Newspapers / The Kings Mountain Herald … / Oct. 1, 1936, edition 1 / Page 2
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The Kings Mountain Herald Established 1889 Published Every Thursday "herald PUBLISHING HOUSE, Haywood E. Lynch Editor-Manager Entered as second class matter at the Postoffice at Kings Mountain, N. C., under the Act of March 3, 1879. SUBSCRIPTION RATES One Year . $1.50 Six Months .75 A weekly newspaper devoted to tne proinotloD of the general wel fare and published for the enlight meat, entertainment and benefit of "the citizens jf Kings Mountain and Its vicinity. MY CREED To live each day as though I may never see the morrow come; tu be strict with myself, but patient and lenient with others; to give the ad vantage, but never to ask for it; to be kindly to all, but kindlier to the less fortunate; to respect all honest employment; to remember always that my life is made easier and bet ter by the service of others, and to be grateful. To be tolerant and never arrogant ; to treat all men with equal courtesy to be true to my own in all things; to make as much as I can of my strength and day's opportunity, and to meet disappointment without re sentment. To be friendly and helpful where ever possible; to do, without display of temper or of bitterness, all that fair conduct demands; to keep my money free from cunning or the shame of a hard bargain; to govern my actions so that 1 may fear net- ^ ther reproach nor misunderstanding nor words of malice or envy, afid to maintain, at whatever temporary cost, my own self-respect. To keep faith with God, my fel low men, and m y country. This is my creed and my philoso phy. 1 have failed it often, and shall fail it many times again; but by these teach jpgs of my mother and my father I have lived to tlje best of my ability; lapghed often, loved, j suffered, grieved, found consolation, . and have prospered. By friendships | 1 have been enriched, and the home 1 have builded has been happy.— Edgar A. Guest. Cost of advertising "We spend no money on advertis- J in<r—that's why we can undersell the j other fellow', shouts the salesman of unbranded merchandise. It sounds logical, doesn't it? It couldn't sound any more logical if it were true — which it definitely is not. Ever since it became common knowledge that vast sums are spent for the promotion of trade-marked products, it has been customary to lay all manner of price differentials to the high cost of advertising. Advertising is not an expenditure. It is an investment. It does make added profits for advertisers—not be cause it gives them the sacred right to boost prices, but because it so widens the field of activity that tiro duotton can be stepped up, and when production is stepped up, manufac turing costs go down. A manufactur er using a great deal of raw "mater ial can obviously buy to better ad vantage. Furthermore, tlie fixed cost of owning a factory remains about the same, whether the manufacturer is making ope thousand units per day. or ten thousand units per day; and the cost of distribution decreases ra ther than increase with an increase sales. Consequently by increasing the output of the factory tenfold, the unit overhead charge becomes a great deal less than it had been pre viously. Advertising makes this in creased output possible, and does it economically. That is, widespread advertising costs less than increased production saves. This more often makes possible a decrease rather than an increase in prices. So advertising is really the friend of your budget — even though you may not know it.—Exchange. WHY NEWSPAPERS LEAD Newspapets cdntimied as “tops" in advertising media in 1936, and here is why, according to Prof. Thomas F Barnhardt of the University of Min nesota: 1. —Newspaper reading is a univer sal habit. Newspaper advertising, therefore, roaches virtually all who read and buy. 2. —A newspaper advertisement can always be seen by the reader. 3. The newspaper adverttsemen\ as part of the complete paper goes into the home as a welcome guest. 4. —The newspaper advertisement can have as much reader interest and news value as the news item. 5. —The amount of text used in newspaper advertisements is depen dent only upon the size of space. ii.—Newspaper advertising is flex itle. 7. —Newspaper advertising is quickly controlled. 8. —Newspaper advertising may be adjusted to different conditions. 9. —Newspaper advertising en ables manufacturers and dealers to state where their products may he bought. 10. —Newspaper advertising is in Uants have learned HERE and THERE By Haywood E. Lynch I was invited over to break bread with the Baptists at their supper in honor of Dr. Luther Little of Char lotte. And, by Jimmie, P. D. Hern, don called on the only Presbyterian present to tell how it felt to mingle with such celestial beings. There I was scared to death in the midst of the enemy. So I am not sure of what I told them, but I could have told ’em I was used to Baptists. When I first moved to the Best Town In The S»dte, I rented a house from a Bap tist (who is now head-usher, P. D. Herndon) right across the street fro-m the “Top’ Sargeant next door to Lieutenant Hord. And not only that but I keep warm in the winter from Baptist coal, and cool in the summer from Baptist ice. And still on top of that, when everything is quiet on Sunday morning, and I am in my church (Presbyterian) and Brother Sargeant gets in high-gear I get the full benefit of his sermon from my’ pew. Yes sir, to say the least. Bap tists are very near and dear to me. How’s this from one Presbyterian to lots of Baptists’ When it comes to inventing ex cuses of why we don't pay our bills promptly, there are quite a few us who could qualify as adept inventors. Back in the good old days, the height of nonchalance was to strike a match by pulling off the top part of the head, the firing part, with the thumb nail. And not a few of the young blades still ao it. Nothing ever did me more good than to see one of the boys lose all of his nonchalance, and no small part of his equilibrium when a part of the burning head would get caught under his thumb nail. There are not as many clap-trap cars on the road as there was a few years ago, even the college students are riding in 33’s and 34’s. Interest in politics seems to be at high tide. Sometimes the dumbness of cer tain giris is appalling, and this was the case last week right here in foyyn, We overheard a little conver sation which did take our breath for a few seconds. “My best friend, Jones, lost his life’s savings by in vesting in wild ca|t mining stock, said a certain young man of about, 37 to a maiden of about 21. “Ohc How interesting,” she commenf.ed. “I never knew you had to mine for wild cats.” "Isms” Bring Grief — Not Freedom By RAYMOND PITCAIRN Nutionul Chuirmun -Sentinels of the Republic_ The worried theorists who have been asking us to dilute our Constitutional form of government with strong injec tions of Communism. Fascism and the other isms of Europe, had better stop pointing with pride to their models. Certainly the average American sees nothing alluring in the recent history of those continental nations whose phi losophies we are urged to adopt. To that history Spain has been add ing a new chapter for all the world to read. lis tragic text is written in the blood of the very workers whom the new isms promise save. Is this unusual? Think back over recent years and you have the answer. The cruel guerrilla warfare that estab lished Communism in Eastern Europe, and the “purges” of Central Europe are still fresh in the memory of every adult. And what has been gained? What have the regimented millions now under the thumbs of Soviets or Dictators achieved, for which the American citizen would swap the constitutional guaranties won and established by the Founders of our Nation? The American Revolution was fought for Freedom — freedom of speech, free dom of religion, freedom to govern ourselves, to direct our own lives and our own affairs. That freedom was won— and perpetuated in our Constitution. But whether Fascism, or Communism or any other ism wins in Europe, Free dom loses. In its place come intolerance, oppression and bloodshed. The theorists who ask us to weaken our Constitution so those alien philos ophies may be incorporated in our gov ernment, not only Ignore the evidence now glaringly apparent abroad — they fail to understand either the American people or American history. EAST KINGS MOUNTAIN NEWS (By Mrs. M. L. Conner) :• •:* •> -t- ❖ * ❖ <• * * ♦ •> 4*+ Rev. \Y. A. I’arsons entertained the Men's Bible class of Grace Metho dist church of which he is leaiiher^ to a fish and oyster supper at that it covers more families for less noney than any other form of ad vertising. 11. —Newspaper advertising results may be checked. 12. —Newspaper circulation is known and is comparatively unaf fected by daily change. 13. —Newspaper advertising re duces selling costs because it entails no waste of circulation. This helps reduce costs for the consumer. "Newspaper advertising,' says Pro lessor Rarnhard, builds confidence and good will, attracts new custo mers, increases sales, and stabilizes merchandise, methods and prices.” parsonage Saturday evening. A large number of the members were pres ent and all enjoyed the evening very much. 1 Miss Bonnie Hayes of Mount Hol ly visited her aunt, Mrs. Robert Fletcher last week. Mr. and Mrs. DeWitt Patterson and children of Grover visited Mrsi Mack Conner Sunday afternoon. Mrs. Irene Belk and little daugh ter and Miss Betty Belk were week week end visitors of Mrs. Belk’s mo tleer at Gaffney, S. C. Mrs, Mack Conner, Yates Conner, Mrs. Foy Gray and little son, Marion and Mr. John Bell attended the birth day dinner of Mr. C. H. Curry at ghelby Sunday. Mr. and Mrs. R. S. Short spent Saturday night in Gastonia, the guests of Mr. arid Mrs. Oscar Hayn es. LET’S LOOK BACK From The Kings Mountain Herald 20 YEARS AGO OCT 5, 1916 Mr. Fleming Ramseur is spending the week with his family. Mr. and Mrs. Harry Falls of Hich mond, Va., arrived Sunday to be present at the Celebration Saturday. The Rural Mail Carriers will start out unusually early Saturday in or der to get back for the celebration. BETH WARE NEWS By Euzelia MeSwain * * * .5. .y * .5.++* * ❖ * ❖ ❖ + ❖ ***•>+* * * * • The 4-H Club Recreational meet ing was held Thursday night, Sept, 24, at the Shelby American Legion HAKVlSTI mm* ALICE BRADY RUSSELL BIRDIE*ANN RUTHERFOB FRANK DRIVEN * CORA SUE COLLI "BUCK' The WOferfw Dog A REPUBLIC PICTURE „ . „ . „ AWARDED 1‘AItE.VTS' magazine: medal aerializea thru courtesy Screen Jtomances magazine What Has Gone Before: When David Langston builds a house on his farmstead, tongues i begin wagging in the Limber lost j country. Although David is tic- j voted to Ruth Jameson, a young orphan who, with her sister ATrr-!S omi, lives with Granny Moreln:: 1 a on the adjacent farm, Mrs. Bid- Jj die and her scheming daughter j Thelma, trick him into asking [ Thelma to be his wife. To be- * little Ruth, Mrs. Biddle brings | her into her home as a menial j and arranges for little Naomi i- I be sent away to the orphan as11 lum. Old Granny Moreland, n grieving over the loss of the U.o |S girls, becomes gravely ill. R:: l. !! and David hurry to her side, ■ Chapter Five -—■ Ruth looked at David through tear-drenched eyes. Nothing ecu!: ever be the same again! They had changed David.. .Naomi was gone ,. .And now Granny.. .She began to sob silently, and when David put hi3 arm comfortably about her she clung to him, frightened, desperate. Davidl David! her heart cried out to him despairingly. They knelt beside Granny’s bed. "Don’t go away, Granny!" Ruth sobbed. "Don’t leave me!” "I’m not leaving you..Granny’s Naomi. "I can’t understand you* change of attitude, Mrs. Biddle,” be said sternly. "It was you who we»e so insistent the child should be here.” i Nr.?. Biddle fluttered uncomfoi*4 ably. She hadn’t wanted David to know that. Men were so stupid! Al ways saying and doing the wrong thing. David faced her sternly. "Did you have Naomi put here?” "' ■ hy — why — yes,” she stam ,ra,ercd. “I thought it was for the child's good —” i ‘h'.ncl so it is,” Mr. Prewett agreed. "And she ll have to stay here until trCi ' ? re:ponsible person—” *4 > X responsible 7” David inter rup. 1. o you insane?" Thelma do iCJ’dly. ~ ^ “Nvi f.iiy Uiore.,11 David's voice va; titiiet. “I’ll adapt her.” — •—J "I gufesS I have something to say . that!” Thelma flashed, while r.u.lt caught her breath in a sudden r.vett up. ush of hope, ^ Stars Behiiia'tho Mist David looked soberly at Thelma, at her angry, flashing eyes and de termined mien. He hadn’t meant to break it to her here and now, but the revelation of Mrs. Biddle’s dup licity had brought things to a head. "I promised to marry you, Thelma," he said slowly, "and I’ll keep my word. But I also promised Granny I’d look after Naomi — and I intend to dp it!” “I’m not going to live in the same The "Harvester” takes a wife. thin, sweet voice came faintly. “Just going — a little ways — ahead...” She turned to David. “You’ve been a good boy, Davey...Like my own .. .1 want you to look after my girls t ... Promise me you’ll take care of Ruth and Naomi..." Perhaps, after all, she thought as the shadows closed in, it was not too late to give them the last gift of happiness. "I promise," David said solemnly, and he put his arm about Ruth’s shoulders. “Stay with us, Granny!" Ruth cried piteously. But already she felt the frail hand in hers relax. Granny had gone, smiling, with Da vid’s promise in her keeping. The last person from whom David would have expected support was Mr. Biddle. But now suddenly that much-managed man found his voice. For once in his life he was going to say what he thought and not what Mrs. Biddle dictated. He had. Mr. Biddle told David, a prospec tive purchaser for the house — but he advised David to think carefully before letting it go. “Don’t make the mistake I did," he said soberly. "I’ve never known a moment’s peace.. .You'll never be happy away from your land... Think it over, Davidt" Mrs. Biddle Exposed David didn’t need to think it over. He knew what he was going to do. But the older man’s unexpect ed support gave him added courage for the difficult task ahead. He and Ruth.. .Oh how, be wondered, could any man have been so blind, so long! Ruth didn't care for that Bert Monroe — be knew that now. Nor did he love Thelma! How well he knew that now! He didn't know what Thelma would say, or do — but nothing — nothing should sep arate him from Ruth now! He went with Mrs. Biddle to the orphanage, to get Naomi. It was Mrs. Biddle's plan to send Naomi with Ruth out to her sister in Terre Haute, since Ruth had flatly re fused to do without her. But they were not going to Terre Haute, Da vid knew! But Mr. Prewett demurred. He didn’t see how Ruth, working ns b servant, could support and care for house with that brat!" Thelma cried shrilly. "I am,” David said. ‘‘I’m going to live in that house and be happy! If you want to come along, you're welcome . . . It’s up to you!” He turned to Mr. Prewett. “Tou can draw up the necessary papers. From now on, I’ll be responsible for Naomi.” “Very well, David.” Prewett nod ded understandingly. Angrily Thelma jerked the ring from her finger aad threw it at David. David bent and picked it up. Across the room he saw Ezra Bid dle smile at him approvingly. And now David turned to Ruth and Naomi, who stood, bewildered by this incredible, this wonderful change, clinging to each other. But behind the midst in their eyes stars shone now. David took Naomi’s hand in his. "Come, Ruth,” he said. And together they went out, down the long road, toward — home.' Mrs. Biddle gasped indignantly. “Why they — why, he — Be can’t do that! I’ll — I'll —” But her husband, so long silent under her domination, stopped her. As if he had surprisingly grown in stature, he faced her sternly. "You’ll do nothing!" he said stoutly. “I’m running this family. Do you under stand?" And now spring cam. _> the Lim berlost, bright with promise. And the house that David Langston had built welcomed his bride and her little sister. And David knew now the meaning of those sweet and formless dreams. It was Saturday and Naomi was home from school. But outside the fields were waiting for the plough and David went out to harness the old horse to it Ruth followed, walking arm in arm with him behind the plough, watching the rich earth curve in a brown wave before the shining blade. Naomi, perched on the back of the horse, clutched at the reins and pretended that she was doing the work herself. David smiled. Tilting Ruth’s face up to his. he kissed her. Behind them Belshazzer followed contentedly. TIIE END. JUST HUMANS By GENE CARR -- ■* "I Don’t See Ya Husband Any More, Mrs. Bings” * “He’s Gone Away to Take a Rest. He’s Played Out Looking* Fer Work'” building. There were a large group from Beth-Ware attended the meet ing. Mr. I,. R. Harrill, State Club Leader, conducted the meeting. Mr. Wayne Ware and Miss Jessie Black of this community were mar ried Friday night. Mr. and Mrs. Duther R. McSwain and family of this community we're Sunda ydinner guests of Mr. and Mrs. Berry MeSwain of Beaver Dam Community. ' Mrs. John Keller and her children of this community spent the week end with Mr. and Mrs. L. L. Al,ex* ander of Kings Mountain. Mr. and Mrs. Eugene King, of the Beth-Ware school faculty, have re turned to their home in Lake Toxa way for the split school term. Stoves Stoves HEATERS CIRCULATORS! FRANKLINS LAUNDRIES* —BIG STOCK—ALL PRICES— Low Down Payment. Easy Terms. Buy Now! fore Cold Weather Sets In. Kings Mountain Furniture Co. WE OUTFIT THE HOME MILK l jDue to the increase in price of Feed, it has be come necessary that we, the undersigned Dairies advance the prices of Milk, effective Oct 1st. RETAIL: NEW PRICES OLD PRICES: qt. Sweet Milk 15c 13c am "o*emmjmr pt. Sweet Milk 8c 7c WHOLESALE I QUART SWEET MILG 12' *c 10c PINT SWEET MILK 6*c 5c We appreciate your loyal patronage in the past and hope to continue to serve you. SUNRISE DAIRY MARGRACE DAIRY PATTERSON DAIRY
The Kings Mountain Herald (Kings Mountain, N.C.)
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Oct. 1, 1936, edition 1
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