Today’s Investor By THOMAS E. O'HARA Chairman, Board of Trustees National Association of Investment Clubs Q. Why would one stock sol for more than another, althougl the latter’s earnings per share Ji higher? I cite Control Data anc Sperry Rand. Control Data cost! more, but Sperry Rand earn: more. A. Your question is a very gooc one and illustrates a very funda mental fact of life in the stock market. In the long run, the sin gle most Important factor deter mining the price of a stock is its earning power—the earnings per share generated by the corpora tion. Quite commonly, the stock of an industrial company will sell at 10 to 15 times earnings. That is, a stock earning $5 per share per year will sell at $50 to $75 a share. Shares of a company with a record of growing faster than others, or seeming to have pros pects of doing so, may sell at an even higher price earnings ratio. When enthusiasm for the stock subsides, the number of people willing to pay high price!/ earnings ratios shrinks and the price of such a stock falls rapid ly Right now Control Data is selling at around $ioo a share while its earnings are only about $1 per share. On the other hand, «£frry l*and is selling at around $36 and has earnings of $1.75 per share. Thus it seems that Sperry Rand ls the better buy. Both companies have had prob I Jems in the recent past, but both seem to have overcome these and appear headed for better days. It would appear that the peo ple who are buying Control Data are basing their decisions more on what they hope the future will produce, while Sperry Rand buyers are basing their price more on present earnings. A num ber of security analysts, how ever, expect both companies to improve earnings by about the same amount in the coming year. Q. In a recent column you rec ommended buying shares in growing companies that are put ting a good slice of their profits back into new plant equipment and inventory. How can one tell which companies these are? A. First, to find a rapidly growing company, you can check the .Standard & Poor’s invest ment listings at a broker’s office or your library. By skimming through these you can find firms whose sales have Increased 75 per cent or more in the last five years. These will definitely be rapidly growing companies. Once you have found them, check their earnings per share for the same years. If earnings have increased at about the same percentage as sales, you have found a company with a good earnings record. It is an easy step to next determine what per centage of earnings is being paid out in dividends. Also, the Standard & Poor’s ; Rainbow Girls Hold Meeting The Kings Mountain Assembly No. 50 Order of Rainbow for Girls held a meeting Tuesday, July 18 with a program honoring Past Worthy Advisors of the as sembly. Those advisors attending were Mrs. Diana Allen, Miss Lib by Alexander, Miss Joyce Dixon, and Miss Ann Sanders. The assembly’s Mother Advi sor, Miss Helen Logan, presented the grand cross of color for serv ice rendered to the assembly, to Camille Leonard and Ann San ders. After the meeting, refresh ments were served in the dining room of the Masonic Hall. sheet, or other reporting service, will give information about the new capital investments made by the corporation each year, so you can tell if the firm is building new plants and adding to its equipment, or just piling up money. A convenient way of studying an individual company is outlin ed in NAIC’o Investment Club Manual, available by mail for S3.00. Have you a question about in vesting? Mr. O’Hara, editor of the monthly magazine, ‘‘Better Investing”, and one of the na tion’s recognized authorities, will answer as many as possible in his column or by personal mail, hut must limit questions to those af more general interest. Corres pondents will receive a free copy >f “Better Investing”. Write to r. E. O’Hara, National Associa tion of Investment Clubs, Dept. 3, Box 1056, Detroit, Mich. 48231. There Is No Short Cut III jjte&tjjS 3 i Sljik p 7* 7 » Gov. Moore Wants Emphasis On Safety North Carolina is Joining the nation in observance of National form Safety Week, July 23-29. Gov. Dan (Moore has called on Tar Heels to place increased em phasis on safety. “I am pleased to call attention of the citizens of North Carolina to the vital im portance of agriculture to the economy of North Carolina, the nation and, indeed, the world,” Gov. Moore said. He added, “Whatever diminish es or impedes the efficiency and productivity of our farms is, therefore, detrimental to men Boy Scout News Troop 92 Boy Scouts met at 7 p.m. Monday night with good at tendance. Adrian Beam drew a picture of the Scout Badge and what it means for the pre-opening. Billy Talbert had the opening with a flag ceremony. Steve Cook led the troop in a compass game. When the Scouts reassembled, patrol corners were held. The main topic was discussion of the camp-out set for Friday. Monday was Board of Review night: Billy Talbert earned First Class. Frank Humphries earned the Aviation and the Cooking merit badges. Jimmy Amos earn ed a rowing merit badge. Swim ming merit badges were earned by Buddy Oliver, Mike Freeman and Jerry Valentine. Eddie Brid ges earned a merit badge in corn growing. Ken Culbertson ^ Scribe and iwomen everywhere, as has been pointed out in an offic^pjL proclamation by the Presidentn the United States. 1 “Since accidents each year kill and disable many of our farm people, it pays us to give full at tention to safety on the farm." National Farm Safety Week is one of the programs and obser vances promoted by the North Carolina Rural Safety Council. ?‘WONDER-DRUG$ ? ■ 7 m 7 ■ 7 ? ■ ? ■ ? ? 1 7 p ? ? a There is much talk about a "wonder-drugs” these days. While it is true that the drug industry and medieine have made tremendous strides in combatting disease, nobody should use this fact as an excuse to put off a visit to the doctor and a physical check-up. See your doctor regularly, tf he prescribes medica tion for you, y.ou can be sure our Pharmacist wHI give you his test profes sional service. ? ■ ? ? > Kings Mountain Drag Company Phone 739-2571 CONTINUING WITH NEWLY ADDED SPECIALS AND FURTHER REDUCTIONS THROUGHOUT ■ All Men's Spring & Summer SUITS DACRON & WOOLS AND DACRON & COTTONS 34.99 Values.Final Clearance 19.88 39.99 Values.Final Clearance 22.88 49.99 Values.Final Clearance 29.88 69.50 Values.Final Clearance 49.88 These Include Styles Suitable For Year-Round Wear. Buy At These Rock Bottom Prices. All Men's f amovs Brand Sportcoats 23.99 Values.Final Clearance 13.88 24.99 Values.Final Clearance 14.88 26.99 Values.Final Clearance 15.88 29.99 Values.Final Clearance 17.88 34.99 Values.Final Clearance 19.88 45.08 Values.Final Clearance 2938 Entire Stock Men's Famous Brand i>/ ; . \ v Dress Pants Plain or Pleated Fronts — Sizes Up To 50 5.99 Values.HOW 8.99 Values.NOW 7.99 Values.NOW 8.99 Values. NOW 9.99 Values. NOW 18.99 Values..NOW 11.99 Values.. NOW ALTERATIONS FREE ENTIRE STOCK LUKES' DRESSES—SKIRTS— SLACKS-SHORTS KNIT TOPS NOW / I Price ' THROW RUGS LONG AND OVAL SHAPED REGULAR 3.99 VALUES 2.00 CHILDREN S RED BALL TENNIS OXFORDS SIZES UP TO 3 RED OR BLUE 3 00 VALUES 1.99 SPECIAL PURCHASE FOR THIS SALE MEN'S PERMANENT PRESS PANTS 80% FORTRELL-50% COTTON NEVER NEED IRONING Olive • Blue - Chili - Blown REGULAR 6.00 VALUE 4.00 Pr. SIZES 28 TO 38 Special MEN'S WHITE SHORT SLEEVE SPORT SHIRTS PERMANENT PRESS DACRON & COTTON SIZES SM-L-XL NO. 1 SECONDS LUXURY PERCALE SHEETS Whites and Colon TWIN BED SIZE 1.44 DOUBLE BED SIZE 1.88 3UEEN and KING BED SIRE 2.88 ENTIRE STOCK BOYS' SUMMER SPORT COATS SIZES UP TO 18 £00 MEN’S PLAIN COLLAR SOLID COLOR SPORT SHIRTS DACRON AND COTTON PERMANENT PRESS SPECIAL 1.39 or 3 For 4.00 ENTIRE STOCK LADIES* Gowns - Pajamas Housecoats % OFF NO. 1 SECONDS LUXURY PERCALE PILLOW CASES WHITES & COLORS 44c Each ALL LADIES’ SUMMER SHOES VALUES TO 12.99 NOW 2.88-3.88-5.88 HI QUALITY BROADLOOM TWEED NON-SKID BACKS SIZE 24x60 va ALL MEN'S SHORT SLEEVE MANHATTAN DRESS SHIRTS 425 Value ... 5.00 Value_ 6.00 Value_ 125 PAIRS MEN'S DRESS OXFORDS AND LOAFERS Mart All Slue But Not IbEtwt strh VALUES TO 15.99 5.88 Pair ENTIRE STOCK MEN'S Manhattan & Mo«rrU Casual SPORT SHIRTS 3.W Value .... 249 5.00 Value — 2.99 1&00 Value .... 3.99 FULL AND TWIN SIZE TUFFEED .FEE-SHRUNK BEDSPREADS Tlwrt Smt Need Ironing. SUGHT IRREGULARS OF VALUES TO 9DO 45** Unbleached DUVQT LINING 20c Yd. m ALL GIRLS' - Sportswear, Shorts, Knit, & Tops ..... i Price a __ Ladies' 6.00 Red Ball Canvas Oxfords.346 One Croup Men's Suits.... Vt Price 3.99 to 6.99 Values Men's Walk Shorts, Now249 to 144 2.99 to 4.50 Values Boys' Walk Shorts, Now 148 to 248 Boys' 3 to 7 — 2.99 to 3.99 Valuw Shirt & Short Sets.. New 1J8&244 Little Boys* 3 to* — Were 2.50 Walk Shorts ... NovA.44 Boys'2.00 Shortie Pajamas_144 Boys'Beg. 200 White Shirts 99c Were 1.99 to 3.99 Boys' Sport Shirts.. Now 1.44 to 2.44 Ladies' CAROLINA MAID Cotton Dresses... ALL MEN'S « ROYS* .. Swim Tranks..... Men's LOO Dress Shirts All Girls* Gowns & Pdj*mas 144 & 188 i ■■■-}' -. - V:.. ■' . y •' -u v.1 y> j .... Vz Price NowL88 Yt ftjee " i Til.

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