Modern Women
Why Do Merchant* A*k Women to Buy Ahead
Of Sea*on?
By MARIAN MAYS MARTIN
COR some reason best unknown to themselves, but altogether
1 without rhyme or reason to the uninitiated, the shops rush
from season to season with a total disregard of the calendar
or of comfort. They must have the same urge that Impels the
press to a scoop or a beat, but while there is some obvious
reason for the attitude of the press, it Is much more dif
ficult to understand why it is good business to sell summer
things when one's crying need is for winter ones, or winter
ones when one is gasping from the heat.
WOMEN, infected by this fever
ish excitement, get into a sort
of delirium out of which they
emerge witli a lot of things they
usually wish they had not bought.
Speaking as a woman who has
had several of these attacks and
who at times has staved them off,
it seems rather ill advised of the
shops to attempt to create a false
appetite for merchandise which
in the natural course of events we
would be ravenously hungry for
anyway. The average woman
would cheerfully pay more for an
article that tempted her than one
she was persuaded to buy on the
general theory that it was good
for her at that time. Not many
of us are tempted by furs and
such at this time and even the
price tags, which certainly are al
luring, fail in their purpose when
the thermometer is bubbling up
and over.
•"THAT women love to shop is
* conceded, but they are not so
keen to indulge this particualr in
door sport at this season. Most
shopping done now is of the
"must’’ order, but merchan* just
eaimot seem to see it that way.
This is just another proof of the
fact that men are conservatives,
bless 'em, and subscribe to the
theory that because a thing once
was, so shall it be always. Every
Eve’s daughter of us knows what
drastic or subtle forces have been
exerted to get men out of the
grooves they so dearly love. Why
is this? Ask any man who has
thought about it at all. and he
will tell you that men fear ridi
cule and to safeguard themselves
agftinst it fall in line vith what
the other men are doing. This
does not speak very well for their
enterprise or boasted love of ad
venture. The average woman
breaks more laws of society or
convention and smashes more
traditions in a year than a man
does in a lifetime.
SUPPOSE it is rushing in where
angels fear to tread, it shows
a determination to blaze new
trails which may lead to glory in
stead of sticking in the same oid
rut which rrffly be a safe and sane
road but one with few undiscov
ered possibilities.
* # •
IN these enlightened days women
* are occupying executive posi
tions in department stores, adver
tising agencies and so on and one
looks forward to the day when
these women w’ill be able to con
vince their male associates that
women too. "want what they want
when they want it’’—and will pay
for it more cheerfully and more
liberally then than in an off
season.
WHILE there arc extravagant
women to no end there are
also thrifty ones. Thrift is a
virtue which is surely going to
have its reward in a season when
it has become fashionable to
count pennies and w'hen we are
all getting quite a kick out of our
losses — when they are paper
losses. One does not hear much
levity among those whose losses
were represented by a job.
SHOPPING is going to be listed
as a serious pursuit rather
than as a pleasure. It is not to
be indulged in lightly but is to be
undertaken with a clear mental
picture of what the environment
and what the activity during the
season upon which we are enter
ing with such a gay waving of
plumes. Just because the Em
press Eugenie affected ostrich
feathers in her saucy little hat is
no reason why every business girl
should complicate the subway
rush in the early morning hours
by wearing them. The Empress
Eugenie’s who set the fashion are
sound asleep at that hour. Were
they called on to be up and doing
at sun up die chances ,tr» that
they would look upon ostrich with
disdain, for such quests that they
might be setting out upon and a
quest of a job would hardly be
one of them.
There is a time and a place
tor everything, as has been fre
quently remarked, and the well
dressed woman is usually the well
balanced one who does not go into
hysterics because she cannot out
fit herself six months before the
lime when she can wear her
finely.
WATER IMPAIRS
MEAT FLAVOR
It is better to underwash than
to overwash meats, as the water
tends to impair the flavor. The
heat which cooks the meat tends
to destroy germs, thus acting as
a cleaning agent, anyhow. There
fore, caution in washing meat is
not as essential as in washing
fresh vegetables.
You and + +
+ Your Child
By JANE HERBERT GOWARD
Reward Good Behavior
What is wrong with this family
scene?
Four-year-old Ellen suites and
refuses to eat her cereal. Mother,
who knows cereal is good for chil
dren, grows anxious. And after
several attempts to feed the child,
gets her pocketbook, ta^es out a
nickel and holds It up for the lit
tle girl to see. "Here is a nice,
new nickel for Ellen,” she says, "if
she eats her cereal.”
Ellen, remembering how useful a
nickel can be when the Ice cream
man comes around, begins to show
signs of interest in the dish be
fore her. She may pick up the
spoon.
Recognizing her cue, mother
places the nickel beside the little
girl’s plate and says. "Here is the
nickel. It’s waiting for you. When
you finish the cereal, it’s yours.
Otherwise, it goes back into mo
ther’s pocketbook.”
Mother turns away, to show the
youngster that she means “busi
ness” this time The little girl is
very much Impressed and sets to
work on the cereal.
Of course, the nickel in this case
is intended as a reward. But be
cause it is awarded before the
child has satisfactorily cleaned up
her plate, it constitutes a bribe.
The time to reward is after the
child has done her share This
method has the added advantage
of teaching the child eat and
like her food first. Later, the re
ward becomes, not a stimulus for
appetite, but of secondary impor
tance to the meal.
Though man;- m.thers pay their
offspring for eatins or dressing
themselves or going to bed on
time, with good results in obedi
ence, I am inclined to disapprove.
Eating and dressing are funda
mentals of behavior which do not
warrant a material reward. They
are too recurrent in o r daily
- lives: and if children are properlv
trained, should be habitual and
mechanical. If all parents made it
a habit to reward their offspring
with a coin or stick of candy
whenever they behave ' favorably,
the children would be sick and all
the parents might soon be "broke.”
Approval or iffe' t‘on should be
ample reward for such everyday
behavior. And unles we train our
children to expect ‘‘things" in re
turn. it usually is. Even the young
est child will respond favorably to
a pat on the head and an approv
ing smile.
If Ellen’s mother would pay less
attention to her at mealtimes, and
worried less about whether Ellen
ate or didn’t for a da. or two, the
little girl would be hungry
enough after a while to clean up
her cereal plate.
Children do not go on hunger
strikes. They will dawdle with
their food and make faces and de
velop a distaste for certain things
if they discover that it pays them.
Eventually they always eat. But
as it is necessary for good health
to eat regularly and a certain va
riety of foods, children should bf
trained that eating is a serious
business, for which the greatest re
ward is mothers pleasure.
Recognition Inspires children to
strive to please their parents. But
most parents are inclined to notice
the undesirable traits and beha
vior patterns and to overlook the
good points. After a while the
children get an idea that they are
"bad” anyway, so what’s the use of
trying to be good.
Behavior is the result of the
child's attempt to adjust himself
and his desires to his environment.
More than anything else, he wants
to be happy. Toward this end he
must feel secure in his parents’
affection.
HOW TO LAUNDER
COTTON RUGS
Cotton rugs are washable, truly
washable In that they may actu
ally be sent to a commercial laun
dry cr put Into the home washing
machine. Their washability
should, therefore, be distinguished
from that of those rugs which
may be cleaned with soap and
water if lying flat on the floor
and carefully scrubbed by hand or
wiped with a damp cloth. Most
cotton rugs are as truly wasnable
as a cotton dress. Provided they
are really washed clean and thor
oughly rinsed, then dryed without
wrinkling, they return to their
original appearance after wash
ing. Occasionally a woman fails
to wash the rug thoroughly, per
haps putting it into the same
water in which the family laundry
has been done. Naturally the rug
is not -fashed clean under these
conditions.
AND MOW "PLUS FOURS'* FOR BEACH SPORTS
An innovation in trousered sports fashions appears in
the model photographed nbore called "Sur le Point,'’ for
which Jane Regny is responsible. This model combines trou
sers of white ribbed jersey with a blue and white jersey
lumper. The adoption of this version of the trousered mode
is especially interesting when hints of Imrem draped skirts
arc also heard.
Speaking of Style
By IRENE VAIL
11/HO isn t .'•peaking, or thinks
"ir.g of style just now? Who.
could help it, for no matter what
one’s reactions may be tee the new
styles, they certainly cannot, ar
rive unnoticed.
Fashion insists on turning her
head over her shoulder, refusing
absolutely to carry out any mod
ernist movement. With an abrupt
turn about movement contem
porary designs were” dropped "me"
French Colonial Exposition was
largely responsible for this, but
does not of course .account for
this harking back to the Second
Empire, which period is all pleas
antly jumbled up with Victorian
era.
It is nice to be able to report
that enthusiasm for the clothes
worn in the long ago has not
blinded designers to the needs of
the modern woman. Skirts for
every day wear are swung a good
foot away from the group and are
wide enough to comfort us in our
moments of rushing hither and
yon. We seem \o remember some
thing about a notion that a short,
skirt should be a narrow one, but.
if fashion abolishes this rule and
establishes another—why bother?
It is fashion's way.
Do you remember how skeptical
many of Us were about the future
of the cloth dress when it was
talked about a few’ Seasons ,ago?
•’Women will never wear wool
dresses” W’as the theory advanced
by those who ought to know bet
ter. Women will wear wool or
anything, irrespective of the sea
son that please^ them and this
wool undoubtedly does,
Reading, and viewing early fall
fashions, one is first impressed by
the .prominence given wool cos
tumes. whether they he one or twQ
piece types. One reason for this
is because the woolens offered are
so attractive. They are varied in
the extreme and run the gamut
from the sheerest, ta-lhe heaviest
some of the latter variety having
that sturdy hand woven or even
hand ,|njt Hooft. >
There are weaves in which wool
and silk are pleasantly allied, bin
the honors go to wood for fall.
Whether >ou decide on a coat
dress or a jacket costume or suit
is something for an individual de
cision, since both styles are cor
rect.
Browns greens and the purp
lish tones designated egg plant
and prime or plum are also of
fered. Thi> is pot a_ surprising
color range when one considers
that the. Victorian Influence is be
ing consistently carried out. "Re
fined'’ colors' arc quite in the pic
ture naturally, since every effort
is being made to revive "ladylike"
clothes.
Among the almost endless vari
eties of woolen being, talked about
with assurance are several jersey
weaves some of which are inter
estingly striped, and by grena
dine, and ribbed types, all of which
are quite in keeping with the de
mure mood in which fashion is
indulging.
Guide to C harm
A Physician Should Be Consulted in Serious Cases
Of Skin Disorder
By JACQUELINE HUNT
CVERY woman has a right to a clear, firm skin. but. unfor
tunately, such a skin is the exception rather than the rule
Sometimes the skin is marred with salllowness, sometimes
blackheads, and often what Is more serious—acne. Acne re
sults from blackheads that have become infected and the in
fection spreading over the face and neck.
Of all skin blemishes acne Is
the most distressing. Unfortun
ately many physicians cannot be
bothered to give the time neces
sary for local treatments, but any
physician should be glad to pre
scribe a diet—usually one elimin
ating rteh foods and sweets.
If you have pimples or lesions
see your physician first and make
sure that the disease is acne
More dangerous diseases some
times have the same symptoms
After your physician has pre
scribed internal treatment you
will have to give the local condi
lion long and tedious attention.
If you can, go to a good beauty
•salon that treats such a condition
Such a salon 1: equipped to take
the utmost sanitary precautions
tn the treatment and you run less
risk of spreading the infection. If
you must treat it at home follow
this procedure.
Never use cleansing cream on
skin Infected with acne. Wet «
pad of cotton in hot water and
dip it in a liquid made by melting
a bar of castilo soap in one quart
of water. Work up a good lather,
nibbing the soap well into the
skin with the hands, CJo over
and over the infected areas then
sponge the face off with very hot
water until every trace of soap Is
gone. If the condition is ex
tremely bad. add an ounce of al
cohol to the melted soap.
Dip a strip of absorbent cotton
large enough to cover your face In
an antiseptic solution-—you can
make one by dissolving a Chloro
zol tablet in hot water. Leave
over the face a minute and redip
live times. Pat the face with a
cleansing tissue to remove excess
water' and extract tire contents of
i he pimples by gently pulling the
skin on both sides. Stubborn
lesions that do not come to a head
readily should be treated by your
doctor. Be very careful not to
spread any of the infected matter
to other parts of the skin. Touch
each spot with alcohol or more of
the antiseptic solution after the
contents have been extracted. Pat
with an ice-cold astringent.
MODES AND
MANNERS
By MARTHA MAXWELL
QUESTION : A3 my husband's
father died he is dropping the Jr.
from his name. I understand that
the wife should do the same tiling,
but as my mother-in-law's name
would then be; the same as mine it
would make matters very confus
ing. Would it be all rit ht for me
io continue calling myself Mrs.
Jr? Mrs. C.
ANSWER: No, It would be
wrong to do so, as a wife should
always bear the exact nano of her
husband. Your mother-in-law
should b6 the one to change her
name, either by adding Sr. or by
engraving her cards as just Mrs.
Roberts or Mrs. Hall, without us
ing any given name.
THE PINGOS
II
I!
/Ok new had come to
y the cloud-land ofthe t?^c>o<b!
k-A'A*
\> if/"'
By Clark Watson
HUH
•Ki' I TMOU&HT
6HE UiPfy A
REAL G»ROU)Ki-uP
PRtK>CEt><b
^jWKo.t a.<buv^U>e Ke^ot whew heJou-nd e>he wasn't a. ^‘ownu^ j^rircews!'.... Fov i
affuu-iE.- U)ec v/aio y-\or\e. othe* themKm^ChLrnlcy'b dtr»cL Qhxo. ar>~IT*?K 't» byawd ~new b&by&tr I e
+
DISH +
A DAY
By JANE! WILSON
I omorrow’s Menu
Lunch
.Jellied Beef Broth
Com on the Cob
Bran Muffin'!
Slewed Apricots
Dinner
Potato Savory
Orilled Tomatoes
Raspberry Bavarian Cream
Cake
F rankfurters
•THE humble frankfurter has
come into its own. The savory
flavor of this sausage Is de
servedly popular on the family
table, especially since the skinless
frankfurter has come into the
market.
On baking day when the oven is
going it is easy to pop some
frankfurters into the oven to
bake, for an easy, quick dinner
dish.
Or If you are making pies, make
enough pastry so that you can
have frankfurter rolls. Simply roll
out the paste thin, cut it In wide
strips and roll It around each
frankfurter and bake until the
pastry is done. Frankfurter rolls
make a good supper dish; served
cold, or taken to a picnic, they
will be hailed as a pleasant sur
prise.
Potato Savory: Eight frank
furters, small onion grated, eight
potatoes. Boil and mash potatoes,
whipping them up well with but
ter, pepper, salt and gTated onion
Boil frankfurters until heated
through. Put half the potatoes In
a baking dish, and place frank
furters on the potato. Cover
frankfurters with remainder of
potato. Dot with butter and place
in oven until heated thoroughly
and top delicately browned. Serve
with fried or grilled tomatoes.
Tomato Jelly with Frank
furters; Four cups tomatoes, eight
frankfurters,, oue minced onion,
three peppercorns, three cwves.
two teaspoons salt, one teaspoon
sugar, two tablespoons vinegar,
two tablespoons gelatin one bay
leaf, one-half cup cold water.
Cook tomatoes, vegetables and
spices 40 minutes in a muslin bag,
and strain through a fine sieve.
Soak gelatin in cold water five
minutes, then dissolve in hot to
mato liquid. Cool until it begins
to thicken. Slice frankfurters In
halves. Arrange in star shape in
a mold that has just been rinsed
in cold water. Pour in a jelly.
Chill' until firm. Unmold, and
serve with mustard mayonnaise.
Raspberry Bavarian Cream:
One package raspberry jelly pow
der, "one cup boiling water, one
cup raspberry juice and cold
water, four tablespoons sugar, one
cup fresh raspberries crushed and
drained, or one cup canned rasp
berries drained, one-half cup cream
whipped. Dissolve jelly powder
in boiling water. Add raspberry
juice and cold water and sugai.
Chill. When slightly thickened,
beat with rotary egg beater until
of consistency of whipped cream.
Fold In berries and cream. Turn
into mold. Chill until firm. Un
mold. May be garnished with
whipped cream and whole berries.
Strawberries or blackberries may
be substituted for raspberries.
Serves 12.
cnocolate Ice Cream: Two
squares unsweetened chocolate cut
m pieces, two cups cold milk
three tablespoons quick cooking
tapioca, one-quarter teaspoon salt,
one-half cup sugar, four table
spoons light corn syrup, two egg
whites, one cup cream, whipped,
two teaspoons vanilla. Add choco
late to milk in double boiler and
heat. When chocolate Is melted
beat with rotary egg beater until
blended. Add quick cooking tapi
oca and cook 15 minutes, or until
tapioca is clear and mixture
thickened, stirring frequently.
Strain hot mixture, stirring mot
rubbing) through fine sieve, onto
salt, one-half cup sugar, and corn
syrup. Stir until sugar is dis
solved. Cool. Add two tablespoons
sugar to egg whites and beat until
stiff. Fold into cold tapicoa mix
ture. Fold in cream and \ anilla.
Turn into freezing tray of auto
matic refrigerator and freeze as
rapidly as possible—three to four
hours usually required. Or. turn
mixture into container, cover
tightly, and pack in equal parts
ice and salt two to three nours.
Makes one quart ice cream
WHITE PROMINENT,
IN SUMMER BAGS
Copyright, 1931, by Fairchild.
A beige antelope bag with 6
round motif of cornahne adopts a
gold chain handle.
A white kid envelope ij trimmed
with appliques of the leather and
has a greeii galalith motif in the f
middle,
Handbag in natural colored
straw with a gold frame, adopts
self crossed bands.
A white kid envelope is bordered
with silver and has silver initials
in one corner. f
From top to bottom i
Party Hint*
By LEATRICE GREGORY
LlEKES a colorful way to an
1 * nounce a lata summer en
gagement, Invite your guests to
supper and spring the news when
they are seated around the table.
Use bright, gay colors for the
table. Linen with bright designs
in cross stitch will make an ap
propriate background for a cen
terpiece of red and gold poppies,
calendula and bachelor buttons
and plain unglazed pottery,
Suspend a hoop made of stiff
wire and wrapped with brown
paper over the table. In it perch
a gay green, blue and red parrot
made of wood. If you cannot find
one in a novelty store, make It
yourself. Trace a pattern on soft
pine and cut it out with a scroll
saw. Paint with opaque water
color and when dry brush tightly
with white shellac.
From the parrot, run streamers
of bright colored ribbon to each
place and tie to a sealed envelope.
When your guests are seated ask
them to open the envelopes. In
each there is a rhyme: ^
The naughty parrot tattled— «
But a really nice thing.
He says that - gave ——
A sparkly diamond ring.
The announcement party should
include both men and women.
End the evening with dancing and
bridge.
Home
Making
By ALINE STERN
The importance of 18th century
furniture, both French and Eng
lish, is reflected in the rooms of
furniture designed by Elsie De
Wolfe, well known interior dec
orator.
Pieces of furniture as well a*
t.iors and fabrics are emphasized
by repetition in the Elsie De
Woolfe rooms. In the Louis XV
room, for example, brown taffeta
cushions on a Louis XV sofa re
peat the color and fabric of two
lr.rge chairs in the room. The
chairs grouped about a perma
nent game table have upholstered
seats and backs of a brown and
white faille. In the Georgian
room, two large chairs are cov
ered with a cream and green
striped satin fabric, and these col
ors are repeated throughout the
room.
There is little demand at the
preesnt time for any high pile up
holstery fabrics, for the trend is
toward hard surface fabrics.
There is also a noticeable recall
to wood on upholstered pieces.
A good way to ensure non
scorching of garments is to place
a large sheet of white tissue paper
over the garment and press down
on this. This is not only a pro
tection for the fabric but it helps
in ironing pleats and other tricky
effects of a dress or shirt.
^^illy.e^ecially
to&ee what eh
f wo.<b anutoufe
what e>he looked like!