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We Welcome the Customer
Who Is “Just Looking”
We welcome the customer who is "just look
ing.” Her desire to compare prices and values
evidences a sensible appreciation of thrift.
Such a customer will he sure, to notice the ex
cellent quality of our merchandise, and under
stand the saving that our Low Prices represent.
Don’t he afraid to drop in, at a J. C. Penney
Store at any time. People who are "just looking”
arc always more than welcome.
Individually Selected . • «
Priced Through Quantity Buying
RD 6? the mades that mart women are waring /• «
one- and two-piece frocks, jacket costumes, dresses
'with lace, with bows, with tiers ... a comprehen
sive selection of the season's prevailing styles . . . ac
k low price that only J. C Penney buying and selling
methods make possible. Frocks for women, misses
New Rayon Underwear
in Smart Tailored Styles
Rayon vests and bloomers are proving a popular un
derwear mode this Spring. Chemises, too, find favor.
These rayon undies are splendid values I
.Vents, 49c and 79c. Bloomers, 49c and 98c
Don’t Miss These Values in
At a Real Low Price
patterns are fea<
Also plenty of plain
whites, tans and blues,
miff tmt with
w°y * jt
lW bodies, dm
Jf pie arm holes
' and large sleeves.
HaM or jacqaanj pattertg.
"4 for 1”
Well made of
jb e e 1, top
•and toe; no
4 Pair* $1.00
For Dress Wear
Our own -Majestic brand.
Plain and fancy.
Oxfords for Men
A shoe 'most any man will
like. It's "different,” yet con
servatively styled. Of brown
c.iH with dirk tan calf saddle.
Rubber sole and heel.
Keep your hose from rubblna
at the heel—any sir*.
SHELBY, N. C.
Because You Receive Here the Kind of SERVICE that Takes a Personal
Interest in Your Buying Problems—Because You Get Here the Kind
of VALUES that Gives You Quality as well as Low Price—
Two Good and Definite Reasons for Shopping Here.
Presenting Spring and Summer Styles in
House Porch Frocks
Ton hare never seen smarter wash frocks than these ... for such « very low price! Come in to
see them as soon as yon can . . . while the assortment is so varied in styles and the range of sizes
is complete. We feel sore you will buy enough to last you all summer!
J 4 /•
Kfoy pattern a danrOtig
. new — different. The
colt** are fresh and attxac
the. Th e *« defightful
frocks wtfl 'wish to ywe
Tbak of id An att-sOfe
Jap pongee dress in natural
color and trimmed with
bright colored binding or
piping for only $1J9. The
style* art very attractive.
Mote Frocks—and Smarter
Frocks—Than Ever Before
TK»i»«*enon rf cottww . . . and women who are
.■wisewifl boy many of tbeir wadi frocks now . . . from
ttw group of ▼try pretty styles . . . and at a pricq
tfatJtnaknirtn ample supply posribM
There’s a “Snap and Go” in the
Smart Lines of Our
for Young Men
Extra Pants at $4.96
For the Young Man who would set the pace In Style this
rir, we present our "Avenue” model. Its snappy character
backed up by expert tailoring. You may have this style
in any one of several smart patterns. This suit is a real
Style Leader this year.
Other Young Men's Spring Suits at
£24.75, with Extra Pants at £5.90
£29.75, with Extra Pants at £6.90
Your Dull Blades
With a Moredge Stropper.
For Gillette or M or edge blades,
“Aywon” Talc is popular
among men everywhere. Can,
Belts (or Men
Fad Grain Cowhide, pUJa
tad fa tent effects.
And Splendid Value!
A semi-sports type oxford frl
gun metal calf which is sure to
hnd instant approval with men
who know shoe-values ]
Of Gun Metal Calf
Sturdy »nd dependable, and
interestingly low-priced. Gun
metal oxfords look well with
'most any type of suit, and are
always good taste 1
For a quick, easy shave
Large size tube.
A Lovely Complexion
Results Naturally From the Daily Use of "JacieP
2 ounce. . __ 23
4 ounce. _ 39e
2 ounce... -- “ ’
4 ounce... -
2 ounce . . 23
4 ounce.... _ 39c
I Jar it l — a name that mm
loveliness to countless women
. . the name of an exquisite
line of fine toilet preparations
. . . every need for a complete
skin treatment every day . . M
and at home ... is included.
Skin Lotion ....... . 2ou
Talcum, glass container. . . ,49c
Face Powder, medium or
hea*y .39c and 69e
Single Compact .. 49e
Double Compact ..98a
Compact and Rouge Refills . 23q
Perfume.49c and 98c
Cleansing Tissues . . . 23c
For Smart Spring Ontfift*?
A small . but how important part of the
>ell turned-out costume . . . Gloves! And bere|
late cleverly styled ones, featuring new fancy
jeaffis, new colors ... in kid, fabric and ffjfc
w*.»and reasonably priced, of course 1
Imported Kid Gbwa, $2.98
% Fabric Gloves, 79c and 98c
Silk Gloocs, 98c
Lovely White Fabrics
For Confirmation Dresses
A simple, youthful frock fashioned from a sheer wtdta
material is particularly appropriate for such an occasion.
A very few yards will make a frock that she will adore.
Mercerized White Voile, yd., 19c to 79c
White Organdy, yard, 29c to 79c
36 Inches Wide
Linen-finish; white only: for
uniforms and other uses, yard—»
Soft, smooth finish; fine qual*
fty; J6 inches wide. Yard—^
Dainty quality, »oft finals
Xi/39 indies wide. Yard .
33c and 49c
Inexpensive for baby’s fHW
merits. 36 in. wide. Yard ■
Of Gleaming Rayon
Smartest of all among bedspreads aw
these of rayon ... in fancy stripe and jac
quard patterns. In colors to harmonize with
your bedroom . . . size 81x108.
Police and cross-back styles.
38 and 42 in. lengths.
Select A Bag
To Match Your Coat
Clever novelty effects ia