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National Advertiser
Convinced Newspaper
' Advertising Effective
Urge corporations are firm
i believers in newspaper advertfaftij
' is evident by a letter received tlxis
week from H. T. Ewald,, president of
Campbell-Ewald Company, which
.kBTulW the Inure advertising
contract for. the Chevrolet Motor
Company, and has -seen fit to carry
consistent schedules in me rerum
ana Weekly. . . t
Mr. Ewald'S letter follows:
"The Perquimans Weekly,
"Hertford, N. C.
"Dear Editor:
"I waa thnmhinir throuoh a Copy
of Ralph Waldo Emerson the other
day and I saw a phrase which start
ed me thinking about my many
yean of friendly association witii
aitvArfiBAM AnH nublishers and which
prompts me to write you this letter
of greeting.
Th nhi-aaa was as follows: The
silence that accepts merit as the most
mtjin thin in Uie wona is me
highest applause.'
"Now, that sentence may be per
fectly true. It certainly, expresses
fha attitiiria which almost all of US
have taken in the past toward many
people and many institutions that we
admire and appreciate uie most.
,R,,t T helievA that the troublous
years which we have now happily
put behind us have altered that atti
tude and made all of us a bit more
roaHv t think of the other fellow
and to applaud the job that he is do
inr. not just silently, out out wuo
so that he can hear and know.
"And so I am writing to you and
to a number of other publishers
throughout the country today to con
gratulate you on the splendid job
which you have been doing and to
thank you for the hne contnouuons
which you have made to the growth
and prosperity of the. UampDeu
Ewald Company and its clients.
"All advertising media are impor
tant, of course, but the Campbell
Ewald Company has always consider
ed the newspaper the most vital fac
tor in influencing the local market
for a national producer, and we and
our clients continue to Hold tnis
same conviction today.
"Our largest individual client, the
Chevrolet Motor Company, has just
comnleted the most successful year
in its history. It has sold 1,125,000
SNAPSHOT GUIL
WHEEL PICTURES
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The motion of the ferris wheel waa stepped at 1100 second at M. The ,;
exposure of the still locomotive wheel was 110 aeeond at f.1. The wheel
of the barrow was taken at f exposure 128 second, after a long Study , ,
of lights and shadows and much changing of camera position -:(
"The world i$ a wheel :
WHEELS man's first invention
I' make photographlo subjects
of absorbing interest There Is a lot
of fun In nuking a hobby of wheel
pictures.
There are so many kinds of
wheels . wagon wheels, spinning
wheels, automobile wheels, locomo
tive wheels, water wheels, steering
wheels, cog wheels and the thousand
and one other sorts and sixes used
la machinery. And? every one ot
them, when pictured la a photo
graph, tells some kind of story of
. huma4toteresti:i.'.',:.,i-.;.v'
' Wheels ten you tales of speed and
power; they are witnesses to man's
Inventiveness and Ingenuity; from
the wheels of the ox-cart to the
landing wheels of an airplane, they
symbolize ; the history of man's
' proxress: new wheels tell of life
and activity; bid wheels, 'broken
and abandoned, spell -obsolescence,
decay and the endbt things. What
. ' '- a stimulus, to philosophic reflec
tlon are pictures ot wheels! '
.'", .Wheels to photograph may be
' - " " v to and everywhere to Junk heaps
" . fortes, ia your own home. Photo
iaa nievmleta. taklsr ilrki tl,a In
both passenger car f and track s-les
for the seventh time in pe pas ten
years. It has also sold' mora than
2,000,000 used can,' breaking all pre
vious sales records in Uiat important
field as well. , AH of which, you wffl
agree, is a - magnificent . selling
achievement -- ., . "
"In that achievement,' the news
papers of Americayour, newspaper
have played an important part, and
I want to thank you most sincerely
on behalf of the Chevrolet Motor
Company and my own organization.
"All of our other clients, in many
other lines of business, have likewise
enjoyed a highly successful and pro
fitable year, as has . the Campbell
Ewald Company Itself. , ' '
"In the achievements of these or
,ganizatlons also the newspapers of
America your newspaper have
played a leading role and I want te
thank you on behalf of these clients,
too, for the fine support and . co
operation which you have always
given to them and to us. tt'r
"This has become a rather long
letter, but that line of ; Emerson's
did start me thinking and did cause
me to decide to make my apprecia
tion evident.;
"My thanks to you again and my
very best wishes for a Happy, Pros
perous New year in 1937 J
Says Pecan Trees Are A
Good Farm Investment
Although pecan-growing is not a
get-rich-quick scheme, a few pecan
trees or a small orchard is a sound
investment for North Carolina fann
ers, particularly those in the can'
tral and eastern counties.
A few pecan trees in the farm yard
will furnish pleasant shads in sum
mer and make an attractive back'
ground for the home, and the nuts
may be marketed at a good price.
' Robert Schmidt, associate hortl
culturi8t at the N. C. Agricultural
Experiment Station, says that pecans
thrive on a variety of soils; heavy
clays, light sandy soils, and river
bottoms that are well drained.
" The tree will not' do weU on aoils
underlain, with quicksand or herdpnn,
or on lamp that ,too wet.
Before setting out pecans, the
land should be well cultivated. The
young trees may be set out in the
late fall or early winter. 'Where win
ters are severe, they should be set
out in early spring.
graphically, "their Wny ' patterns
and the shadows of their patterns ,
offer a variety of fascinating studies.
Wheels are easy to photograph. Ton
can be leisurely In your prepara-'
tions,' unless, of .course, they are s
wheels on a moving vehicle. As still.
subjects, yon have an opportunity, .
to use time exposures on them if;v .
needed, not forgetting a small stop
opening tor sharp detail, particu; ' .
lariy for abadowa. Wheels provide .
subjecU for striking angle ahots, "
especially when they form a part ot
masses of machinery la lactory or
engine room. , - r
, Pictures of wheels' call for close- - ,;;
ups. They should BU the view
Under.. Often when the impression
of size and strength If desirable, v
the print may be trimmed so. that ;;;
the wheel crowds the picture space
to the limit " ' " - J '
. When wheels are In revolution,
don't think you should always use . : t ,
a fast shutter speed. Blurred spokes ; ;
la the photograph "will- give" the ' -sense
of motion Just as they do to -
the eye. , e 1 , '
Try some pictures of this intrigu
log subject; and may the wheel ot -fortune
favor you - - --
JOHN VAN trtTCLDEt -
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Sam Levene, WilHam Powell and Myrna Loy in "After the
"Thin . Man" feature ' picture to be', shown on ' the '' opening day,
Friday, at The late, Hertford's handsome new theatre. -
Trees three to four years old and
four to six feet in height are, beat
for transplanting.: Older and larg
er trees are harder to let out, mora
ejtpensive to buy, M lea Ukaly to
live. Insj State buddfld trees are
better than root-grafted trees.
On the coastal plain a number of
standard varieties may be grown suc
cessfully. ' Schmidt , recommends
Schley, Stuart, Success, Pabgt, Alley,
and Moneymaker. ' .-' Mahan and
Brake's Seedling are also promising
new varieties, he said. "
For the lower Pledjnont area the
Stuart variety ii . probably the most
reliable. In the upper Piedmont and
the mountain counties ;: Schmidt re
commends the northern varieties such
as Indiana and Susseron.
Trees should- be planted $0 feet
apart, each way, when setting out
small orchards. - They: may also be
placed in yards, fence corners, and
other convenient placet around the
larm, . . -: - rj
MRS. EVERETT RECOVERS
Mrs. J4 E, Everett i , recovering
from injuries; she received last week
when she slipped and fell on the bath
room floor at her home in Hertford.
Mrs. Everett was Confined to her
bed for a couple' of days as a result
of her injuries, but; is now able to
be back at her d'utiesat the store
of H. C. Stokes.
Says Radical Changes
Necessary To Reduce
Motor Car Killings
Only radical revision of highway;
accident prevention methods will ef
fect any. substantial reduction in the
S7.000 annual motor car Killings in
the. United States, Labert StQair,
of Washington, D. C, Director, ot
the Accident Prevention Conference,
declares. He based his accertion on
information gathered by him in In
terviews on an ,000 mile transconti
nental trip, just completed, on which
he discussed the accident situation
with state and city officials, safety
workers, transportation men, drivers
and pedestrians, and also on "writ
ten reports from all states which he
did not visit.
"The ehier difficulty with ' moat
present national accident prevention
campaigns is that they ignore many
major causes of the ghastly situa
tkm,"he said. They cast blame for
killings on the driver and criticize
him largely to the exclusion of other
causes. Whether the situation justi
fies this method or not, it is decreas
ing total deaths. During WSB the
driver has been the hief objective
of a drive supported by the automo
tive industry, and highway , deaths
have been more numerous than dur
ing any other year fa hurtoryf
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IJJit Selves a Nc, Myt.ii.-y
TJte J argument ;i advanced . that
while deaths have Increased .during
1936,. they are fewer . in proportion
w mo miles driven does not impress
the sraneral nublic. It i demanding
fewer total . deaths, regardless r'::of
miles dnven. ' -jarjr
Deaths can be decreased if tha
nation will face the facts about all
major accident causes and adopt and
enforce remedial measures rp card
ies of self,ish protests.
"One of the most important death
causes senerallv ismored nuWiriv.
but recognized by all informed per
sons, u me temptation to. speed,
underanferous conditions, held out
to drivers. Thev am eunnlliMl with
cars capable of making 100 miles an
nour, given tights unsafe at more
than 40 miles. ; nermitted " In
states, to run vehicles that have not
been Inspected, and : then urged to
drive safely. Of course smaiihwnna
ana deaths follow. They will contin.
ue to increase until more nmtMt.inn
IS given the 'careless driver atrainst
himself, Hie temptation to press
me accelerator, down to the floor re
gardless of inadeouate lio-htu had
roads, and strong Jaws, or anything
eie w W great ior most drivers to
resist especially in' rural sections
after dark. ' And it ia there and then
that the : moat horrible accidents are
occurring.". :
The Conference,' formed by Sec
retary Roper at the request of Pre
sident Roosevelt now has set up con
tacts in all states, and will Work for
improved legislation : with safety
groups in all legislatures which will
meei during . 1887. . .
LEGAL NOTICES
North Carolina nt. , In the
Perquimans County. . Superior Court
Before the-Clerki
Arabella, Morgan and hugband, 13. U.
; Worgan, caizabeth Bntt and hus
bandVJ. T. Britt Adelaide Greg--OrrVnd
husband, A. Gregory,
- heirs 'at law of Henry Elliott, de
ceased, and Eddie Harrell and
wife, Selam'Harrell
vs.
Viola Mae Brite, daughter of Mary
- Jane ' Bright,; heir at - law of
Henry -EUiott' deceased, and
Ralph Odell Brite, son of Viola
"vMae Brite.. . .t L-.
Notice of -Special Proceedings For
Sale of Land For. Division of
' ' ' .Henry Elliott; Deceased - -;
H - SUMMONS ,
:'?fh& above named deiendants and
each 'Wi themiwfll tak notice that
a Special Proceeding has been insti
tuted in the Superior Court of . Per
quimans I County, N. C before -the
Clerk, -ofr the purpose ofrlling the
lands of Henry Elliott deceased, for
partition," said .lands j containing We
hundred one acres, more or less, and
that they 'the; said defendants are
proper-parties as the heirs at law of
the ther and; rahdmo1her res-
tfrt-t 1 ' J?vrt IhI
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said I nry L.. . ' .
The fc'uove mameJ' tz. r
.-ruler take notice Cat thev are Wi
quired to appearat the otl'.ce, ot the
undersigned -and-answer or djmnr to
the petetlon filed herein wi in forty
days from, .this date or t:.e r 'Act
prayed for! In the petetion will be
granted. ' " , .'( j , .v - ....
l-This the ,6th day of January, 1837.
, ( Clerk Superior Court
C. R. Holmes," Aty 1
. W. T. CUIiPEPPER
On,the Opening ot the f ,
: AndSelect
ii 1 '.HERTFORD. Nic.
Congratulations
XXT . T mxr
W A arft nrniin tf havn nnro f ha
state; theatre
InHertford
Ij5lll3v(g0'ii;
We Congratulate
W:T.aiLPEPPER
On the Opening of the New f
M
And Wish Him
si -Lit "t-i p
Quality Merchandiser
f
.t,-BLAUUIIAIWSr SINCE IS32
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T..a a, I l.
holders of the i
Company, ..Hertiw;, ,
election of ( directors . 1
action -of any o'J.er I
may property come I
ing, will be held at C i
said Bank on Tii't '
of January,, 1837, bt.'. 1
of 8 and'4 o'clock P.
R. M. RIDDICX, 1.,
i '- ilertford r
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Much Success
Right T:'
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