They Lack Confidence in Strange Brands... and in
Strange Stores? and Strange Service Shops
? ' - - ? ?, _ ' - ? ? ' ' ??, * * ".. . ? i V" ' ?* * iw ' " . ' '? '? "? ' ? ?
WHAT PERCENTAGE OF TOTAL SALES
SHOULD BE SPENT IN ADVERTISING?
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Here are figures . . . compiled in port by the Bureou of Business Re
search, Harvard University, for Retail Business and by the Dartnell Sur
vey for Manufacturing, wholesaling and jobbing.
RETAIL
Line of Business Percentage
Auto, Accessories, Service Stations 2.6
Drug Stores :. . . 2.5
Florists 5.
Grocery Stores 1.5
Jewelry 3.9 ?
Men's Clothing * 3.79
Shoe Stores 3.7
Department Stores
(considering volume) 2.6 to 435
Hardware . . ....... IA
Beauty Shops . 5.3
Furniture Stores 7to8J2
Building Materials . . 1
Luxury Class of Business 8.7 to 10.00
Women's Apparel . 3.9
Cleaners .. 3-5
Insurance (Liie) 4
Plumbing Fixtures .... 2.
*
Real Estate 2.
Eliminate wqste, and get the most for your adYertUlng dollar by con
centrating your appropriation in the medium of GUARANTEED CIRCU
LATION?
Kings Mountain Herald
Established 18S9 1
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. ? ?
Apply it to your own experiences in buying!
You'll take Old Familiar nearly every time in preference t o Unknown
Brand. ? . ' " ' ? - , ? .
The confidence that causes you to buy Old Familiar is a result of . .
ADVERTISING '
Do you apply this simple and fundamental business principle to the opera
tion of your own business?
Do shoppers visit or call you FIRST . . . because yoar firm name comes first
to mind? . . -V ? .
Do they enter your door with CONFIDENCE? The confidence that makes a
sale automatic if you can supply the need?
In the rush of business, under the welter of detail, we are all apt to overlook
the fundamental truths of good business practice.
John Wanamaker, the apostle of the modern merchant, said, "Newspaper
< advertising is expensive only to those who don't use it." ,
Who does the advertising?
Who does the business?
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* v ' * *' ? ' . .. J- ?* . .? /X':-' ?; .'.V c *.* ~ r ?" " - :
You'll find the very same stores answer both questions.
... _ a
* ' - "* ?* '* ?" *? t. '<?'* ?'*. ' *' . -v ?-.* ?! - ^ i^: '?"??? ?? ^S^r-.V ? ?? ? . ?? ? " .? #?>? Hftfy ' '.i.yAvWu^r "" ~ V"f ic' vVjj" '"V ?*'* f
" ^ til' i' " ? . ? : : f ^ ^ ^
The surest, most profitable method of sales promotion is consistent, timely
advertising in your newspaper.
; : .-.? ?? ? ??? ?. - ? \
Herald advertising does not guarantee overwhelming business success,
but it represents a profitable form ol "businss insurance" for you.
It's worth investigating . . . and thinking about. Why not ask for more com
plete information about hofjjpl can put HEBALD advertising to work for
your business? Tust phone 283 and ask for a dilgpfky advertising man to call
onyou. :r? tfll