Newspapers / The Kings Mountain Herald … / Dec. 19, 1963, edition 1 / Page 13
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This Certificate Entitles You To 50 FREE STAMPS With This Coupon fir Purchase of 24 ct. Bot. Driston Toblets Good ot Your Local Winn-Dixie Void After December 24, 1963 - - CUP ALONG DOTTED LINE - - 50 Extra Stamps With Dristan 22„ST 98c This Coupon Entitles You To 50 S&H GREEN STAMPS FREE with the purchase VI-JON VITAMINS Good through December 24, 1963 Local Winn-Dixie Stores Only WWnWWfWrl'Wmvl -CUP ALONG DOTTED LINE - - 50 Extra Stamps With Family Vitamins Vi-Jon Z* 99c This Coupon Entitles You To 25 5 & H GREEN STAMPS FREE with the purchase 8 or. Bottle LAVORIS Good through December 24, 1963 Local Winn-Dixie Stores Only - - CLIP ALONG DOTTED LINE - - 25 Extra Stamps With Mouth Wash Lavoris !“ 57c This Coupon Entitles You To 50 S & H GREEN STAMPS FREE with the purchase SHICK STAINLESS STEEL INJECTOR BLADES Good through December 24, 1963 Local Winn Dixie Stores Only '■)i hh) i,mu >,), jm'm m CLIP ALONG DOTTED LINE Schick Stainless Steel INJECTOR BLADES Pkg. of 7Qa Pkg. of £4 5 Blades !9G 7 Blades $1 This Coupon Entitles You To 100 S & H GREEN STAMPS FREE with the purchose ANY TONI HOME PERMANENT Good through December 24, 1963 Locol Winn-Dixie Stores Only - - CLIP ALONG DOTTED LINE tOS EXTRA STAMPS With each Vent Gentle or Reg. Toni ea. $2.19 Roller Perm. Toni.ea. $2.58 Uncurly Toni Permanent ea. $3.91 Tonette ea. $1.92 Tip Toni ea. $1.48 This offer Good ut Yomr local Winm-Dlxie Store* onto : I 50 Extra Stamps With Pepsodent Adult Tooth ishes .“iitw C ). )iJi}ih IiMjMjMjJj Mi kh h h l1, This Coupon Entitles You To 50 S & H GREEN STAMPS FREE with the purchase PEPSODENT ADULT TOOTH BRUSHES Good through December 24, 1963 Local Winn-Dixie Stores Only This Certificate Entitles You To 50 FREE STAMPS With This Coupon fr Purchase of Economy Size I pc no TOOTH PASTE Good at Your Local Winn-Dixie Void After December 24, 1963 - - CLIP ALONG DOTTED LINK - - 50 Extra Stamps With Economical Tooth past* Ipana °-i, 63c This Coupon Entitles You To 50 S & H GREEN STAMPS FREE with the purchase 7 oz. Can LYSOL SPRAY Good through December 24, 1963 > Local Winn-Dixie Stores Only III I ! I I I -CLIP ALONG DOTTED LINE - - 50 Extra Stamps With Spray Disinfectant Lvsol 7c.“- 89c This Coupon Entitles You To 100 S fir H GREEN STAMPS FREE with the purchase FOOTBALL helmets Good through December 24, 1963 Local Winn-Dixie Stores Only - - CLIP ALONG DOTTED LINE - - 100 Extra Stamps With Each Chrildren's Football HELMETS . .. $2.99 This Coupon Entitles You To 100 S fir H GREEN STAMPS FREE with the purchase of MIRRO ELECTRIC PERCOLATOR Good through December 24, 1963 Local Winn-Dixie Stores Only - CLIP ALONG DOTTED LINE - - 100 EXTRA STAMPS with ea. 9 Cup Electric Mirra Percolator; ..$5.99 This Coupon Entitles You To 50 S & H GREEN STAMPS FREE with the purchase NOXZEMA SKIN LOTION Good through December 24, 1963 Local Winn Dixie Stores Only - - CLIP ALONG DOTTED LINE - - 50 Extra Stamps With Noxzema Skin LOTION Bottk 98c People Make A Super Market, Says President Of Harris-Teeter Ed. Note: The following fea ture article by John S. DeMott appeared in a recent edition of the Charlotte Observer. W. T. Harris, owns a chain of super markets, including Kings Moun tain’s Harris-Toeter. A supermarket, says, Char lotte's W. T. Harris, is one of the loneliest places on earth at night. It is dimly lighted, and the on ly sounds are those of regrigera i tion equipment clicking on and off. It is a quiet world of row upon row of the food products of the most advanced agricultural and industrial society in history. Beans and potato salad; or anges and spaghetti; pork chops and turkey stutfing; salami and sesame seeds; breads, biscuits, parsnips, frozen frog legs, succo tash. There are thousands of them, cringling and fresh in multicol ored uniforms of polyethylene, polypropylene and cellophane. Collectively they make up a phalanx of food awaiting dawn, invasion and destruction. A thousand hands rip into their ranks, for it is morning and peo ple are shopping. The refrigeration equipment still is elickiog, but it can’t be heard above the din of chatter ing shoppers with squeaking shopping carts. The supermarket has come a live; it is a symphony of jingling cash registers, whirring trading stamp, machines, humming meat sheer s. William Thomas Harris, presi dent of Harris-Teeter Super Mar kets, Inc., has been living with most of these sounds of selling for 'nearly 30 years. “People make a supermarket", he says, “Without people, we are nothing. We are dead. We come alive when they walk in those doors.” The same holds for all busi nesses, of course, but Harris doesn’t take the generality light ly For most of what Harris-Teet er sells goes into people’s stom achs, and few businesses deal in more personal a product. Harris has been selling food for many of his 34 years. From a single store on Central Avenue in 1933, H-T has grown into a complex of 27 supermarkets and 4 drug stores in North Carolina and South Carolina. During its most recent fiscal year, which ended Aug. 31, the company sold more than $30,7, million worth of food and food products. This was an increase of $1.7 million over 1962. Profit was $339,397, compared with $272,193 last year. H T is the largest locally own ed food-store chain in the Caro linas. It is small compared with the behemoths of A & P and Kroger, but it is the 97th largest in the United States, and Harris is proud of that. That puts it a head of 3,900 others. Harris was a Georgia farm boy, and he’s proud of that, too. He was one of 12 children, and by the time he was a high-school sophomore, he was working 14 hours a day. The school-farm work pressure was too much, so he quit the for mer in the 10th grade and devot ed full time to farming. After a stint of that, he took a job with a construction company in Birmingham, Ala.» and after that, he went to Rock Hill, S. C., to work in and 5 - and - 10 - cent store. Six months later, he was work ing for Rock Hill Printing and Finishing Co. Six months after that, he moved to Charlotte to join A & P. Thus began Harris’ career in food distributing. In 1935, Harris, Paul Macintosh and Fred Metier borrowed $1,500 and went into the food business in a store at 1504 Central Ave. They did this when self-service supermarkets were in infancy; the corner grocery dominated the (domestic food distributing sys tem. The work was strenuous, but Harris, after years of 14-hour days, was used to it. The store was open from 6 a.m. to 8 p.m. Monday through Thursday and until 19 p.m. on Friday and 11 p. m. on Saturday. “We’d get in before 6 o'clock and get produce on the shelves before opening,” Harris says. "Or at least we tried to. If customers came in, we’d drop everything to serve them.” By 1943, Macintosh and Metier had sold their interest in the company to Harris, and J. R. Earnhardt, former manager of the Central Avenue A & P store, and C. S. Harris, a brother of Harris’ were brought into the business. Exoansion was curtailed by World War II, and the company had its greatest neriod of mush rooming from 1949 on. In 1958, the company opened its present offices and warehouse Victory Chevrolet Co. END OF THE YEAR USED CAR CLOSE-OUTS! 1963 Monza Coupe.$2195 1963 Chevrolet Impala.$2695 FULLY EQUIPPED 1962 Chevrolet Impala.$2395 SPORTS SEDAN — One Owner—4-Dr. 1962 Chevrolet V2-Ton Truck-$1295 1961 Chevrolet Impala.$1995 4-Dr. — AIR CONDITIONED 1961 Chevrolet Convertible.$1895 1961 Ford — 2-Door.$1295 ONE OWNER 1961 Opel Sta. Wagon.$ 995 ONE OWNER 1960 Dodge — 4-Door.$1195 ONE OWNER 1960 Ford Fairlane 500 .$1195 ONE OWNER 1959 Ford Sta. Wagon.$1095 LOCAL CAR 1959 Chevrolet Sta. Wagon_$1195 1959 Opel Sta. Wagon - just .... $ 595 1958 Chevrolet Sport Sedan .... $ 995 4 - DOOR 1958 Plymouth Sta. Wagon.$ 895 1956 Chevrolet — 4-Door.$ 695 20 MORE USED CARS From Which To Choose SEE OR CALL j. t. mcginnis — w. l. logan — c. e. dixon Victory Chevrolet Co* RAILROAD AVENUE PRONE *39-5471 ai iMin MawKins st. The following year, the compa ny made a move that added six stores — all outside Charlotte — to the complex. It merged with Teeter Super Markets of Moores ville, and W. L. Teeter, president of that company, became execu tive vice-president of a new cor poration. Harris • Teeter Super Markets Inc. In 1960, the new company of fered Its slock to the public to raise capital for expansion. It now has 500 shareholders, and, as of Aug. 31, retained earnings of Jl.3 million and capital in ex-. cess of par value of $212,796. fr-T’s success has brought the| customary responsibility of suc cess — the requirement that the success be continued. \ Within the understanding that all other supermarkets and su permarket chains, some of them much bigger than Harris Teeter, are also trying to continue their success, II-T is placed in the frenzied position that Harris des cribes thusly: " We have to grow or die." The problem is one faced by most businesses, and many of them solve it by increasing pro duction and selling a little hard er1; But “increasing production” and “selling harder” to Harris - Teeter means physical expansion on a vast scale. As soon <aa it opens one store, it must begin searching fo locations for oth ers. One or two stores in three years’ time is not enough, be cause other chains are extending at a Caster rate. Some companies, which could coast quite comfortablly for dec ades on little expansion, expand to grow into new or bigger mar kets; Harris, like most super market chains, is doing it for survival. ! Net profits in the supermarket business have traditionally been low, and money is earned by sell ing in volume. Harris-Teeter re- j alizes this and has geared its ex-1 pansion program for it A * P. the world’s largest seller of food, actually discourages above-aver age profits in individual stores! j it profits are too high, something is wrong with that store’s selling tactics. H-T is shopping - center con scious and many of its stores are established in them. Super markets, department stores and drug stores arc parts of almost every shopping center, and H-T intends to fill two of those re quirements where applicable and 1 practical. That’s why, in 1958, it got into the drug business. “We’ll Bonn is Aoroaa Beale Destroyer USS BEALE (FHTNCl—Tho-! mas F. Bolin, radioman, USN,1 son of Mr. and Mrs. James H. Bolin of Grover, N. C., is serv ing aboard tho destroyer USS Beale. Beale is currently undergoing | a four month tour of duty with the Sixth Fleet in the Mediter ranean. As a member of Destroyer 282. Beale \vilL participate in various exercises dsigned to keep tire Sixth Fleet an over-ready deter rent against aggression. Beale is homeported in Nor folk, Va. fill two-thirds of a shopping ren ter,” Harris says with a smile. The company has two super markets in South Carolina Rock Hill and Lancaster (open ed last week) — and it intends to open several more there. With the “gro wor die” aspect of chain-store food selling, where! does Harris Teeter intend to go?, "I would say that during the next decade we should bring our business to about $100 million annually,” Harris says, “Actaul ly, there’s no limit. “But however far or fast we grow, we have to keep growing.” The phalanx of food daily a waist the dawn when the super market comes alive. But Harris-Teeter Super Mar kets, as Harris says, can wait for nothing. Highway Signs Being Constructed Now signs arc bring installed throughout North Carolina as winter weather and icey roads continue to plague highway mo torists. The diamond - shaped black on yellow signs are being posted by the North Carolina State Highway Commission in areas where freezing and dan gerous conditions are cited. Two signs have been designed which read: ICE ON ROAD and ICE ON BRIDGE. A convertible flap allows maintenance crews to display the sign when hazard ous mad conditions exist, and to cover it when weather permits. Several of the specially designed warning signs hav been posted in the western part of North Caro lina, and will be posted through out the state fen the following months. The design and installation of all highway signs is the respon sibility of the Traffic Depart ment of the Nodth Carolina State Highway Commission. BUY TWO OR THREE CARTONS TODAY. ood cheer starts her Enjoy Cheerwine •straight -with food -in punch - over ioe cream 9 3 ■ it NOW AT COOPER'S XOU CfcH 0#* ► We’re breaking the price barrier on console television with this brand new big-screen, big performing Emerson 23" console tele vision. Costing no more than a small-screen portable, it gives you 63% more viewing area... far more viewing pleasure. 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The Kings Mountain Herald (Kings Mountain, N.C.)
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Dec. 19, 1963, edition 1
13
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