Newspapers / The Brunswick Beacon (Shallotte, … / Sept. 20, 1990, edition 1 / Page 11
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north Carolina new If you're convinced newspaper advertising doesn't work, think for a second what you're doing right now m Let's get down to ttie facts. Pure and simple. For shopping information about groceries, 69% said When we asked people where they first went for shop- they weni ;o the newspaper first. ping information, over 75% of them said the To make a long story short, 38% of the people we newspaper. talked to actually bought something in response to an When asked where they would look for information if advertisement last week. Of those people. 74% said it they were thinking about buying a home, 70% said the was in response to a newspaper ad. newspaper. The facts are all here in black and white. Newspaper When asked what they would rely on for shopping advertising does work. information about a car, 60% said the newspaper And the more you use it, the better off you and your business will be. Get the facts. Get them on paper. THE BRUNSWlCKwBEACON Source: NC FJress Services, Inc State Survey of 1017 people. November 1989
The Brunswick Beacon (Shallotte, N.C.)
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Sept. 20, 1990, edition 1
11
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