I PA^E FOUR
THE XINOS mountain HERALD. KINGS MOUNTAIN, N
.C.
fhiirscfay, iepternber 6, IV/j
[MEMO TO ADVERTISERS
’ '!
uestions
and
nswers
about NEWSPAPER ADVERTISING
Q.
What ara tha t moat Importaat rnlaa Amt
profltabla aawapapar advartiainf?
A. 1. Your advartiainc maasaga ihould ba Mwajr.
. friandly, informativa, aasy to raad. Oiva
facta and nawa about your marchandiaa and
aarvica.
t. Advartiaa ragularly. Malta your advartiainf
do what aucceasful aalaaman do—call an
euatomara and proapacta eonaiatantly.
S. Inaiat on auditad circulation raporta that
fiva you tha racra about tha audianea that
your aalaa maaaagaa will hava whan you buy
nawapapar advartiaing.
Q.
la thara a maaaura for tha ralua of aawa*.
papor circulation to an advortiaar aueh na
tha atandarda a marehant naaa in buyo
ing marchandiaa—for axampla, Ilka
STERLING on ailvar?
A. Yes—in the well known circulation atandarda
of tha Audit Buxkau or Circulations
Q. What la tha A.B.C.?
A. Tha A.B.C. it a cooperative, non-proflt aatoei*
ation of 3,450 advertiaera, advertising agenciaa
and publishers in the United States and Canada.
Organized in 1914. Brought or
der out of advertising chaos by
aatablishing a definition for paid
circulation, rules and standards
for aaaasuring, auditing and re
porting tha circulations of news
papers and periodicals.
Q* What does A.B.C, do for ataf
f A
A. At regular intervals one oi tha Bureau’s large
staff of azperianoed dreulatioB auditors qaa^
a thorough audit of the eiroulatioii records of
each publisher member. The reaults of each
audit are published in an aaay-ta-read A.B.C.
report for your use and protection whan you
buy newspat>er advertising.
Q. What are the FACTS la A.B.a reportat
A. A.B.C. reports tdl yau how muck circulation,
where it gees, haw obtained and ether PAcra
h that help you buy advartiaiiig aa you would
make any sound businaaa hiTastmant—on tha
basis of known values and audited information.
Q. Ara all publications ellyibla for A.B.C,
^ memba/ship?
A. No. Only those with paid circulation. This is
important to advertisers because it is evidanoe
that the paper is wanted and read.
Q
|. Is this newspaper a member of the Audit
Bureau of Circulationef
A. Yoe. V/% ere proud of our circulation. Wi want
you to know tha rxere about
tha audianea your selling met-
sages will hava whan tbay
appaar in thaaa pagaa. Ask for
a oopy of our lataat A.B.C.
report.
KINGS MOUNTAIN HESAIO
|kl>C tlSOSTIjm FACTS At A BASIC MIAtUBI OF AtVtBTUIIIO WAti|
Bonds Sales
Beach $708,009
S.ilcs of S<'li<'S K .ind II .Sav-
Inf's boml.s in ClU'Vfland county
('unn;' .Inly WC1'<‘ .$ 1 Ui'i.Cl.l. Janu-
uary . ,Iii'. .sales lol.ahal $70^,009.
'Hii-s repie.scnl.s (It. I i«'r cent of
the CDiinly's fjoal ol .';il. idH.ddi),
accoi'din.o to (;corf;c Blanton .If.,
county \oluiilcci' cliaifoian.
July saU'S of .Series K and II
; .Savings Bonds in .North Caro
lina amiainlcd to S.") TIIli.-SiN. Due
, to an early cut-off date, the per
iod eoveird hy this i'('porl dO'’s
does notinelude all of .July 1!I73
.sales. CopsiMiiienl ly, it is not
eonipara jle with .Inly, 11172. Keen
thou"h the fioines are not com-
ploto, this yi'ar’s .Iidy lairehases
exees'd lho.s<> of any July since
loi:^ iivlth the exn'otion of .luly
1971 and 19721. .Tamiary - Julyt
sales came to S.Ki,032,l)l 1 — the
; best in 2S years, and (i.9 per cent
' above the sain? peraod last year.
This n'presents (>l).9 |:er cent of
111 slate's 1973 dollar goal of
$S7,’l(10(),nn(1,
Nationally, during July thei'e
were new purchases of E tmd H
onds amounting to $-IOS7 million,
1.1 per cent hclow' 1972 sades of
5193 million. Total casli sales of
K and II bonds for the first sev-
<11 months of 1973 amounted to
a year earlier. Sales exceeded
Sl.'llO millioi, 7.2 ix'f cent at>o'-e
rodr'mpt ion.s, at 'Cos-t 'price, Esc ISUf
31th const ..111,.<■ ...........
of E and II. Bonds came to .$59.fi.5
billion in July an inciease of
$133 million.
USE THE
HERALD CLASSinED PAGE
FOR QUICK RESULTS
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