Living The Right Life
In Knob Creek Section
No ('rap Shooters, Tea Hounds or j
• Card Sharks—People Are Co
operating—Good Crops.
Special to The Star.
As we have not seen anything from
the Knob Creek section of No. 101
township in some time we feel that
it’s altogether fitting and proper that
something should ho said from this
part of the world, where some of the
best Tar Heels of the south live.
These people are not trying to livej
to themselves alone; hut are co-oper
ating with each other as they never
have before. We are proud to say
that we have no crap shooters, curd
sharks, lounge 1 lizards and tea
hounds in this community, but a
sturdy bunch of industrious, church I
going, God fearing people. And we I
have just ns good land here close to j
Knob Creek as to he found in the
county.
The people are using improved
methods and tools and are cultivat
ing much more and far belter than
they were n few years ago, and are
doubling the yield. Where they pro- i
duced one bale of cotton five years
ago they are now growing two. The
increase in price of farm products is
creating new ideas and the farmer
are putting forth every effort to make
more than they ever have.
Just a few years ago there were
no cars to be seen about hpre, and
now there are very few families but
what own cars.
Tractors are playing an important,
"art in the increase in production of
farm products. \ good many farmers
own trucks which make them clqso
to townand market. Good roads run
near every home in the township ex
cept a few places where these graded
muds need to be connected. We hope
these roads wdl be looked after and
built, also n few bridges. The people
up here need to crosft creeks occasion -
ally, therefore we need bridges. We
notice the central and lower phrts of
the county have good bridges, why
not we?
The farmers of this section are
growing in addition to cotton, plenty
of corn for their use and are nutting
n good deal on the local market. Pota
toes, oats and hay are grown in a far
larger quantity than ever before. Hog
raising for home const mption and
market on the increase.
The new store that pecemtly owned
it* doors to the public at Toluca
known as tho W. II. Young Co., is do
ing o thriving business. not many
stores found in the rural districts are
better prepared to serve ‘1’c public
with goods of quality and hvw prices
than this new enterprise. ' \
Advertising Charlotte.
Charlotte Observer.
Twenty-four years ngo ‘ Charlotte
had a^population of 18,000 in round
figures, less than one-third the popu
lation of the city today. Fourteen
years ago the pomulation was .14.000
in round figures, less than two-thirds
the population of the present. In its
... . ■■
■S—T—
importance os an industrial and eom
mc reial center, in banking, retail and
wholesale trade, and as a distributing
point, the city has grown during these
years, to be sure, faster than it has
grown in population.
Certainly not the least, but prob
ably the greatest, single factor in the
growth and expansion of the city and
of its development as an industrial
and commercial- center has been ad
vertising. The begining of the cam
paign of advertising of the city which
has continued, at least at intervals
but more or less constantly, through
the years, is described this week in an
editorial in The Cleveland Star, of
Shelby, which points to Charlotte as
“a neat example” of what advertis
ing will do. The Star says:
‘‘Not (;•> far back in the memory of
a lot of us, there ‘uster lie’ a little
button ‘Watch Charlotte Grow.’ The
masthead of the Queen City papers
carrier! the little slogan or a similar
one an papers are wont to do in tell
ing the world of the old home town.
The idea kept spreading the Queen
City was really the Queen of North
Carolina,and nearly every conceivable
manner of telling the state so was
brought into play. Iyact was sur
rounding towns began to consider
Charlotte slightly egotistical, more
than slightly. Charlotte kept telling
it. Finally it dawned on someone that
the city wn , the logical textile center
maybe more, of the two Carolina*.
They told the world about it. Such
ideffft kept dawning and were scatter
ed abroad as they dawned. Perhaps a
survey of Charlotte today will reveal
the fart, that advertising does not pay
—yes, perhaps. The Charlotte Cham
ber of'commerce has decided to spend
f 15,000 during 1924 for advertising
Charlotte in a national way. Ten
yearn from now it will be proven the
)*est investment made by the city dur
ing 1924. Charlotte has the goods.
North Carolina bar the goods, all of
us have the goods in one way or an
other. hut just having the goods is
no gilt-edge investment unless others
know what we have.”
The Charlotte chamber of com
merce at present has not the $15,000
to spent in advertising the city abroad
ft has half that amount in sight and
is waging a campaign to raise the
other half, not through contributions
of the present membership hut
through membership dues paid by
new members, 't he work on hand is.to
secure new mcm^/prs from among the
business and professional men and
the commercial and industrial con
cerns here that, are not already mem
bers, hoping that the cash thAs
brought into the treasury will make
up what is lacking of th* 115,000 with
which it is desired to bring the city
'■mpressively to the attention of mil
lions of peolc in other sections of the
country.
tl seems to use that a splendid plan
lias been adopted. The resulting bene
fits of the campaign are more than
two fold. First, the chamber of com
merce will be strengthened by the ad
dition of many new members and it«
efficiency thus increase, giving Sec
retary Ktipster, with his matchlesf
combination of energy, enthusiasm
vision, tact and love for his native
c#ty, the means of carrying on more
effectively (he work which he desires
to do and which the community wants
done. In the second place, all the new
members will be directly benefited,
along with the older ones and the
community as a whole, by the
strengthening of the chamber of
commerce and its resources. And, last
but not least, the proposed campaign
of advertising is bound to bring rich
returns. This advertising of Charlotte
fortunately, is not an untried experi
ment. It has been tried out and has
proven effective in bringing results.
Money spent heretofore in advertis
ing Charlotte has proved a sound in
vestment.
I1X1M
i
Blinding
Headaches
“For about twenty years,"
says Mr. P. A. Walker, a well
known citizen of Newbury,
Ky., "one of our family reme
dies has been Black-Draught,
the old reliable.- . . 1 use it
for colds, biliousness, sour
stomach and indigestion. 1
wus subject to headaches
when my liver would get out
of order. I would have
blinding headaches and
couldn't stoop about my work,
just couldn’t go. I used
Thedford’s
BLAUMHT
and it relieved me.
"About eight years ago my
.wife got down with liv€;r and
stomach trouble. .. We tried
all weak to help bar,. . . but
she didn’t get any belter.
Or.e day I said to the doctor,
'I believo I will try Biack
Draught, it helps my liver.’
He said that I might try it
and to. follow directions.
She was nauseated and
couldn’t eat or reat. She be
gan taking Black-Draught
and in two days she was
greatly Improved and in a
week she was up.
Try Black-Draught. It costs
only one cent a dose. Sold
everywhere. Ef)£)
g
m
n
a
BS
m
I
•2
1
I
fit
Ei
iBMWH&EaasigiBss&igsisa
Jno. M. Best
Furniture Co.
Undertaking
Licensed
Embalmers
Funeral Directors
Day Phone 365
Night Phones:
364—378-J
i
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k %
* W; *•
Starter and Demountable
. Rime, S9S extra
H
295
P.O.B. *
DETROIT
BUY NOW!
' Every spring the demand for Ford Cars is
several hundred thousand greater than the
available supply. Place your order immedi- >
ately, to avoid delay in delivery.
r
, NOTE: A small payment down puts
your name on the preferred delivery list.
See the Nearest Authorized Ford Dealer
&k)nc6
CARS • TRUCKS • TRACTORS
CHAS. L. ESKRIDGE, Dealer, "
Ford, Fordson and Lincoln Service.
Twenty-Fourth Annual Statement
i December 31, 1923
Atlantic Life Insurance Company
RICHMOND, VIRGINIA
4
E. STRUDWICK, President
The Company Is Requlrd To Hold
Assets For
LEGAL RESERVE___$ 9,878,408.80
That amount which, with future net
premiums on the policies, when invested at
the rate of interest stated below, assures
the payment of all outstanding policy obli
gations as they become dGe in future years
by death, surrender or maturity. Calculat
ed by tho Company on basis required by
law, verified and approved by the Com
missioner of Insurance of Virginia. Aver
age rate required to be earned, 3.51 per
cent; rate actually carped in 1923, 5.81
percent. }
Death and disability claims awaiting proof
Policyholders’ dividends on deposit and in
terest thereon_^_
Premiums and interest paid in advance and
accrued bills, tjpees and other accrued
items_:____
For payment of annual and deferred divi_
dends ___
118.238.15
210,889.35
131,340.64
180.024.15
For payments in futme years to deferred
dividend poUcyholAjrj^; — 312,202.12
Reserved fbr investment fluctuation and
i. j buildingldepreciati^pli- _ 1-- 140,0<>2.20
- --
y.vM , --
„,i TOfAL LIABILITIES_$10,977,171.47
Funds held for protection of policyholders
in addition to the above:
Capital stock-,--— $500,000.00
Surplus__ 555,202.93
fi«. IU <
ibi total —-tfi-j-T—
1,055,202.93
$12,032,374.40
Assets Held To Meet The Requirements
Stated Opposite
Loans secured by first mortgages on real
estate_$ 7,972,825.00
The security for these mort
gage loans is valued at $21,
130,282.67.
Loans secured by pledge of bonds, stock
or other collateral- 51,644.45
Loans on policies for amounts not exceed
ing in each case the reserve on the policy
included as a liability in legal reserve.- 2,405,024.27
Notes of policyholders for extension of
premiums in each case not exceeding the
reserve on the policy included as a liabil
ity in legal reserve__—-- 193,735.30
Bonds at their amortized value, that is, the
value based upon cost to the Company
and the interest-earning power at the
time of purchase_ 60,862.48
Real estate at cost ______ — -- 688,328 31
Cash in office and banks, of which $171,
999.31 is at interest_____ 19-1,585.41
Interest and rents due, and earned but
not due, on investments named above __ 196,115.93
Due from other companies for death loss
es on claims reinsured____ 29,898.00
Premiums or installments* thereof (due,
and earned but not due) not exceeding
in each case the reserve on the policy
included as a liability in legal reserve. _ 239,355.25
TOTAL ASSETS
$12,032,374.40
■! Y> > CERTIFIED PUBLIC ACCOUNTANTS’ CERTIFICATE
'M We have audited'tie books and records of the ATLANTIC LIFE INSURANCE COMPANY, of Richmond, Virginia,
for the year ending I&cember 31, 1923, and find that all items of income and disbursements have »>een properly accounted
for, and have verified the Bonds, Mortgages and other Securities owned by the Company.
•in The foregoing statement, in our opinion, represents the true condition of the Company at the close of business Decem
ber 31, 192^. The amount of reserve was certified by the Commissioner of Insurance of Virginia.
(Signed) A. M. PULLEN & CO.,
Certified Public Accountants.
FIVE-YEAR COMPARISONS
For the Year For the Year
INCOME 1918 1923
From first year premiums_;.$ 417,865.58 $ G81,425.89
From renewal premiums ----- 1,073,057.32 2,587,852.38
Total premium income __-$ 1,490,922.90 $ 3,269,278.27
Interest and other income _—,-—290,543.35 778,867.59
Total income _ $ 1,781,466.25 $ 4,048,145.86
INCOME MORE THAN DOUBLED IN FIVE YEARS.
Admitted assets Dec. 31st-$ 4,840,638.03 $12,032,374.40
ASSETS MORE THAN DOUBLED IN FIVE YEARS.
Insurance in force Dec. 3lst_$44,325,827.00 $102,025,398.00
INSURANCE IN FORCE MORE THAN DOUBLED IN FIVE YEARS.
PAYMENTS TO POLICYHOLDERS
Total paid to policyholders since organization and now held
to their credit-$18,415,364.62
T. B. Harrison, General Agent,
1001 Commercial National Bank Building, Charlotte, N. C.
It . . ‘ . >.
L. F. McBrayer,
District Agent
Shelby, N. C.