The Whole Family Shops
at the J. C. Penney Store for
Easter
Charming Silks
„ . . and Thriftily Priced, Toot
Printed silks and plain silk-, . . . colors and patterns
so delightful that you will want to start sewing imine
diately. Georgette, crepe de chine ana wash inks
. * « all for, yard
89c
J.C.PENNEYC0
Low Prices Are Important But Only
As They Include Staunch Quality and Value
YOUR
NEEDS
Filled Here at Economy Prices
White Lingerie Fabrics
It is time to be planning for spring sewing—
and time, as well, to select dainty underwear fabrics
from fresh, complete stocks. Batiste, dimity checks,
plain flaxon and checked fia.v at a moderate price
range from, yard
19c to 49c
A Group of Spring’s Smartest
New Frocks
. ♦. . Showing Summary Trends in, Color
.... and the same Attractive Prices
These frocks art tGS
very newest expres
sions of the mode for;
immediate wear . .
and for all summer,
too. The colors ar6
gay ... the print*
are new and summer^
... fend you will find
one, two or several tor
> fill a yariety of needs.j
Jackets and jacket effects are prominent
among these charming frocks . . . also
lingerie touches at the collar and cuffs,
bow trimmings and novelty skirts . . .
each one is delightful . . . and all art
priced with moderation.
! For Women—For Misses—For Juniors
*9.90 to *19.75
Our Silk Hose Reaches
Two-Thirds of the Way to the Pole
T^st year we sold over 7,000,000 pairs of Women's Fall
Fashioned Silk Hose, which would measure more than
321000.000 feet. The distance that Commander Byrd trav
eled before he reached the Pole was—roughly—over 47,000,
C00 feet—so our Silk Hose is about two-thirds of the way
there.
we cnan i coum ^ien s nose
either, or Children's, or perhaps
we would have been over half the
way back by now!
Bath Towels
In Jacquard Designs
Heavy and absorbent...
triad mjghty attractive. Ia
colon to harmonize with
your own color scheme.
Add several to yoor supply.
39c and 49c
Women's Hosiery
In Various Wrights ,
Service weight and sheer
silk hosiery of pore silk—
our own high
standard
numbers i n
popular light
and medium
shades.
Thriftily
! priced, pair
$1.49
Silk and Rayon
Hoae (or Women
Na 445—Silk and rayoa
mmbinrd very smartly.
98c
5 for 25c
T*r a Bettor Share WM
•he Better BUe* try OM
W these Moredge Blade*
■>*4* exclusively for M*
Stare*. Made to fit
GMette. Our Baying
eeerce* for 9S4 (tores emWa
m %c offer these at thia leer'
A One-Strap
l Of Graceful Design
In the ever-favored patent
leather . . , its gleaming smart
ness heightened by the trim
ming of fancy kid. A smart
low price, too!
So Demure***
Yet So Smart!
A simply designed pump
which misses and growing rprls
<rill lik® is this one of patent
leather, with bronze calf trim.
And so low-priced!
! AO psfrat with the giesn
the natal ornament to
heighten its attractiveness. The
laar price is attractive, tool
$3*98
Economical!
WcQ Mad*
Good tooldny Oxford for,
Mtreet wear. Sturdy aokn and,'
$4.98
Men's Athletic
Best quality Nainsook. re«
rnforced, doubt* etitchin*.
79c
For Smartness
Choose This Shoel
A T-strap slipper of onnso
»!W graceful design . . . in
gleaming patent leather with ef
fective trimming of pearl lustra
kid. And most reasonable!
. $3.98
Low-Priced
Yet . . Oh, So Smart!
A one-strap, all patent leather
•tipper whose smartness belie*
it* low price. The metal buclcla
i> a distinctive touch.
$2.98
jtjz
be fJS'd by the dictate* of
$2.98
Good Value
In Boy’s Oxford
The Boy of the Family will
appreciate the low price co
thia Oxford
$3.49
1
en’s Athletic
(JodUrwear
Nainsook, full cut through*
out; double ttitckfcf. At—
49c
FANCY SHIRTS
Made of Our Famous
Kybcr Broadcloth
Our famous Kyber
broadcloth in fancy
fact color patterns—
neat and rove! effects.
These shirts are made
exclusively for us.
Also Rayon Striped
shirts. Collar-attached
style and neckband
styM with self collar
to match.
$1-98
Extra Qood Values in
White Broadcloth
SHIRTS
E\ery nun cau afford to
have plenty of shirts at this
price. Full count broadcloth
of staunch enduring
quality. Collar - at
tached style with one
flap pocket; also neck
band style.
I
A Fashion* Right Hat
Is Essential to the Harmony of a
Carefully Selected Costume
Will your costume be a fashion success on Easter morning? That depend*
largely on your choice of a hat It must blend with your color scheme,
as a whole—matching your coat, frock or accessories with subtle
taste. And these hats prove that it need not be expensive.
The Season’s Most Charming Shapes
*1.98 *2.98 *3.98
Hats of felt, of sill w . . . or a combination. The trimming is im
portant in this yea .re individual hats. High shades, neutral shades
and black ... all pi.v.cd so that you can afford more than one new onel
Silk Hose
For Men
Our "701” brand is out
standing: for valor and appear
ance. I’m silk leg, mercerized
top, toe and heel and crar “Tu
Toe” feature. In black and
plain colors.
Just Right!
In Style, Pattern
Fabric and Price
Your fullest satisfaction is our most
earnest desire. We feel confident our
line of Men’s and Young Men’s Suits
has just the suit you want.
Extra Pant* to Match.. $4.98
Model shown here in shadow and fancy
stripe effects, newest colorings; also blue serge
and cheviots.
Other models at $24.75, $29.75
_ and $34.75
MARATHON
Hats Have That Mark
of Good Taste Which
Always Insures Smart
Appearance ^
"The Legion.” Young
men’s raw edge, snapbrim,
narrow band fedora. Full
satin 'ined, reeded leather
sweat band. In the colors
ot Spring.
$A.98
Let Vs Be Your Hatter
Men’s Garters
Oor "Majestic” Brand
Doable-grip, wide web, rilk.
40e
Majestic Belts
For Men and Boys
Strong, durable, top grade
leather; plain and 2-tone—
d9r