Newspapers / The Kings Mountain Herald … / March 9, 1951, edition 1 / Page 3
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\ Strange Stores WHAT PERCENTAGE OF TOTAL SALES SHOULD BE SPENT IN ADVERTISING? Here are figures . . . compiled in part by the Bureau of Business Re search. Harvard University, for Retail Business and by the Dartnell Sur vey for Manufacturing, wholesaling and jobbing. RETAIL ? Line of Business . Percentage Auto, Accessories, Service Stations 2.6 Drug Stores 2.5 Florists 5. Grocery Stores 1.5 Jewelry 3.9 Men's Clothing - 3.79 Shoe Stores 3.7 Department Stores (considering volume) 2.6 to 435 Hardware ; U Beauty Shops 5J Furniture Stores . . . 7 to8J2 Building Materials 1. Luxury Class olBusiness 8.7 to 10.00 Women's Apparel 3.9 Cleaners 3J5> Insurance (Life) 4 Plumbing Fixttires ... 2. Real Estate 2. Eliminate waste, and get the mast for your advertising dollar by eon centrating your appropriation in the medium of GUARANTEED CIRCU LATION? Kings Mountain Established 1189 ^ Apply it to your own experiences in buying! ? ... You'll take Old Familiar nearly every time in preference t o Unknown Brand. The confidence that causes you to buy Old Familiar is a result of . . . ADVERTISING Do you apply this simple and fundamental business principle to the opera tion of your own business? Do shoppers visit or call you FIRST . . . because your firm name comes first to mind? Do they enter your door with CONFIDENCE? The confidence that makes a sale automatic if you can supply the need? In the rush of business, under the welter of detail, we are all apt to overlook the fundamental truths of good business practice. John Wanamaker, the apostle of the modern merchant, said, "Newspaper - advertising is expensive only to those who don't use it." , Who does the advertising? Who does the business? You'll find the very same stores answer both questions. The surest, most profitable method of sales promotion is consistent, timely advertising in your newspaper. Herald advertising does not guarantee overwhelming business success, but it represents a profitable form of "businss insurance" for you. It's worth investigating . . . and thinking about. Why not ask for more com* plete information about how you can put HERALD advertising to work for your business? Just phone 283 and ask for a display advertising man to call ; on you.
The Kings Mountain Herald (Kings Mountain, N.C.)
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March 9, 1951, edition 1
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