J. C. Penney Quantity Buying
Again Results in Savings on
SmartFrocks
(Came in to tee theae durmlnj frocks for yourself ... one
look -will convince you that a frock that costs very little can
fce unbelievably smart. That is one of the J. C Penney busi
ness methods ... to offer the very latest styles, always at
economy prices. Select a frock for Easter . . . and afterward.
Buy An
"Extra”
Frock
The Fashion-Wise Woman
Buys Several
r*r
No longer is one hat suitable
for every occasion . . . as the
simple felt used to be. Hats of
braids, of straw and of felt each
bavi their place . . . and every
one can afford as many as she
needs at
$3,98
Other Gever Hats
from 01.98 to 04.98
*Lady*Lyke”
rjHhBtd Conn
ReMocwi «*tr the kip* , ,7
«Mf 24 to 40.
?2.9B
Fast Color
"Ramona” Suiting
A ipjemdrf suiting—enrlntivn
«ilh m. 36 Inch. Y»«i
39c
Dainty Gifts for the Baby
Some Useful—Some Merely for Play!
_
Hie giving of iom« dainty novelty to a new
charming gesture of friendship. These are sun
-you in the buying . . . and Baby in receiving!
ineapeniive! Teething Ring, Baby’* N«.
_ gioMl Bank, Rattle, Supporter*, Hanger, choice. .
baby is a
to please
23c
Hot Water Bottle*, Baby
Boob*, Toilet Set* with
Bnt>h, Comb and Baby
Book, Utility Set, choice,
98c
Carriage Clip*, Tooth
Brush Holder, Rattles, Sup
porters, Baby Books, Toilet
Sets, Hangers, choice,
49c
Of Soft, Absorbent Quality,
Temptingly Low-Priced!
'A splendid opportunty to add to your never
_ fenough supply of Turkish Bath Towels. These
"'ire double-thread terry towels and will give long
~perviee. Your choice of all-white, white with
colored borders or with colored cross stripes, at
pur usual thrifty low prices!
XSx36 inch** 22x44 Indie*
Our Every-Day Aim
to Add to Your Convenience and Savings
We Strive to Achieve this Purpose by Making Available
Standard, Soundly Made Merchandise at Economy Prices
Youthful Charm
And Lots of Style!
A dainty step-in pump of
gleaming patent leather, with ail
effective trimming tn bron/e
i.di. The cubist Itc.eli add
smailiits- tor!
$3.98
Wash Hats
"Rah-Rah" Slylcs
Practical, comfortable ami
fond - looking. In attractive
colors with rOntrastipg band*
and stitched bt inis.
49c
Tooth Paste
For Gleaming
Teeth
Pebeco .. 8c it 33c
Colgate's 8c <t 19 c
Forhan's 29c it 39c
Listertne ... 19c
Kolynos .. 23c
Squibbs 33c
Ipnna _ 33c
Pepsodcnt _ 33c
Cion-mrtal calf oxfjtrds lode
well with 'most any type of
suit. Sturdy and dependable,
rud interestingly low-priced.
$3.98
New Dresses
For Youthful Misses
Such pretty wuh dresses in
plain colors and bright prints
—with bloomers to match.
Every little miss should have
one for Fatter. Sires 2 to 6
$1.98
Sucn a dainty shoe for the
Ti'ee Folks1 Comes in White
( abretta. Potent or Smoked Llk.
The trim is fashionably new
$1.98
Wash Dresses
Dainty! Fresh!
Cunning little dresses in plain
colors and prints — with
bloomers to match—ideal for
the small miss of 2 to 6 years.
Q8 e
I
“““'Si':"*
69c
THE NEWEST
WHOOPEE
CAPS
ALL THE BRIGHT
COLORS
CHOICE
79c
1
Boys' patent leather Oxfords
— for dress occasions when
you want to look your best l
T2 to 2.JJ2.98
8Vi to 11H! __?2.7V
Union Suits
For Men
Athletic union suits with two
button shoulder. Well-made of
fine ribbed, combed cotton.
Light in weight and comfort
ably fitting. Excellent value,
at—
49c
Simplicity
Is So Smart!
All patent—with the gleam
ef the metal ornament to
heighten its attractiveness. And
a low price has its attraction,
tool
Girls' Hats
Of Felt ... Straw
. . Silk
Canning hats ... for Tery
small girls and older sisters
. . . bright colors to match
Spring coats. Mothers will
like the thrifty prices.
98c 1.49 1.98
Vacuum Bottle
“Penimaid” Brand
Efficient, well*
made: Serviceable
for home, motor
trip* picnic* and
in the workman's
lunch kit Firt
•tie.
; 79c
j Quart Siz^ fi&9
Union Suits
For Boys
Athletic style union suits
■with convenient two-button
shoulder. Made of fine ribbed,
combed cotton yarn. Light
weight, comfortable. Out
standing value, at—
49c
Students’ Suits
Style—Quality
Newest twists and cassimeres In
tans, browns and greys; also novelty
stripes. Exceptional style and value.
Following closely the young men’s own
ideas, these suits are designed to suit the
most exactiug as to style, quality and
Extra Pants if Desired, $4.98
Other Suits for Students, $19.75
New Style for Boys
In FowvPmcc Suits
This smart, single-breasted
2-button model features the
peak-lapel jacket^'with Tat
tersall vest apd includes 1
pair of longies and 1 pair of
golf knickers.
Selected fabric* and
interesting striped
patterns in medium
celeriaii.
Also offered in 2-button
notch lapel model with plain
vest.
$7.90
$11.90
JO
The Spring Coat
Is an Important
Fashion
The wise woman is making
her own ensemble this season
. . . she is buying a smart
coat and selecting her frocks
to harmonize with it.
Self Trimmings
Favored
Clever coats . . . trimmed
with stitching or a graceful
scarf ... are popular. Also
more dressy models with fur.
Each one in this group is de
lightfully smart . and de
lightfully inexpensive.
For Women
For Misses
For Juniort
Here Are New
Wash
Fabrics j
For Your
Smart Cotton Frocks
This is a season of “cot- '
tons” — when everyone will >
wear them! Prints and plain !■
colors—sheer dresses, sports
costumes, jackets and coats
. a varied assortment.
Thriftily Priced
from, yard
29c to 98c
■Dimity, pique, broadcloth, silk
and- cotton mixtures, cdanese fab
rics and many more . . . bring
your clothes problem to our wash
goods department 1
rrint suiting
Linen-Finish
A favorite for sports co»
(tumo— fast color. Yard
33c and 43c
“Daisy Bell”
Fast Color Cloth
Desirable for spring and sum
mer need*. Yard
39c
Choote From Theae
NewSilks
Grouped at
$L49 yard
'*• {r°m Whkh any woman «- f»Won more
«nart frocks than she h« ever owned before . . . stunning print, . . .
de.icate pastels the “smarter than ever" black and shade, of tan
. distinctive plain shades, too. Your choice at $1.49 a yard.
Plain Georgette, Crepe de Chine and Flat .
Printed Crepe de Chine and Georgette
Hosiery for Every Need!
Service Weight—Semi-sheer
and Lovely Sheer Chiffon!
Let us help yon keep yottr hosiery sup
ply complete and correctly modish . . .
thriftily 1 The chiffon hose have the pop
ular picot-top! And all come in the
popular shades!
1
\
i
s
Smartness at Low Cost—•
Pure silk hose . . . semi-sheer . . .
full-fashioned . . . mercerized top and
sole . , . at a welcome low price 1
98c