
come through the fiercest heat.
Brick saves money in upkeep
and repairs; in depreciation and
insurance rates. It supplies its
own insulation and keeps homes
LEA-LEWIS FURNITURE CO.
This popular furniture store is
located at 202 Main St., in Dan
ville, Va. Phone 1236.
This store is maintained for
the exclusive purpose of fur
nishing the public with good fur
niture at moderate prices. They
offer only merchandise that will
give the purchaser good service
as long as they want to make
use of it.
Lea-Lewis Furniture Co., car
ries a good stock of furniture of
the best periods and designs.
If you are needing furniture
visit this progresive store, you
will be amazed at the values of
fered here.
James I. Pritchett & Son
BUILDING MATERIALS
215 Craehead Phone 745 Danville, Va.
i Tliis firm has been known for
I years for the quality of their
builders' supplies as well as their
I splendid service. Their enormous
j stock make. ; it possible for them
j to fill any size order at once,
j There is no establishment in
| this section that has a greater
| influence for the better upon the
j building industry. Many contrac
■ tors have come to know that
| whatever they desire in the line
' carried can be secured of this
i firm with the knowledge that it
I will be the highest grade con
iWe sent a story in last week|
about our scoiety and half of the
j names were spelled wrong.
EDITOR: Oh yes, the story
I about the Weekly Cat Society? 4
have that right here. I am sorry,
Mrs. Windbag, but whoever wrote
( this story scribbled the names : : n
such a fashion that none of us
could make out what it was about
| so we tried to~decipher it the beat
way possible.
MRS. WINDBAG: Oh, is lhat
( so? 1 Since when did I have to
come into • newspaper office to
are further assisted by the latest
approved equipment for proper
ly handling and working furs.
A visit to this modem plant
will convince you that no ex
pense has been spared in making
this plaae completely adequate
for the safeguarding cf the thou
sands of dollars invested in furs
by the people in this area.
In this reveiw we wish to con
gratulate Masloffs, and wish
them the continued success they
so richly merit.
the better class of recapping to
visit-this plant and see just hew
it is done, and what is meant b> j
quality and service. It is the a! -
unlion they give to every little
detail, as well as the big ones,
that gives their work the great'--!
es utility, and adds a touch of
distinction which no other bis j
equaled.
This firm is well thought of in j
this section and has always;
shown a progressive spirit, red!
has done its share in making thisj
a better place in which to live. [
Hartman’s is located at 52-1
Loyal St. in Danville, Va.. phone I
440.
. cool in summer and warm in
• winter. The endurance of brick
- defies storm, flood, fire and time.
It is easier to borrow on a brick
home, or it can be more readily
l cold or rented. The cost of the
■ brick does not run over twelve
: or fifteen per cent of the entire
■ building cost.
: There is no limit to the size
’ of the order that this firm can
. handle efficiently, and all orders
i large or small, are given prompt
l attention.
» We are glad to recommend
; this firm and its products.
i They have a full line of din
ing room suites, bed room suites,
living room suites, and various
■ accessories for the whole house.
■ including the kitchen. They also
• carry a complete line of rugs and
’ floor coverings.
1 This establishment is render
i
ing a most essential service to
the people of this community d>
the efficient methods in which
! they operate.
In making this review we wish
• to compliment this store and tell
i our readers that they can make
no misake by patronizing this
up to date establishment.
sistent with the service. They
are at all times pleased to be
of practical assistance to home
builders and invite you to talk
over with them your building
problems. Their long experience
enables them to furnish, useful
information and a sound counsel.
It is a pleasure to recommend
this splendid firm to our readers
and assure them that here they
will always receive both material
and service that will be satis,
factory.
I be insulted about my Handwrit
ing. Why didn’t you find out now
the names were spelled?
EDITOR: We tried to, but no.
body seemed to know anything
about it
MRS. WINDBAG: That’s th“
trouble with* newspapers. You
can’t believe a word you see in
print anymore because newspap
ers never check anything: Do you
expect me to type everything?
EDITOR: That would be nice
if you could.
MRS. WINDBAG: Well, I won t
SMITH-DOUGLAS CO. INC
FERTILIZERS
There is no one institution in
this area that has been of great
er service to the people, and has
aided more in the production of
wealth in this area than this one.
The farmers have come to
know that they can get from
then* the very best fertilizer on
the market. Their plant has a
large capacity and this enables
them to deliver any quantity or
any kind of fertilizer at any time.
In anticipation of the great ag
ricultural development in this
particular section, this company
has made a special study of the
soil conditions, and is therefore
able to fill your exact require
ments.
The fact that they have estab
lished so near us this servie;
and keep a full kupply here at
KING MOTOR CO. INC.
De Sota-Plymouth Sales & Service
762 Loyal Street
Once again DeSota and Ply
mouth engineers have proven
their superior knowledge of auto
mobile engineering by giving
the public exactly what it wants
and has been looking for since
the beginning of the automobile
industry.
These new cars are the result
of years of experimenting, tlie
spending of vast sums of money
and a consistent refusal to ac
cept any test as final. When you
purchase a De Sota or Plymouth
from this agency it does not mean
that the transaction is closed, lor
they realize that pleasing the
Dr. Joseph Dictor-Veterinarian
Hospital
212 Craghead St. Phone 413 Danville, Va.
The proper care and treat- 1 1
inent of sick or injured animals i
is a job of no little importance, -
and requires training, skill anii i
equipment. That is why so many i
people .of this section do not take
that responsibility themeslves, but 1
send their sick animals to Dr. i
Joseph Dictor’s Veterinarian Hos- 1
pital, where they know they will j
have the proper care and treat- 1
ment. i
Dr. Joseph Dictor has weli
merited the wide reputation nc i
has established as a specialist in ;
treating all kinds cf animals. <
C & E TIRE SERVICE
Hawkinson Authorized Tire Tread Service
This firm, located at 132 S.
Ridge St., in Danville, Va., phone]
321, has long been known for
|
the excellence of its tire recap-J
l
Ping.
There are many ways of keep-'
down the expense of operating]
an automobile, and one of them'
is by watching your tires closely I
Seme ow ners think that as soon
as the casing shows the least sign [
of wear it is dangeteous to use:
it longer, and they are always ;
complaining about increasing
tire expense.
JOHN ROSS & SON
Manufacturers Os Industrial Trucks For Stores
Warehouses and Factories
Holebrook Ave Ext. Danville, Va.
Meeting with universal approv
al, the products of John Ross &
Son are going to all parts of the
world, and have always given
the best of satisfaction, which
fact account for their successful
business career wih an ever-in
creasing patronage each year.
They are adequately equipped
for the manufacturing of high
grade trucks and are admirably
located as regards shipping faci
lities which enables them to fur
nish their products on very short
notice.
The management has had many
years’ experience in the produo
(Exit).
EDITOR (Grabs office phene):
Send out for two dozen boxes of
aspirin and if anybody else wants
to see me tell them I’ve gone to
I, • :
SUNDAY MARCH 16,1941.
i oil times is reason enough wby
people of this section should use
> their products, when they arc
1 made especially for the soil of
this part of the country.
Smith-Dcuglas Company Inc.
has worked in the interest
of the home community while
securing for themselves the well
merited commercial success that
the large volume of business evi
dences.
This firm is well and favorably
known throughout this entire
section, and they are deserving
of the prominent position they
hold in the commercial and ag
ricultural life of this community.
We predict for them even greater
successes than they have already
achieved.
• Danville. Va.
customer means success to there.
*ln order to make this possible
they have at the disposal of tht
public one of the most modem
and up-to-date garages to be
found in this section. It renders
complete service, making it the
home of good service for all au
tomobile owners in this section.
When King Motor Co. started
business they decided to give ev
ery customer the best to be had.
and for that reason the public
has learned that when dealing
with this firm they are assured of
satisfactory service and work
well done.
Whether it be a- case of accident
or illness, owners most every
where call on this man. He is
also a specialist in the proper
feeding of pets and stock..
At his hospital in Danville,
Dr. Dictor has equipment and
instruments that are essential to
his work. All animals are given
individual attention, and are
treated and fed according to then
needs.
We are very glad, in this re
view, to compliment Dr. Dictor
and his animal hospital, and rec
ommend them to our readers.
Worn tires are recapped cor
rectly at this up-to-date estab
lishment. Only experienced tiic
men are found here, and only th<
most modern and scientifically
correct Hawkinson machines aiv
used.
The large number of indivi
dual and commercial users of
tires whom they are now serv
ing, is evidence that they are
saving money for all their pa
trons. That is why C& E Tire
Service can absolutely guarantee
results, and why we are glad to
refer our readers to this firm.
tion of trucks, has opened up
channels of trade that were here
tofore unknown to local indus
try.
For quite some time past peo
ple have realized the real value
of local industries, and the many
advantages the people of this
section enjoy because of their
pressen-ce here.
John Rcss & Son adds much to
the business of this section and
in making this review we wish
to compliment them upon their
commendable instituion, and the
admirable and efficient manner
in which it is operated.
California and won’t be back for
a year.
—Northern Valley Tribune,
Englewood, N. J.