Newspapers / The Kings Mountain Herald … / Jan. 19, 2011, edition 1 / Page 17
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Wednesday, January 19, 2011 The Kings Mountain Herald Page 1C Sports Mountaineers host Crest today i in make-up game By GARY STEWART Sports Editor Mother Nature was the big win- ner last week as the snow and ice caused postponement of all Kings Mountain High athletic events. The Mountaineers were idle lastTuesday because exams were scheduled but their Friday Big South game with Crest was snowed Defensive out. The Mountaineers were origi- nally scheduled to play Forestview today, but because of re-scheduling of exams in both Cleveland and Gaston counties that game date will have to be changed as well. Neither county allows ball games on days that school has been cancelled because of bad weather . or exams are being held. Player of the Yoay However, Cleveland County Schools is allowing the Moun- taineers and Crest to make up their snowed out game .today. No JV game will be played. The girls game will begin at 4:15 at Donald L. Parker Gymnasium and the boys game will be immediately after- wards. ; The Forestview game has not yet been re-scheduled. Tuesday’s scheduled swim meet att KMHS between the Moun- taineers, East Lincoln and North Lincoln was cancelled because of exams. Last Friday’s scheduled meet with Hunter Huss and Ash- brook was also cancelled. The Kings Mountain swim teams will host the Big South 3A Conference meet Friday at 6 p.m. Swimmers with ‘qualifying times will compete in the Western Re- gional Meet February 4-5 at a site yet to be determined. The top swimmers there will advance to the State Meet February 11-12 at a site to be determined. , The Mountaineers’ scheduled wrestling match with Forestview today has been postponed. A make- up date will be announced later. awards night at KMHS. KING S MOUNTA[N Senior linebacker Trey Funderburke, left, receives the Dr. George Plonk Most Outstand- ing Defensive Player Award from Dr. Plonk at the recent KM Touchdown Club football KMMS Patriots open basketball season Jan. 20 at Lincolnton ‘Kings Mountain Middle School’s basket ball teams open their season January 20 at Lincolnton at 4 p.m. Monty Deaton is coach of the KM girls and Tim Gunn coaches the boys. Gunn is as- sisted by Antonio Barnett. Members of the girls team dre Martina Dontasia Shadalya Roberts, Sabriyya Roberts, Cassie Morton, Tiffany Harris, Shaniya Portee, Dejona Hill, Maikeia Seright, Nastajah Hutchens, Tiffani Edwards, Crocker, .Talajah Hutchens, Tyquassia Mackey, Thompson and Jordan Davis. Members of the boys team are eighth graders Shawn Adams, Xavier Johnson, Dal- ton Cash, Nelson McClain, Tico Crocker, Jordan Moore, Kyle Carroll, Jacob Sneed, Wison. JANUARY FEBRUARY Shawn Springs, Robbie Lysek and Coiln Watkins and seventh graders Zavier Roberts, Ryan Buchanaon, Demetrius Hill and Omar Petty. Manaers are Matt Absher and Will THE SCHEDULE 20 - at Lincolnton; 24 - at North Lincoln. 27 - Burns; 31 - atsWest Lincoln. 3 - at East Lincoln; 7 - Lincolnton; 10 - North Lincoln; 15 - at Burns; 17 - West Lin- coln; 22 - East Lincoln. 24 - Playoffs (TBA); 28 - Championship (TBA). Monique Petty had an ut standing all-around game in Saturday’s MLK Classic at East Rutherford. © in Forest City. quarter. aliers with 18. Smith 2, Goode 1. ER (60) - I Lady Mountaineers lose to East in MLK Classic Kings Mountain High's girls fell to host East Rutherford 60-45 Saturday in the Martin Luther King Basketball Classic East jumped out to an early lead and led 13-9 after the first period, 36-21 at halftime and 46-32 going into the fourth Evan Bragg led the Mountaineers with 16 points, four re- bounds, two steals and two assists. Monique Petty had her first double-double with 14 points and 10 rebounds. She also had three steals and blocked four shots. Myesha Black contributed 10 points. Camp led the Cav- KM (45) - Bragg 16, Petty 14, Black 10, Morrison 2, Camp 18, Miller 11, Greene 10, Tod Ts Watkins 7, Dewberry 5, Stone 2. Gary _ Stewart and the Kings Mountain Herald Sports Coverage You Can Count on. Read us every week! Athlete of the Week Lakeshia Polite Basketball 105 York Rd., Kings Mountain 704.734.4782 Ad Breakfast Muffin & Coffee $2.50 Those “talking heads” on tele- vision love to talk about the de- cline in newspaper paid circulation numbers. But the truth is those statements apply to the top 200 or '| so metropolitan newspapers in the US. And the same thing can be In fact readership at community | newspapers (like ours) of 15,000 | or less is VERY strong. And those | newspapers comprise 80% of all | newspapers in the US. : And they love to talk about de- | clining advertising spending with newspapers. Again, that applies to pers...and their own TV industry. © Actually advertising sales at those same smaller community newspapers is down less than half of those bigger daily newspapers and, in fact, any other major in- | dustry in the US! In other words, ‘your community newspaper is ‘weathering the economic storm better than television, radio, auto- ‘motive, real estate, retail and most other sectors. : Why is that? Probably because advertising in your community newspaper works and is cost-ef- fective. said about their own industry (but | they never mention that). . those same top 200 or so metro pa- Quoting Brian Steffans of the National Newspaper Association on the results of a recent survey by Reynolds Journalism Institute at the Missouri School of Journalism of residents’ of those small com- munities served by community pa- pers and not large daily papers: If readership is not a problem, or not the problem, then it must be advertising. Wrong. Pick a quarter or year over year, and you’ll read that ad revenue for newspapers is down about 25 per- cent. Certainly not great. But the Oct. 12 edition of the Wall Street Journal said that following the “cash for clunkers” program, “auto sales have continued to plummet, falling 23 percent in September from a year earlier.” Did the headline say “Auto in- dustry to disappear”? Nope. It said something about automakers being “restless” and Cadillac dropping its ad firm. Sure, GM will shed Saturn - and ‘Pontiac, but most everyone figures GM; Ford, Toy- ota, Honda, Hyundai, BMW, Mer- cedes and the rest of the auto industry-will be around for quite some time. We're a long way off The survey says... fromal ctson’s-like transportation revolution that will replace cars in. horse and buggy. Look at the housing industry, - the retail industry, just about any industry you’d care to mention. Sales are off 20 percent or more in almost every one of them. Are we seeing the end of the housing in- dustry? The retail industry? It’s the RECESSION ... DUH!” 9 What the survey shows this year: -80 percent of people read the supermarket ads or ad inserts in their local newspaper (up 7 percent from a year ago). -75 percent read the department store ads or ad inserts in their local newspaper (up 9 percent from a year ago). -72 percent read the home im- provement or hardware ads or ad inserts in their local newspaper (same as a year ago). -67 percent read the discount store ads or ad inserts in their local ~ Want to know a dirty little secret about your community newspaper? newspaper (up slightly from a year ago). the way that cars replaced the ° -78 percent read the classified ads in their local newspaper (same as a year ago). -63 percent read the public no- tice ads in their local newspaper (same as a year ago). In fact, they look for it and use it to ‘make buying decisions! Again, quoting Steffan... Skeptics might say: reading an ad doesn’t make it valuable. I'd personally argue that exposure is valuable. But we have stronger in- formation: -69 percent of respondents said they use newspaper advertising in- serts to make purchasing decisions. -70 percent say they often go looking for, or seek out, newspa- per advertising to find information on the latest offerings and- sales available in their area. Do you think the majority of Americans would say they often turn on the TV or radio to view or listen to ads? They turn those on to watch entertainment or listen to music or talk. And if they watched and listened to every station in the market, it’s unlikely they would find all the ads that are in one con- venient place, such as the local newspaper. Do you think the majority of Americans can find sales and spe- cials from local community retail- ers and services on the Web? Most of those ads are national, and you'd have to visit dozens or hun- dreds or thousands of websites to track them all down. Or you could turn to one convenient local news- paper or its website. They prefer papers to web or TV. -70 percent say that if they had a choice, they’d look through the ads in the newspaper than view ad- vertisements on the Internet. Finally, nearly half (47 percent) say there are some days when they read the newspaper as much for the ads as for the other content in the paper. Do you think anyone turns on the TV or radio as much for the commercials as for the en- tertainment or music. Our dirty little secret.. More people are reading our newspapers than ever before, and using ads in those papers to make buying deci- sions. 3»
The Kings Mountain Herald (Kings Mountain, N.C.)
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Jan. 19, 2011, edition 1
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