A SECTION DEVOTED TO INFORMATION ON COOPERATIVE MARKETING OF FARM PRODUCTS AND the WELFARE
PAID-UP CIRCULATION
Of This Paper Is Greater
Than The Population Given
Shelby In The 1920 Census
of CLEVELAND FARMERS
letoclanti
RELIABLE HOME PAPER
Of Shelby And The State’s
Fertile Farming Section.
Modern Job Department.
VOL. XXXIII, No. 9
THE CLEVELAND STAR
FRIDAY, JAN. 39, 192.*,
$2.00 A YEAR IN ADVANCE
Results of Cooperative4 Meeting I"ar
reached. Bingham Says Move
is on Sound Basis.
Washington.— Agriculture over
shadowed last week in Washington
for while nothing spectacular was
done, the impress left by the meeting
of the national council of Farmer.-’
Co-operative Marketing associations
will he a lasting one, say- David Law
rence.
The national council had a satis
factory session with the agricultural
commission which was appointed by
President Coolidge to .'make -recom
mendations with respect to the en
tire agricultural problem. While the
commission is rtill in its early stages
of work, there is no doubt that it
took to Heart the advice of' the co
operatives. namely, that what is need
ed is no more specific legislation, hut
« much more sympathetic administra
tion by government agenda: of exist
ing laws.
The co-operatives said frankly they
didn’t want to be subject to further
regulation, that they were getting
along very well now and that the
government could best held them by
letting them work out their own
problems.
Takes Strong Stand.
‘‘President Coolidge,” said Judge R.
W. Bingham, of Louisville, who is at
the head of the national council of the
co-operatives, has taken very strong
ground with respect to co-operative
marketing and the department.-of ag
riculture has begun to acquire a real
understanding of the problem. It has
not been comprehended before but.
now we have our relations are most
harmonious.
“'The government can be of help
to us in an information-giving rather
than a regulatory way. Heretofore the
department of agriculture has been
devoted largely to the production and
has.not as now begun to devote itself
to marketing. We are also receiv
ing valuable aid from the bureau of
markets of the department :.f‘ com
merce and we look upon the iederal
trade commission as a protection
against unfair methods and monopo
lies.
"We now have the largest farm or
ganization in America, more than 62-1,
000 paying members. It is a non-par
tisan organization, devoted entirely to
the business of merchandising farm
products in a scientific and intelligent
way.”
Success With Wheat.
Asked about the corn and wheat
farmers and their problems. Judge
Bingham said the co-operativi had
not yet extended to the corn belt but
that a small number of wheat grow
ers were in the co-operative move
ment.
“It has been successful in wheat
wherever it has been applied as in
Oklahoma, Indiana and Texas. When
we market at least half of the cotton
and wheat we will be in a position to
get better results, although we are
getting good results on the small per
centage now handled. W e marketed
about $500,000,000 worth last year.”
lhe most active opponent ■
co-operative movements are the in
dividuals engaged in speculation, for
the co-operative idea seeks to elimin
ate the imposition of profits to the
middleman who take advantage of
the farmer’s crude methods of mark
eting his products.
Farmer Benefits.
There is no doubt that so tar as the
credit situation is concerned the in
dividual farmer who is a member of
a co-operative organization has the
benefit of extended credit facilities
The intermediate credit banks for in
stance recently established by con
gress were sponorcd by the co-opera
tive societies and are proving a
bul
wark to the farmer. Since their enti \
into the situation, the big banks o
New York and Chicago have been
competing to lend money to the fann
ers, an unprecedented development.
The agricultural commission has
not come to any conclusion on the
major problems of aricultnre, but will
examine every phase for the next sev
eral months in the hope of present
ing a really worth-while report to the
country. It is expected, however, that
within a week the commission will
have something to say about the cat
tle industry in which there has been
a depression. Action is to be taken on
this because it is the most acute prob
lem before the commission and irre
spective of the fact that any legisla
tion would have to be acted on before
March 4, the commission is ^present
ed as being desirous of getting a rem
edy started at once. On the whole ag
riculture is receiving serious consid
eration in the national capital, and the
outstanding fact about the meeting o
the national council of co-operatives
is that Washington has been given to
understand in unmistakable terms
that proposals for price, fixing and
subsidy are not relished by some of
the most influential leaders in the
agricultural industry today.
COOPERATIVE MARKETING OF FARM
Business-Like Selling Means Better Conditions
For Rural People.
—IJY T. W. CHAMBLISS—
r if- Wit! spread movement through
"u: lh ' 1 nit«l State-, from ocean to
‘■ on. for the cooperative marketing
11101 products is a forward step
economic conditions
,lle rural people. This move
m' in . cents destined to bring a great
's measure of-prosperity to the larg
er part of the population of the Unit
<<1 Staies^r-that port engaged in
farming. By enlarging thme buying
power of the producer without add
■ ■i,' additional expense this co-opera
tdvc marketing movement will bene
•' diri-ctjy the majority of the popu
iat on. The movement, properly de
veloped carefully conducted, and con
servatively led, has as its ultimate
aim the economic freedom of the
agricultural sections of the United
States.
A student of cooperative marketing
has defined the phrase. Cooperative
marketing is the collective selling, in
n orderly manner, and on a supply
.and demand basis, of individually pro
duced farm commodities, through or
ganizations of producers formed for
that purpose. The cooperative mar
kctir.g of farm products is not a
"holding" nor is it a “hold-up” move
ment. It is an intelligent marketing
system that “merchandises farm pro
ducts instead of dumping th?m.
Cooperation is hte only means by
which anything great tan be accom
pli jhed. It i the foundation of com
munity, town, city and nation build
ing. Wherever a great success has
been achieved, back of it will be
found the motive power, cooperation.
Cooperative methods can be used
with much benefit by all trades and
professions. -
The net result of cooperative mar
keting a observed over many years
of successful operation, has been a
better and more economical method
of distribution, the distance between
the producer and consumer is short
ened, thus bringing back to the pro
duct r a larger portion of the con
sumer's dollar. The fact that the farm
ing half of the population receives a
larger return and consequently lias a
greater buying power creates a
greater demand and a better market
for the services and the products of
the othc half, and this is summed by
the benefit of cooperative marketing
to : very portion of the economic
structure.
Co:, iderable interest is being
ms oife-ted in the plans and princi
ple of cooperative marketing, par
ticcularly with reference to cotton,
here in North Carolina. Therefore,
th re Veins to be a need for the re
statement of some observations con
cerning the movement and its ideals
and methods. It is not new—and
there is nothing new to be written
about it—but it is growing in breadth
of service to the farmer and in the
depth of interest among farmers.
1. Organized by commodity.
■J. Only growers for members.
H. Cooperative—each man. one vote.
4. Long-term legal, binding-con
tract.
5. Big enough to hire experts to
run the business and serve the mem
bers.
Ci. Pools product by type and grade.
Bach member gets the same price for
the same quanity and quality.
A Cooperative Marketing Associa
tion is an organization of the grow
ers of a certain product for the pur
pose of making the business of grow
ing that product profitable. Two
methods—one orderly marketing and
the other standardization or the im
provement of the product—are used
to make profits for the growers.
These two methods—orderly mar
keting and standardization—are com
bined" in a properly conducted coop
erative marketing association. Co
operative Commodity Marketing is
profitable because it sells a better
product in a better order than any
previous system of marketing, and
sees that the grower receives the ac
tual value of his product.
By orderly marketing, the product
is sold to the manufacturer or ulti
mate consumer as the need arises,
and does not “dump” the product on
the market within a few weeks after
harvest. Thereby, eventually, the
price is fixed by the supply at point
of distribution, and not by the supply
at point of production. Orderly mar
keting helps stabilize the price for
thg benefit o fboth the grower and
consumer.
Standardization begins with the
selection of improved seed by the
grower, and continues with the care
ful handling and ginning and prop
er packing of the cotton. Careful
grading of the cotton after it re
ceived by the association enables the
grower to receive n premium for his
efforts to standnrdiz • hi: product.
The standardization of - grades is an
essential and important part of co
operative marketing.
These two process s—orderly mar
keting and standardization, which are
together called merchandising ire
both vitally necessary to success. The
first, year the gain from cooperative
commodity marketing comes most
largely from orderly marketing. Af
ter that, and of increasing import
ance, com? the ga ns from standard
ization.
Cooperative commodity marketing
is but the application of the known
successful business principles to the
growers’ market. It is better than
the former system, because it fur
nishes a superior product in a more
orderly way, and returns the profits
gamed theeby to the farmer’s pocket.
The membership of a cooperative
marketing organization is limited to
the producers of the commodity that
is being organized. For instance, the
North Carolina Cotton Growers Co
operative Association is an organiza
tion of cottn grwers. The reason for
this principle is clear. There will be
no diversity of interest among the
members and no opportunity for any
member to have any interest in the
organization other than his interest
as a producer. This provision does not
mean that a member of a cooperative
cotton growers association must be
only a “dirt farmer.” That would be
suicidal. Here in North Carolina there
are business men of the widest ex
perience engaged in the production of
cotton, and the ability of these men
is of the greatest value to the coop
erative marketing organization, and
the organization should seek to secure
their membership and take advantage
of their business experience and busi
ness ability. Men of this type should
be placed in positions of responsibil
ity. As members, directors or officers
in the marketing association, they
would have the same interest as other
members, and in applying their ex
perience to the problems of coopera
tive marketing they would render a
large service to themselves and to
every other member.
The control of the Norm Carolina
Cotton Gro vers Cooperative Associa
tion is in the hands of a board of
eleven directors. Of these director?!
the members of the association elect
ten and the governor of the state ap
points one. In selecting directors, each
man has one vote and ore onlv, >-e
gardless of the number of bales of
cotton he produces. These director?
are elected annually to serve or.e year
or until their successors shall have
been elected and qualified. For the!
convenience of the membership and
for their best interest, the stat.' is
divided at the present time into ten
districts and one director if chosen
in each district. As far as practicable
each district includes approximately
the same estimated production a*nd;
counties in each district are held in
tact.
All successful cooperative market- i
ing associations are founded upon a
legal and enforceable contract! be- j
tween the member and the associa- i
tion. By this contract the member is
bound to deliver to the Association
the cotton grown on his farm over a
period of years, and the Association I
is bound to receive it, grade it, store
it, ship it, and sell it to the best pos
sible advantage wherever a market
can be found and pay the member the
average price received, less the actual
cost of operation. These contracts are
made to run over a period of years
in order that the marketing organiza
tion may have full opportunity to de
velop business efficiency to the full
est, and that it may secure the ser
vices of the highest grade experts by
employing them for a sufficient time
to make the position attractive. No
cooperative marketing association
makes profit for itself as such, its
sole object being to make a profit
for the members as producers of the
crop. Enforceable contracts are essen
tial to assure delivery of the product
to the association and to prevent its
non delivery through the influence of
interseted dealers and others. It Is
true that all cooperative associations
are dependent t'or their success upon
the satisfactory services rendered to
the membership, but without some
method of assuring the deliveiy of
the product the association would be
unable to make marketing arrange
ments, secure capable help and make
arrangements for financing, storage,
(Continued on second page.)
' What This Word
“Co-Op” Means
Down at the fruit stand at. the
Union Trust corn* r in Shelby. the
stand that is operated by Moses
George and associates, officially
known as the Carolina Fruit and
Frounce con,pany, apples are sold
- nttlr.raliy, though, being a fruit
.stand.
Side by sale ore two display
crates of apples, liozen by dozen
the apple e arc "li out of one
crate; one by one they are sold out
of thr' ether. The apples, that sell
on ripbt ere nice looking apples,
“all shined up, neat'y wrapped
I and packed. 1 ho apples in the oth
er' crate are marke I here and there
with dirt-stains and aren't at all en
t'eiug to the eye. Fact is the dirt
i tained apples are the “best tast
ing,” if not the best sellers. They
are North Carolina apples. The
difference is this: Out in Wash
ington there is a cooperative fruit
association. The apples are har
vested, sorted, glossed, packed and
>hipped—and it might he said,
sold the minute they arrive. The
members of the association are
making money. Here where our ap
ples have an individual taste un
equalled, the apples are tossed im
ecrimoniously in a wagon bed,
hauled to town and sold for what
ever they bring, or left to rot at
the fruit stands while their dress
ed up relatives from Washington
sell as fast as they arrive. The
difference is the same in the mar
keting of all products—There is
money in the systematic sale of
any farm product; there is just a
“living” in the haphazard way.
The way the Washington apple
sells, while its superior relative,
the North Carolina apple, goes un
noticed at the fruit stand is the
definition of the word “Co-op”— [
the abbreviation of Co-operative. I
Think it over!
Electric Lights For
Cleveland Farm Hemes
Lincoln County News.
Mr. E. W. Dixon and Mr. P. L.
Peeler of Ceveland county, were busi
ne -s visitors in Lineolnton Wednesday.
Mr, Dixon consulted with local elec
trical contractors on the cost'of build
ing an electric power line in his coun
ty
Mr. Dixon and Mr. Peeler are in
terested, in a power line from Lawn
dole Power plant extending out to a
point on the Morganton-Shelhy high
way in the Belwood section. This line
when built will supply farmers with
electric lights and power. Farmers in
several sections of Cleveland are con
sidering putting up power lines over
which to transmit current to farm
homes from water power plants, and
in this matter Cleveland farmers are
taking the lead.
Electric power lines are now being
discussed by Lincoln farmers, and it
is probable that electric current will
eventually he available at farm homes
in all sections.
Realty Sales by
Blanton and Greene
Here is a list of real estate sales
made by Blanton and Green of Moores
boro and reported by them Saturday.
W. W. Queen, farm to J. V. Hast
ings. A. B. Taylor, garage to Arey
Brothers. A. M. Lovelace farm to
Simm street. P. .T. Daves farm to
Mart Daves. Bridges heirs farm to W.
F. Daves.
J. R. Davidson farm to E. G. Whit
aker. Hill Greene farm to George
Whitaker, E. B. Lovelace farm to Gus
Daves. .1. R. Green farm to J. R. Pack
ard. Z. F. Wright farm to J. R. Green.
Chever Blanton farm to Matt Camp
bell, 0. 0. Hamrick, home to J. R.
Greene, Mooresbore garage to S. M.
Green. ,T. U. Rollins store house to Hill
Green. George Bridges farm to G. W.
Smith. W. F. Daves farm to L. R
Russ. C. R. Blanton home place to W.
H. Haynes.
Carrying On.
Every day marks an increase in
the membership roll of the Cotton
Growers Cooperative Association. Cot
ton farmers of this State are realiz
ing more and more the value of order
ly marketing of farm products. The
total membership is rapidly going to
ward the 37,000 mark.
Any way you figure it, the radical
Republicans face a cold winter—they
will either have to keep cool with
Coolidge or stay out in the cold with
La Follette.—Norfolk Virginian-Pi
lot.
Dividing the atom would be no prob-i
lem to the salaried man who parcels
out his stipend after paying taxes.
—Columbia Record.
Some Scotchmen think that there is
only one great country but they are so
afraid of wearing in out that they
don’t live in it.—New York Ameri
can.
WE AlNT GOING TO,
tlC,HT NO MO. ,
VE »i'«T
T.oht NO MO.
/
HOW THE tU A«f '
THE FARMERS TO TfcU
y oo m'ht g&inu to_
FIGHT HO MO
EVEN SWEET POTATOES MAKE MONEY
WHEN HANDLED COOPERATIVE WAV
(By Renn Brum )
Every week or so through the year,
meaning all seasons, some Cleveland
county fellow will lay down his Her
ald and wonder why Editor Page in
the “Fool Column" talks about sweet
potatoes in the same tone that a new
lywed refers to his wife. Fact is one
gets the opinion that there are few
things Mr. Page lik-'s better than
’tater: and homespun sausage. Which
j bring; us to our story. The average
| rondo’- of the column of ‘‘Odds and
| Ends" does not know that those self
same ‘tat<>*•’ a: ■ Cleveland county
I Nahcy Halls, and what’s more, are
above the r.”crage sweet potato be
cause .they are- scientifically produced;
stored and sold (he co-operative way.
And as it he opens Mr. Page is a mem
ber of the Kings Mountain Sweet Po
tato Storage company, naturally his
membership there rates only second
to his church and Sunday school.
Once was the average farmer
searched the premises for every old
ouilt. sack and other cloth to he found
for the purpose of storing his sweet
poatoos. At the selling season a good
per centage of the poatoes were unfit
for sale—the method of storage was
not modern. When the oiling period
did come along the poatoos were sold
at whatever price prevailed on the
market—because there was no co
operative or systematic way of mark
eting. In those days the farmer who
got SI per bushel for his potatoes was
considered more than lucky.
A couple oi years pack a group of
farmers and business men in the
Kings Mountain section decided to put
the sweet potato crop on a business
and co-operative basis along with oth
er crops. Tiie result was the King
Mountain Sweet Potato Storage com
pany. Last year, for example, the av
erage price received for the potatoes
was $1.29' per bushel. The cost of
storage and sales the co-operative wa -
ll* cents per bushel—considerably
cheaper than any individual could
have stored or .sold them—and the
profit was $1.10 per bushel. That’s
just one reason why the “Co-op Way”
means something to the farmers of,
that section. Another is revealed in 1
Mr. Page’s writtt-n delight about those
Nancy Halls. Each year the assoeia- j
tioo selects the potatoes for plar*<Wfw? j
purposes, guaranteeing a near perfect
crop for the next year. Some day ae-|
cording to the present production
style the Cleveland county Nancy Hall
will be famous. Some of the potatoes
were recently sent to the mayor of
Pittsburgh—for advertising purposes,
of course. The poatoes were turned
over to a big wholesale produce mer
chant and within a short time back j
came a letter—“They are the best
Southern,potatoes we have ever seen.’’.
Each year members of the company !
harvest their crops, which are placed;
in the big modern storage house at j
Kings Mountain, of which A. B. Put-j
nam is manager. Each farmer has a .
number and at the end of the year the :
actual storage and sales expenses are:
totalled and the “running expenses”
divided among the farmers according
to their individual amount of storage
space. Up until October 1 the farmer
may sell his own poatoes to any that
he so desires, hut after that date the
sales are all by Mr. Putnam. This year
there are 7,600 bushels stored in the
warehouse and only a small percent
age will be lost by the common stor
age damage or rot—they are taken
care of in a systematic manner. The;
potatoes are selling at around $1,75—|
figure it yourself. The house lias stor- i
age space of Robe nine or 10 thousand
bushels and the storage space com
pletely filled will not supply the Kings
Mountain demand alone. There is a
business-like system in all success,
even to farming—for the “breaks”
come just as something is done to
make them break on the farm as ev
erywhere else. Any of the 100 mem
bers or the 12(5 who store their pota
toes in the finely ventilated building
at Kings Mountain will tell you that
co-operation on handling sweet pota
toes means just as much as co-oper
ation in anything else—and the pro
verb about “united effort * * "
and such is familiar.
In addition to the storage house at
Kings Mountain there is also one of
In000-bushel capacity at Earl and a
number of individual houses over the
county, making the total storage ca
pacity in C level an I county of 22.000
bushels. The success may be noted in
that other warehouses are being talk-'
ed, one at Grover, and an addition to
the one in Kings Mountain.
\t. A. Williams is president of the
Kings Mountain potato company that
specializes in Nancy Halls—the best
of Nancy Halls. Hugh Ware is secre-j
tary-treasurer, with A. B. Putnam as
manager. The members include: P. N.
Neisler, C\ B. Falls, .1. Bun Patterson,
Benton Putnam, A, P. Falls, C. T. Or
mond, Wayne Ware, C, P. Ware, S. P.
Goforth, T. G. Patterson, Wray Pat
terson, Wray Williams, G. G. Page, j
Beverly Patterson. W. L. Goforth, W.
A. Morris, Tom Goforth, Will Wil-i
liams, Ora Rhea, Jasper Ware, L. A.
Kiser, J. It. Cline, J. J. Gamble, Law
rmee Putnam, I). F. Adams, S. S.
M are, R. S. Thornburg G. T. Mauney,
Harry Falls,, Marvin Wright, B. G.
Logan, W. I). McDaniel, D. P. Wright,
Cal Ware, Leon Ware, N. K. Morris, H
T. Pultun, Hugh Ware, Sam Rhyne,
Fuller McGill, James F. Ware, Joe
Crawford, Rasty B, Dixon, J. A.
Plummer, J. P. Blalock, Butler Dixon,
Howard Herndon, R. F. Elam, Mar
vin Goforth, Dixon Goforth, Clarence
Plonk. W. O. Falls, L. A. McGill, Ru
fus Plonk, Tom I). Blalock, Sanford
R. Wolfe, J. R. McDaniel, J. I. Hope,
Importance Of The
Cotton Industry
* * ♦
■(By .1: B. Swain)
Tiff' importance of cotton culture
can scarcely lie over-estimated. Jt is
one of the great staple, commodities f
universal use and necessity thut has no
adequate substitute. The warp ami
woof of our civilization has been spun
largely out of the fleecy fabrics of
King Cotton. If cotton were suddenly
taken away from us, ur civilization
would totter in the balance, and so far
a * human ingenuity can determine,
there will be no adequate substitute
For a long time to come.
In our complex life today cotton
has ninny uses, too numerous to name
here, chief among them of course is
For clothing material and it is in this
use that cotton is king and the manu
i fncturihg oF clothing material are ab
solutely dependenent upon an adequate
upf’ly oF cotton for the successful
■ conduct of their business. The manu
facturer of cotton goods is an impor
tant industry of England, and this
j country has spent huge sums of mo
ney in a serious effort to develop a
' cotton area, that would in some large
; measure supply her millions of spin
: i;e*i and free her from the fields of
jthe South as a source of supply. So
! far her efforts have been in vain. The
j nearest aproach being her atempt to
: control the Sudan. It will be recalled
| in this connection that one of her army
I ... ___
..——'
J. B. SWAIN
officers was murdered during this dif
ficult undertaking.
Supply.
Most all tropical and semi-tropical
countries grows some cotton, but there
are only three that produce any large
amount of cotton for export; E_gypt,
India and United States.
Egypt grows about two million
bales per year. The acreage required
to feed and clothe the ever increasing
population and the amount of land
reached by irrigation preclude any
material increase in production of ex
port cotton.
India produces about four million
bales per year on about twenty-two
million acres of land, or 85 to 90
pounds per acre! The soortching sun
during the dry season, ravages of in
(Continucd on second page.)
R. It. Blackburn, Lester Hord, J. C.
Randle. J. W. Ramseur, Lee Thorn
burg, H. T. Wright. Dr. 0. G. Falls,
Chas. Whisnant, DeWitt Patterson,
Leo Beattie, William Wolfe, T. C.
Black, C. J. Borders, Hunter Wells,
John Carroll. J. Bun Royster, A. L.
Wells, J. E. Adderholdt, J. O. Plonk,
Harley Queen, G. P. Barber, H. W.
Gamble. .1. M. Patterson, J. S. Ware,
Frank Webster, Ormand Goforth, G.
W. Ware and C. F. Stowe.
A FABLE WITHOUT SLANG
Once uori u time, just a few weeks
aR°, A Grecian gentleman, fired with
enthusiasm to see his native land and
get his name in the paper, set out
from New York—just himself and a
dog—in a little open boat. The weath
er was bright, the wind was fair;
the man at the helm did not have a
worry about what anyone else was do
ing. He was the captain of his soul;
the strong individual.
And when lie went to sleep that
first night, with his little sail riding
light at the mast, and his little dog
all full of dog biscuits and uneasiness
curled up around the little gasoline
stove, there was no man in the world
more independent or free, and he sang
himself to sleep with the immortal
words of “I love to be a sailor.”
Before dawm, the mariner was
awakened by the freshening breeze, j
The little craft bobbed and shook in
the heavy billows. The little dog’s un-l
easiness became vocal and eruptive
The man reefed in his sail and reefed
in his trousers. At the end of a couple
of weeks, having travejled about one!
hundred miles of the three thousand j
he set out to devour, he sent up a sig
nal of distress, and a master of a fish
ing craft took him aboard and brought
him home—although the dispatches
do not indicate why he should bother
about it.
At *he time this gentleman was
heaving up and down for one hun
dred miles, a great ocean liner set
out for the same port. In a week or
ten days, the liner reached its des
tination. Which all goes to show that
when men pool their resources and
energies, they are able to accomplish
their objects much more readily and
easily than when they insist on tho
importance of their individuality.
Yes, there is another point. The
liner was held up for an hour or so
with minor engine trouble just after
leaving port and the fellow in the
little sail boat sailed past them with
an encouraging breeze and gave those
on board the laugh.
The men who have joined the Wheat
Pool are on board a craft that will
get thou to where they want to go,
if it i. possible with the pool meth
ods of selling, the ir^-'-'idual selling
of grain is as hopeh ' a proposition
as the silly little m«< with his silly
little boat and his silly little uneasy
dog.—The Western Producer (Sas
katchewan.)
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