Newspapers / The Kings Mountain Herald … / Aug. 6, 1964, edition 1 / Page 4
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.JMEMO TO ADVERTISERS _. .. I uestions nswers about NEWSPAPER ADVERTISING Q. What are the 3 most important rules for profitable aewspaper advertising? A» L Your advertising message should he newsy, friendly, informative, easy to read. Give facts and news about your merchandise and service. 2. Advertise regularly. Make your advertising do what successful salesmen do—call on customers and prospects consistently. 3. Insist on audited circulation reports that give you the facts aUmt the audience that your sales messages will have when you buy newspaper advertising. Q. Is there a measure for the value of news paper circulation to an advertiser such as the standards a merchant uses in buy ing merchandise—for example, like STERLING on silver? A. Yes—in the well known circulation standards of the Audit Burkau of Circulations. Q. What is the A.B.C.? A. The A B C. is a cooperative, non-profit associ ation of 3,450 advertisers, advertising agencies Q. What docs A.B.C. do for me? A. At regular intervals one of the Bureau’s large staff of ex|ierienced circulation auditors makes a thorough audit of the circulation records of each publisher member. The results of each audit are published in an easy-to-read A.B.C. report for your use and protection when you buy newspaper advertising. Q* What are the FACTS in A.B.C. reports? 1 • A.B.C. rc|>orts tell you how much circulation, where it goes, how obtained and other FACTS that help you buy advertising as you would make any sound business investment—on the basis of known values and audited information. Q. Are all publications eligible for A.B.C. membership? A. No. Only those with paid circulation. This is im|>ortant to advertisers because it is evidence that the paper is wanted and read. Q. Is this newspaper a member of the Audit Bureau of Circulations? and publishers in the United States and Canada. Organized in 1914. Brought or der out of advertising chaos bv establishing a definition for |>aid circulation, rules and standards for measuring, auditing and re porting the circulations of news papers and periodicals. Ai Yes. We are proud of our circulation. We want you to know the facts about the audience your selling mes sages will have when they appear in these pages. Ask for a copy of our latest A.B.C. report. KINGS MOUNTAIN HERALD A.R.C. REPORTS — FACTS AS A SASIC MEASURE OF ADVERTISING VALUE ran. Love Again Heads Heart Fond DURHAM — Mr*. J. Spem-er Love, of Greensboro. has again bwn named State Heart Fund Chairman and will head the 1965 fundraising effort of the North Carolina Heart Association. The announcement was made by Dr. Herbert O. Sicker, of Duke Uni versity Medical Center, North Carolina Heart Association presi , dent. Mrs. Love, wife of the late Bur lington Industries president, is the former Martha Kskridge of Shelby and the mother of four children and four step children. She is a board member of the 1 Medical Foundation of North Ca rolina. St. Andrews College, Da vidson College, Wake F >rest Col lege, Roanoke Island Historical Association, and the Greensboro Heart Association. She is also a a mernoer of ihe Youth Fitness Commission of North Carolina. Final results of the 1964 Heart Fund campaign which she headed have not yet been made public but they are expected to show a 20 per cent gain over 1963. The goal for the 1965 drive, which will tie conducted through out North , Carolina next February, has not . yet been announced. Troop 99 Holds "Little" Court Troop 90 Boy Scouts held a 1 "little” Court of Honor Tuesday night in preparation for the Au gust 13 Kings Mountain district Court of Honor at Central Meth odist church. Applicants for rank advance ment and merit badges were ex amined by a two-man court re I view. Following the meeting, the troop went swimming. — HOSPITALIZED Mrs. J. N. Gamble, executive secretary of the Kings Moun tain Red Cross chapter enter ed Charlotte Memorial hos pital Tuesday for treatment and observation. REUNION The Peter and Noah Hoyle clans will hold their “2nd re union Saturday. August 15th. at Kadesh church near Bel } wood, a spokesman for the two groups said. Gaiden Time The sweet potato-yam question has come up again. 1 am sure that I have discussed this before but it seems that the word has not gotten around. The sweet potato and the yam are not at all related as they be long to two different families. The true yams belong to the fam ily Dioscorcaceac and to the gen us Discorra. This genus contains a large number of species of climbing vines with large stor- | age roots. Some are edible while others are not. The edible species often constitute an important source of food for millions of people in 1 tropical areas of the Americas; the WVst Indies and the tropical areas of Asia. Yams are used for food much the same as we use the Irish po tato. They mav In* baked, boiled, fried and mashed. The sweet potato belongs to the family Convolucaceae and to the genus Ipomoea. You may ! think that such a name should give it some distinction. It is more or less common knowledge, in sweet potato grow-1 ing areas of the South, that yam is applied to varieties with moist flesh as conrasted with the dry flesh types. However, this does not answer the question of the origin of the word vam. as wc commonly use it. nor the reason for its adoDtion. Reference is made in the liter ature that yam may he a corrup tion of an African word "nyam" and was applied to large roots of the sweet potato by Negroes com-' ing to this country in the early days from Africa. If any of my readers have any nher ideas please pass them along to me. What appears to be a very ser ious new disease of lawn grasses in the Eastern United States has been reported. As soon as I have more definite information about it I will advise you. « *•» Preaching Ml. Dm MwtUt Church 5w. H I. (kivin. Mlnl>t.-r HI a m Sunday School. Supt. John 11 am. .\lnmln£ A'nnhip .1 p.m RapUat training union d p.m Kvmlng Worahlp 7:30 Prayer Marline Wednesday nl(M •ev. H. C. Clayton. Paalflr lame* Ml, Sup*. Sunday School Sunday School at SMS a. m. Morning Worahlp a'. U a. ra. MYPS al •:» p, a. Sunday • Junior Society al d:3U a. m. Sunday* Evening Sender on Sunday al T p. m Mid-Week Prayer Service at 7 p. ai Wednesday*. hpitt tracoru causes pfcllrr RuaJ — \«r Aimoo Kcv TV.^. D^y7jJaU *" "***** SI ,\DAY »«:« A.M. Sendee of Worship: 1st and M4 Sun. lav* — H*d» C«nH*a _-nd and dth Sundav* — .Mantes l*d*rr • Hut> ( uuflUfUM Mil AM. Sermon and Sunday School WKDXBWAVS •:<» AM. .Hfy Cnmmuaiot HOLV IiAAS W HO A M. H«d» CSnmunie* -Sunday actio®* It .DO—Morning Warship i p m Baptist Training Unlod ; p.m. Bearing Woriihlg dadaesdayi i:S officer* and Teacher* meeting ri Ai-Junt.* Choir PrartM* ?.r» mate atudy and TTnyrr aovtca tat -Junior OA's ;:dl Adult Choir practice. - -lee.' P. N. »• Youth Serried in. m. Sunday M*i. It a. m. Morning WonMp --— service fedieeSay' m frarer Serried leaT**.*!! lev. I. O. cure#. Minister Supt. fame* Adam* in' A ll Sunday School 11 A.M. W.esh* SmriMO 4 Itr v. Bobh} Whit Held. Pastor Fred Bovictvc. supt SOUTHWELL REB1FORD SALES FOB LESS kGoing Home .... To A Home Of Their Own Trekking and traveling is great fun, but there’s no better part of the trip than the homeward journey. All know the old phrase, ’’It's fun to go, but it's mighty nice to be home." It's even better when that home is YOUR OWN. Only those who own their own homes know the intangible extras provided through pride of owner ship. If a man's home is his castle, it's even more so for the woman of the house and the young folk. If you are among those who do not own your own home, it's a sure bet you would like to .«. if you are among those who feel you can't af ford the luxury of home ownership. Kings Mountain Savings & Loan As sociation invites you to get your fig ures together and pay us a visit. We've been making Kings Mountain area families home own ers for more than half a century. And our methods and terms on mortgage loan financing are more reasonable and variable than they were then. In fact, they're most suit ed to ALL customers than ever. Drop in to see us at your con venience. Better still, do it today. Kings Mountain Savings & Loan Assn. Di. I. C. Anthony. President ESTABLISHED 1967 . Bon H. Bridges. Secretary-Treasurer
The Kings Mountain Herald (Kings Mountain, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Aug. 6, 1964, edition 1
4
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