Succr.sful retail merchandising in any community suffers its greatest handicap in the tendency of some peo ple to buy from mail order houses. People who scrutinize carefully every article that they buy'from the home merchant will order freely from the catalog', havin';' no assurance that they will (jot wsat they want, and with nothing to guide them except the picture in the books and the de scriptive matter that accompanies the picture. The mail order business is unfair to the home merchant. It forces the home merchant to meet conditions that are not real."'*' He. must show goods and values to compete with firms that show .nothing and from whom the buyers lake the buying "sight unseen.” that mail order purchases not satisfactory mid have turned for other articles the money hack does not seem to deter many from buying through the catalog. A very complete1 illustration o> what the mail order houses do, and chance of The fact are often to be re ar I ut wliich you may order with other poods to save freight. Send us all your ready cash so that you may not have any left to buy necessities from your home dealers. *). You shall believe in us rather than your home business men, for we want your trade. We get to be millionaires on yoar/kupport. Don't be bluffed. 10. You shall call on the business people in your own vicinity for help and credit if you meet with hard luck or sickness. It’s your money we want.; we don’t know you unless your orders are accompanied by cash. money sent out ol Charlottf whether to mail order houses or any other kind of an establishment in distant cities stands a very small chance of ever beimr returned here. It is lost forever rs a circulating; me dium to this City. On the other hand, the money spent with the home merchants, with few exceptions is kept circulating- in Charlotte. It helns to pay taxes, heirs to support our schools, to keep the minister's salary paid, relieves want and goes for other fronds roid by Charlotte merchants in this City, or in clerk hire to people who spend it for liv ing: expenses in this city. Most of us want the other fellow investigated because we believe nim lcsp honest than ourselves. Plans for the construction of a new railroad fine in Florida, opening lip a new gateway and northwestern part of the country, are announced by the Atlantic Coast Line railway. The road will bridge a 40 mile gap be tween Moniicello i..id Perry, Fla., es tablishing through Lino from Tainpa ar.d other west coast cities to At hr: ta, Chattanooga, Nashville, Si. I Louis Cincinnati and other northern j points. H. L. Borden, vice president of the Atlantic Coast Lino, issued the fol lowing announcement at the execu tive .offices of the road; “Tho Atlantic Coast Line railroad has completed securing the right of j way from the end of its Thoniasvillo ' branch in Georgia, to Perry, in Flor ida, a distance of 40 mites which will open a new through line from Tampa and other west coast Florida cities to the middle and northwest via Al t's ty and Atlanta and, with the Louisville and Nashville, via Moniv gmnery and Chattanooga. The con tract for reconstruction will be let as soon as authority is granted by die Interstate Commerce cosnrcifl slo'l.” The new construction, it is esti- ' mated, will cost about SI. 1.200,00 ex clusive of the price paid for the i right of way which will bring the road’s total investment in the pro ject up to several millions. No new financing will be required as the funds for the work will be drawn from the roada’ treasury. The tremendous expansion in Flor ida during the past two years and the Corresponding growth in trffic influ enced the Atlantic Coast Line offi cials to open up the new gateway. Heretofore it has been neccessary for and passenger trffic from the west through Jacksonville in the northwest ard passenger triffie from the west part of the state. With tiie present movement in facilities to limit and causing t!i ■ en forcement of freight embargoes, all indications point to a record business for the Atlantic Coast Line las year. Proceeding the announcement of its Florida extension, the common stock 1 of tile road today soared more th >n 1! points to a new high record for the I year at 215, making a ga.n of about 20 points in the past two days. Eventually it is expected that the Atlantic Coast Line will head a mer ger of the so-called “Walters” roads including the Louisville ar.d Nashville | which it row’ controls and which in turn owns a majority of the stock of the Nashvlile, Chattanooga and St. Louis and leases the Carolina Clinch field and Ohio. ;; *; Real Estate Man Declares Western “Western North Carolina acreage is selling like the proverbial hot cakes,' and in many instances large tracts are being bought by Florida capitalist.; and other financial inter ests sight unseen.” Ciaude B. Poole, sales manager for II. .1. Ituscell, real c fate dealer at Sa-hula, declared in Caffney Monday, says The. Ledger.. The. Russell agency has already e: - tr.blished contact with several point.-? Li Florida ard others are planned for the immediate future. Mr. Poole said. Si.hida. he pointed out, is in the heart of a rapidly developing section, being approximately in the center of seven lake rites and pleasure resorts, seme ot which are r apidly nearing comple tion. Business ,or rather trading in real estate, is very active through; ut the region. The Russell agency h:n thousands of acres of mountain land listed, and rales are being recorded daily, Mr. Poole stated. In addition to the Florida connec tions, the Russell organisation is rr . ranging for representatives in the larger centers throughout North , ‘ South Carolna. atl(' . Pi ices of mountain acreage l advanced remarkably in.the oast months. Mr. Pqple said, but there . every indication that the p,.ak values is still far off. There js vt l'" doubt, he declared, that North Carolina will soon rival if ,'j] equal conditions in Florida. ' '' Would Knock a Lot Out. (Charlotte News) Hobart Quillen, the best paragraph writer in the United States, livj,,,, down yonder ifi Fountain Inn ,S waa invited the other day to make .1 .speech before the North Carolina Pu rs Association. IIis answer v'- • this.: ‘ “t would if I could, and giati]v Hut 1 can’t make a speech—never have and never shall, and no ha, a right to do in public u thi*, he can’t do well.” The philosophy of the brilliant writer is commended and recoin, .nended as well. Wc are thinking that if his counsel were generally tarried out and his example fol!oV'. ed, the public would have tens of thousands less speeches to listen In free America there are too many people who want more thru their share of the liberty. IS YOUR HEALTH SAFE? Often ill health hi the direct result of antiquated, insani turv bath rooms and plumbing equipment. Let SHELBY PLUMBING CO. •Phone 490. Look Your Plumbing Over Shelby’s Oldest, Largest and Best Furni ture and Undertaking Store Where Quality Price and Service Arc Unexcelled. JNO. M. BEST FURNITURE CO. __ GOODYEAR TIRES AND TUBES ! ; ;; > ■ CAB^NI5S & NORMAN GARAGE **** * w ****** ** THE POLICY OP THE — PRINCESS THEATRE — la to please every one and to know that we arc pleasing you is our greatest JOY. CHERO-COLA BOTTLING WORKS With our New Machinery we are going one step farther in producing quality. Drink “Chero-Cola” and “Holcomb Special” Ginger Ale. m wmv***0 *m**m0%M ******** •********** ****** *** ******************* m 0*.****it*. ^*\**0* ****** **^^k** w********* *••* **** *€\*%. 0***i******>^*******,r~^m~^ w— | Those who want the best cigars smoke brands made by REX CIGAR COMPANY, Shelby, N.C. Call For HAVA-REX A — SKILL — CHAMPAGNE You want the Utmost Service, in Quality, and in Value $ i when you purchase Drugs or kindred supplies. That’s What You Get Here SUTTLE’S DRUG STORE, Phone 370 SHELBY SUPPLY CO. MILL SUPPLIES & HARDWARE We handle full line of Hardware and Mill Supplies. Your Business is Appreciated. We Strive to Satisfy. Telephone 121. i 2 I 1 3 2 3 2 ICE COAL WOOD Our 25 ton ice plant eanbels us to serve you in any quantity. If either hot or cold call 182. SHELBY ICE & FUEL CO., Inc. CARR MULL, Sec. & Trees. -SEE O. E. FORD COMPANY For Seed Oats, Fertilizers and Fertilizer Materials. Grain Drills and all other kinds of Farm Machinery. MOORE & LEVERETT, Gen. Agents Security Life and Trust Co. A North Carolina Insurance Company That Keeps Your Money At Home. . Beam iSrothers. Amusement Leaders ] When the “movies” is mentioned,' folks naturally think first of Enos and Zeb Beam, builders of the first real big picture show house in Shelby, The Princess is a household word for clean wholesome pictures and stage shows, too, for these enterprising- young fellows have brought to ! Shelby its finest road shows and contemplate mere for the winter, Both were bom in Shelby, sons of E. M. Beam, a pioneer builder and honored eitiren, once active in public life, is in declin- ( ing health, but the boys are “carrying on.” Zeb was first a barber and lumber dealer. The car toonist only pictures him above. Enos was too busy to be found. Enos was with the rivers and harbors department of the Federal Government many years which work took him to the Phili pines. Hawaiian Island, Cuba, Japan and other foreign countries. Both are practical fellows who can do most anything well. Enos had his first picture show experience with the Century Theatre in Kansas City, Mo. For six months he took light parts with the Edscll-Winthrop Stock company. Both heard and heeded the call “back home” and in 1914 built a show house where now stands the Fanning Department store. The New Princess This show house was built from the ground up. By their.thrift and enterprise, they were Rucessful and in a few years iheir patronage had outgrown the house. Good shows, courteous treatment made it necessary to expand so they erected the New Princess "at a cost of $125,000. a monument to their fine business qualifications The New Princess is one of the finest show houses in this part of the state and a credit to Shelby, It has a seating capacity of 800, can be increased to 1200; has comfortable opera chairs, two simplex machines, a stage 36X50 feet with " 85 foot flies, steam heat, Artic-Nu-Air cooling system, a reproducing and photo player pianos. For two years the Beam brothers maintained a talented orchestra which added to the entertain ment. All pictures are first-runs, put out by such reputable producers as Paramount, Metro-Gold wyn, Fox, FBO and Educational. Patrons know they can always find first class pictures, that’s why attendance is good. The organisation is courteous. The Beam boys are always there with a smile with Mrs. Inez Jackson serves as cashier, Guy Webb as operator, Clarence Spencer as door man, every one of whom makes its a point to emphasize Beam courtesy at the Princess. - “Home Of High Class Attractions” It is a real home where nothing but the first-runs are shown— produced., by Paramount, Metro-Goldwyn, Fox, F. B. O. and Educational. POPULAR PRICES --POPULAR SHOWS Largest and most comfortable theatre in Shelby where you al ways get courteous attention and can be assured of the best in “Moviedcm.” -NEW PRINCESS THEATRE Enos and Zeb Beam. “When Better Pictures Are Shown The Princess Will Show Them.” DR. B. M. JARRETT, Chiropractor j Palmer Graduate 1917. Palmer Post-Graduate 1922. | Over Woolworth’a. Rooms 13 & IK Head of Stairs. j IDEAL SERVICE STATION SEIBERLING TIRES, GASOLINE, 01 ACCESSORIES — Al TO i.AllNDRY We Cali For and Deliver Your Car. GIVE US A TRIAL. PHONE 194. „„ ~ DODGE BROTHERS MOTOR GARS & GRAHAM ( BROTHERS TRUCKS CLEVELAND MOTOR CO. SALES & SERVICE AGENCY CARS STAND SUPPLIES & ACCESSORIES j —EVERYTHING IN DRUGS— Nunnalty’s Candies, Waterman Fountain Pens, We appreciate your trade. Make Our Store Your Store, g CLEVELAND DRUG CO. GOOD COAL — PURE ICE — DRY WOOD IDEAL ICE & FUEL COMPANY PHONE 250. -TUXEDO THE FEED YOU NEED. Hay, Flour Grain and Provisions. CLEVELAND FEED CO. Boat’s Butterflake and Topnotch Bread Horn in Our New Bakery Every Day. Pics, Cakes, Roils. BOST’S BAKERY, Phone 158 HUDSON-ESSEX Best Car Values on American Market. HOEY MOTOR COMPANY CHIROPRACTOR Robert L. Ramsaur Palmer School Graduate. Webb Building, Second Floor, Hours 10 to 12 A. M. 1:30 to 6 P. M. SHELBY WELDINp PLANT Phone 237. E. N. Ledford. Prop. Res. Phone 221-W. T. P. LAIL GARAGE Auto Repairing and Greasing. Try Me For Service. — .... i . - — tn+jr***1 CAROLINA MOTOR INN Gas, Oil, Tires and Accessories. VULCANIZING—“That Stays Put.” We Carry Com-^ pressed Air on Our Service Truck. Call 385.