Modern Methods Aid
In Milk Protection
Science has revolutionized the
methods used to handle milk on
the dairy farms and in the city
processing plants, even though
cows give milk the same old
jwonderful way.
According to County Agent
Clapp, modevn methods of hand
ling milk and milk products ac
counted largely for the superior
quality and economy of dairy
foods enjoyed by consumers.- 1
Manufacturers of dairy machi
nery and supplies have united
to provide equipment and meth
ods that will permit the handl
ing of larger herds with less . ef
fort and labor on the part of the
farmer," he said.
Typical of this trend are (1)
mechanized feeding; (2) tho
pipe line milking .system and
the milking parlor; and (3) the
use of farm cooling tanks which
permit handling of bulk cooled
milk from farm to city plant.
V ' ?? ? rj, _ *.v- '? .
Dairy Farmers
are to be congratulated on their large production in
creases during the past several years.
Most of them know that new buildings and herd ex
pansion require more
Insurance Protection
Against Fire, Wind and Storm
FOR ALL FARM INSURANCE NEEDS SEE
C. E. WARLICK AGENCY
Phone 9 & 271
Ware & Sons
KNOWS THE
DAIRY FARMER
and
THE DAIRY FARMER KNOWS
?\MkCLE
16 pet. Dairy Feed
?See Us Also?
For
Custom Feeds
We'll be glad to use your special
formula or one of ours to furnish,
whatever you want for your herd !
W are
1
& Sons
A Wholesale Giocexs
Y , ? .I... "?in. .
Nature's Goodness At It's Best"
Slogan Oi Dairy Week Observance
Cleveland County
Dairy Facts
1) Over 8,000 milk cows in
county.
2) 130 farmers producing
Grade A Fluid milk to dlstrl-|
butoi
3) 10 farmers are producer
distributors o! raw milk.
4) 11 firms are buying and/
or selling milk and dairy pro
ducts in county.
5) Milk payroll to farmers
over SI 1/2 million dollars.
This is amount paid to farm
ers, but by the time the con
sumer gets his quart, it is over
a 3 million dollar business.
6) Carnation company recei
ving over 75,000 lbs. c! milk
daily for manufacturing pur
pases. Over 650 farmers pro
ducing milk (or this plant.
Dairy farmers are producing
j high quality milk ? not only
for Cleveland County consum
ers, but other markets in North
| Carolina.
The consumer can purchase
Golden Guernsey or Jersey
Creamline milk ? which is
premium milk produced by
Cleveland County dairymen.
Drink more good Cleveland
County milk, nature's best
j food ? It's GOOD for you.
I '
Industry Surmounts
Present Challenges
I .M. .!?
"The dairy industry, from the
herd owner to the distributor of
consumer products, as well as
dairy industry equipment and
supply manufacturers, have met
many challenges brought toy
wars, population growth, and the
beckonings of new science,"
June Dairy Week Chairman W.
C. Stallings reports.
"The dairy industry also will
meet and surmount all the pres
ent challenges and continue to
provide dairy foods that all the
people want abundantly and e
conomlcally," he added.
1 Americans are growing taller
and doing it at less eo&t than
ever before. These two develop
ments are among the most signi
ficant facts in our modern society,
W. C. Stalllngs, June DAIRY
WEEK chairman, said today.
Pointing out that better health
through better food is resulting in
a taller, stronger nation, Mr
Stalllngs cited a recent scientific
report which confirmed that the
average Yale University fresh
man last year was 2Va inches tal
ler than the average Yale fresh
man of 1893. The 1952 Yaie fresh
man was also 18 pounds heavier
and one year younger than his
1893 predecessor.
"Fine food and enlightened eat
ing habits are primary factors in
the American record of increased j
growth*', Mr. Stalllngs said, "yet ;
today's fine food actually costs
less than in previous year.
"For example", hp continued,
"let's talk about the dairy indus
try's basic product ? MILK.
"A quart of milk cost the aver
age industrial worker 11 minutes
of his wages in 1940. Today, It
costs him only 8 minutes work.
Similarly, other dairy foods such
as butter, cheese and ice cream
cost less today in terms of real
purchasing power than they used
to."
June Dairy Week is a gigantic
nationwide effort to explain from
coast to coast through newspap
ers, radio, television, and the lec
ture platform the tremendous
story of the dairy industry. This
year the June Dairy Week slo
gan, "Nature's Goodness at Its
Best-Dairy Foods" emphasizes
the taste pleasure of dairy pro
ducts as well as their nutritional
and economic values.
? Mr. Stallings said that in de
veloping a wider use of dairy
foods the value of the June Dairy
Week cafnpaign to the public and
to the industry was "incalcula
ble". He pointed out that 10 mil
lion people depend upon the mul
ti-billon dollar dairy industry for
their livelihood. "The great signi
ficance of this industry, how
ever," he said, "is the fact that it
supplies 30 per cent of all the food
tha' Americans eat for only 15
jpcv cent of their food dollars".
i Canned Milk Output
Figures Are Listed
A look at the 1952 production
figures Indicates that evaporated
milk remain^ fln important mem
ber of the dairy products family.
Over two billion eight hundred
and seven million pounds of eva
porated milk were produced last
year, taking nearly six per cent
of the total milk production. The
retail output is a third of a bil
lion dollars a year, for which the
dairy farmer receives $250,000,
000.
When the processing of whole
I milk into evaporated milk was
developed some sixty years ago,
it was to meet the need for a
year "round milk supply, especial
ly in those areas removed from
dairy centers. The convenience of
this concentrated whole milk in
cans, however, was readily recog
nized by homemakers all over the
I country. Its ease of transport,
storage and use started evaporat
[ed milk consumption on its rapid
[climb to its present high level,
j Today around 8.500,000 cans of
favaporated milk are being used
I daily in American kitchens for
family food preparation, for in
| fant feeding and other purposes,
j Through its own association,
?the evaporated milk industry has
! maintained a research and edu
j cation program designed to im
prove human diets through a
greater use of milk. Research has
? demonstrated that evaporated
milk supplies all the nutrients of
whole milk from which it is made
? the proteins, minerals, vita
mins. milk sugar and butterfat.
i Research has demonstrated also
that the heat treatment in the
; processing not only renders evap
orated milk sterile, but makes
the milk more easily digested.
Recognizing these factors, physi
cians began prescribing evapo
rated milk for Infant feeding
more than 25 years ago. Today
this form of milk is the most
widely used milk for feeding in
fants and young children. Be
cause of its concentration, too,
evaporated milk is especially suit
able for use in special dietary
v.3i? J.viiere more milk nourish
ment can be provided in less vo
lume. Keeping pace with nutri
tional research, manufacturers
began to fortify evaporated milk
with vitamin D bz^k in 1934. This
is the vitamin essential for the
body to use efficiently the milk
minerals, calcium and phosphor
us. in building and maintaining
stvong bones and sound teeth. In
line with recommendations of the
Council on Foods and Nutrition
of the American Medical Associa
tion and the Food and Nutrition
Board of the National Research
Council, today's evaporated milk
is fortified with 400 USP unit#
of vitamin D per pint. Recently
the American Medical Associa
tion reported that rickets in chil
dren has practically disappeared
in this country ? and they credit
the widespread use of vitamin D
fortified milk for effecting the
eradication of this childhood di
sease. ?.
Kings Mountain Area
Dairy Farmers Listed
Some 24 Kings Mountain a
rea dairy fanners are produc
ing Grade "A" milk for the
home table and other uses.
Those listed by. the county a
gent's office include C. S. Dix
on, Tom Hamrick, J. C. Handle.
& Zszis, Mrs. Colleen Dixon,
Archdale Dairy. Roy Bell
Wayne Mess, C. E. Dixon. H. K.
Dixon, R. B. Dixon, H- A. Dover,
George M. Goforth, Charles A.
Whisnant, Edwin Moore, Pat
terson Dairy. R. L. Plonk, J. L.
Hallman, John B. Plonk, Wrcry
A. Plonk, Alex Owens, Frank
Harmon, Harold Herndon,
Charles Goforth, and Will
Watterson.
They are among 4he more
than 120 farmers of the coun
ty and area farmers who are
increasing the county's output
of milk by leaps and bounds.
Last year's production more
than doubled the total of five
years ago.
Milk Consumation
Lower Food Costs
America would be an an even
stronger nation in terms of e
conomic and human health if A
, mericans consumed more milk
than they do now, according to
the findings of food scientists
and economists.
Great Britain ? a nation which
only in recent years has serious
ly concentrated on a program of
making more milk available to
more people ? learned that it
reduced its mortality rate to Yhe
lowest recorded point (during
wartime!) as a result of a ma
jor increase in milk consump
tion. Britain's Ministry of Food
reported that its food program,
carried on during the closing
years of World War II and cen
tered largely around milk, made
a significant contribution to the
record low mortality experienc
ed In that period.
Here in America, where the ci
vilian consumption of fresh milk
is increasing gradually each
year, we are learning the lesson
of milk's nutritional and econo
mic importance at a somewhat
faster clip. Since the 1935-39 pe
riod, per capita consumption of
fluid milk and cream has In
creased from an average of 340
lbs. to 400 lbs. in 1952? a 17.6 per
cent increase.
We are learning, too, the econ
omic lessons of increased milk
consumption under the pressures
of inflation. The battle with
higher prices has taught the A
merican Housewife that she can
"live oheaper and be healthier"
by shopping for one of the big
gest food bargains In the Amer
ican food basket.
That unique bargain ? in
terras of lower price as well as of
higher food value ? is fresh
milk. For, through six years of
experience with advancing food
prices, the American housewife
has learned that the price index
for fresh whole milk still lags
behind the price index for' all
foods, including such important
food items as meat, poultry and
fish. The Cost-of-Living Index at
the close of 1952 showed that
dairy product prices stood at 218,
about 6 percent lower than the
index for all foods, which stood
at 232.
So ? even in a time of stress
at home and of tribulation a
broad, we can improve individu
al and the common health and
add to our economic well-being
in one area of dally living. By
wider consumption of the vital
food materials found In milk, we
can do much to conserve our
greatest natural resource, which
Is our people.
SUBSCRIBE TO THE HERALD
MB. FARMER:
Dairy Week
FINDS US READY? AS ALWAYS?' TO FILL YOUR NEEDS IN
FAQM AND DAIRY SUPPLIES
At our store you will find many items which are needed for the efficient
operation of your farm and dairy .... Included are
HOUSE. BARN and ROOF PAINTS . . . ROOFING. GALVANIZED
AND ALUMINUM . . . FENCING . . . WIRE
CRESOTE - WHITE FENCE PAINT *
AND MANY OTHER NEEDS FOR FARM OR HOME
Consult Us About Any Need For Your Farm and Dairy
WE ARE ALWAYS READY TO SERVE YOUR NEEDS
Phifer Hardware Co.
Battleground Ave.
Phone 46
?MMMMi
Bought
Kings Mountain
Sold
Kings Mountain
Your Milk Man And National Dairy Week
None is more aware ol the growth o! the Dairy Industry in this area of
North Carolina than SUNRISE DAIRY, your veteran milkman,
who has been bringing you top-grade dairy products lor many years.
- c' '? . ' ?
It has not been too long ago when it was necessary for us and other milk
distributors to buy many refrigerator cars of milk each year from fara
way Wisconsin to supply our customers.
" ? ? . ? - ? - ? ? ? ? -
*? v * f , . ?' ? ' ' ? ? ' * ? *
Now, through the expansion of the dairy industry locally, we number
among our chief suppliers, many Grade A producers in Kings Moun
tain and throughout our sales area.
.... lor the best in daily products, specify SUNRISE.
Eat And Enjoy
Ice Cream
unrise
.f i**C.
?
iry
.-fV' *:??
Phone 6354 # GastQftia, N. C* \ ? -
. -
fold's