Newspapers / The Kings Mountain Herald … / Feb. 18, 1965, edition 1 / Page 6
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STRETCHING YOUR DOLLARS © by Philip J.GoUbarg Chairman Institute for Financial Ptamtaf he. In l ho Amori<-.-i n market ptait your dollar is vour vote. It is the most powerful source of influ cnee on American industry to day. What dees this mean? Sim ply that followers shape the pat terns that leader* must accept. Just remember, your dollar votes are so potent that the lack of them put the Kdsel Automo bile out of business. On the other hand, your general support for the com|ra<-t ear has made this a fixture in American transporta tion. Leaders are acutely scosi tive to the attitudes of the public and they are eager to meet your preferences. Again, using the ear industry as an example. I'd like to point out that here the public’s (tassion is for style a hove safety. Therefore, the auto motive industry, h-d by your wishes, has continually provided the country with hamlsome ve hicles. but has lagged in its ed forts to introduce new safety de vices. Also, your needs shape the ac tion of the leaders. The insur ance industry, for example", has made dynamic progress within the* last fifteen yeai - in order to serve* you more aeleejuately. To day, mo; «■ policies Ilian e-ver are available* for almost any js-rson al ne,e,d: disutility. education. ; mortgage e-overage*. t<• guarantee the payment of loans, to cover children's conformations or wed dings. and so many other pur poses. There are a far greater variety of major medical plant: hospitalization, business over head insurance, all to cover the variety of situations in which people need guaranteed security. Remember when the average |H*rs m only thought of insurance as a way of finam*ing his family after his death? Now he can se cure his own retirement benefits using the very same policy If he lives. M«*t of the time it is the pub lic which establishes trends, not the leaders. In recent years, our nation has become more waist line conscious than perhaps at any other time in its history. Your interest in staying svelt has created a whole new indus try. Dietic f Kids are now avail able in every super market. You wanted and got low calorie can mil foods. ice cream, candy, cake and a varietv of soft drinks. And the end is still not in sight. Recently a major manufacturer has introduced a synthetically sweetened cereal to meet this enormous demand for low calorie foods. Occasionally, the public, which sets up the conditions for the leaders to follow, ends up de Southwell Ford HAS THE SHARPEST PENCIL IN TOWN ceivftig Itself. There may be 4 cl Amor for A certain typb of per formance which 1* of 00 benefit whatsoever. Far example, In da tet-gcmt*. women generally f>r«*T Hie ludiy variety Of the turis pr>vwie nothing more then eye appeal which gives women 4 certain degree of mental coin fort .Home manufacturer* it* bravely attempting to educate women away from the “mi*" fallacy. The public ha* an un ecu troll* ble paaston to deceive itself when It o»oiM to product *lar. fatally, j It feel* the more it get* ttr lia money, the better the bafMttbi Thl* attitude continue* to jneuail even though the public know* quantity I* never a substitute for quality. Faced with the problem of buying a particular prwhiet, the shopper will tend to take the one that offer* more for hi# money in terms of sin* er vrd* u m e. Quality manufacturer* have, a* a mult, attempted fa overcome thl* problem by gut* ting their Product* Into larger package*. Thl* is merely a mbth od of competing with the volume size package* where the quali ty might te inferior.. In insurance, too, the ogw er frequtently will be attracted fa the price rather than the typeaf policy moat tutted fotr his It is no secret that term sufande is the cheapest a however It It imt elwayt that .wltt serve you In » Ur sttubtipn. A pertml wga It motivated to buy on tlfajjpM jf m&sm can never be § stdwattpie far the right kind of piwltiet, fahePP per formance s*rfa yW require ments mast effectively. Yeo, it it true that^ Wfamera s sure. U you have how you <y»n i DOLLARS more them to me at the •VvancIai Planning. itfa, p. .<*• lox 31TS. Grand Centra) StqtUn. New York. N. Y. lfttlT +*rr M'lMltM* (din LEAF MOVE HASnV? Concur! Is bMng voiced in in some quarter* that the move toward acreage • poundage cen tral* for fluecured tobacco id being made ton hastily. The fear, according to report*, is that growers might be forced to a decision without • full un derstanding of hose A new pro gram would affect them. Meanwhile, the push continue* for implementation yt a hew *ys February 13 through February 20 Billy >>» Kid ONCE • A - YEAB NATIONAL JEAN SALE Reg. 2.96 Texans 2.69 2 for IS Regular 3.98 Texans 3.69 2 for $7 Once-a-year savings on heavyweight stabilized denim Texans in choice of regulation solid colors or random stripe. Bonded Saf-T-Nec. Sanforized, vat dyed. Save for a limited time on America's favorite from coast-to-coast FULTON'S Plenty el FREE Poking (Items this week from Johns ton, Washington. Forsyth. Co lumbus, Mecklenburg and Macon counties HOME REMODELED in joHjwton The 8. E. Powells In Johnston County haw recently completed remodeling their home. Mrs. Si(rah Ann Saaeer. home econo flSC* *#ent. («ys the family plan ned the remodeling with family activities in mind. They enclosed a carport to make a convenient U-shaped kitchen and dining area and add ed an adjoining family room «MHH built-in sewing center, bus lltms renter, book storage unit and mat close*. . TfcY A ROOTING BED bed takes time and but it paid off for Mrs. FMrtoee of Wenona Club in _ County. Mr*. Eurbee | An Arrangement of camel When she sfcitertained her member* and reported they frpfn plant* she rooted six r^irbee reported that her its had lived better tits bought «nd set out. '.CLUB GOES TO CALIFORNIA Jpa Richard Rierson recently ~ report ta Home Demon Club member* in For County on her “day as an pk Carolyn Russell, home * agent, says the For ty homemaker went to to ipake a cominer wee chosen because of winnings In baked pro the Dixie Classic Fair lUerson's kitchen was re ' in Uir studio. She re that it took eight hours |Um the one minute ommer SET IN COLUMBUS Demonstration Club are busily working on this year. Mrs. Elaine home economics agent, fs pacts that county committee chairmen have recently submit lid plans for the year. A few outstanding highlights it«: the educational group U promoting the idea oi a clothing <4MM tar dropouts; the health leaders ate promoting a home nursing course; safety commit tab win sponsor traffic safety fMMeet; the International rela tions leaders are asking each fctM to study a country' during the year. READING PROGRAM tan of production controls in time to effectively curb 1965 leaf marketings. The warning is being sounded constantly that retention of the present acreage allotment plan for another year will have disastrous conse quences. The North Carolina Farm Bu reau. largest of the State’s gen eral farm organizations, is just one of the groups calling for prompt action in the matter. Del egates to the organization's an nual meeting three months ago went on record in favor of acre age-poundage controls for flue cured tobacco beginning with the 1965 crop. “I’ll agree that there has been some rush in trying to get legis lation passed." said N. C. Farm Bureau President B. C. Mangunr in a recent statement. "Still. I would never go along with a change in such an important program unless we had time to go to the farmers, let them look the program over carefully, and then vote their feelings on the proposal in a referendum.” The passage of new tobacco program legislation by Congress said Mangum would have to come first in order. "If congressional action comes quickly.” said Mangum. “then in my opinion we will have time te go to the field and get an under standing among growers about how the act will affect them TTwy won’t be forced to decide without knowing what they’re voting on." THOMSON & McKinnon MARK KANE, Manager Athlene G. Smith Registered Representative Members 'lew York and American Stock Exchanges and other leading Ex changes 110 Baugh Building Charlotte, N. C. IN KINGS MOUNTAIN Dial 739-2631 for information on any stodk that interests you. (No toll charge) ldMn. SPURRED ON Mrs. Barbara /.loalao. Meek ten burg County education leader for Home Demonstration Clubs, recently had a meeting for the 3f) local club leade rs at the Char lotte library. Miss Kathleen Nelson, home economics agent, says the load ers toured the library anti were assisted in locating b >oks on the Home Demonstration i.ud.n. list. LEADER TEACHES REUPHOLSTER IN't I Mrs. Floyd Lamb, a h>u-c tar nishing leader in Mai tin C mnty really goes the “second mile ' help dub memht>rs. re|»orts Mrs. Florence Slierrill. home econom ics agent. Census Bureau *?ets Survey Ii".ati jii • 1 th • arrange .1 i.i i. . \ wo :\.nj mother* ..i th I’J. Xo; the v. r ,»f ilv?ir h :«.r*»n w ii np .lined in kip iurtau of the Cen-'U- Ke:n uary *ui -it Populate i Survey. ao o:d.ng in D re dor Joseph R. Nciivo nl , f the K.t eau-:. . al »....ii ,'p t ...i»ij Tip ip < •.ions on child will sir-pit lent re da monthly inquiries :i employ ment .*!•*! i. mployrre.it .,i t i.n ed for t! • V.A. Bureau of Lain-: Stasis i. e. Tin* informa'i.in will bo c*ol Ti.iohirv ti it ‘-ho uses ,o make ■ardirg i.r rcuphoI»;prii ; .-hales. J.ip ip.-r ttlv ass . tod >1 i. Hoyt ,’.n t -i in re.n . . i - i:»; th. -. . haiis. "She know s how t> get the professional look." adds Mrs. Sherrill. looted during tin* work week starting Kebruait 15 from so lerted households in this area as wrll as other sample a.i1.;. throughout th • f The child rare survey, which is the first made dice 1.i; -•pfin- rd f.».!.:ly by the fh’l drens Ifivocu of the Depart rent of Health. Education, and Welfare am’ the Women's Bu re.nt of the Depirtmont of I.a or. Working mothers in the sir vey will he asked for ati 'h inf >r mation as: who usually looks after y. ur «hild while y u are work n.g? How old is th person who does your baby sitting" How n m\ htnr s a week was the under this ms , , nfv !»•4 "u- arrange.| ■ !!!>..• you MW ■ " who kiofc . I al i IV child the rest of tV time” How -r.uch did you i^V for the care **f tho child. Onsii' Bureau interviewers Wh > will visit families in this area in February include. M-s Frances C. Hedden. sO'» Meadow brook Road. Kings Moun . ,s, i* Mrs. Ethel S. Rockett. »*> South Street. Has t nia. N. C. 2Xfc»2. When The £iten Sounds Its < good fooling to know that votir properly >* cjuately insured. Lot us help you work out your insui ance budget. THE mwm MAY AGENCY "ALL KIND:; OF INSURANCE” PHONE 733-3659 FRIGIDAIRE / /**M***H NOV/ IS THE BEST TIME to r,.u • 3Pi-iiance. Like your ^ ^ c" **• **U>e Ion ,n your pre:;rt £,ve you a full value a/iowaSe r ^’* "orth,*«. Well' 2°r 3rp'i3ncP5 *•* ot*’r tu ZTvTno beCaUSe "««“« «con‘ and move up to a new Frigidaire Golden I’ “ ,;'8 time to ^de in ' *•'" <■«».4‘tsrstur^ v,“" - , ,,, 7 ur ,r"us is worth! Medal FP0-16BJ 15.9 eu. It. (NEMA »tand»c«l) Aztec Cepperer White. C*^bur old appliance \ will never be worth more' y. than it is right r\or/-s 'sy so trade nowl^l. . Gnnt 171-lb. sire zero zone freezer. • No frost, no de'rosting ever—in refrigerator cr freezer. . Pius— FI.p-Quick l * Ejector, 16.3 lb size fresh Meat Tende*. and lots, lots more! N _ *WE WANT VOUR LATE MODEL. TRADE! * stented i a&/>*cr/o# \ A&H70*/ ■ K Model FP0A-14TJ 13.6 cu. ft. (NEMA standard) Mere's a coo/, coo/buyf • 100S Frost Proof— no defrosting ever! • P.g 102-lb. size top freezer. • T*n fruit and vegetable Hydrators, deep she if storage dear- and more! 4 , , WOA-es * 'oiort or »h/(r i ^ - cn if yoy ow/n year-oW^asho onc* -aS?a , . JWCIOAIRt i flc‘,on *Vasfcer e* ^ Acti0n a*;*,... New Dt '**W0r» • Jet-Away lmt!l °n ’ c,e»>«ng. . "-Uraps/^' neec,; * C^ico^tq;;Ck ^V.ng. **"<&/*,ST*0'*" '<* »op ' $239.95 $149.SS •""-’-r nuoc > Jar i V. suns-thing Friqidare quality! f 77// NEWER YOUR TRADE THE LESS YCKS AMY/ Nt/RRY ArOR 7T/E MODEL Yd/ HYANr/ McGinnis Furniture Co. 309 S. Battleground Ave. Phone 739-47C6
The Kings Mountain Herald (Kings Mountain, N.C.)
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Feb. 18, 1965, edition 1
6
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