Newspapers / The Kings Mountain Herald … / May 27, 1949, edition 1 / Page 9
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New Motion Picture Theatre To Open Wednesday. June 1 VOL. 60 NO. 21 Kings Mountain. N. C- Friday. May 27. 1949 3 SCO N O 3?CriO!? New Joy Theatre Admission And Picture Policies "i For Joy Given. The Joy Theatre will follow . a three-picture-a-week policy after it's opening next Wednesday, and admittance will cost patrons slight ly more at night, than current local prevailing tariffs. David Cash, operations manager, said he had received many requests lor more top-notch productions on the weekends, with less double fea tures, and that the three -picture a week schedule, with effort to obtain "A" films for weekend showing, ?would continue as long as the pa trons liked the policy. Each film will be given a two-day run, with changes on Mondays, Wednesdays. I and Fridays. No double features are ' planned for Ihe Joy at the moment. Admission during the day and up to 6 p. m. will be 35 cents for adults <20 percent tax included) and 12 cents for cildren (tax included.) After 6 p. m., admission will be 40 cents for adults (tax included ?, and 14 cents for children (tax inclu ded). 'The policies on showings and ad missions are not inflexible, of course," Mr. Cash said, "and will be subject to change according to the wishes of tJhe patrons." v Joy Theatre Began In '42 The Joy Theatre which .opens next Wednesday has been a definite idea in the back of the minds of David and Charlie Cash since 1942, when they purchased the lot on Railroad avenue adjoining building now occupied by Davis Easy. Pay Store. Early in 1947, blueprints were drawn for the building of the Joy on that lot. Xjater In the year, the Mountain View Hotel property at the corner of Railroad avenue and Mountain street became available and was purchased from DuCourt Mills. Inc., in November, 1947. This required re drawing of the plans, and by the time the old land mark was vacated and razed meant September 1948 before construction wortc was begun. Many Producers To Supply Films Motion pictures produced by vir tually all of the film companies will be booked at the new (Joy Theatre, according to David Cash. The theatre expects to show films produced by Universal- Internation al, Warner Brothers, 20th Century Fox, Paramount, Metto-Goldwyn Mayer, Eagle-Lion, Columbia Pic tures Corp, Republic, United Artists, Film Classics, Astor and Kay. ?am -v.; THEATRE WILL OPEN WEDNESDAY ? Shown above it Architect M. R. Marsh's drawing of the new Joy Theatre which U to open next Wednesday. June 1. A picture of the completed building could not he obtained in time for this edition of the Herald, due to fact that work was still underway on the marquee. With the exception of the marquee, which will be currred rather thorn the angular, the exterior ol tlv? building conforms in almost all details to the architect's drawing board conception. Work on the building began in September. It is equip ped with the latest motion picture equipment and modern, commodious facilities The new house is capable of seating 772 persons Gash Brothers, Dave And Charlie. Femi Unique Business Partnership Only One Other "ley" Theatre In Carolina* Hod did the new Joy Theatre got if* noma? Not exactly pulled out of the hat. according to Oarve Cash, but something along that line. The owners were looking (or a short name that wasn't in too fre quent use. and several had been tossed around without ringing the bell. Then a picture of a marquee of a Joy Theatre turned up In a motion picture trade magazine. It looked good. A check-up showed then Is only one ether Joy Theatre in the Car olinas ' at Belton. S. C. ; ? I jjk, . ' ? ? ? The Dixie Theatre, built ier the Cash Brothers la 1935, qpd equip ped by them, was named In a con test conducted among theatre pa trons. The forms* Miss Grace Nois ier. now Mm. Harry Page, won the honor and prises for submitting 1 the name -Dixie." Charlie and Dave Casit, If taken in alphabetical and chronological or der, represent a unique business partnership. Operating as the Cash Brothers, they will open next week fhelr fifth! theatre in the space of slightly less than 14 years. The brothers are different person alities in many respects, but basical ly alike in many others. Most com mon trait of the pair of them is a reputation for energetic hard work. Charlie, the eider (he says he's 52 or 53, leaves such non-essential mat, ters as keeping up with his age to his wife), is the more methodical, while Dave is the half of the part nership with the special flare for promotion. Their operating system is also uni que, in that, unlike most business operations, they swap duties each year. Currently, David Cash is the o{ier ating h?ad ?of, the Cash Brothers theatres which includes the Dixie here, the Victory in Cramerton, and the Gaston and Holly in V.t. Holly, in addition to the new Joy. It va Da vid's responsibility to see that the businesses are run and run well. (Con'd on page four. 2nd Section) Banker Buys First Ticket To New Joy lank President Frank It Sum mer* tnaf hare made a good deal j fat himself recently. He asked to purchase the first | ticket for the new Jot Theatre and ; was sold No. 1 for the current price 1 of 35 cents. With the price of admission 40 cents after 6 p. m. the Cash Bro thers figure they're stuck for a nickle H Mr. Summers attends an evening performance. Comfort Features Charlie and Dive 0 ?h. owr.er.> of the new Joy Theatre, have scheduled the form*ai opening of their modem motion picture house for :ie\r Wed nesday. June I. When the title film of the fir* I short goes on the screen, it wi',1 mart* | i he opening of one of the most mod em theatres in the nation and will culminate nine months of actual construction work. The work schedule for putting the finishing touches on the fifth link in the Cash Brothers theatre chain' will run elo.se. but David Cash, op ) erational manager of the theatre*; this year, says it"-? going to open, j regardless of a lew minor details j He hopes al! will have been com- J pleted and odds are that they will t The new theatre will seat 772 peo j pie at one showing and there will be ! sufficient aisle space in the event i the standing room only sign is hung j lout' to accommodate several more,' Principally of concrete, tile, and J brick construction, rhe Joy Theatre j i is virtually fireproof. About thej jonly materials which could ignite j are some of the door framings, and | other minor frame-work. In the in [ terest of both tire prevention and ? sanitation, the concrete floors will be left as is, with the exception of . rubber tile aisle-ways. The 772 seats are divided as fo! lows: main floor will seat 538 pei sons, with 234 balcony seats. Th< balcony is divided to provide 11 north- side seats for colored persons who will have rheir own entrance way at the north side. The seats are over -stuffed models, eoverifd In maroon cow-hide, with light tan arms. They are spaced to provide sufficient passing room. Among the newest and most um que features of the theatre are two main floor soundproof crying rooms for parents to take children who sud denly decide they're displeased with the situation, and an off#balcony f smoking room. Each is a completely I a-rt'U o I.' ?? >n, with t'.v* .w.n^ com 'ortabie :jeatii, Pleij.i* windoWa rna'ko the acrweft easily .*y;ible, ami individual speaker units >nn?j in the sound trie Each room Ls cut in 10 the over-all air -conditioning -lystem R?3t room facilities ar.? st>;?ciaua and complete with special attention to t.h? ladies who will have a large well furr.ished "powder" room., K qualiy fiiv iccommodaruuM are pr-> \i'iel '? c<)lt)rHd patron i iff the col op>1 fM loony. The pr>l"CU<>n room spaoioua an J o.-nwiM iou3. having ? private rest i>)0!>), ind equjp|>*?d with- " dumb wat.vr i.>r haultng up rolls of filir. The projection equipment will include two, up-to-minute < entury machines They are reputedly avalUM** 'or .*>ond an-1 ro-?rodue tion The nuildingsdimenswvsoveia-ai; are: frontage. 54 fis* 10 inches, dep th, 130 ieet, 11 inches, front height, 40 feet The front above the marque is oovered in White stucco, and the interio- ot th?? lobby 'm walled with pink rile. There are two rear ex:'. 3, two front exits, and an exit to the colored ha I cony. The air-conditioning system is one of Wesunftnouse's latest models, and he building will be heated with an Automatic oil unu, housed ;n a large oayement at the rear of the building. Hollywood Stars Sena Congratulations Messages of congratulation* to the Cash Brothers on the forthcom lng opening of their -k>y Theatre have been pouring in rhi.s week from many Tf Hollywood's top performer?. Thi?y include Clark Gable, Greer Garson. Betty Grable, Ginger Rogers and i h o.k of others. ' X* ? . /- V;..:y >? v OUR BEST WISHES ? To The J TP 1 oy lheatre It wax a pleasure to supply the roofing and metal work m ?' " - . !**'? ? . f-.;" \ - 0 : ? ?? ? ' . - ?*-. v.;v?"* ? *" on this modern, new motion picture house The BeaotiM New JOY Theatre would be a credit to any community, includk^ much larger cities than Kings Mountain. The Joy Theatre deserves the full support paibrnnage 9# the citizens o! the Kings M ountain ture-a., OUR BEST WISHES TO THE MANAGOW WST NA TIOISAL HANK Member F D I C
The Kings Mountain Herald (Kings Mountain, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
May 27, 1949, edition 1
9
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