Newspapers / The Perquimans Weekly (Hertford, … / Aug. 20, 1987, edition 1 / Page 11
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Planning essential to make small business a success Jan is a homemaker who loves to bake. In fact, her fancy desserts have long been the envy of her firends and neighbors. When a local restaurant approached her about supplying them with her cake* and pies, Jan readily agreed. Brad, a college studnt, has always been fascinated by magic. He began doing magic tricks for her young friends and has since become quite the magician. After a neighbor agreed to pay him to put on a magic show at her six-year-old's party, Brad realized he had stumbled upon a way to earn that extra spending money he needed. Sam took an early retirement from his job. No one had to approach him. He knew exactly how he wanted to spend his free time. An avid gar dener, Sam knew be could supple ment his income by doing landscap ing and gardening work for his neighbors in the adult community where he lived. Jan, Brad and Sam each are em barking on a new adventure. While their interests are diverse, each agrees that what's important is that they earn some extra money doing something they enjoy. They don't as pire to parlay their businessidea into a million-dollar operation. What they want is a "small" small business. While these individuals may feel re ady to jump right in and get started, the North Carolina Association of CPAs caution that planning is essen tial to the success of even the small est of small businesses. Getting Started? Once you've de cided on a concept, you'll want to re fine your idea. While you may not need a formal written business plan, putting your ideas on paper often helps you to organize your thoughts. Begin talking to others. Family, friends and business and professional acquaintances all can help. Review the details fo your product or service idea with all these people. Talk to those now working in a similar or realted business. Someone in differ ent locale, who would not consider you to be in direct competition, would probably be willing to talk to you. Ask about thier customers. Find out if their customers have expreaaed an intereat in gooda or aervicea that they do not offer. Talk to your potential customers next. Learn what their needa are, bow they perceive your product or service idea and how much they would be willing to pay for it. The 'how-to' manuals call this market to see if your buaineaa idea will fly. Along the way, you just may find that your idea needs to be altered or modified. Brad, the magician, who originally perceived his concept as something he would do in the evening, after his classes, may find out that late af ternoon and weekends are when most children's parties are held. Sam might find out that although his neighbors need his service during the warm, growing season, he canget year-round work caring for plants in corporate buildings. Down To Business Basics? There are some legal and business details thaat will need your attention. To be gin with, you'll want to set up a sepa rate checking account for your busi ness venture. This will allow you to have a written record of your busi ness income and expenses. You'll also want to familiarize yourself with local and federal laws and requirements. You should con tact your town or county clerk to ad vise them on teh existence of our business. Often a locals city or county business license is requi red. Most states require that a 'fic titious business name statement be filed if the business name does not include the surname of the owner. If Jan decides to use a special business name, like "Just Desserts," this name should be filed with the county clerk's office. If you need assistance in the finan cial areas of your business, a certi fied public accountant can help you organize your business, set up an ac counting system for your income and expenses and advise you on tax mat ters. By their nature, very small busi nesses are generally low cost opera lions But even a small, small busi ness has some start-up coats and ongoing expenses. You may need some furnishing? perhaps a desk or filing cabinet or maybe a typewriter or other office equipment. If possible, purchase second-hand merchandise to keep your costs down. You'U also need stationery, evelopes and other office supplies. A telephone is essen tial and you probably should pur-' chase an answering machine so you don't miss important business calls. Marketing Your Business? To be successful, you must let people know what you have to offer. There are many ways to do this-many are free or low in cost. First of all, be sure to order business cards. And once you do so, distribute then widely-don't wait for people to ask for them. Give them to everyone you meet and tack them up on bullentin boards. Flyers can be used as well, particularly for a service business such as the one Sam is considering. You can distribute your flyers door to door or engage the help of a reliable youngster to help. Depending on the type of business, you may want a listing or a small ad in the Yellow Pages. And although newspaper display ads can be quite expensive, classified ads are nor mally more affordable and can be quite effective. Publicity can be an effective way of attracting business and it's free. Publicity refers to the coverage your business receives from newspapers, radio and television stations who think your business is somehow newsworthy. Brad doing magic shows for six-year-olds isn't front page news, but if he decides to do a benefit show once a week int he ped iatrics ward of the local hospital, he's more likely to get media cover age. You can start the ball rolling by sending news releases to the media, but make sure to focus on a unique angle of your business. Even a small, small business can call for a big investment in time and energy. So if you're considering a venture of your own, CPAs suggest that you don't underestimate the im portance of planning. Dental implant system proven more successful DURHAM, NC? The ancient Egyp tians may have been the first to hold artificial teeth in place with devices implanted into the gums or jaw bones. Even George Washington (who, as legend has it, had myriad dental problems) tried implants to keep his dentures from slipping. More recently, a dental implant system developed by Swedish ortho pedic surgeon Dr. Per-Ingvar Brane mafk has been more successful than any Mother procedure. The Brane marif system is now being used at Duge University Medical Center by dei^&t Dr. James Hoke and oral sur geop Dr. John Angelillo, an associate professor of surgery. 'The implants are constructed out of the metal titanium, which is inert and. is most easily accepted by the tissue," said Hoke, an assistant pro fessor of surgers. "They are 1 anchored in the jawbone to support different types of tooth replace ments, including dentures, fixed bridges or crowns." Once in place, the implants feel al most like real teeth, patients say-es pecially since they don't move or slip) common complaints of denture wearers. At-; variety of dental implant sys tems have been under investigation ? for several decades, but the failure ' rate for most of them has been unac ceptably high, Hoke said. "About 10 years ago a group of ex perts on dental impla nation wrote a consensus report, which was later adopted by the American Dental As sociation," he said. "Tbey concluded that for any implant technique to be cotftidered acceptable, 75 percent of thepatients should have coofortable implants surrounded by healthy bone J five years later. The Branemark sys tem bas a success rate of 90 percent aitefc-15 years." "We considered a number of im plant systems, but the long-term suc cess of this implant speaks for it self" he added. Btanemark came up with the im plant system about 30 years ago while studying wound healing in rab bits, Hoke said, "He created a hollow titanium device so that he could ob serve the healing process without sacrificing the animal," Hoke said. "But when he finally did try to re cover the device, he found that bone tissue had infiltrated it." This ability of bone to unite with titanium-called osseointegration means that the implants can become permanently anchored in the maxilla or mandible (the upper and lower bones of the jaw). A single implant holds a crown in place; up to five implants are needed for a full set of upper or lower den tures. The implant process is performed in two stages. During the first, two hour procedure, Angelillo opens the gums and drills holes into the bone. "Drilling is done at low speed, with low pressure and lots of irrigation to limit trauma to the surrounding bone," Hoke noted. "The heat gener ated by high-speed drilling can dam age the bone and gum, which adver sely affects osseointegration." The titanium implants, which are about V2 inch long and threaded like a screw, are carefully inserted into the bone. Detachable titanium caps cover the top of the implants to pre vent bone growth over the implant during healing. The openings in the gums are closed with stitches. "The implants are then left alone for three to six months, allowing osseointegration to occur,' Hoke said. "During this time, the patient can continue to wear his dentures or bridge." After bone and titanium have united, Angelillo exposes the im plants and removes the caps. He then places extensions on the implants to which the artificial teeth are later at tached. Hoke, who is a prosthodontist (specializing in creating artifical ap pliances for the mouth), then con structs the necessary bridgework or denture for the patient. i Women Enter The Business World ' through H&R Block Income Tax Course VQxnen with a bead for figures are entering the business world by learning bow to prepare income t4x returns. This skill has pro vided them with an effective key te'new career opportunities. At the safte time, it offers them informa tion about how to save money at tqk time. This year's classes will introduce participants to the new fix reform laws for 1987. ijfcR Block, the world's largest tax preparation service, offers the Iacome Tax Course starting Sep t0nber ?. Students may nfcg classes at 4 area locations. No prerequisites an required lor en rollment Classes take place over aJ 3- week period. Experienced Block Instructors t^ach all phases of income tax pre paration. Classwork Includes 4loup discussions, practice prob lems, and hands-on experience preparing individual tax returns. For many women, skills learned in the HAR Block Income Tax Course pave the way to part-time positions as tax preparers with Block. The flexible hours consti tute a definite plus for women with . small children at home. Block, however, is undo- no obligation to offer employment, nor are grad uates under any obligation to ac cept employment with HAH block. One low fee includes, materials, supplies, and textbooks. Students successfully completing the course receive certificates and 7.5 continuing education units. Additional information and regis tration forms are available from the HAR Block office at Southgate Mall or call 33S-21S7. Classes will be held In Elizabeth City, Edenton and Nags Head. ADVERTISEMENT The appliance is attached with tiny screws that go through the artificial teeth into the implants. "One big ad vantage of this system is that the teeth can be removed by the dentist," Hoke noted. Hospice volunteer of month Alice Parks of Chowan County has been chosen as Hospice Volunteer of Month for July 1987. Wanda Barnard, Hospice Coordinator, describes Mrs. Parks as a very warm person and as someone being very much involved in community service. "A very rewarding service" is how Alice Parks view the Hospice pro gram. "You may think you are giv ing up something but you really end up receiving," says Mrs. Parks. She also says it has been a joy to her just knowing she has helped make some one more comfortable. A special recognition this month to Hospice volunteers (Catherine Sa wyer, Ann Dowdy and Lillie White for going to a patient's home at 7:00 a.m., 1:00 p.m. and 7:00 p.m. faith: fully for three straight weeks to give shots. Thank-you ladies for the extra special effort. Photo by Lloyd Reese The fastest clothes hanger in town is Mattie Matthews at the recent Senior Citizens' "Friday in the Park" event held at Missing Mill Park. "Friday in the Park" held recently The Perquimans County Senior Center, Perquimans County Nutri tion Site and the Albemarle Commis sion were the sponsors for the recent "Friday in the Park," an activity for senior citizens. Margie Lane, Coordinator, Region R Nutrition Site, Bill Cox, Mayor of Hertford, Patti White, Director, Per quimans County Senior Center and Fran Scott, Manager, Perquimans Nutrition Site welcomed the group of approximately 150 people. The Snug Harbor Combo provided the enter tainment. Door prizes and games were en- . joyed by all. The floral centerpiece was donated to the Brian Center in honor of Alice Combs, who partici pated in the nutrition program regu larly and also was a meals on wheels volunteer. Seniors travel to Tidewater Dinner Theatre The following people traveled to Norfolk, Virginia to the Tidewater Dinner Theatre to see the perfor mance of the "Foreigner". The trip was sponsored by the Recreation De partment-Senior Center: Kathleen Brennaman, Mona Sadler, Helen Shaw, Rachel Jones, Mr.& Mrs. Preston Nixon, Mr.& Mrs. Claude Winslow, Mr.& Mrs. James Layden, Mr. E. B. Leary, Mr.& Mrs. Lloyd Reese, Elzine Harris, Evelyn Fields, Marie Elliott, Mr.& Mrs. Raymon Shacklock, Lib Thach, Pearl Swayne, Mr.& Mrs Willard Pettengill, Todd Tilley, Mr.& Mrs. Jerry Chappell, Mr.& Mrs. Leon Par Big Brother, Sister Class helps tots For those expecting a new baby Al bemarle Hospital's two expectant family classes may be just the thing to help get ready. Both are free of charge and offered monthly at the hospital. Big Brother and Sister Class helps toddlers age three and up to prepare for their new role as a sibling with demonstration, discussion and role playing. Natural Feeding Class helps mothers-to-be to prepare for breast feeding the baby. Both classes are recommended for those within three months of the delivery date. Natural Feeding Classes will be of fered each month on Thursday eve nings from 7:00 to 9:30 p.m. Class dates are; September 10, October 8, November 12 and December 10. Big Brother and Sister Classes are of fered monthly on Sunday afternoons from 3:00 to 4:00 p.m. Class dates are; September 13, October 11, No vember lb and December 13. Partici pants in the classes need only attend one session. Both classes are taught by Jean Blyston, R.N., patient educator and are held in the AHEC classroom building at the hospital. Our adjustable rate mortgage (ARM) helps many 1st time homebuyers realize the American dream. Its lower initial interest rate makes qualifying easier. Monthly payments are easy to live with. And if rates move up, your ARM has built in caps to protect you from extreme upswings. Stop in for your free, . no-obligation ARM booklet now. ker, Peggy Dudley, Mr.& Mrs. Bobby Riddick, Elsie Muse, Callie Spruill. Addie Keegan, Marjorie Simonoff, Earline White, Barbara Ray, Ashley White and Patti White. Bingo winners for August 5 - Naomi . Lomax and Elsie Muse. For August 12-Elsie Muse and Mona Sadler. Fall youth programs announce registration The Perquimans County Recre ation Department announces regis tration has begun for the fall youth programs. Midgett Football - ages 9-13 with 9 year olds weighing 100 lbs. and over and 13 year olds less than 100 lbs., 10 12 year olds 70-130 lbs. Registration fee $10.00 per child. Soccer - ages 5-16, Registration fee is $7.00 per child. For more information call Recre ation Department at 426-5695. Dead line is September 11, 1987. DR. GEORGE H. EVANCHO TAKES GREAT PLEASURE ^ IN ANNOUNCING THE ASSOCIATION OF DR. THOMAS P. WHITFIELD in his practice of podiatric medicine and foot surgery The addition of Dr. Whitfield will enhance the current practice with additional hours of cover age to serve your foot care needs THESE HAVE TO LAST A LIFETIME . r ? Outpatient Foot Surgery ? Ingrown or deformed toenails ? Heel Pain ? Plantar warts ? Calluses beneath the foot ? Hiqh arched or low arched painful . feet fS j " i ii I u i i tr s u i iiit? i uu i I ? Fractures ? Diabetic foot care acute \ and preventative ? Corns, Bunions or other disor ders of the great toe joint ? Skin conditions of the foot ? Foot care of the elderly ? Children's foot disorders: Intoe or out toe-gait 'ALL FOOT DISORDERS TREATED IN ADULTS AND CHILDREN DAILY TUESDAY 8 THURSDAY EVENING HOURS FOR YOUR CONVENIENCE DR. GEORGE H. EVANCHO. P.C. ? FAMILY PODIATRY ? FOOT SURGERY ? GERIATRIC FOOT CARE COUNTRY CLUB PLAZA 1545 N. Road Street Elizabeth City, North Carolina GREENBRIER SQUARE 1316 N. Battlefield Blvd. Chesapeake. Virginia ? (919) 338-3850 (804) 547-0123 j IS IT REALLY WORTH IT TO GO ANYWHWH ELSE? 141 1 W Ehnnghaus St In Front of Southgate Mall 338-5651
The Perquimans Weekly (Hertford, N.C.)
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Aug. 20, 1987, edition 1
11
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