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Continued from 7
company’s malls this year before
deciding to close, the reaction was
“overwhelmingly positive,” particu
larly with the specialty stores. The big
anchors plan to stay open. Last year,
the reaction was different. Most of the
specialty stores wanted to be open.
“They didn’t have enough data” to
make the decision,” he said.
Andy Mantis, executive vice presi
dent of NPD Group Checkout Track
ing, says stores should open on both
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Thanksgiving and Black Friday to
maximize their sales. The company,
which analyzes receipt data to under
stand consumer behavior, found that
the share of buyers who shopped on
both days declined, while the number
who shopped only on Thanksgiving
Day or on Black Friday increased.
Mantis believes specialty retailers,
especially those near big stores like
Macy’s that are open, should think
again about whether to stay closed.
“It is a heavy promotion time,”
Mantis said. “People are buying, and
they’re not always willing to go to mul
tiple stores.”