Thursday, July 4, 1968 KINGS MOUNTAIN HERALD. KINGS MOUNTAIN. N. C Page i 'WomerCs Health KITE FLYING CAN BE HAZARDOUS SPORT NEW YORK (WMNS) Kite Hying, a universally beloved sport, is not without hazard. Tliis warning comes from this city’s Safety' Council which urges the following precautions; Avoid tying metallic string to kites. When such string comes into contact with power liiu's the result can well 1«> injury to the kite flyer and occasionally e\'en death through electrocution. STRICTLY FRESH Our butcher may not be Engli.sh,' hut his pound seems to have been shrink ing for years. * « • If the racket made by the progress of your pet snail is too much to bear, you've really got a hangover, brother. • • • Success comes one step at a time, but ours long since sat down on the land ing to rest. The children will appreci ate it if you tell them about the birds and the bees. Some city youngsters have never seen a bee. « « « An interoffice memo marked “confidential" is one containing information you heard at iunch yester- dav. • • • People who write free verse get awfully merc enary if it’s published on that basis. Fly kitp.s in open place.s such IS parks or fields. ’’fR'Iling a kile iloft usually involves some lim ning. ofleu hui kw.nrds," tlie coun cil notes, "and tills can lead to unning into a car. another per son, or a fi.ved object,” .Never fly a kite fiom a roof- op. One misstep and your kite lying days may lx- ended perm anent Iv. i’ATIKNT.S’ .NFKl^S .SHOULD iR'IATi: IIK.M.Tll CARE cmcAon, 111, iw.M.NSi - 'Willi our shockingly high infant nortality rale, with millions of mothers endangering their health nnd that of their offsiiring by ailing to come for prenatal heck-ups, it's lime we took a cio.se look at how we are iner ehandising our lieallh care,'' Tlii . idiserva'ilon was m.ide by Dr. Ed ■vin M, Gold, profcs.sor of mti lernal and child hcaltit at .New Voi k Medical College, as he 'chaired a round table confeiencc It a recent medical meeting here, Queiying the nine other [ih.vsi- ian.s at the conference, it turned ail Ihtil there were few evening ■linics in liospitais where Ihe.v i served and whii It were local- si in the soiilliwesl, the midwivsl. Old the south. Tlieri' was no sys- em of a| pointmenis for patients, ;o often women liad to wait for tout s be .‘■(ire being seen. Thin e ■vas no provision for the woman 'o he treated for whatever aileil ; her at the time of her visit to a riven clinic. If site was at a pre latal clinic and her feet hurl ai l of her, appoint ments, courtesy with this kind if merchandising we'll reach the impovci ished, we’ll make our health care meaningful. "We recognize that department, stores stock merchandi.se in rela-, . lion to consumer needs and wishes,” stiid the ph.vsician. "We in the health business must bo at least as aware of our custom ers' needs and desires and try to meet them." « * * TEEN AGER.S ADVUSED SWEAT IT OUT FOR HEALTHY SKIN NEW YORK (WMNSt The kind of active sports that work up a healthy sweat are what one doctor is ordering to combat teen age skin problems. Profu.s pulling his foot out of mud.” Tliere was an outpouring of more pii.s. Not only was the patient’s life saved, but from that day on she liad no more headachi's. This was due', the ph.vsician wrote, to the' “eiacuation of the pus." One more note: Dr. Littell pi.'ints out that the more "oitho- dox" manner of accomplishing tile same end is by means of surgical drainage of the sinus. MYSTERY SURROUNDS | ITCHING ELBOWS i .San .fuan, P. R, iWMNSi No one- yet knows the answer to why some people experience ago nizingly itchy elbows during the summer months but the itch iS| for real. It's not all in the head. According to a story in DEIR- MATOLOGY IN PRACTICE, a paper for skin specialists, somej people develop Itchy elbows ev ery summer—and sometimes the! itch is accompanied by a burning; sensation as well. The symptom; becomes worse toward evening,! subsides, by morning, and then- returns on exposure to suniight. What to do to relieve the itch-; !ng? Wearing a sleeve over the' affected elbows is about all that helps. Dr. Morris Waisman of' the University of Miami School! of Medicine told colleagues at tending a medical meeting here., He noted that neither salves nor antihistamines nor tranquilizers provide relief. Chemical sun screens are also ineffective. But Dr. Waisman did have these words of comfort: “The condition seems to be self limit ing, with symptoms ultimately decreasing and disappearing after two, three, or four summers.” * • * REPEATED PREGNANCIES DANGER TO HEALTH .San Antonio, Tex. (WMNSI —; Why do health experts consider •family planning an important in gredient in maternal and child health care? Here’s the answer Dr. Arthur. Lesser, deputy chief of the Children’s Bureau gave tot Women's Medical News Service at a recent medical meeting | here; "Studies have shown that re-! pcated child bearing impairs the j health of women and does not lead to healthy children,” the' physician explained. j "We know that the highest | birth rate is among the poor— and so is the highest infant mor tality rate. We know that two- ‘ thirtls of all babies who die in i their first year die of compllca- j tions associated with prematur- ity- “Repeated studies have shown,” Dr. Lesser noted, “that women ^ with a history of giving birth prematurely, or who have com plicated pregnancies will repeat this history,” he continued. "We know that the interval between births bears a significant rela tionship to prematurity.” IMEMO TO ADVERTISERSKiS uestions . and % U'} nswers about NEWSPAPER ADVERTISING Q. What ara lha S moat Importaat rulaa for prafitabla oawspapar advartiatngT A* Your advartiaing masaaga ahould ba aawap, friendly, informative, aaay ta read. GMva facts and news about your morchandiao and sarvico. t. AdvaitiM regularly. Maka your adrortlalng do what auccessful aaleamen do—call oa customara and prospecta eonsiatantly. t. Insist on audited circulation reports that give you the pacts about the audience that your sales messages will have when you buy newspaper advertising. Q. la there a maaeura for tha value of nowa«. paper eirculation to ari advartiaor such sm tha atandards a merchant aaaa in buy* ing marchnndiae—for example, like STERLING oa silvarT A» Yea—In tSe well known circulation atandardo of th# Audit Burkau op CiRcuumoNO. % Q. What ia tha A.B.Ct ^ A« Tim A.B.C. is a oooperativa, non-profit associ ation of 3,450 advertisers, advertising agencies and publishers in the United Statesmd Canada.' Organized in 1914. Brought or der out of advertising chaos by establishing a definition for paid circulation, rules and standards for measuring, auditing and re porting tha drculatiens of newa- papers and periodioaU. Q. What does A.B.C. 4a far mat. A. At regular intervals ana af tha Buiaeu’s larga staff of axparioncad ciroulatie* auditors makaa a thorough audit of the dresdatkm raaorda of each publisher mambar. Use raanlts W each audit ara publiahad in an asMy-tS-iaad A.B-C. report for your use and protaetta vhas ys*. buy nawapapar advertising j Q. Wbat ara lha FACTS in A.B.C. raportat | A. A.B.C. reports tall yen how much aireulaUea. where it goea, how obtained and other pacts that help you buy advartiaing aa yau would maka any sound business invaatmant—os the basis of known values and audited information., Q. Ara an publieationa sUglbls Hmt A.B.O., asembarahipT A. No. Only thoaa with paid alreulatioa. Thla Is important to advartisara bacauaa it ia avidsnoa that tha paper is wanted and read. Q. Is this aawapapar a mambar sf tha Aadll' Bureau af CireulsUoasT _A. Yes. Ws ara proud of our alreulation. want you to know the pacts about the audionoa yosir ■aUing ma^ sagas will have whan they la thaaa pagaa. Ask for of our lataat A.B.O KINGS MOUNTAIN HERALD fTCdjLLH* VACTt At A tAtie MIAtURI OP ABVIBTItll PLONK'S AFTER THE 4th REDUCTIONS < ENTIRE STOCK LADIES' SUMMER DRESSES WERE NOW WERE NOW $ 7.99 $ 5.33 $20.99 $13.99 9.99 6.66 21.99 14.66 11.99 7.99 22.99 15.33 12.99 8.66 23.99 15.99 14.99 9.99 24.99 16.66 17.99 11.99 29.99 19.99 19.99 13.66 34.99 23.99 ALLLADIEI^' SLACKS AND SKIRTS (Indnding Nationally Advertised Riands) WERE NOW WERE NOW $4.99 $3.79 $ 9.99 $7.99 6.99 5.39 10.99 8.49 7.99 6.29 11.99 8.99 8.99 6.99 12.99 9.99 ENTIRE STOCK LADIES SHORTS (Including All Lengths.And Nationally Advertised Rrands) WERE NOW WERE NOW $3.99 $3.19 $6.99 $5.39 4.99 3.79 7.99 6.29 5.99 449 9.00 6.79 ALL LADIES' KNIT TOPS WERE NOW WERE NOW $2.99 $2.29 $5.99 $4.49 3.99 3.29 6.99 5.39 4.99 3.79 10.99 7.99 OUR ENTIRE STOCK LADIES' SWIM SUITS WERE NOW WERE NOW $ 7.00 $ 5.39 $19.00 ..., $14.99 11.00 849 20.00 15.99 12.00 9.59 21.00 16.79 14.00 18.99 22.00 17.59 15.00 11.99 23.00 18.39 17.00 1159 25.00 19.99 18.00 14J9 28.00 22.39 ENTIRE STOCK GIRLS* “CINDERELLA* DRESSES VaOFF ALL MEN'S SUMMER SUITS WERE NOW $34.99 42.50 3*-** 49.99 42.88 65.00 57.88 75.00 67J8 WERE $ 4.99 . 5.95 . a.oo. 10.00 . ALL MEN*S SUMMER STRAW HATS 'CHAMP AND DORRS'* NOW . $3.50 4.50 . 5.88 . 6.99 SPECIAL PURCHASE MEN'S KNIT SHUTS Moc Turtle Necks & Foshion CoUors Slight Inegulora ol $4.00 Values suo FLiniK UMCeontfi '/(.