Newspapers / Shelby Daily Star (Shelby, … / Sept. 25, 1925, edition 1 / Page 14
Part of Shelby Daily Star (Shelby, N.C.) / About this page
This page has errors
The date, title, or page description is wrong
This page has harmful content
This page contains sensitive or offensive material
five Reasons For Acvertising During The Dull Seasons I ,, . !i to follow the lead cl rcssful merchants. Th$ win* , , ndjuK money is tested by . ,| which advertising brings. l."(l ,. merchant expects his husi ' ^ ;i,rive without advertising. |i„ , r» no finer example of a t-uc I ,lU :h:s:; man and merchant ! , | u VVanamaker. His success i,„,d to advertising ns much ‘..i. |- efficient methods of mer j„i,n Wanamaker always carriea )i(, vy , ivertising during the dull sea i j,, Wanamaker knew business I "■ i" knew also social psy [jii ;,And what is as important as , iiicse put together he had a ,VOiid of inmon sense. j,,;ln Wanamaker was not a farm r }>ut ha knew the farmer’s need, the ba; r, i- mind, he was not a union |irt: w lie knew the mental habits, of the ; non man, VVit.h a'i this knowledge this lead ing rm m .ant grew rich by putting into |,rat'ice what he knew. He ad vertised in'the-.dull season. He had five n a oris for doing this. All of --- — those five reasons tar.d < t . r!v; [ 1. Prospective buyer-; have m.'.r< tjnie to read in the dull reason. Tlx y read the advertisements well as the crime new.-, or athletic stories. Hence advertising reaches more pea, pic during the dull season. 2. Every advertisement read makes an imppression on the mind. Some thing about the advertisement.; sticks In the memory. When the tunc to buy comes the reader becomes a customer of the store which had the good judg ment to advertise during the dull season. d. Because business is dull some mei chants cut down their advertising The wise merchant takes advantage of this for he knows that advertising competition is less. 1 jadvertise ment may be the only one it- kind in the paper, hence the trade will he brought to the store during the dull season. This helps to prevent the dull season for that store. 4. Advertising in the dull season creates confidence among the people in the -tore do:rthe adv rlismg. The people regard that store as suc cessful and everyone'knows there is nothing that succeeds like success. 5. To advertise in the dull season makes ;t possiblbe to ge‘ the best ad vertising rates for an annual con iU t Spaet* rates can. be hiiicMcd at a cheaper rate by m'\v. n r.( t : »\,,-i at the V.itmc tirae yield, 'better re Mr. a Eugene Ashcraft Makes Confession Moitroo Enquirer. J've always heard it said that an | honest confession is (food for the ! foul, so it is up to me to 'fees up. Sunday last I visited the Brushy Mountain of Alexander county, and trot it glimpse of the hilly . autiiry. Tuesday I saw a section of country round-about Chimney Rock, in the farthermost coiner of Rutherford county. Now, the eortf don is that ful some time I’ve had the notion there were a lot of lunatics loose raving about “The Mountains." Bui they're got something really worth while to rave over, and I'm doing it myself. There are many wonderffuily fine ' lews in Western North Carolina, hut1 Chimney Rock, perhaps thi grandest1 and most outstanding precipice of j the whole Appalachian rang of. mountains, will be doubly enhanced ' for sheer s-eaic beauty when the gieat Lake Lure is complpete, which is promised within the next twelve months. Hickory Nut flap h the nut-• ural gateway of Eastern North Car-[ oil: a ’ll III a;! isotivillu and Asheville. | ’1 'hw ’ more lovely drive ut miles and miles to ho found than around i 1: ■ great lake and thence between i t'u> toweling > liffs of Chimney Rook |a d Roll, d Top mountains, one of the iK'o.t- v. i ip Asheville. Five to tea thousand visitors often I o.i Sundays may bo seen at (Tummy Rork. ; Many persons aro investing in '-eal estate in the mountain country- na tives and tourists alike—anil none scion to know today what new de velo] i unit may start tomorrow. indeed. Western North Carolina is d : ti ;ed to become the playground of a lege section of the United States. Chimney Rock is only 125 miles tie Monroe, on the Wilmington CharloHe-Ashevillc highway. The r*«id is paved to Rutherfordtor. and work i irf» progress in filling in the ' ;:p ail the .way. With an automobile a Union county family may leave early in the morning, visit Asheville and n-turri the same day. A few short years ago the same trip would have required a Week. C rnrtny'.; wheat Crop shows an in ert use of 20 per cent over last year. Endieott-Johnsiin corporation wall open a large . hoc factory at Oswego, X. Y. Thousand Enterprises 1 Chartered in Year (Ira (otton Mills \m mg l.nrtc Cot p< ration*, Running From Piv Million;! Down. Raleigh, Sept. 11. A thousand new enterprises receive;! paper- of incor poration in North Carolina during the 12 months period ending last Mu'. 1. according to a report by Sec return <>f State W. N. Everett on charter l’i r that period. The corporation of greatest capi;«l iiUti<|p was the Chirm A me: ican Tobac co company, of Rocky Mount with an authorized capital lock of five mil lion dollars, with five hundred thou-i sand dollars raid in. The .1. il. Cutt-ei and Co,, of Charlotte, had the ip—at est paid in capitalization .it the liru< I its charter was issued one million, live hundred thousand. It- authorized capital stock is two million dollars, i Other large enterprises irieornornted included Asheville Mortgage com pany, Asheville, authorised capitaliza tion $750,000; American Leopardctone i corporation, Salisbury $500,000: Alias1 Supply company. Wiuston-Sah m,j $2,000,000; Asheville Motion Pictures corporation, Asheville, $1,000,000;. Carolina Mountain Power Co., Ashe, ville, $1,000,000; George E. Nissenj oiujany. Winston-Halcm, $1,600,000; National Negro I'Mpnnoe carpmai ion, Durham $1,000,000; Ora Mill company .Sludhy $500,000; Standard Mortgage, eonip.any, A«lit»vLilt*, $500,000; Thomas villa Chair company, ThoniasVHle, $2, 000,000. Rutherford to Build To Henderson Line Polk County News. The contract for hard urfacir •dt!" and oiio-h-'.K mile of hiirhwny li, Rutherford county was recently let ;t, th • Wilson Construction company at <* price of $275,047, while tho Appatn chian ( onsti action coinpnnv, ,vn> awarded the contract to build the ne cessary bridge structures along that distance for the sum of $1 All of this work will Ivy done on Houle 20 which runs from Kllenhofo to Chimney Rock in Rutherford c"itt ty connecting with Asheville on one end and Shelby on the other. Polk county neoph had hone that some part of the available highway* funds for Rutherford! on would be ca pended in improving Route lit which connects directly with Polk county bur apparently the pressure In tlmh >r- i ford was too strong for R ut, 20 for ; the highway commission t. consider any other, route. T \\ hat A Difference, (iMom GreppviHe News.) t Uith ,,h« ford Motor Company pjiyiHK- income taxes of more than sixteen million dollars, and Mr. Ford iim.self paying a tax ot over two and a naif millions, indicating a rather comfortable income, it is interesting l» recall an,event that happened years ago—on July 4, 1895. This was ih‘ first National automobile race. Only two of th.' several makes of y-rs/Mesa buggies entered managed to finish the run of some fifty miles, the wi ’iu>r coming through with the sen sational record of having averaged a frui tion over five miles per hour. The Ford ear wasn’t the winner of this race; in fact it wasn’t entered •U all. The most interesting thing to day, perhaps about that motor race was that llenry Ford wasn't even in attendance He wanted to go, but he couldn’t raise car fare. Not only did lie not have the money, hut his credit " a; n't ■ ood enough to enable him to borrow it. A few years can make a wonder ful difference i:i the fortunes of poo | le. Since January 1 the Pennsylvania railroad has loaded and dispatched 5, 552 1 f.9 ears of freight. Bujine,' fitilerc'i reported last week by Brmlstreet were 28.1, com pared with ,'127 the week previous. j Shelby’s Oldest, Largest and Best Furni ture and Undertaking Store Where Quality Price and Service Are Unexcelled. *%.****** *^<0 1 IS YOUR HEALTH SAFE? | Often ill health is the direct result of antiquated, insani > tary bath rooms and plumbing equipment. Let— ) ) SHELBY PLUMBING CO. Look Your Plumbing Over Phone 490. * GOODYEAR TIRES AND TUBES | CABANISS & NORMAN GARAGE > JNO. M. BEST FURNITURE CO. 5 5 THE POLICY OF THE PRINCESS THEATRE j Is to please every one and to know that we are pleasing 1 you is our greatest JOY. i i CHERO-COLA BOTTLING WORKS ! > | With our New Machinery we are going one step farther > in producing quality. { | Drink “Chcro-Cola” and “Holcomb Special” Ginger Ale. j 0 n ^ ~ ' * ■ 11 ^ ^ m m ^ ^ m ^ m " ■ ^ ^ ^™ ■■ —* — -w— r ~~ ^ j Those who want the best cigars smoke brands made by j REX CIGAR COMPANY, Shelby, N. C. i : Call For HAVA-REXA — SKILL — CHAMPAGNE < ~ a,,,,. |, ,i,.| || . ----- --- — ^ J 'i on want the Utmost Service, in Quality, and in Value » i when you purchase Drugs or kindred supplies. j That’s What You Get Here | SUTTLE’S DRUG STORE, Phone 370 SHELBY SUPPLY CO. MILL SUPPLIES & HARDWARE We handle full line of Hardware and Mill Supplies. Your Business is Appreciated. We Strive to Satisfy. Telephone 121. | ICE — COAL — WOOD j Our 25 ton ice plant enabels us to serve you in any quantity, j 11 either hot or cold call 182. SHELBY ICE & FUEL CO., Inc. CARR MULL, Sec. & Treas. j When in need of face and common brick in all shades ) and textures see O. E. FORD COMPANY I -'Rents for Kendrick Brick & Tile Co.’s. Common Brick, and Johnson City’s Face Brick. MOORE & LEVERETT, Gen. Agents Security Life and Trust Co. A North Carolina Insurance Company That Keeps Your Money At Home. SHELBY SUPPLY CO. GiiRALD MORGAN, Head And Feet of Shelby Supply Company Down on N. LaFayclts street, the fartherest store North is the Shelby Supply Company, a business that was an infant a year ago, but a full grown, well developed concern today—a busy place where farmers, builders and cotton mills are supplied freely and at moderate cost. Gerald Morgan, eldest and only son of Fred Morgan is the proprietor of this new store. He was Porn at Double Shoals but was educated at Shelby High School ami Randolph-Macon Institute at Bedford, Va. Gerald is a practical fellow with a head full of knowledge along his line. His hobby is his business while he gives some attention to “courting” after business hours. The Shelby Supply Company is a little store chock full of merchandise with a large ware house down next to Dr. Dorton’s hospital where the heavier stocks are carried. This place not only sells at retail, hut does a big wholesale business and Gerald is on the road part of the time calling on cotton mills, builders and farmers. He usually comes back with a pocket full of orders because his prices are right. He has exclusive sale of Masury’s well known paints, varnishes and oils, Howe scales and Pyrene fire extinguishers and the best sort of argument why Masury’s paint is more economical, Howe scales weigh correctly and Pyrene pays for themselves in a short while in cutting down the insurance rate. Then, too, he handles pipes, valves, pulleys, belting, builders tools and hardware and farm suppplies, all of which are well known and established brands. You will find E. L. Overstreet and Reuben Elam in the store helping Mr. Morgan put the goods across the counter and they are always courteous and business-like. SHELBY SUPPLY COMPANY -WHOLESALE AND RETAIL BUILDERS HARDWARE AND TOOLS COTTON MILL SUPPLIES FARM TOOLS AND IMI LEMENTS PIPES, VALVES, BELTING, PULLEYS, HARDWARE, ETC. EXCLUSIVE AGENCY FOR MASURY’S PAINTS, PYRENE FIRE EXTINGUISH ERS, HOWE SCALES. THE LITTLE STORE WITH THE BIG STOCK AND PRICES THAT PLEASE. Shelby Supply Company GERALD MORGAN, Proprietor. N. LaFAYETTE STREET. DR. B. M. JARRETT, Chiropractor Palmer Graduate 1917. Palmer Post-Graduate 1912. Over Woolwprth’s. Rooms 13 & 14, Head of Stairs. IDEAL SERVICE STATION SEI HE RUNG TIRES, GASOUNE. OILS AND ACCESSORIES — ACTO LAUNDRY We Call For and Deliver Your Gar. GIVE US A TRIAL. PHONE 194. 1 DODGE BROTHERS MOTOR CARS & GRAHAM BROTHERS TRUCKS CLEVELAND MOTOR CO. SALES & SERVICE AGENCY CARS STAND SUPPLIES & ACCESSORIES I r —EVERYTHING IN DRUGS— , Nunnally’e Candies, Waterman Fountain Pens, We appreciate your trade. Make Our Store Your Store. CLEVELAND DRUG CO. GOOD COAL — PURE ICE — DRY WOOD IDEAL ICE & FUEL COMPANY PHONE 250. TUXEDO THE I'EED YOU NEED. Hay, Flour Grain and Provisions. CLEVELAND FEED CO. — -urn rln | l, ,m — ■— — —- — —--iranr Bost’s Butterflako and Topnotch Bread Horn in Our New Bakery Every Day. Pics, Cakes, Rolls. BOST’S BAKERY, Phone 158 L HUDSON-ESSEX . Best Car Values on American Market. HOEY MOTOR COMPANY r CHIROPRACTOR Robert L. Ramsaur | Palmer Sehool Graduate. Webb Building, Second Floor. Hours 10 to 12 A. M 1:30 to G P. M. \ SHELBY WELDING PLANT I Phone 237. E. N. Ledford. Prop. Res. Phone 224-W\ | T. P. LAIL GARAGE j Auto Repairing and Greasing. Try Me For Service. CAROLINA MOTOR INN Gas, Qil, Tires and Accessories. VULCANIZING—“That Stays Put.” We Carry Com pressed Air on Our Service Truck. Call 385.
Shelby Daily Star (Shelby, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Sept. 25, 1925, edition 1
14
Click "Submit" to request a review of this page. NCDHC staff will check .
0 / 75