n
a
From Unpaid Bills Here
Those “First-of-the-Monlh Blue*” Is i
Well-Known Malady with Folks Who
Say “Charge It” So Readily. When
You Pay Cash—as Everyone Does
Here—You Pay LESS, and
Achieve Independence
Wee Gifts
For Wee Babin
Inexpensive little novelties,
»ome awful, other! jwt lot
?1*T 1
Large novelty celluloid
Rattle*, in the cunningeit
•hap**!
Qartnent Hanger*, with
ribbon bow; hand-painted.
ATl-ailk Pin-on Garter* with
dainty ornament.
Baby's National Bank;
hand-painted design,
Teething Ring, ribbon da
hand-painted design.
Vonr choice^ each
23c
Infants’ Commode
With Nursery Designs
Colorful hand - painted
designs in nursery subjects
snake these infants' com
modes cunning as well as
practical In pink or blue.
98c
iss Yeddo
For Sommer Comfort
anF^.^hv'hnm Sw« Y«f.
SJSS? for'ts %htnes., and
k,n^ Ianrv or black
wnd. Fancy satin lining. Bia
▼aloe, at *
98c
Smart Style
In Every line!
These tie the sports shoes
that men of discriminating
taste will pldtl They are oi
white elk with gun metal calf
trimming.
Dainty Dresses
For the Baby
Madeira handmade dresset
lire *o tweet on the tiny baby
. . . and there are machine
made drejses, too, for erery
flay. Many dainty atyles at
49r $2.98
Fun for Baby
In This Swing
A raft raring
wfll firt Baby
man? boon of
pleasure — aad
Mother some
leisure. With
■ print, corn*
pitta.
98c
“Solar” Straws
(The Porto Rican
X fine Natural Tan "Solar
Straw for Young Men. Stylish,
lightweight and comfortable.
$1.98
Gun Metal Calf
Oxfords for Men
A conservative style that !l
always popular! Made with
semi-hard box toe. welt sol«
and half-rubber heel. An ex
ccllent value at
CHARMING TABLEWARE
\\ c are again showing the famous Roger's 26
piece Lifetime Guaranteed Silver Pets—
$7.90
J.C.PENNEYC©
SHELBY, N. C.
Giving the Dollar
Buying Here Brings You a
Full 100 Cents Worth of
Value for Every Dollar Spent
Its Due
Spring Frocks
Our collection u complete
. . . and varied . . . and
charming . •. and authentic!
$9'90,«$29'75
Once youVe glimpsed the frocks comprising
our 1929 assemblage, you’ll be thrilled by the
v»lurt quite as much as by the ftsbions! That's
just one of the delightful things about shopping
for apparel at J, C. Penney Company!
for Women :: Misset :: Junior $
Printed Cotton Frocks
In House and Porch
Styles—Splendid Value!
We urge you to see this fresh assort
nsnt of house and porch frocks—smartly
ityled for every hour of the day at home—
well-made—aod priced oply
New Print* fa
Colorful Pattern*
Printed cotton ponge*, broadcloth
prints and fine ginghams in patterns that
are new and effective—a complete range
of rices.
Regular Fellows
Demand a Regular
Suit - Styled and
Made Like Dad’s
In 4'Pieces Too
Coat, Vest and Two Longies;
or 1 Longie and 1 Knickerj
©r Two Knickers.
Cajsimeres in novelty weaves and new
•hades of tan. brown, gray and blue in
stripes and overplaid s.
$Q*90
Boys’ Middy Hats
Well-made — Comfortable and Washable
They a-? smart-looldng, too, and can he had in a variety
ct contrasting colored brims
and crowns.
49c
A “Snap-Middy
linen, with fancv
silk band and pear!
button .
of tan
c
69
Smart
New
Hats
The variety of
clever »tyie* of
fered in our itock
i* • feature of the
•eason. More trim
ming — different
•hapti — one-side
effect* — brimmed
or brimleii.
Newest Modes —
Our Usual
Saving Prices
One hat is not
enough for the smart
woman—that is why
so many come here
where the latest modes
are always economic
ally priced.
$1.98 $2.98
84.98
Comfort with Style
In Thu Swiss Yeddo at a Real Economy Price
The flexible straw and
careful workmanship as
sure easy fit The light
weight of Swiss Yeddo
adds to its comfort
Ventilated Crown
Smartly finished with fancy \
hand and full satin tip. Can also
he had with black band.
Tropical Suits
Made Right—Priced Right
Expertly designed and tailored from quality
fabrics, assuring the utmost in style and service
along with a maximum of comfort. Thriftily
priced within every man’s means.
Lightweight Fabrics
Attractive Patterns
Genuine Falrn Beach and Kant Krush ClotA
t i -various stripe effects, plain and novelty
weaves.
Extra Pants to Match, £4.98
Bermuda Cloth Suits at £9.90
Wash
Suits
Button-on Models
The most practical suit
for the boy irora 2 to 8
years—because it can be pot
in the tub over acd over
again without spoiling its
appearance or losing any of
its sturdiness. Quality fab
rics and interesting patterns
in various combinations.
98c and 1*98
No “Sales”
But Low Prices Every Day
We buy end sell only stenderd, first fMi
ity goods. We do not hendle bmskmpt
stocks, imperfect goods or "seconds." Hon
we here no pretext for '’reducing prices.*
When new tnerdsendise is receiwed the
lowest possible price consistent srkh the
merket mine of &e goods is pieced on it
You get this price EVEM.Y DAY.
Shop et your coweerienee. If yon rented
shop toduy, the sem* lew price wtM A# berg
tomorrow•
Bloomers
With a Snug-Fitting,
Ribbed-Knit Cuff
Sure to find
lavor with
iromen already
Srm friend* of
rayon undergar
ments t
These bloom
ers hang s’limly
in accordance
with the fash
ions of the day,
while preserv
ing the desired
snug fit just
above the knee.
98c
Colored Stripe
Bed Spreads
Jolt what you need to com
plete the color harmony of
your bedroom. 80xl03-incl;
Spreads with wide and narrow
crinkled stripes in Pink, BIui
or Gold. Scalloped square
And only—
98c
‘Ten-Ray”
Rayon Alpaca
A lustroui, good quality r»v
On alpaca in plain colors. Yd,
39c
All Patent
-A Swagger Model!
Sure to appeal to those who
•eek shoe smartness, yet must
be guided by the dictates o!
economy! These are most in*
eaptasirr 1
$2.98
For Sports
Here’s Smartness!
Jaunty . . , with its square
toe and cubist heel I We know
you’ll like this patent T-strap
■with Lido Sand calf lacing im*
densely 1
$5.90_
“Little Things”
That You Always Need!
Needles, pin*,
snap*, thimbles,
thread, elastic,
buttons, mend
ing cotton—buy
them all this
week. Each
4cand8c ,
Economy
—and Smartnejal
Both demands o! the thrifty
modern woman are met In this
semi-sheer, pure silk hose. Full
fashioned, with mercerized to$
and sole.
98c
Novelties
In Rayon and Cotton
Stripes and jacquards in tiM|
popular rayon alpaca. Yard
33c to 49c
Square Toe!
And Cubist Heel!
Two features which maVw
Inis patent leather slipper with
pearl lustre kid trim of unique
smartness! And the low prici
is a feature, too!
.$3.98
Shiny Patent
Fancy Grain Undcdiji
A one-strap slipper of yootH
ini smartness . . . for growing
{firis, misses and women whs
rrefer toe comfort of ]n
heeled shoes.
Two Tones
Are Smartly New
This gracefully desisted
strap slipper is of the new Lido
Sand kid, with Rosette ldd
strap and heel cover. UeUl
luckle.
$5.90
Hot Dish
Holder Set
Gaily checked oil cloth naked
this handy set.
39c