"Boozers Losers"-?
Don't Drink. Drive
CHICAGO ? Boozers are los
ers ? so if you drink, don't drive!
? That warning to holiday cele
brants was issued today by the
National Safety Council because
drinking contributes to the traf
fic accident toll which reaches a
peak at the end of the year.
-The Council said that 556 per
sons were killed in Yuletlde traf
fic accidtents last year ? the lar
gest Christmas holiday toll on
record.
This high toll can be avoided
this year the Council said ? ?"
1. If drivers leave their cars
in the garage and use public
transportation during Christmas
festivities. ? especially if they In
tend to do any drinking.
2. If drivers go on the theory
that the other fellow driver or
pedestrian ? may be woozy and
allow for it.
"3, If drivers double their cau
tion in bad weather and hold
down their spk?ed, and
4. If passenge*B refuse to ride
With a drinking driver. ,
The Christmas ? New Year holi
day season is the most hazardous
single period of the year, accord
ing to Council statistics. Twice
as many persons are killed during
a Christmas holiday as on thte
same days of the preceeding two
weeks.
The festive spirit of the holiday,
season and heavier travel In
crease the normal winter hazards,
such as more hours of darkness,
bad weather and slippery roads.
To help overcome the extra ha
zards of the season, the National
Safety Council and 163. cooperat
ing national organizations are en
gaged in a Christmas safety cam
paign, aimed at creating an a
wareness of the seasonal hazards.
"Christmas traditionally holds
a" promise of 1oy and happiness,"
said Ned H. Dearborn, president
of thp Council. "And it Is a na
tional disgrace that a civilized na
tion can shrug off a holiday acci
dent toll that changes Christmas
1oy to tragedy in thousands of
homes.
I>t's all drive with reason this
holiday season."
CHIEFTAIN IMPROVED. STAR CHIEF LINE ADD
ED TO RQNTIAC? The popu'ar Pontlac Chieftain
deluxe four-door sedan for i'. 34. pictured above,
features new styling with a new grille, new side
molding, new nameplate, new silver streak, new
radiator ornament and luxurious interiors of ny
lon pattern cloth and nylon gabardine. Th? Chief
tian and a new line of Pontiac's ? the Star Chief
go on display at Kincald Pontiac Company show
room in Bessemer City on Friday.
Kincaid's To Display New Pontiac
Models In Bessemer City On Friday
PONTIAC, MICH. ? An entire
ly new line of cars ? bigger, lon
ger and more luxurious ? plus an
improved and newly styled line
of Chieftains for 1954 was an
nounced today *by R. M. Critch
field, general manager of the
Pontiac Mqfor Division.
They will go on display in
dealers' showrooms across the
nation for a two-day announce
ment period beginning Friday,
Dec. 18. Kincaid Pontiac Compa
ny in Bessemer City is Pontiac
dealer in this area.
The new line, to be known as
the Star Chief Series, is eleven
Inches longer over-all, has a
two- Inch longer . wheeUbase, a
more powerful eight-cylinder
engine and some of the most
luxurious Interiors ever offered
In a motor car.
All 1954 Pontlacs have been re
styled with a new radiator -grille,
new silver streak, new DeLuxe
and Custom side taouldlngs and
many other features, both inter
ior and exterior, including the
widest selection of colors and
color combinations ever offered.
Mechanically, the Pontiac
Santa Says :
Give 52 rV
Gifts in
a subscription to The
Kings Mountain Herald
Send Kings Mountain's prize-win
ning newspaper to your friends for
Christmas in order that they might
know what is going on in progressive
Kings Mountain during 1054.
? With your gift subscription will go
an attractive Christmas card telling
by whom The Herald is being given.
Your friends will enjoy the out
standing features in The Kings Moun
tain Herald each week . . . the com
plete coverage of all of the news . . .
the many weekly news pictures of lo
cal interest . . . timely editorials . . .
readable columns. . #
In every sense of the word, The
Herald is truly a "letter from home."
Send it to your friends this Christmas.
A Gift Every Member of the Family Can Enjoy!
Kings Mountain Herald
9
straight eight with 7.7:1 com
pression ratio and Hydra-Mafic
has been stepped up to 127 hor
sepower, equipped with a new
carburetor and intake manifold,
a new current and voltage regu
lator and .a new spark plug and
ignition coil mounting. The new
regulator, a new distributor
and valves with Improved dura
bility have 'been added to the six
cylinder engine.
An expanded line of optional
accessories Is offered this year,
including power brakes, Com
fort Control front seat with a
tilt-or-raise feature, automatic,
electric window lifts for front
doors, instrument panel safety
cushion, air conditioning for
eight ? cylinder models and im
proved power steering,' as well
as Pontiae's famous Dual- Range
Hydra-Matic transmission.
To meet buyer demand for
maximum dollar value, Pontiac
for 1954 has introduced the Star
Chief Series. Eleven inches long
er than the Chieftain series, with
a 124-inch wheelbase, the 213.7
inch Star Chief approximates in
size America's biggest standard
motor cars.
Four models are offered ? the
Custom Catalina and Custom
Four Door Sedan, DeLuxe Con
vertible and DeLuxe Four-Door
Sedan ? each immediately
identifiable by three chrome
stars on the rear fender fin, a
chrome moulding which blends
with new and larger tail lamps
and a special trunk lid mould
ing.
The Custom Four- Door Sedan
model also features an identify
ing decorative chrome plaque
behind the rear venti-panes and
chrome mouldings over the side
windows. Custom models are a
vailable in Blloxi Beige, Coral
Red or Maize Yellow as complete
body colors or in combination
with Winter White, when the
white is used as an upper color
only.
The DeLuxe Convertible, only
convertible available in the
Pontiac line for 1954, is offered
in a full range of regular Pon
tiac exterior colors with an op
tion of green, blue, red and black
In combination with ivory as an
interior trim. Seat cushions and
seat baek upholstery are of Mor
roklde, a dufable, pliable coat
ed fabric with elastic properties.
In addition to the four models
offered in the Star Chief Series,
Pontiac for *54 offers nine othei1
mbdels in the Custom, DeLuxe
and Special series, with eight or
six-cylinder engines. These in
clude the Custom and DeLuxe
Catalina, two-door, and four-door
sedans and station wagons.
The Silver Streak on the trunk
compartment in these lines is
narrower and composed of four
thin chrome strips instead of five
as on the Star Chief Series; there
Is a new rear deck handle, a new
medallion on the deck lid and on
the rear fenders.
Station wagons are offered In
the two-seat Deluxe model, with
the second seat folding flat for
maximum carrying capacity,
while the Special is offered In
two (folding second seat) :and
three- stat models.
Total United States tobacco
production this year is estimated
at 2.04 billion pounds.
Rambling Sketches Of
Oak Grove News
By Mrs. William Wright
Mr. and Mrs. Keever Hamrick
and daughter, Mrs. Maynre Gib
bons and Mrs. Ann McSwaln
spVnt Sunday afternoon in the
home of Mr. Hamrick' s parents,
Mr. and Mrs. V. L. Hamrlck of
Mt. Sinai. Mr. Hararick has been
ill for some time.
Mrs. Bessie and Mrs. Edna Mc
Gill of St. Luke community were
Thursday night guests of Mr. and
Mrs. Stokes Wright and Mrs.
Laura Wolfe.
Mr. and Mrs. Gulp Ford and
Martha Francis of Shelby were
the Sunday dinner guests of Mr.
and Mrs. Dock Phillips.
Mr. Will Wattterson spfent Sun
day afternoon with his aunt, Mrs.]
Prank Gamble, Mr. Gamble and
Mr. and Mrs. Leonard Gamble of
El -Bethel. Mrs. Gamble has been
ill for the past few weeks. We
wish her a very speedy recovtery.
Mr. and Mrs. William Wright
were Sunday guests in the home
of Mr. and Mrs. Frank Ware.
Mr. and Mrs. Horace Bell .and
daughters, Misses Carolyn and
Nancy, were Sunday dinner
guests of Mr. and Mrs. Stokes
Wright and children and Mrs.
Laura Wolfe.
Mr. and Mrs. Dewitt Randall
and son, Keith, spent Sunday at
Lake Lure and Chimney Rock.
Pvt. Jack Ware who has been
over seas for some time arrived
in New York Saturday and is ex
pected home Wednesday or
Thursday. Jack is the son of Mr.
and Mrs. Frank Ware.
Master Billy Stone of El-Bethel
spent Sunday with his grandpa
rents, Mr. and Mrs. Frank Ware.
Seven separate marketing ar
eas have been established by the
newly created North Carolina
Milk Commission.
Hjamfnn nr?5?
In the HERALD
FOR YOUR men
Kiivc virriiD mtii'c uttid dd urnriiDi r utmdiiiii r ptftc
ISUlo WuAiii IrlLN w WLAlti PKAv 1 lv AdLL W L AKAdLL (ill 1 w
ARROW White Diess Shirts | WINGS Diess Shirts $2.98 ,
No Nicer Gift ft *5?? ?nd COl?"' Y?Ur
gr favorite coli?*"*
$155 |
WINGS Sport Shirts for Men
Gabardines, etc.
from $195
$1
Large selection by Resisto
1
A big selection and
something he'll like
HPTTC iniFTf PV
DLL 1 M? JXi WXiLXl 1
By Hickok
!IOm $3.95
I
65c t
Interwoven and Foot Fashion
' GLOVES ..from $1.98
Always a Christmas Favoritel
Boys^ Sport Shirts from $1.98 ,
WINGS, in long sleeves.
neat styles, patterns
PJUAMAS
?-boa .
, ? * **90 mmmmmmmm
. ')
Flannel, or broadcloth
...e nun Hanes UNDERWEAR
Shirts 75c
T-Shirts 97c
" lershirts
/5c
i -Shirts 97c
I Undershirts 97c
neat styles, patterns S&
. . . OR GIVE HIM A NEW SUPPLY OF HIS FAVORITE LEE WORK CLOTHING
Boys' Lee Ridexs $2.98 Men's Lee Shirts from $2.98
* Chetopa Twill Pants $4.95 LEE Overalls
LEE DUNGAREES ...........
| $45 Curio- 1
? m
Also Consolation Prizes, From Individual Merchants, Will Be Given
ALEXANDER'S APPLIANCES
AND ACCESSORIES
N. Piedmont Ana??
ALEXANDER'S JEWELRY
S. lattltftouna Afwu?
RAIRD FURNITURE
Compare Our Prices
BELK'S DEPT. STORE
Homo of Better Value*
BRIDGES HARDWARE CO.
Pbeae 107
CITY AUTO & HOME SUPPLY
Tour Goodrich Dealer
CRAWFORD'S MARKET
Phone 1M