The “ten advantage}" of
newspaper advertising, com
piled by the Bureau of Adver
tising of American Newspaoer
Publishers should oe at the
tip of the tongue of eve/.1
newspaper advertising solici
tor to clinch his arguments
defending it in competition
with other media.
Every Advertising Man
!. Newspapers reach every
one. Just about everyone who
reads at all reads a newspa
2. N e ws paper advertislnc
produces Immediate action.
3. Newspaper advertising
tells where to buy.
A. Newspaper advertising en
ables the advertiser to check
8. The newspaper dollar
goes farther — reaches more
6. Newspaper advertising in
sures dealers good will.
7. In newspaper advertising
only profitable markets need
S. "Newsvertising” is a prod
uct of the ability to spot copy
9. Newspaper advertising on
lists many aids to distribution.
10. Every newspaper fits its
sals or ressoNAL property.
A« executors of the will of Rufus P
Vranels. deceased, we will offer for sale
at the home place la Earl. N C , at 10
a. m. Monday, April 30th. 1*31. at public
auction for cash, all the articles of per
sonal property belonging to the estate of
Rufus P. Francis deceased. Said articles
of personal property consisting of house
hold and kitchen furniture, farming tools,
soma live stock, chickens, cotton seeds
some corn, buggy, wagon and various
other article* of personal property.
Thla the 10th day of April. 1031.
M. A. FRANCIS. F. L WILKINS
Executors of the will of Rufus P
Newton * Newton. Attys. 4t Apr 10c
Need not be at all dangerous
if treated upon first symp
toms. Mothers for more than
a generation have put an end
to stomach and bowel dis
turbances of their children
by keeping handy a bottle of
nti-Fermenf. It settles the
stomach, soothes the pains,
prevents violent paroxysms,
tends to regulate the bowels
and in the end may avoid
Colitis and more serious trou
bles. It is harmless and non
narcotic but a relief for Dys
enterry, and Diarrhea and
digestive disorders due fo up
set stomach and bowels. It
may be obtained in separate
formulae, for adults 75c or
for children 60c at all drug
stores. Keep it ready for em
“My work 1b confining,
and often I eat hurriedly,
causing me to have Indi
gestion. Gas will form
and X will smother and
have pains In my chest.
*1 had to tie careful
what X ate, but after
someone had recom
and X found a small
pinch after meals was so
helpful, X soon was eat
ing anything I wanted.
“Now when I feel the
least smothering or un
comfortable bloating, X
take a pinch of Black
Draught and get relief."
_dy«a VMglm, 1* SMPST St,
. Qmonvtil* a c.
Sold la JM ysekases.
WOMEN icha ara nm-Sown, »«
TOtta, or «nff«T avary month. *houM
r*<c» rriqjj t*aad fnr ** 5~**l~*
GROWN old and tired of adven
turing. Alfred Aloyslus Horn, who
had traded on the rivers of Af
rica before Livingstone and
Stanley, finds refuge in a flop
house at Johannesburg in the
) Transvaal and earns his living
: bv making and peddling wire
I kitchen utensils. One day he
| called at the home of Ethelreda
I Lewis, famous South African
j novelist, and she induced him tc
I write the story of his early life
The famous book "Trader Horn,'
] a best-seller all over the world
' was the result of his writing and
her editing. In his story, which ;
is appearing serially in this
paper for twenty-one issues,
Trader Horn tells of adventures
with savage beasts and wild can
nibal tribes. |
The quaint spelling of Trader i
Horn and his habit ol rambling
away from his story to tell of in
teresting details of his former
life add to the charm of the nar- •
Rubber And Ivor}.
The Angola left after two days’
stay with a very large and valuable
cargo. One of the company's steam
boats, the S. 8. B&tenga, arrived as
the S. S, Angola left, just in time to
signal goodluck. A cargo consisting
of gunpowder, guns in cases, Man
chester prints, etc., in bales, al b
hardware, boots, clothing and salt,'
etc., was soon put on board and aft
er three hearty cheers had been giv-j
en by the crew we left Biobey and
were soon anchored off the beach of
one of the chief centers of the West1
The post was in charge of Mr. Jo'
bay. The stores and buildings were
large, whilst the dwelling portion!'
was a fine, well-verandaded build -[
ing beautifully situated and only
two hundred yards from a fine
sandy beach. The place was fronted.
ly the large ones running sixty tc
seventy pounds, were the most dif
ficult to buy Each tusk represent
ed so many flintlocked guns and sc
much gunpowder and so many cap
of ;alt. After the quantity of these
had been agieed upon. guns sc
many were roomed .(native lean) or
exchanged foi prints and calicoes
and again a bag of salt would be
exchanged for brass and copper
rods, lead bars, spiral wire plates,
brass neptunes, trade boxen, knives
razors, files, various kinds of bowls
and other articles always kept in
The art of trading was to get the
natives to exchange cheap articles
for dear ones so that it kept one
bi ;y talking and bartering, some
times for an hour or more before
the prices of tire largest ivories were
settled.' on. flic leaser ones were
easily bought, whilst large strings
of India-rubber changed hands very
quietly. Nai cf - made daggers,
spears, a large. ' iriety of leopard
and monkey skii were a part of
their trading toe,.
These hunters t ten brought in
live animals, rnoti eys, chimpan xes
and once in a wlr. * a young goriilr.,
likewise baby elej rants. These Af
rican elephants are more trouble
than they are worth, as it. is im
possible to tame them whilst the
young gorillas bed of stomach trou
bles. They are reared on human
milk and myoi do, a species of v i’d
halotte or on : n they ca inol hve
without, so thi n dives said.
Irr fact whi sf hunting I found
ihat where you find gorilla col n.e
you will always find myondo
patches. Tlrese so called men mon
keys, always like to live in valleys,
making their homes where you find
the mammoth water vines These
vines are full of delicious cool wat
er and it is really the greatest boon
to travelers whilst marching through
the forests. I have often seen them
Jver twelve Inches thick and full of
by a large garden and
was shaded by giant
palms arid cocoanut
trees. As I was sent to
Gaboon to make spe
cial study of the ivory
and rubber trade, 1 was
put in charge of tile
Savage warriors and
more savage beasts be
set the path of the ad
venturous trader in the
ivory and India rubber stcre and
had for my assistant Ritiga, chief
of that portion of Gaboon city.
M06t of the natives who came in to
sell Ivory were Mpangwes, canni
bals all, and traveled long distances
Scan And Daggers.
Most of them were tail, muscular
fellows used to hardships and dan
gers. All had filed sharpened teeth,
were marked on their faces or
necks with some distinguishing
marks. They were all well armed
with guns, spears and large native
made daggers. Many of them wore
scars on their bodies of old wounds,
wore loin covers of skins and were
as wild and picturesque a lot of sav
ages you could possibly find any
A skin pouch was carried filled
with all kinds of smoked meat, in
cluding dried smoked rats, which
they were very fond of. Ladlike, I
was curious to know what they car
ried for food, and they were not
choicy, everything they said was
bechit, their name for food, mon
keys of various kinds were delica
They also carried a wild bean
which they chewed in the same
manner as a white man does tobac- j
co. I tried some of it and found it
to be first class, it reddens the lips
and mouth and they claim that a
few of these beans are sufficient
to stave 'ff hunger for several days
3ach lot as they came in too* up
separate camping grounds, all old j
feuds and bad feelings were put onj
ond side whilst selling their ivory
The Art of Trading.
Each tusk was weighed,, general-,
water, always cool.
The Cedika and many kinds of
fine large nuts he is also fond of.
You will never be troubled by dys
entery whilst using the water found
in these vines and the gorilla, being
subject to stomach troubles, is
taught by nature to use it. The
chimpanzee is also found in these
glades and is said to breed with the
gorilla, producing a monkey called
a Colocamba. In all my travels I
never saw a Colocamba. although I
offered a good reward for a live or
dead one. So I put this down to the
imagination of some dopey liunter
One of the most interesting na
tives of the Gaboon was Old Man
Pipi, brother of Chief Ritiga. He
was a greater hunter and also Chief
Medicine Man, and had some of the
most wonderful cures. There were
many diseases that the natives were
subject to. One was a species of
heart disease and Pipi had a sure
cure for it. If not attended to in a
reasonable time it was fatal. A
pain through the body in the reg
ion of the heart was a sure indica
tion of this terrible malady.
Pipi would press the painful spot
with his finger and watch closely
after the finger was released, once
he felt sure of the location he drew
from a small scabbard made of
"kin an instrument like a flat bam
boo nee-.il*} thi3 he inserted two or
three inches deep between the rib
he had selected, always piercing
from the side, right or left as the
case might be. The operation was
so skillfully conducted that the pa
,ienf showed tittle or no sig4> oi
lain, was cured instantaneously to
The Old Man also told me of the
wonderful medicine men I should
meet later on when I went trading
on the Ogowe river The Indies he
aid were wonderful doctors; this I
found to be true. Natives who had
leprosy went there to be cured. I
mew ofte Gaboon chief who was
afflicted with this disease. I met
him two or three years later in the
illi which is situated on the south
bank, of the Ogowc about .eighty
miles up. and is said to be a famous
’’Ace for the cure of leprosy. He
looked all ri;ht to me and I com
nliment d him on ills good luck in
While doctors I found rut have t
ot to learn a' ut the e di ea es
nd it has rften occurred to mt
‘hat some efficient man would con
ifer a great- benefit on humanity 11
the would only risk a little time Ir
j research on the Wild River 630we
I was cured of bad gunshot wound
and spear wounds by the e natives
j no white medical man bein^t avail
able at the time, I can show you
my first wound on the left hand.
As I had hold of the top of the na
| live's gun at the time, and it went
eff, I received a wound whi-h prrt
jty nearly tore off the thumb This
' was cured by hot bark emulsions,
'and the wound was filled with the
white of a cricket. Like a cock
roach trod underfoot, the white of
the itomach comes out on pres
• To be continued.)
News Of Interest
tr. And M.s. Colin Gettys Have
New Dau-.hl r, CJr i t rly C n
rercncc At Oak Grove.
(Special to The Star.)
PoU.ville, April 28.—Mr. Pinch
jlldge of Greensboro who has been
visiting Rev. C. E. Ridge for a few
clays returned home Sunday.
Born to Mr and Mrs. Colon
Gettys a baby girl last week.
Rev. C. E. Ridge returned home
Wednesday from Brown Summit.
Mr. and Mrs. T. C. Gettys, Mr.
Allen White and Misses Ethel Nor
man and Blanche Gettys visited
relatives in Tennessee during the
Mr. and Mrs. Robert Guffey of
Asheville visited Mrs. Guffey's par
ents, Mr. and Mrs. R. J. Pendleton
3aturdav and Sunday,
Mr, Charles Johnson and Miss
Sudie Baker of Morganton spent
the week-end with Mr. and Mrs
M. B. Powell.
Mr. and Mrs. Hoyt Floyd of near
Shelby spent Sunday with Mr. R.
Miss Rosemary White left Friday
to spend some time with her grand
mother, Mrs. Bud Biggerstaff tn
Miss Annie Grigg spent the week
end visiting relatives in Shelby
during the week-end.
Miss Linder Pendleton spent the
week-end with Miss Linder Bridges
Mr. E. L. Dillingham spent the
week-end with his parents near
The second quarterly conference
was held at Oak Grove Saturday.
Rev. J M. Morgan of Fallston
preached the sermon at 11 o’clock
Dinner was served In picnic style
The quarterly conference was held
in the afternoon.
The newspapers recently have
been airing the troubles of Euro
pean royalty from A to Z—Alfonso
to Zog.—Arkansas Gazette.
i — CALL 694 —
We buy Chickens and Eggfr
j Back of Choco'ate Shop
SHELBY, N. C.
Me Shoals N°ws
^)f the Current Week
Brooder Hons* Burned. Mother's
I)uy Program Planned
(Special to The Star.)
Double Shoals. April 28 -Sunday
was a good day at the Baptist cnurch
A large crowd was present to; Sun
day school and preaching.
The pastor Rev. J, w. Suttle de
ivf'red a great sermon from Mark
15 0th chapter 17 verse, using n« a
, "tt ’The high cost of living forever.'
(The sermon was greatly enjoyed,
-’'ter which the Lord's supper was
j There will be preaching at the
! Methodist church next Sunday night
[at 7:30 o’clock by the pastor Rev. E,
E. Snow of Fallston.
The Sunday school at the Baptist
-hprch will have a special tirogram
on Mothers day and will take a spe
[ r-'al offering for the Baptist hos
| " tal at Winston-Salem.
I The Y W. A. society of the Bap
j tlst church had a most enjoyable
| outing Saturday afternoon when
j they went to the Lawndale power
j Jam and had a wiener roast Most
of the number were present and all
! m'oyed roasting and eating vdenets
j; Mr, and Mrs. Bonnie Elliott of the
| Pleasant Grove community wcie
visitors at the Baptist church on
Miss Bessie Eskridge spent sev
eral days in Caroleen last week vis
aing Mr. and Mrs. Joe Melton Mrs.
■felton returning with her for ‘he;
Mr. and Mrs. Boyd Beam ;p*nt
'rt.Mirtlav night with Mr. and Mrs.
Miss Grace Toney, student nu’se
of Ga--tonla spent last Monday at
home with her mother Mrs. A A.
Mr. and Mrs. J. T. Spangler of
Shelbv spent last Tuesday night
with Mr. and Mrs. C. R. 3panglvr.
Miss Muriel Eskridge spent Sat
urday night with Miss Edith Lee of
Palm Tree community. Mist f^e
leaves this week for High Point
where she goes to work.
Miss Yvonne Cornwell spent the
week end with her cousin Pay Wil
Mr. and Mrs. R. B. Costner of
Shelby, spent Sunday afternoon w'th
their parents Mr. and Mrs. Alcan
Notice is hereby given that I have this
lay qualified as executrix ol the ext at* of
Mias Jane Cline, late of Cleveland county,
-iorth Carolina and all persons having
■lalms agalnat the said estate *111 preaenl
■ame to roe properly proven on or before
he 30th dav of March. 1933 or this notice
will be pleaded In bar of any recovery
hereof All persons owing the eald estate
will please make Immediate eettlement to
he undersigned. This March 30th. 1931.
BETTIS CUM. R-3. Lawndale.
Executrix of Jane Cline, dee'd.
6t Apt le
Having this day qualified aa adminis
trator of the estate of Annie C. Putnam,
late of Cleveland county, N. C , this Is to
notify all peraoni having claims against
the said estate to present same to me
properly proven for payment on or before
the 28th day of April. 1833. of this notice
will be pleaded In bar of any recovery.
All persons owing the said estate wi
please make Immediate settlement to thi
undersigned. This April 38. 1831.
C B. PUTNAM. Administrator of
Annie C. Putnam. Deceased.
TRUSTEE'S SALE OF LAND.
Under authority conferred by deed of
trust executed by Max Homesly and wife,
Helen Homesly, to D. Z. Newton, trustee,
dated January 15, 1821. and recorded In
book 144 at page 5# of the registry of
Cleveland county, North Carolina, the
said trustee will sell at 11 o'clock noon
on the 30th day of May, 1831, at the court
house door In Shelby, North Carolina, eell
at public auction for cash, to the high
est bidder, the following described prop
erty. situated In the city of Shelby, North
Carolina, and more particularly described
Being lot number 5 of the snbdiv’e'on
of that lot deeded by J. Mae Oreen (wid
ower) to W R. Newton and R L. Weath
ers by deed dated July S, 1824. and re
corded In the register's office for Cleve
land county. North Carolina, In book OOO
at page 541. and bounded as follows:
Beginning at an iron stake at north
edge of an alley, corner lot sold to Haske’
Thompson and wife, and running thence
with their line north 3 1-3 east 150 feet
to an iron stake; thence north 811,* west
55 feet to an Iron stake; thence south
3 la west ISO feet to an iron stake on the
north edge of an alley; thence with the
north edge of aald alley south 87'y east
55 feet to the beginning.
This sale is made on account of de
fault in the payment of the indebtedness
’secured by said deed of trust and la sub
ject to all taxes sgalnst said property,
whether now due or to become due.
This the 28th day of April. 1831.
D. Z. NEWTON, Trustee.
4t April 38c
NOTICE OF FORECLOSURE SALE
Under end by virtue of the power ot
sale contained tn that certain deed ot
trust made by R. H. Ponder and wife,
Mattie Ponder to Commercial National
Bank ot High Point. Trustee, recorded In
book ISO at page 282 of the registry of
Cleveland county. North Carolina, default
having been made tn the payment of the
note thereby secured and the holder
thereof having directed that the deed of
trust be foreclosed, the undersigned trus
tee will offer for sale at the court house
door tn the city of Shelby. North Caro
lina, at 12 o'clock noon on May ISth. 1821,
and will sell to the highest bidder for
cash, a certain lot or parcel of land in the
city of Shelby. Cleveland county. North
Carolina, and more particularly described
Being Joined on the north by an alley,
on the east by J. A. Roberts, on the
south by East Warren street, on the west
by J. A. Weaver and lying on the north
side of East Warren street, tn the town
of Shelby. N. C.: .
Beginning at a stake or rock on the
north edge of the extension of East War
ren street. J. A. Weaver's southeast cor
ner. the said corner being *3 1-3 feet
south 83 deg. 30 rain, east from the Inter
section of the north edge of East War
ren street with the east edge of Maple
treet and runs from said Weaver's cor
ner south 86 deg. 30 min. east with the
north edge of East Warren street «o feet
to a stake, corner of J. A. Roberta: thence
with Robert's line north » deg. 30 mtn.
east 173 feet to a stake on the south edge
of a 10 foot alley; thence with said edge
of said 10 foot alley north 83 deg. 30 mlr
west 80 feet to a stake. J. A Wea '
northeast corner; thence with Weaver
line south 8 deg. 30 min. west 17$ feet
to the place of beginning, the same belny
t part of that property conveyed to R. H
Ponder by J. u Thomasson by deed re
corded in oook 3-S at page 473 and part
of that property conveved to R. H. Pon
der by Dr. J. R. Osborne and wife by deed
of record In the office of the registry ol
tleveland county. North Carolina, In booif
W at page 487.
This the 13th day of April. 1031. r
commercial national bane o:
KIOH POINT Trustee
'l.ilLU-Uli I-"-. ■ ' i
Mr. and Mrs Boyd roney ot
Shelby visited Mr. and Mrs Chas.
L. Champion Sunday.
The weekly teachers and officers
meeting will be held at the clvtr-.h
on Thursday night at 8 o'clock b.aeh
officer and teacher Ls urged to be
A brooder house with aromil 75
young chickens burned £»'n1?\
night It belonged to A. L. Spooler,
the fire caused considerable crctte
mcnt for a while as It was close to
the Spangler dwelling. No other
buildings were burned
Sfin^v School M^t
At Zoar On May 3rd
Theme Is "Teaching the Bible'' l*ro
fram For Meeting
(Special to The Start
The monthly assoclatlonal Sun
day school will meet at Zoar church
two miles south of Shelby on Sun
day May 3rd at 2:30 p. m. There
seems to be some misunderstanding
of the object of these meetings
These meetings are held each
month tor all pastors who can at
tend. and all superintendents, group
captains, teachers and office s and
all Sunday school members and any
others who will attend.
We are trying to follow the plan
of the Sunday school board, ana our
state Sunday school work. W" hope
to have a large crowd preset!' with
a representative from each chuton.
2:30—Devotional by E. D. Humph
ries. of Beaver Dam. 2:45—Reports
1:00—Teaching the Bible the Main
Business of the Sunday School by
A. L. Calton, Double Springs S. S.
3:15—The Place of Baptist Litera
ture in the Study and Teaming of
the Bible by a member of W.t.-.r ”y '
3:30 -Special .music by Beaver Dam,
quartet. 3:34~-How to Have Ur *>;
ble used tn the Sunday School bv I
K. King of PattersoB Springs Sun
day school. 3 50-- Announeeri.>tI.
and Roll call 4:00- Adjournment.
J W. Costner, Supt..
L. H. LEDFORD, Asso. Supt.
All Three Wives
Prisoner In F’rntc Hilary Seek
Frerdom From Three At Same
Newpor. Ky.—Divorce from three
wives at once was sought In circuit
court here by Alexander Runyon
rn Inmate of the Atlanta lederal
Runyon was acquitted of a mtir
de- charge last February. but tens
sent to Atlanta for five years on rn
old charge of automobile theft
Runyon sought divorce on the
ground he was Insane at the time
of the marriage ceremonies and
was of unsound mind from 1918,
when shell shocked In the World
war, until 1930 He charges all three
wives wdth abandonment.
A doctor Is the only man who can
uffer from good health.—Louis
A gilt tor your oaby! Your choice ol
BEAUTtFULUY ll,I,U#TFt ATED BA
BY RECORD-BOOK or * SOUP
tTKRUNO 811 VEH BABY RINCH II
ou will »end us one empty Ur
ihotnton » ' KABY-TEETHER- bo« end 1
he neme* end »ddre**e» of ten moth
■r« who h»ve babies under THREE
«ar» of age. we will «end you vout
no'ce ol gut* promptly 1
EASY TEETHIR MKItU'INK CO.. 1
WESTMINSTER. 8. C.
MARY B. BIRNBRYER, Clmlmutl, Okie
Years of Suffering
"I cannot remember when i had a
we!! day or a restful night's sleep
j until 1 began taking MALVA," says
| Mary B Birnbryer, member of a
| prominent Cincinnati family. "I was
nervous, restless, and suffered dread
j fully from stomach pains, sluggiah
: ness, lost appetite, and sleeplessness.
| My skin was also constantly dark and
creasy. Now after taking just a few
bottles of this wonderful new medi
cine, my friends sav that my com
plexion could not be better and 1
know that I am in better health than
ever before in my life."—Mary B.
Birnbryer, 28 fl May Street, Walnut
Hills, Cincinnati, Ohio.
Why not try a bottle—todayf
(uaiva MiDictKS ce., nixciXKATr, ome)
The \eu hirml\ \IrJumt t
Call now for this wonderful medicine of
— PHONE 65 —
It's going to be a greet Joke on
somebody If It’s discovered that
there are no such things as vltamtns
—Woman's Home Companion.
Montgomery Ward & Co. has filed a
complaint with the Federal Trade Com
mission against Unfair Tire Advertising
Here are tome leading make* of
tires that are similar in quality to
our 4-ply Riversides—and the pub
lished list prices:
Hare are some leading makes that
compare with our 6-ply Riversides
— and the published list prices:
to eavs sa Urn of how peine compere.
fter Mounting Service
at Every It'an Store /
Newspaper and magazine advertisements are be
ing published throughout the country in which
nationally advertised tires are compared with a
“mail order” tire. . . . We have been asked ii
the “mail order” tire referred to is our RIVERSIDE.
The reason for this is obvious. Ward’s is the oldest
mail order house in America. So, when anyone.says
“mail order,” most people naturally think first of
Montgomery Ward SC Co. No! the tire referred to
is not Ward's Riverside!
Are Equal to or Better Than ANY Tires
Made Regardless of Name or Price!
Montgomery Ward SC Co. is one of the largest distributors of
automobile tires in the world. And for 19 years, Riversides have
been one of the best known tires in the industry. Millions have
been sold. They are made by one of the largest rubber companies
in America. They are built to the most rigid tire specifications
known. They are the finest quality it is possible to produce.
They are backed by the fairest, squarest guarantee ever written,
and they sell for less than other nationally known tires of equal
quality. These sound like extraordinary claims. But they are facts.
And Montgomery Ward SC Co. stands behind every word.
The big tire companies have found it impossible to meet River
side quality at Riverside prices—so most of them now sell what
are known as "second quality” tires at the same prices as we
charge for Riversides, a first-quality tire! Furthermore, a recent
check disclosed that nearly 90% of all the newspaper advertising
of the leading tire companies is being devoted to their <
quality tires. Why? Evidently to confuse the reader. The i
notes that the prices are the same as Riversides, and as
that the quality is the same. But the nationally advertised tires
offered at Riverside prices are not equal to Riversides m quality.
Always compare QUALITIES as well as PRICES. The table at
the left list* some of the best-known first-quality tires that do
compare with Rivepidye^n quality—YOU compare the priced.
139.141 SO, LaFAYETTE ST.