Register Now-Prepare to Vote
Keep Up With The Times!
THE
Read The Future Outlook!
GREENSBORO, NORTH CAROLINA, FRIDAY, APRIL 3, 1964
PRICE 5 CENTS
Oil Specialist To Tour Negro College
CHICAGO ? The need for scientists In the
petroleum Industry has been told to college students
by a veteran Chicago oil executive. Robert J.
Hengstebeck, research associate for American Oil
Company, will complete the seven state lecture
series April 15, at Howard University in Washing
ton, D. C.
The speaker will discuss the future of the oil
industry and interpret the roles of scientists and
technologists as Industry leaders. He will tell Negro
students that rare plays no part in a field where
competition for trained personnel is extremely keen.
Other colleges where the American OU special
ist has lectured are Lincoln University, Jefferson
City, Missouri, Atlanta University, Atlanta, Ga.;
Johnson C. Smith University, Charlotte, North Car
olina; Tuskegee Institute, Tuskegee, Alabama; Ten
nessee A. & I. College, Nashville, Tennessee and
Kentucky State College, Frankfort, Kentucky.
Mr. Hengstebeck was graduated with a bach
elor of science degree from the University of De
troit and received his master's in chemical engi
neering from Carnegie Institute of Technology. ?
Dr. J. Mason Brewer
To Speak At Bennett
Dr. J. Mason Brewer, erf Salis
bury, N. C., an outstanding folk
lore authority, will deliver the
principal address "when members
of the humanities division at Ben
nett College, present their annual
cultural project, April 9-10.
Dr. Brewer, professor of English
at Livingstone College, will speak
Friday at 10 a.m. in Pfeiffer
Chapel on "Negro Folklore and
Allied Fomns," alter which he
will meet informally with stu
dents in the Science Assembly
for continued discussion.
A native of Texas, Dr. Brewer
received his education at Wiley
College and at the University of
Indiana from which he earned
the master of arts degree. The
honorary degree of Doctor of
Literature was conferred upon
him by Paul Quinn College. Be
fore coming to Livingstone, Dr.
Brewer taught at -Claflin College,
Orangeburg, S. C., and Houston
Til] ots on College In Austin, Texas.
Two of his beet-known books
(Continued on Page 5)
Funeral Service To Be
Held For Mrs. Alice
Jackson Mosley
Mrs. Alice Jackson Mosley 65,
of 614 Douglas St., died Monday,
March 30, 1964 at L. Richardson
Memorial Hospital following an
extended illness.
(Continued on Page 5)
W. T. Ellis, State
Adviser New Farmers
Of America
National NFA Week, April 5-11 \
has been proclaimed by the Na
tional Organization in honor oi
the late Dr. Booker Taliaferro
Washington and will be observed
by NFA members and adult lead
ers throughout North Carolina
| and the South, according to W.
| T. Johnson, Executive Secretary
of NFA and Treasurer of the Na
tional Association.
More than 10,000 NFA boys in
150 schools in North Carolina will
join more than 58,000 NFA boys
throughout the southland in 14
southern states to extoU the mem
oirs reminiscent of the late edu
cator and leader in the South.
These young leaders will per
petuate the philosophy and Ideals
of Booker T. Washington with a
myriad of educational and lead
' ership activities which encom
passes and embellishes leadership
concepts spawned and advanced
by the honoree.
(Continued on Page 4)
Ed Sullivrn's Battle For Integration
On TV Revealed In Coronet
Ed Sullivan's long and continu
ing fight against racial barriers
on television, despite heavy criti
cism, is traced in a revealing ar
ticle in the April issue of Coronet
magazine.
In "Ed Sullivan's Battle for In
tegration on TV," author Morton
Cooper tells for the first time
many inside stories about this top
video personality's dogged insis
tence on ignoring all color lines
in casting his shows.
It started in 1948 when Sulli
van faced 30 key sales executives
of a potential sponsor's firm at a
meeting in a New York hotel to
discuss the then upcoming "Toast
Of the Town," A Southerner ob
jected to Sullivan's announced in
tention of booking Negro per
formers freely on his programs,
but the columnist-m.c. stood his
ground, and the bigot backed
down. ,
Funeral Service Held
For Rev. Fred Douglas
Morehead
REV. FRED D. MOREHEAD
The Rev. Fred Douglas More
head, 75, of Cone Lake Rd. died
Wednesday in L. Richardson Me
morial Hospital at 2:00 p.m. He
was the pastor of Piney Ridge
Methodist Church, Seagrove, N.
C. Survivors include . his wife,
trie former Lurain Ophelia Davis
j of Asheboro, N. C.; two brothers,
I Charles Morehead of New Britain,
! Conn.; Joseph Morehead, Hart
! ford, Conn.; Mary Richardson, N.
I Y , N. Y.
I .
Funeral service was held at 3:00
i p.m. Saturday at th.o Basses Chap
I el Methodist Churoh, with the
1 Rev. J. W. Gwyn, District Sup
j enintendent and the Rev. Belvin
' Jessup, pastor of Basses Chapel
in oharge. Burial took place in
the Basses Chapel cemetery.
In time he presented, every
gifted Negro artist on "Toast,"
later changed to "The Ed Sulli
van Show" ? ZL hel Waters, Louis
Armstrong. Nat King Cole, Mari
an Anderson, Harry Belafonte,
Pearl Bailey, Lena Home, and
many others. Most gratifying
were the "dazzling ratings" that
the show from the outset had in
the South, where it sold a lot ot
radios, automobiles, cigarettes and
soap. Once and for all Sullivan
demolished the shibboleth that a
Southern customer wouldn't buy
a product plugged on a show
featuring Negroes. "Once," Sulli
van states, "that position was of
fensive. Today it is laughable.
We've proved it's ridiculous."
Although attempts were made
to hamstring his determination to
run his shows on a fully integrat
ed basis, Sullivan asserts that
these pressures never came from
anyone in an executive- capucit>
at C.B.S. "But" he discloses, "I've
had certain indications from agen
cies that implied they'd like to
direct me."
The Cornet article further quo
tes Sullivan: "I know why there
were pressures to keep television
lily white. TV came in on the
heels o? radio and. inherited some
of its worst characteristics. In
the early days of radio, if a Ne
gro was going to appear on a
show, that show would be heard
only in the North. The Southern
stations would play a substitute
show. The fear was that the
Southerners would be offended."
Sullivan disproved this fear not
only by the ratings his program
won below the Mason-Dixon line
but also by traveling all through
the South on behalf of the show's
sponsors. Wherever he went he
was treated well. The local deal
ers were interested in only one
thing ? selling products, and
they appreciated his help.
The efforts, at the height of the
"Red Channels" blacklist hysteria,
to compel Sullivan to drop
scheduled Negro artists because
of baseless charges of Commu
nist sympathies, are also detailed
in the timely Coronet piece.
Ed Sullivan always disliked the
phrase, "civil rights," it reports.
"It's a cold term," he declared.
"It makes you think of three
judges with beards, deliberating
and handing down a verdict. . .
When you're dealing with human
beings, there are only human
rights. And human rights are in
vested in vis not by man, but by
God."
The acknowledged right of all
entertainers regardless of color
to be seen on network television
on the basis of talent alone owes
(Continued on Page 5i