When it comes time
to buy a house,
seven out of ten people
put a down payment
on a newspaper.
And given the fact that the average newspaper
reader is married, earns over $20,000 each year, and
already has bought at least one home, aren't these the
people you really want to reach with your real estate
The facts are simple: When you have real estate to
sell, the newspaper is your most effective way to sell it.
When we asked people which one advertising
source they would rely on for shopping information
about a new house, 70% named the newspaper first.
Which really shouldn't surprise anyone. After all, no
other advertising medium reaches more people with the
information they want when they want it.
Get the facts.
Get them on paper.
Source: NC Press Services, Inc. State Survey of 1017 people. November 1989