Newspapers / The Perquimans Weekly (Hertford, … / Jan. 11, 1952, edition 1 / Page 2
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I AT C.cic 7 a can eras: are caei Jafly cr i-l .er in moat kitchens, houihol' ; specfeJiata suggest that t&- fjre buying a can opener, you should wake sure it will pierce the aietsi easily and cut the lid without leav ing clary or rough edges that area hazard t bands, or whiftKang off bits of meta that will fall in the food. Very coavenient is a can opener that lifts "and holds the lid so (hat it-does not fall back Into the can. A wall- bracket opener has the advantage of being steady and in position for im mediate use. . Bat there are hand openers that will tut cans smoothly A pun j ci ener is raost err Tor milk and fruit juice ct-j. L.-t buy., is on Cat makes hole lu. e enough for easy pouring and turns the edges of the hole inside. Ce can for safety-. v.-. - . Toys " For TodJIera Toys for infanta and toddlers should; be sturdily constructed and sufficient ly large so. that the youngster eaanot 11 i. . I... 4 owauvw went jet uub tfv ucavj UIU cumbersome that they would injure the youngster if they-toppled, The wheels and strings of wooden toys should fie securely fastened in place NOT with carpet tacks or thumb tacks 1 M v 1. Are i t .small eno . t i r 2.. Are ..71' fries? , ' ' 3. Is the movxJLla lor too 1 the young crrzjc to carry t -4. Is there try jr; r 1 or poisonous c es x 6. Will it t or eUo ir.:ivt ' 9. Is it too k ,.- or too complicated y f yT m Crt 1 "C.-jr u?" t 1J tla d.. !' li exactly Ca S 8 core; t l y- "Yes,"' replied the patler.t dou'.t fully, "but you &Zn't hare tLa t-ne doctor." life fflSII VJOatllOD ABOUT YouVe got lots of company! But if its the ex ,- pense of illness or accidents you'rs worrying; bout, you can forget it by joints! t' raore than 420,000 Tarheela who have hoc: -CzA pro ? tectiorfwiih' North Carolina's on!y tin Cxtsu .. Clue Shield Plan. ' 'V jr v blue cross rca i::::ital service J A tin s::::ld rca s:::::ai t:r.v:c ........ . . . . (. . nn a V "YOUR CHEVROLET DEALER" HERTFORD, NORTH CAROLINA f, 5 - J- 1 ) t i te I -1 . ; a: ... i v. zlt Nate's r t r - - - v 1 ... f 4. 'ftwi down, many i- Mcwcm, loai ot , 1 and atavnflM. ku d;-omiort down o w snJi enmmoa cauMS u atma a4 "' p ftvrw). i-irn or xp4Hrar to e-J. k uur b-wusr imuUtona du to cold, d- - or wroBf dit may esuw fattins pi. or fraqtiant paavurw Dob 1 1- et yonr kirnia if thaw eondlj tlnna bot' r you. Try I o'a Fill mild . djura c V -4 piioafuu bf million for tnc 60 fm. 'rVuua onan otuenriaa eaiuad, It'a m" bow many t -nea Doan'a liva happy I irom tow o -eomforta help Ina IS biiw of ktunoy tuoca and flltara Aiaik oat waat. Oat lMaa Clila todayl ConG'o Pills 1 It jT Whan vnu malra a tetfl- . pon call, gtT the party about a minuteat ' least 10 rings to answer your call. Waiting this min ute may'ftrre you a sw 1 -calLAnswering your own telephone promptly also ( helps to give you better ( i service. TELEPEONS & TCLTC? ' " TUB. NORFOLK It CAT. CI- COiANY Hertford Sunbury 1 n u w nnn yvJ f -"V FOR Effect The North Carolina Merchants Association is this week sending to its 7,200 members throughout the State "TEN TOINTS FOR NEWSPAPER ADVERTISING which have brought a high measure of success, prosperity and profit to a big retailer who spends a large portion of his advertising appropriation in good newspaper copy. . Thi5 retailer's 10 points are: . . . : . ji ' .... -. ' 1 Advertise regularly. Every issue of the paper takes my story to its readers. jj ,v ' - 2 I make every ad look like mine. Years ago . I adopted a distinctive' style and have stuck to it I use plenty of white space; my ads are never hard to read. 3 I put into newspaper advertising a definite proportion of my gross sales. I fix this at the beginning of the year. My rule is to make it 3 per cent of the previous year's gross,' with more if special conditions justify it. 4 - I brighten my ads with- frequent illustrations either humorous or practical 5 I am careful never to over-promise. When I make claims, I back them up with reasons. Then when I really have an unusual bargala people believe me when I "whoop Vr up a little." ,".-.. 6 I think advertising all the time. I buy goods '.that will advertise well. 7 I get good display for my ads by, seeing that the copy is in the newspaper office in plenty of time. 1 do this by having a definite hour , to write the copy. S Whenever possible, I carry nationally adver ' tised goods that are advertised in my home '; paper, t feature them. . Sometimes they give me a smaller; margin than fly-by-night ; concerns, but I find thai I sell faster and make more money in the end, besides pleas , ing more-customers. . ' ' " 9 I always plan my window and counter dis plays to link up with my newspaper advertk- Ing. Each helps the other. . ' ' ' i 1 - io My sales people back up my advertising. They often help with suggestions Tor it, and I try to see to h that they always read & ' - ". -FO R CONSISTENT RESULTS USE the -Frnqmrnm wt: "7X7 r,r
The Perquimans Weekly (Hertford, N.C.)
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Jan. 11, 1952, edition 1
2
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