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' , ' 33 rrrQUE!AK3 iy"""XY E?5TF0SP, W.,CL, JICTAY. JANUARY,!,., 1983 wV;. - i, - f ' ft?t"t f "PAGE SEVEN
III
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o o o
2lo Vu noslhi to IHIOLID) aDP oif your
present cuflstonimeirs.
2. VdDU wislhi to SELL more goods
to your present custoonersa
So You wdsGh to REPLACE rjitih) new
customers tBn ofld omes wlhio
Dimovedi away.
4. oi; tigfeBh to I N CREASE TH E
ylBEK of your customers.
Tlius you have four objectives. Hot one of these
objectives can be reached by doing nothing. None
of tbcGGi objectives can be ivholly realized without
advertEoing. Resolve today to increase your busi
ness in 1937 by a ivell planned advertising cam-
pc:2nl mtK(3 pages of the most popular news-
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