,“THE MAN NOBODY
KNOWS”
By BRUCE BARTON
New And Inspiring Picture Of Jesus.
INSTALLMENT XXV
His Advertisements
e was, ad w^say, “many sided.”
eveyy npin sees the side of his
Ire which appeals most to him
|fe doctor thinks of the great
aician whose touch never fail
who by some mystery preced
moderti science in its still im
fect knowledge of the relation
he spirit to health. The preach
studies the Sermon on the
apt and marvels that truths «o
found should be expressed in
lls so clear and simple. The
tator remembers only that he
ounced the rich; and the corn
iest that his disciples carried a
tmon purse. Lawyers have writ
in praise of his pleading at his
il; and the literary critics of
ry age have cheerfully acknowl
ed his mastery,
am not a doctor, or lawyer or
Ic, but an advertising man. As
fidteesion advertising is young;
I force it is as old as the world.
!,'first four words ever uttered,
it there be light,” constitute its
•toy. All Nature is vibrant with
Impulse. The brilliant plum
MOf the bird is cplor advertising
pleased to the emotions of its
to. Plants deck themselves with
ssoms, not for beauty only, but
iferact the patronage of the bee
1 by spreading pollen on its
to ipsure the perpetuation
their kind.
Ho spacious firmament on high
tpd all the blue ethereal sky.
end spangled Henvens a shining
frame,
’hair great Original proclaim.
If-has been remarked that “no
(&pUtiaer van be an atheist.”
ich is only another way of say
that no man can look up at the
>| And greatest electric sign—
evening stars—and refuse to
lew its message: “There is a
Mei A~~Xiod.” I nropose in this
pter to speak of the advertise
rtt< of Jesus which have rur
ed for twenty centuries ahd are
T the most potent influences in
world.
At us begin by asking why he
successful in mastering pub
Attention ami why, in contrast,
'churches arc less so? The an
■ f|a two-fold. In the first place
feacoghized the basic principle
Jill good advertising is news,
peyer trite or commonplace
P0>Ot)tine. If there hail bean
papers in those days, no city
could have said, “No need to
him today-; he will be doing
he did last Sunday.”
Era would have followed
iry single hour, for it was
il* to predict what lie would
■!:or do; every action and word
ope. single day as an ex
The four gospel narratives
chronological. They are
..,1 records written after his
Pi not diaries in which en
were made every night. Thus
Pot say of most of the in
is' "This happened on such
ch g day." The four stories
and conflict and overlap,
plgee. however—the ninth
of Matthew—we have a de
account of a single day’s
One of the events was the
of Matthew himself to dis
ipahiP! hence we have everv
a«n to suppose that the writer’s
’ of this particular day must
w more than usually re
Let us look at the twenty
» schedule; see how it
With front-page news,
activity begjy.s »t sunrise,
an eaify riser; he knew
simplest way to live more
average life is to add an
the fresh end of the day.
therefore, we discover
pushing ofit from the
lake- It mekes its
Pray across and deposits
his disciples in Caper
favorite city. He pro
nee to the house of a
) without being dis
The report spreads in
| he is in town, add be
can finish a breakfast a
IS collected outside the
poor palsied chap among
work is »t hand,
slept soundly in the open
the csl! with quiet
smite that carried
even the most hope
eads ever his fee
ls down toward the
cheer,
rs of the audience
sharp disapproval,
ous phrase.” they
authorized him to
God?
whose
Lories. Men have been elected to of- ,
fice—even such high office as the
Presidency—by being good-natur
Rtl that they never made an enemy. |
But the leaders who are remember- 1
ed are those who hath nlenty of
critics and dealt, with them vig
orously.
“What's the .objection?” he ex
claimed, turninf on the dissenters.
“Whv do you stand there and crit
icize ? Is it easier to say, ‘Thy
sins are forgiven thee.’ or to sav.
'Arise, take up thv bed and walk?’
The results are the same.” Bend
ing over the sick man again he
said: “Arise, take itn thy bed and
go nr.to thine house.”
The men stirred and was aiit'.z <d
to find that his muscles respond
ed. Slowly, deubtingly he striifr
tried to his feet, and with one great
shout of ho pair,ess started off. sur
rounded by his jubilant friends.
The critic® hail received their an- j
over, but, they refused to give up.
For an hour or more they persist- j
fid i" nr.gr'- rwrument, until the
meeting ended in a tumult.
Can von mm "'me the nr-d day’"
issue of the Oau-maitm News, if j
there bad hum one? ... _
P \r «IEI» M AN HKM F.n
Jesus of N«*are-h Haims Right To
Forgive Sinn
Prominent Scribes Obicct
“Blr.' hphcniuus,” says leading cili
“But anyway ! 'an walk,” healed |
r,mu r»-tor*s.
Front nage stiwv number one
and the dr" i sH?1 rrnr®
INSTALLMENT. XXVI
A" I'rgfnt Call
One r>r tk-iip wh« had been at
tracted by the excitement on the
ntern’p.; nf Ihi dnv was a tax-:
coltcc’oi* Tie ucd Mntlhe"s. Bein*' a
mnn of business he coti't! tjo' stav ,
through The : ro>TeTT'r*‘ tt111 slinnH
nwav ep.rlv and wit- hard at work
when Jesus passed by a few minu
tr® ''ofme noon.
“Matthew, f want, you,” said
Je 'is.
Tha+ all. No argument ; no j
offer -of ind"’erUent • • ro iij*ftmlru |
nr . Mer-lv ‘-‘J want ’’tiu;” j
nmt tho nrnsuerous tax-collector j
p'orrd ht,j office, made •' fe-iat fo* i
the htdTHnnt voung teacher and j
forthwith an, ounced himself n dis- :
cinle.
PROMINENT TVX COLLECTOR
JOINS NAZARETH FORCES
Matthew Abandons Business to
Promote New Cult
Gives Large Luncheon
Front page story number two.
The luncheon itself furnished the
third sensation. It was not at all
the kind of affair with a religious
teacher would be expected to ap
prove. Decidedly it was good-nat
ured and noisy*
No theological test was implied !
in limiting the invitation. No one !
stood at the entrance to demand: 1
“What is vour belief regarding the ;
birth of Jesus?” Or. “Have vou or
have you no* been baptized?” The j
doo'S were flung wide, and, along
with the disciples and the resnect
eb'e folks, a swarm of publicans
air' sinners trooped in.
“Outregoou® ” grumhled the
worthy folk. “Surely if this teach
er had anv moral standards ho
never would eat with such rabble.’
Thev were shocked; but he was
not. That he had condemned him
self according to their formula
worried him not a whit. His liking
for folks overran pH soeinl boun
daries; ho iust could nbt seem to
remember that some people are
nice people, proper -people, and
some are not.
“Come, conic,” he cxcla:med to
the Pharisees. “won’t vou eve’*
get over nagging at me because I
eat with these outsiders? Who
needs the doctor mos*--—the- 'bat
are well or they that am sick.”
“And here’s another tHne- to
think about,” he added. “You lay so
much stress bn forms and creeds
and occasions—do you suppose God
cares ehout all thiit? What do yp-i !
thmk he meant, when he said: “l
will have mercy and not sacrifice ?
T>’ke That home and puzzle over
it.”
DEFENDS PUBLICANS AN’I)
SINNERS
Jesus of Nazareth Welcomes
Thom At Lunch
Rebukes Prominent Pharisees
“Creeds unimportant.” he says.
“God wants mercy, not sacrifice.'
A fourth big story. You mav ho
sure it. was curried into hundreds
of homes during the next few
Weeks, and formed the basis for
many a long evening’s discussion.
As the meal drew to its close j
there came a dratnntic interruption
-m* ruley of the city made his wav
slowly to the head of the table !
and stood silent, hewed by the ter- j
rible weight of his grief. That'
morning he had sat at his daugh-'
ter’s bedside, clasping her frail j
white hand in his, watching the
flutter of the pulse, trying by the'
foyce of his longing to hold that j
tittle life baek from the precipice.!
Apd at last the doctors had told
him that it was useless any more
to hope. So lie had come, this ruler,
to the strange young man whose
deeds of healing were the sensa
tion of the day.
Was it too late? The ruler had
thought so when he entered the
door; but as he stood in that splen
did presence a new thrilling con
viction gripped him:
“Master, my daughter is even
now dead,” he exclaimed, “but
come and lay your hand on her and
he will live.”
Jesus rose from his seat, drawn
by that splendid outburst of faith
and without hesitation or question
ing he started for the door. Alt
bis life be seemed to feel that
there was no limit at al ito what
lie could do. if only those who lie
s' echrd him believed enough.
Grasping the ruler's arm he led tbi
wa\ u)i the street, his disciples
and the motley crowd hurrying
along behind.
They had several blocks to ‘ra
vel, an<( before their journey was
completed another interruption
occurred.
A woman who had been nick for
twelve years edged through I he
crowd, eluded the sharp eyes of the
disciples and touched the hern of
bia garment! “For she raid within
herself. ‘If I may touch his gar
ment. 1 shell he whole ” What no.
idea. What a personality his must
h«ve been to provoke such ideas.
“My daughter is dead, hut lay
vour hands on her and she will
live.” —“I’ve been sick for
twelve years; the doctors can do
nothing, but if I onlv touch his
coat I’ll be all right.” How ran the
artists possibly have imagined that
a sad-faced weakling could ever
inspire such amazing ideas as
these!
The woman won her i ictory. By
that touch, by Ills smile, by if'
few word:; he spoke, her faith ro .
triumphant over disease. She “was
made whole fropi that hour.”
(To be continued)
(Copyright 1025 by Bruce Barton)
Ql’ITS KISSING WIFE
AND Cl'ItES HAY FEVER
Austin, Texas.-—A Texan ha.-;
cured'hi: hay fever by stopping: his
i Ion*: practice (f kissing: his wife
-several times a day. The eve was
i reported bv a prominent Houston
physician in response to a letter
sent out to more than 100 physi
cians by .J. M. Curto, state entomo
logist, who asked for information as
to prevalence and cause of hay
i fever.
The Houston physician said his
trntient had been a long sufferer
from hay fever and that he believ
ed the man's malady was caused
by a peculiar brand of face powder
his wife used.
*‘It :s no! nearly so im
-ortant for one to jrst
there first as it is to be
able to stay there af
ter having- arrived.”
| Ip. (he practice of our pro
fession the fundamentals
: of dignity, courtesy and ex
pemrce arc of paramount
importance.
— PALMER’S — j
Funeral Home
AMBULANCE SERVICE
I IIONE f>1.~DAY OR
t NfGHT.
Poultry Wanted!
PRICES AS FOLLOWS:—
Hens .. i..22c lb.
I' rye:-# .. . 22 a ad 25c lb.
Cocks. . 10c lb.
Turkeys. .. 27 r.
West Graham Street, Shelby, N. C.
CHRISTMAS GREETING CARDS
-PLACE YOUR ORDER NOW -
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With Your Name Engraved. Envelopes to Match.
PHONE THE STAR OFFICE, NO. 11, AND A
REPRESENTATIVE WILL CALL AND SHOW
YOU SAMPLES
STAR PUBLISHING COMPANY
-SCHEDULES
hilcr-Carolina Motor Bus Company
Shelby to Charlotte—7. 9, 11, 1, 8, 0, 7:30—Charlotte to
Shelby—8, 10, 12. 2, 4, (5.
- KiW Maontain to Charlotte— 7:30, 9:30, 11:30, 1:30, 3:80,
5:30, 8:80. Direct connection made in Kings Mountain ft*
.Spartanburg and Greenville in the morning—One hour lay
over in the afternoons.
Bessemer City to Charlotte—7:45, 11:15, 1:45, 3:45, 5:45.
8:4.».
„ Cajtonia to Charlotte, leaves every hour on the hour, from
• a- -H*» }° 8 p. m. Connec tion made there for Hock Hill.
S. C.; Spartanburg, Greenville, Cramerton, Lincoln ton and
Cbcrryville, York imd Clover S C.
Gastonia to Shelby—On the odd hours, making connections
for Rutherfordton, Hendersonville, Ashevillo and Statesville.
Gastonia to'Cherryvillc—3:30, 12:10, 4:10 3;10
ChcrryviHe to Gastonia—7:15, 10, 2, G p. m.
Charlotte to Rock Hill—8, 10:80. 4:15.
Bus leaves Snartnnhurg 0:15 p. m. Connection at Kings
Mountain, Charlotte.
Telephones:
Charlotte 2871; Gastonia 1051; Shelby 450; Sheiby to
Rutherfordton—8 a. v». and 1 p. m. Rutherfordton to
a.iclhy—9.48 fi. m. >n<l 3:15 p, m.
Shelby to Asheville—1.0toy a. 12 3. 4. 6. p *».
ville to SheVy—8, 9 end 11 a. m. and 2, 4 pm.
Shelby—7:20 a. tn.; 10:00 a. m.; 1 p. ni. 4:30 p. m.
Lincolnton—8:80 a. m.; 11 a. m.; 3:00 p. m.; 6:30 p. m.
Schedules Subject to Change.
BOGUS BALLOTS
Tuesday’s Election
Vote For
L. Spurgeon Spurting
A Native of Cleveland County
F or District Solicitor.
Democrats, rally to the cause and
to the colors. Certain Republicans
haye had printed and circulated bogus
ballots purporting to be Democratic
ballots with the name of Hon. L.
Spurgeon Spurting left off, the purpose
being to cause you to overlook this im
portant office. AU of the other coun
ties in the district are Republican or
closely divided politically and the Re
publicans hope to cut Spurling’s ma
jority in his home county which is
overwhelmingly Democratic and there
by sneak in a Republican Solicitor.
Mr. Sparling is a native of Cleve
land, a brilliant and able young man.
It is up to Cleveland Democracy to
give him a big majority in order to off
set the Republican vote in other coun
ties. Watch your ballot, See that it is
an official ballot which you can obtain
only frcm the election officials at the
polling places on election day.
See that your ticket is Headed L.
Spurgeon Spurling for 16th District
Solicitor. These and these only are of
ficial Democratic ballots.
O. M. MULL,
Chairman Demacratic Executive Committee,
Cleveland County.