Newspapers / The Brunswick Beacon (Shallotte, … / April 14, 1994, edition 1 / Page 11
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"north Carolina newsp apers When it comes time to buy a car; six out of ten people kick back with a newspaper before they ever kick a tire When North Carolinians are out to buy a car, they estate, and on entertainment for advertising won't trust just anybody. In fact, over 60% of them information than any other medium. know the best place for information is their When your business depends on reaching and newspaper. influencing those individuals who have the money to That really shouldn't surprise anyone, buy your products, think about it: Wouldn't you rather considering the fact that more people trust the news- advertise where people go for the news than where paper for news on local affairs, on shopping, on real they go to get away from the news? Get the facts. Get them on paper. THE BRUNSWICKfBEACON Source: NC Press Services, Inc. State Survey of 1017 people, November 1989.
The Brunswick Beacon (Shallotte, N.C.)
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April 14, 1994, edition 1
11
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