Old King Cotton
Beauty - Durability - Style - Sanitation
Looms, dyes, fashion artists . . . all have collaborated to
make the fluffy staples of the South’s economic King into
strips and widths of gorgeous materials for Spring wear
Nothing short of the full strength of Cotton’s inherent
toughness has been left in the millions of yards of n e w
Spring piece goods . . . now on sale in first rate department
Style experts have sensed the urge to “change to cotton”
and have done some wonderful things with the new figures
and designs of pretty cotton goods for Spring 1931.
Buy a Ready-Made Dress of Cotton or go to your Shel
by Merchants for some of the other pretty things made of
Shelby Cotton Mills
JNO. R. DOVER, Pres. EARL HAMRICK, Sec-Trea«.
We are doing our part to preserve the Royal Heritage
of King Cotton. Cleveland County grows the cotton and
we make it into cloth.
Are you wearing your share of the white product that
has made Cleveland County famous?
Women’s Clubs, Civic Circles, in fact wherever women
congregate, the Cotton Campaign is the chief issue. Such
organizations are pledging themselves to wear more cot
ton ... because
COTTON GARMENTS ARE BEAUTIFUL, MORE
DURABLE, MORE SANITARY AND CHEAPER.
Let's Wear More Cotton
ORA MILL CO.
C. C. BLANTON, Pres. R. T. LeGRAND, Sec. - Treas.
LILY mercerized THREAD
An Excellent Thread For
Except No. 8.
Except No. 8.
Except No. 8
FOR SHEER AND LUSTROUS FABRICS.
We Grow Cotton
We Manufacture Cotton
01 R lUU’ENDKNC E ON COTTON
CLEVELAND COUNTY, above all other sections in North
Carolina should heed the slogan “We Crow Cotton, We
Manufacture Cotton. Let’s Wear Cotton." Here we are, the
banner agricultural county in North Carolina, producing dur
ing the past two years around 65,000 bales of the staple. Our
farmers are dependent on cotton, our textile workers arc de
pendent on cotton for their daily wage, our merchants pros
per or lose as cotton goes up or down, our banks, our busi
ness enterprises are ail dependent directly or indirectly cn
the price of cotton.
It behooves every citizen, man. woman or child to wear
cotton garments wherever possible. Your merchant carries
a full line of cotton made materials, many of these materials
being made from cotton grown right here in Cleveland coun
ty. Make it a practice to wear nothing else but cotton. Buy
cotton towels, cotton made materials for the home. Even if
the cotton merchandise you buy locally is not made'from
Cleveland county cotton, but comes from the Delta or Texas
fields, the very fact that cotton is being more generally used,
adds to consumption and materially helps the price of the
staple here in Cleveland county.
Our cotton manufacturers and our banking institutions
are sponsoring this page to bring the issue more forcefully
to your mind. If they are interested, certainly every other
citizen should be interested in the “Wear Cotton Movement.”
Cotton Enters Directly Or
Indirectly Into All Phases
Of Life Of Southern People
Every man, woman and child In
the cotton-growing states should be
...vitally interested either directly or
indirectly in cotton. The economic
welfare of the whole South depends
on cotton. This year, with cotton
selling far below the cost of pro
duction and the cotton manufactur
ing industry in a stagnant condi
tion, the fact has been brought home
very forcibly to Southern people
that Cotton plays a large part in our
Within the past few years, due
largely to a lack of organization and
proper advertising, the cottdn grow
ers and the cotton manufacturer?
have allowed various substitutes of
less merit to displace cotton in the
style books of the world. When cot
ton went out of style the women of
this and other countries stopped
wearing cotton. This in turn caus
ed the cotton textile manufactur
ers to curtail their operations and
the mills, under a necessarily reduc
ed operating schedule, bought less
cotton from, the Southern cotton
growers. The result has been an In
evitable surplus of cotton and a
drastic decline in prices. Hence the
cotton farmers, the mill owners, the
cotton mill operatives, and. In fact,
the whole South have suffered be
cause our Southern people were not
wearing clothing and dress goods
made from cotton.
Today, however, the pendulum
has swung back. Cotton is again in
style. The Cotton-Textile Institute,
an organization composed of a ma
jority of the progressive cotton man
ufacturers of America, has spent
large sums of money in the past two
years in developing new and attrac
tive cotton fabrics and in advertis
ing them. In addition to this, the
Durene association of America, sup
ported by appropriations made by
spinners and merceriaers of long
stable cotton yarns, has been very
active in developing new fabrics and
in showing just how attractive they
can be made. Durene is simply a
non-trade mark name for products
made from long staple cotton and
mercerized according to a high
standard of specifications.
Paris Features Cotton.
Paris is featuring cotton this sea
son as never before. The French
people, although they do not pro
duce a single pound of cotton within
their own country, are nevertheless
the greatest friends of the cotton
growers today. They recognize the
inherent beauty and serviceability of
our great product and lead the
world in featuring cotton dresses.
Following the lead of Paris, promin
ent dress manufacturers and depart
ment stores in America are also fea
Cotton lias thus come to public
attention as never before. It has
Been modernized. There are beauti
ful new weaves, new textures, new
designs, new colors, and even a new
"feel'' in this inimitable fabric.
There are new piques, new knitted
fabrics, new crepes, both heavy and
sheer, all types of embroidered and
eyeleted fabrics, shadow prints, dim
ities, cotton nets and laces, and of
course there are the plain broad
cloths, chambrays, and' velveteens
which have been popular over a
period of years.
Smaller Than 1930
Wall Street Journal.
Census bureau reports that domes
tic mills consumed 433,510 running
bales of lint cotton in February com
pared with 454,188 in January and
494,396 in February, 1930. Taken in
connection with international fig
ures the report makes a sorry pic
ture for the cotton industry.
In the seven months of the cur
rent cotton season—August 1, 1930,
to February 28, 1931, domestic mills
consumed 2,899,942 running bales of
lint cotton whereas the same period;
a year ago they consumed 3,808,741.,
Tills shows a decrease for the cur
rent seven months of 908,799 bales.
The International Federation of
Master Cotton Spinners’ report for
the first six months of the season
shows world consumption of Amer
ican cotton was only 5,278,000 bales.
This was a discouraging figure, as
total world consumption a year ago
was 113,021.t)00 bales and In the
three preceding seasons the average
was 15,516,000. If there were no gains
in the second half of the season the
world consumption this year would
be 10,556,000 bales. Census figures
for February show that so far as
domestic consumption is concerned
the second half of the season got
off to a bad start.
That world consumption of cot
ton has decreased in the current
year is shown by the federation fig
ures, but this does not change the
picture for American cotton; on the
other hand the report makes it
worse, because it shows that the
world has actually used more Indian
cotton. This is not entirely new; the
same fact was reported six months
ago but apparently St has not yet
penetrated the understanding of our
There is now' a world depression
In cotton manufacturing, as shown
by the consumption figures, which
will mean an unwelcome increase In
the carryover of cottou. Such a sit
uation does.not make for a healthy
market. A partial remedy would be
a scrapping of the farm board with
its dangerous theory of “orderly
marketing,'’ stabilization and throw
ing of monkey wrenches into
market machiifcry, and a return lu
a business like practice of clearing
the markets, avoiding heavy sur
pluses, and reducing costs of pro
duction so as to meet foreign com
Let's Wear Cotton
FROM SKIN OUT
Wray’s Full Fashion Cotton Hose is the Talk of the Town.
Sheer as a silk but wears longer. Many new Spring shades.
Mercerized Lisle Hose.
All shades.25c and 49c
FRUIT OF THE LOOM
Cotton Prints and Broad
cloths. Nothing prettier
for Spring Dresses. Sheer,
serviceable and durable.
Absolutely fast color.
Price. 19c, 22c & 29c
The very finest quality
fully mercerized. Newest
Spring patterns, also sol
id color. Special ... $1.00
— GINGHAMS —
32 inch wide Plaids, Stripes
and Checks. Fast Col
ors .. 10c
Cotton Canvas Gloves, first
quality , . 10c
Father George Sheeting
Branded .. 8c
Heavy weight for sheets
and Pillow Cases . .. 10c
See our new Cotton Voile*. Organdie*. Flaxon Batiste
and Nainsook. IF IT’S COTTON GOODS WE HAVE IT.
A. V. Wray & 6 Sons
Have New Stocks
I his bpring has brought out more plain and fancy figur
ed cotton goods than ever, since Cotton has been King in
All loyal subjects of King Cotton have an economic in
terest in Cotton’* welfare. Every man, woman and child
in the Sunny South builds his high hopes, either directly or
indirectly, on. Cotton’s progress. '
Go to your favorite merchant. Select a pretty piece of
Spring Cotton material for a dress, your child’s dress, or
what-need-you, and see how much fun you will get out of
making and wearing smart, durable and attractive gar
ments plucked from the sunny fields of the good old South.
Dover Mill Co.
SHELBY, N. C.
Locally Owned And Using Locally Grown Cotton
Main Dependence In
THE CAUSE CAN BE MATERIALLY HELPED
If the merchants and business houses will use cotton
twine instead of jute and paper for wrapping.
Insist on cotton twine on your packages. Wear and use
cotton materials always.
Cleveland Mill & Power Co.
LAWNDALE, N. C.