n a From Unpaid Bills Here Those “First-of-the-Monlh Blue*” Is i Well-Known Malady with Folks Who Say “Charge It” So Readily. When You Pay Cash—as Everyone Does Here—You Pay LESS, and Achieve Independence Wee Gifts For Wee Babin Inexpensive little novelties, »ome awful, other! jwt lot ?1*T 1 Large novelty celluloid Rattle*, in the cunningeit •hap**! Qartnent Hanger*, with ribbon bow; hand-painted. ATl-ailk Pin-on Garter* with dainty ornament. Baby's National Bank; hand-painted design, Teething Ring, ribbon da hand-painted design. Vonr choice^ each 23c Infants’ Commode With Nursery Designs Colorful hand - painted designs in nursery subjects snake these infants' com modes cunning as well as practical In pink or blue. 98c iss Yeddo For Sommer Comfort anF^.^hv'hnm Sw« Y«f. SJSS? for'ts %htnes., and k,n^ Ianrv or black wnd. Fancy satin lining. Bia ▼aloe, at * 98c Smart Style In Every line! These tie the sports shoes that men of discriminating taste will pldtl They are oi white elk with gun metal calf trimming. Dainty Dresses For the Baby Madeira handmade dresset lire *o tweet on the tiny baby . . . and there are machine made drejses, too, for erery flay. Many dainty atyles at 49r $2.98 Fun for Baby In This Swing A raft raring wfll firt Baby man? boon of pleasure — aad Mother some leisure. With ■ print, corn* pitta. 98c “Solar” Straws (The Porto Rican X fine Natural Tan "Solar Straw for Young Men. Stylish, lightweight and comfortable. $1.98 Gun Metal Calf Oxfords for Men A conservative style that !l always popular! Made with semi-hard box toe. welt sol« and half-rubber heel. An ex ccllent value at CHARMING TABLEWARE \\ c are again showing the famous Roger's 26 piece Lifetime Guaranteed Silver Pets— $7.90 J.C.PENNEYC© SHELBY, N. C. Giving the Dollar Buying Here Brings You a Full 100 Cents Worth of Value for Every Dollar Spent Its Due Spring Frocks Our collection u complete . . . and varied . . . and charming . •. and authentic! $9'90,«$29'75 Once youVe glimpsed the frocks comprising our 1929 assemblage, you’ll be thrilled by the v»lurt quite as much as by the ftsbions! That's just one of the delightful things about shopping for apparel at J, C. Penney Company! for Women :: Misset :: Junior $ Printed Cotton Frocks In House and Porch Styles—Splendid Value! We urge you to see this fresh assort nsnt of house and porch frocks—smartly ityled for every hour of the day at home— well-made—aod priced oply New Print* fa Colorful Pattern* Printed cotton ponge*, broadcloth prints and fine ginghams in patterns that are new and effective—a complete range of rices. Regular Fellows Demand a Regular Suit - Styled and Made Like Dad’s In 4'Pieces Too Coat, Vest and Two Longies; or 1 Longie and 1 Knickerj ©r Two Knickers. Cajsimeres in novelty weaves and new •hades of tan. brown, gray and blue in stripes and overplaid s. $Q*90 Boys’ Middy Hats Well-made — Comfortable and Washable They a-? smart-looldng, too, and can he had in a variety ct contrasting colored brims and crowns. 49c A “Snap-Middy linen, with fancv silk band and pear! button . of tan c 69 Smart New Hats The variety of clever »tyie* of fered in our itock i* • feature of the •eason. More trim ming — different •hapti — one-side effect* — brimmed or brimleii. Newest Modes — Our Usual Saving Prices One hat is not enough for the smart woman—that is why so many come here where the latest modes are always economic ally priced. $1.98 $2.98 84.98 Comfort with Style In Thu Swiss Yeddo at a Real Economy Price The flexible straw and careful workmanship as sure easy fit The light weight of Swiss Yeddo adds to its comfort Ventilated Crown Smartly finished with fancy \ hand and full satin tip. Can also he had with black band. Tropical Suits Made Right—Priced Right Expertly designed and tailored from quality fabrics, assuring the utmost in style and service along with a maximum of comfort. Thriftily priced within every man’s means. Lightweight Fabrics Attractive Patterns Genuine Falrn Beach and Kant Krush ClotA t i -various stripe effects, plain and novelty weaves. Extra Pants to Match, £4.98 Bermuda Cloth Suits at £9.90 Wash Suits Button-on Models The most practical suit for the boy irora 2 to 8 years—because it can be pot in the tub over acd over again without spoiling its appearance or losing any of its sturdiness. Quality fab rics and interesting patterns in various combinations. 98c and 1*98 No “Sales” But Low Prices Every Day We buy end sell only stenderd, first fMi ity goods. We do not hendle bmskmpt stocks, imperfect goods or "seconds." Hon we here no pretext for '’reducing prices.* When new tnerdsendise is receiwed the lowest possible price consistent srkh the merket mine of &e goods is pieced on it You get this price EVEM.Y DAY. Shop et your coweerienee. If yon rented shop toduy, the sem* lew price wtM A# berg tomorrow• Bloomers With a Snug-Fitting, Ribbed-Knit Cuff Sure to find lavor with iromen already Srm friend* of rayon undergar ments t These bloom ers hang s’limly in accordance with the fash ions of the day, while preserv ing the desired snug fit just above the knee. 98c Colored Stripe Bed Spreads Jolt what you need to com plete the color harmony of your bedroom. 80xl03-incl; Spreads with wide and narrow crinkled stripes in Pink, BIui or Gold. Scalloped square And only— 98c ‘Ten-Ray” Rayon Alpaca A lustroui, good quality r»v On alpaca in plain colors. Yd, 39c All Patent -A Swagger Model! Sure to appeal to those who •eek shoe smartness, yet must be guided by the dictates o! economy! These are most in* eaptasirr 1 $2.98 For Sports Here’s Smartness! Jaunty . . , with its square toe and cubist heel I We know you’ll like this patent T-strap ■with Lido Sand calf lacing im* densely 1 $5.90_ “Little Things” That You Always Need! Needles, pin*, snap*, thimbles, thread, elastic, buttons, mend ing cotton—buy them all this week. Each 4cand8c , Economy —and Smartnejal Both demands o! the thrifty modern woman are met In this semi-sheer, pure silk hose. Full fashioned, with mercerized to$ and sole. 98c Novelties In Rayon and Cotton Stripes and jacquards in tiM| popular rayon alpaca. Yard 33c to 49c Square Toe! And Cubist Heel! Two features which maVw Inis patent leather slipper with pearl lustre kid trim of unique smartness! And the low prici is a feature, too! .$3.98 Shiny Patent Fancy Grain Undcdiji A one-strap slipper of yootH ini smartness . . . for growing {firis, misses and women whs rrefer toe comfort of ]n heeled shoes. Two Tones Are Smartly New This gracefully desisted strap slipper is of the new Lido Sand kid, with Rosette ldd strap and heel cover. UeUl luckle. $5.90 Hot Dish Holder Set Gaily checked oil cloth naked this handy set. 39c

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