High Point
THE TRIBUNAL AID
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VOLUflE II, M). 14
WEDNESDAY, AUGUST 28, 1974
15 CENTS PER OCPY $5.00 PER YEAR
Black Press Praised And Challenged
By Speakers At 34th Annual Convention
!■*★*★*★*****★*****★★★*****#
t a4i.(l f^ateA^ J
A recent survey of the incidence of violence on
television showed that the frequency of violent episodes
has only decreased minimally since 1967. Made over a
one-week period in Seattle,'the study gave the average
number of violent occurences over the three networks
as 7.3 per hour. The 1967 figure was 7.5 per hour. ABC
had the least violence, with 5 episodes per hour, and
CBS led with a 9 per hour average. Children's cartoons
received the highest violence ratings.
:)( * 4:
GREENSBORO - Hayes-Taylor YMCA Introduces
two new after-school programs:
After-School Kinda Program- for youth in public
school kindergarten and first grade.
After-School Fun Club - for youth in the 2nd thru 6th
grade.
These recreation programs will meet Monday thru
Friday from 2:00 - 5:00 p.m. For $7.00 a week your child
can experience friendship and fair play through a
wholesome well-rounded recreational program.
* * *
Some 72,000 Vietnani-era veterans residing in North
Carolina are now eligible for a new low-cost insurance
program which offers as much as $20,000 coverage,
according to Veterans Administration Regional Office
Director H.W. Johnson. Nonrenewable, five-year term
Veterans Group Life Insurance is available for persons
discharged from military service since April 2, 1970, ;
who must apply for the coverage before August 1, 1975.
The new VA-supervised program, according to
Johnson, was recently authorized under the Veterans
Insurance Act. Policies offer coverage in amounts of
$5,000, $10,000 and $15,000. Hates for the maximum
$20,000 coverage are $3.40 per month for veterans aged
34 and under and $6.80 for those 35 and over.
Application forms for veterans discharged prior to
August 1, 1974 are available from VA offices or from
the Office of Servicemen’s Group Life Insurance, 212
Washington Street, Newark, N.J. 07102. Applicants
must furnish evidence of good health. However,
VA-rated service-connected disabilities will be waived.
Servicemen discharged after August 1 will receive
application forms automatically. H.W. Johnson pointed
out. Personnel leaving active duty are permitted 120
premium-free days to convert Servicemen's Group Life
Insu'-ance to Veterans Group Life Insurance without
medical examination.
*
RALEIGH -- All new emergency medical vehicles will
be identified by a six-barred blue cross called the "Star
of Life" emblem which has been adopted by the U.S.
Department of Transportation. Announcement of this
change was made by the Office of Emergency Medical
Services (OEMS) of the N.C. Department of Human
Resources.
This emblem replaces the traditional four-barred
cross which was on most ambulances.
The change was made after an investigation by the
Red Cross which indicated that use of ‘‘A cross of
relfectorized Omaha orange on a square background of
reflectorized white" might violate a Congressional
grant to the Red Cross to exclusively use this emblem.
, As a result of this legislation, the National Highway
Traffic Safety Administration adopted a separate
symbol which clearly and distinctly identified an
emergency care vehicle or ambulance within the total
Emergency Medical Care system.
The "Star of Life" has already been identified by the
medical profession as a medical emergency symbol,
and its highway related use encouraged by the
American Medical Association.
Steve Acai. transportation specialist for OEMS,
stated that while new vehicles will bear the "Star of
Life" emblem, older vehicles will not be required at
present to change their emblems but they are
encouraged to do so.
* ^ *
ANNOUNCEMENT
The TRIBUNAL AID would like to initiate a
“What's Happening” social column. If you
would like to submit an item, please telephone
885-6519 or stop by the office.
The TRIBUNAL AID announces its 1974 10
speed bicycle contest. See details on Page 7
As the black press
continues to grow in size
and influence, it not only
needs to keep pace with the
economic and political
changes in America, but to
use its considerable power
to help initiate the changes
most beneficial to blacks.
This was the continuing
refrain heard of the 34th
annual convention of the
National Newspaper Pu
blishers Association - the
black press of America -
held in Pittsburgh
Heading the list of
speakers were: Dr, Leon
Sullivan, founder and
national chairman of Op
portunities Industrializa
tion Center (OIC): U.S.
Judge Damon Keith ol
Michigan, who was pre
sented the NNPA Distin
guished Service Award;
Mrs. B e a u 1 a h Sanders,
chairperson of the board of
the National Welfare
Rights Association.
The first general session
was devoted to the kinds of
problems faced by black
newspaper publishers, and
featured a panel of three
f
fee
IB
publishers and one banker.
The four principal areas
covered included the high
rates of defection of black
staff from black newspa
pers: inadequate coverage
of national and internatio
nal new s in the black press:
lack of adequate and
readily available finances,
and the problems associat
ed with the increasing cost
of operation, coupled with
continuing low profits.
John H. Murphy 111.
chairman of the board of
the Afro-American News
papers, opened with a
discussion of personnel
problems, pointing out that
the black press has show n a
very poor record in the
"recruiting, hiring and
placement of black person
nel." Murphy urged that
the local labor market,
college journalism gra
duates. and NNPA scholar
ship recipients be among
the chief sources of labor
for the black press.
Another panelist, Don
Alexander, assistant vice
president of the First
National Bank of Seattle,
urged blacks to make use of
other blacks already em
ployed in banks to get the
kind of financial savvy that
would help them acquire
loans and financial backing.
Alexander urged that more
black college students
make business their major,
follow through by working
for black buisnesses, or
starting their own. His
advice to the delegation
was that they could be of
considerable help if their
publications would devote
more space to black
buisness ventures.
Bill Walker, editor/pu
blisher of the Cleveland
CALL AND POST, stressed
the need for the establish
ment of a black news
bureau. Walker stated that
the proposed bureau would
not only disseminate news
that black papers arc
generally unable to cover,
but would also get a black
perspective on the news.
Cutting the costs of press
runs through cooperative
press ownership was the
ihrust of remarks made hv
Frank S t a n 1 e \', LOUIS
VILLE DEFENDER edilor
and publisher. Stanley
stressed the advantages of
investment in a central
plant. "As an investor, you
can consolidate costs
through selective buying."
Stanley said. He urged that
central plant ownership be
seriously considered as a
method for cutting operat
ing costs.
In his keynote address.
Dr. Leon Sullivan urged
NNPA delegates to recall
their heritage, and fulfill
their mission of reporting
the news of Pan-Africanism
t() their black constituency
in the United States. His
message also noted, “If
you want better schools,
more political strength,
better jobs - help yourself."
Automation, Sullivan ex
plained, is another danger
to blacks. "Already, one of
every four blacks in
America is receiving sup
port from our government.,
and here lies the danger: in
the future, those who are
not useful to society will not
be tolerated by society," he
said. In his address,
Sullivan also said blacks
should turn their massive
consumer power into ow
nership or economic con
trol. "The black press and
the black church are the
only two free voices in
America," Sullivan said.
"Let us keep our voices
free, tied to no man, and let
them be heard."
Fall Enrollment At
A&T Could Surpass
4,600 Mark
BOLD BRONCO! Lovely and lucious Helen Jones, Kinston, N.C., strikes a sassy pose tor the lensinan.
Fayetteville State University |N.C.) senior from Registration for the fall semester is in progress at FSU
. I FSU Photo by John B. Henderson I
Newspoper Readership Surveyed
Among Blacks In 16 Cities
Sixteen U.S. cities with
black populations of 13
percent or more were
surveyed recently to docu
ment the newspaper rea
dership patterns of black
communities. The survey,
prepared by Behavioral
Systems. Incorporated for
Amalgamated Publishers of
Chicago, was reviewed at
Continued on Page 2
yo&ooooooooe
What’s New?
Dear Debbie
on page 3.
Horoscope
on page 6.
last month's convention of
the National Newspaper
Publishers Association.
The survey showed that:
The extent to which black
readers are aware of the
black newspapers in each
city varies, often with
correlation between the
percent of familiarity and
the percent of blacks which
constitute the total city
population. Ranking high
est in familiarity, at 97
percent, was the Cleveland
CALL AND POST, a
newspaper in a city which is
38.3 percent black. Lowest
was a 34 percent familiarity
rank for the San Francisco
OAKLAND POST, in a city
which is 13.4 percent black.
Negative attitudes to
ward black newspapers are
seldom voiced, but when
they are, they tend to be
moderated by an under
standing of the financial
problems of black publish
ers.
Ads are generally per
ceived to have greater
impact and are more
impressive when they
appear in black newspa
pers.
The black newspaper
symbolizes a sense of black
' autonomy among the mass
media, filling a communica
tions void in the commu
nity.
More advertising is
desired in the areas of food,
clothing, personal care,
travel, entertainment and
ctassitied
The functional role of the
black newspaper has been
inadequately defined. Ma
ny readers would prefer a
black newspaper with an
underlying philosophy (i.e.,
MUHAMMAD SPEAKS].
Positioned against gene
ral market media, black
newspapers are rated
relatively high in terms of
their news and advertising
value.
In terms of readership
habits, the survey found a
sense of deniongraphic
segmentation regarding lo
yalty to newspapers in
general. It found that while
most would rather have a
subscription to black news-
Continued on Page 5
GREENSBORO, N.C.
An enrollment projection
made by the chancellor of
A&T State University 10
years ago moved nearer to
realization today when a re
cord 1,100 freshmen repor
ted to begin orientation
activities.
Dr, Lewis C. Dowdy, had
projected an enrollment of
4,655 for the university,
and officials at A&T today
predicted that the goal
might be reached this time,
William H. Gamble,
director of admissions, said
a number of trends are
noticeable in this year's
freshman class.
“We are expecting an
increase in female stu
dents, more returning
service veterans and more
transfers from the area's
technical institutes and
junior colle.ges," said
Gamble.
He said A&T admitted
more than 1,800 students
which give the university
more than 1,100 students.
Gamble also said that two
new programs, a major ni
driver's and safety educa
tion and a major in food
science, are attracting a
number of new students.
The freshmen were
welcomed to the campus
Monday by Dr. Glenn F.
Rankin, vice chancellor for
academic affairs. In his
talk, Rankin cited the
historical connection of
A&T and the city of
Greensboro (Greensboro
citizens donated land and
money to bring the
university here).
He then challenged the
students to employ "curi
osity and imagination" in
pursuing their studies at
A&T.
“Be conscious of the
impact you will have on
other people," Rankin told
the students, "and try to
gain meaning for your life.
That is not something you
stumble on, but you build it
with talent, values and
understanding."
The freshmen will spend
Continued on Page 5
"We must give our children a sense of pride in being black. The glory of our past
and the dignity of our present must lead the way to the power of our future.'’
ADAM ClAYTUN POWcLL