I AT C.cic
7 a can eras: are caei Jafly
cr i-l .er in moat kitchens, houihol'
; specfeJiata suggest that t&-
fjre buying a can opener, you should
wake sure it will pierce the aietsi
easily and cut the lid without leav
ing clary or rough edges that area
hazard t bands, or whiftKang off bits
of meta that will fall in the food.
Very coavenient is a can opener that
lifts "and holds the lid so (hat it-does
not fall back Into the can. A wall-
bracket opener has the advantage of
being steady and in position for im
mediate use. . Bat there are hand
openers that will tut cans smoothly
A pun j ci ener is raost err
Tor milk and fruit juice ct-j. L.-t
buy., is on Cat makes hole lu. e
enough for easy pouring and turns the
edges of the hole inside. Ce can for
- . Toys " For TodJIera
Toys for infanta and toddlers should;
be sturdily constructed and sufficient
ly large so. that the youngster eaanot
11 i. . I... 4
owauvw went jet uub tfv ucavj UIU
cumbersome that they would injure
the youngster if they-toppled, The
wheels and strings of wooden toys
should fie securely fastened in place
NOT with carpet tacks or thumb tacks
1 M v
1. Are i t
.small eno . t i r
2.. Are ..71'
fries? , ' '
3. Is the movxJLla lor too 1
the young crrzjc to carry t -4.
Is there try jr; r 1
or poisonous c es x
6. Will it t or eUo ir.:ivt '
9. Is it too k ,.- or too complicated
"C.-jr u?" t 1J tla d.. !'
li exactly Ca S 8 core; t l y-
"Yes,"' replied the patler.t dou'.t
fully, "but you &Zn't hare tLa t-ne
YouVe got lots of company! But if its the ex
,- pense of illness or accidents you'rs worrying;
bout, you can forget it by joints! t' raore than
420,000 Tarheela who have hoc: -CzA pro
? tectiorfwiih' North Carolina's on!y tin Cxtsu
.. Clue Shield Plan. ' 'V
jr v blue cross rca i::::ital service
J A tin s::::ld rca s:::::ai t:r.v:c
........ . . . . (. .
"YOUR CHEVROLET DEALER"
HERTFORD, NORTH CAROLINA
1 ) t i te I -1
. ; a: ... i v. zlt
Nate's r t r - - - v
'ftwi down, many
i- Mcwcm, loai ot
, 1 and atavnflM.
down o w snJi enmmoa cauMS u atma
a4 "' p ftvrw). i-irn or xp4Hrar to
e-J. k uur b-wusr imuUtona du to cold,
d- - or wroBf dit may esuw fattins
pi. or fraqtiant paavurw
Dob 1 1- et yonr kirnia if thaw eondlj
tlnna bot' r you. Try I o'a Fill mild .
djura c V -4 piioafuu bf million for
tnc 60 fm. 'rVuua onan otuenriaa eaiuad,
It'a m" bow many t -nea Doan'a liva
happy I irom tow o -eomforta help
Ina IS biiw of ktunoy tuoca and flltara
Aiaik oat waat. Oat lMaa Clila todayl
ConG'o Pills 1
Whan vnu malra a tetfl-
. pon call, gtT the
party about a minuteat
' least 10 rings to answer
your call. Waiting this min
ute may'ftrre you a sw 1 -calLAnswering
telephone promptly also (
helps to give you better ( i
TELEPEONS & TCLTC? ' "
TUB. NORFOLK It CAT. CI-
The North Carolina Merchants Association is this week
sending to its 7,200 members throughout the State "TEN
TOINTS FOR NEWSPAPER ADVERTISING which
have brought a high measure of success, prosperity and
profit to a big retailer who spends a large portion of his
advertising appropriation in good newspaper copy. .
Thi5 retailer's 10 points are:
. . . : . ji ' .... -. '
1 Advertise regularly. Every issue of the paper
takes my story to its readers.
jj ,v ' -
2 I make every ad look like mine. Years ago
. I adopted a distinctive' style and have stuck
to it I use plenty of white space; my ads
are never hard to read.
3 I put into newspaper advertising a definite
proportion of my gross sales. I fix this at the
beginning of the year. My rule is to make it
3 per cent of the previous year's gross,' with
more if special conditions justify it.
4 - I brighten my ads with- frequent illustrations
either humorous or practical
5 I am careful never to over-promise. When I
make claims, I back them up with reasons.
Then when I really have an unusual bargala
people believe me when I "whoop Vr up a
6 I think advertising all the time. I buy goods
'.that will advertise well.
7 I get good display for my ads by, seeing that
the copy is in the newspaper office in plenty
of time. 1 do this by having a definite hour
, to write the copy.
S Whenever possible, I carry nationally adver
' tised goods that are advertised in my home
'; paper, t feature them. . Sometimes they
give me a smaller; margin than fly-by-night
; concerns, but I find thai I sell faster and
make more money in the end, besides pleas
, ing more-customers. . ' ' "
9 I always plan my window and counter dis
plays to link up with my newspaper advertk-
Ing. Each helps the other.
. ' ' ' i 1 -
io My sales people back up my advertising. They
often help with suggestions Tor it, and I try to
see to h that they always read & ' - ".
-FO R CONSISTENT RESULTS USE
the -Frnqmrnm wt: