The Asheville Banner (Asheville, … /
July 30, 1931, edition 1 /
Part of The Asheville Banner (Asheville, N.C.) / About this page
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8 Months - 45c
Vol. I., No. 1
UNFURLING THE BANNER OF: CIVIC INTEREST OF ASHEVILLE WEST ASHEVILLE EDUCATION CHURCHES WAGE EARNERS INDUSTRY AND AGRICULTURE.
Civic Advancement Through
A Cleaner Spirit of Unity
The Asheville BANNER will en
deavor to so conduct its newt columns
at tj merit the support and coopera
tion of every civio organization with
in the.rty. It shall strive with both
mip!it and main to develop unity and
-Si utter fellowship 'through which a
duller underttandino among men may
loe brought about.
The civic Interests and the civic life
Biul the civic possibilities represent
hnany minds, ways and opinions, and
It Is the aim and whole-hearted desire
,of The BANNER that the real out
standing and capable leaders among
civic life will use freely the columns
of this paper toward the development
of unity and confidence among men.
There are but few men in Asheville,
'.,iin can nolnt to a greater number of
achievements in the upbuilding of
'Asheville, than can the Editor ot tins
paper. This is said not vainly, but
-courageously to prove our Interest, our
faith and our desire to ftuild and cre
: ate and go forward with Asheville to
the future. May w have your co
operation? Many Changes: -Much
During the past six years, much has
ibeen brought to the surface, but yet,
-he half has not been told.
Six years ago, Asheville enjoyed a
civic minded citizenship, who were
happy In that, which they could do
Howard making Asheville a bigger,
''better and sweeter place in which to
; live. But, we have been through the
wilderness days, and In the wilder
;ness we encounter snakes; little
-"snaiiea and big snakes, but each snake,
snaking for snake. What Is the
i4HM)T .. . ' .w.-.
If, then the proapc.Uy of Asheville
"Can be classified under the caption of
"1ts wilderness days, there is " much
Tneed to watch for the bite of the wild,
Selfishness, greed, misrepresenta
tion, false Intent of purpose and those
other" angles that lead to the realm
of rule or kill, as has been manifest,
"heretofore, are the serpents whose
bites are most deadly to the growth of
' Asheville; air good citizens should
make It their business; the serpent's
head must be crushed.
Within two years from today, nun-
'dreds of men and women in Asheville
""Will sorely regret some of the things
A which they have said in recent months
and years. Even though the saying
" was true, some will live to forgive and
'"forget and to feel a deep sorrow for
the expression of doubt and the result
rtherefrom In the remarks or conver
'satlon, after the cause is known.
When the citizens of the city realize
-'their affiliation with the town as they
would, were they a director In a great
corporation, and treat their actions ir
1 a like accord, then, and not until then,
'can It have the best Interest, co
operation and devotion of all citizens
'"Inside" slander within a corporation
Is always "muzzled" to a death-like
'stillness, and nothing is allowed to be
broadcast until the error has been cor
erected, the cause removed and the
'tanker lifted. Citizens of a town might
VJo well to deal with their civic inter
est In a like manner.
Publicity of the wrong kind is more
"harmful than all the good works of all
-the citizens of the town therein. The
BANNER, when presenting news ac
'counts, Irrespective of their nature,
wlll work toward the building up and
not toward the tearing down of the
Mown In which we were born.
As you see It in The BANNER
'thus it Is." Fair, impartial and free,
both the act and the cause.
The advance section of The Ashe
ville BANNER comes to you without
"any effort to secure news ItemB In this
Issue. First, The BANNER would like
to know If the people of Asheville and
vicinity would like to have a paper as
Ms thus Introduced by The BANNER.
' Then, in our next Issue we will carry
"tiews and advertisements and com
plete the paper In all of Its depart
tnents. If you want to be a subscriber to
' this kind of a paper, step to your tele,
i phone and ask the operator to con
'hect you with 1779, and the office of
'The BANNER will welcome your call,
fand enter your subscription.
The BANNER Is not vain enough to
tielleve itself free from error, and as
'tlosely as we shall observe, we will
-make errors. But when the error Is
i detected we shall have hind legs
enough to stand up on and acknowl.
edge the error.
Character is the mother of truth and
No Attempt At News
Due to a personal desire on the par
of the management to introduce the
policies of The BANNER before ask
ing for advertisements, it was deemed
advisable to withhold several adver
tisements, pending the initial Issue on
Thursday of next week. Those who
have given us adsr good friends they
are, will understand our motive for
this; The BANNER wants the worla
to know what it is going to be like
before asking for the support of any
Therefore, It is desired that those
who have given us copy for this issue,
as well as all other advertisers, will
understand the sincerity of intent and
purpose of The BANNER'S policy,
and look well into its possibilities.
Publishers' of The BANNER havt
purchased several thousand dollars
worth of equipment as evidence of
their faith in Asheville and in you
The purchase of an eight-page Cox
Duplex Press should be sufficient to
show you that The BANNER is going
after readers and each week we will
publish the standing of our paid sub
criptlon list. This, however, may not
begin until after a four weeks' exten
sive and intensive campaign for sub
The BANNER will consider its read
ers as its greatest asset to the pur
poses for which It aspires. Thus, the
very special Introductory offer in a
During the first four weeks we shall
claim only distribution, with a guar
antee . of .mote "than four thousand
copies of each Issue. The ultimate aim
and desire of The BANNER is to be
read, paid for and appreciated by more
readers than all other Asheville week
ly publications combined. Therein lies
the advertiser's opportunity for re
turns on the money he invests for
business. Next week, -merchants and
business houses will be offered this
opportunity solely, upon the basis of
its worth and merit, and no more.
To "the Reading Public
The BANNER will come to the pub
lic so nearly right in its contentions
and representations that it will un
flinchingly hope for the faith, the good
will of all the people. Yet, due to the
various and sundry ways In which
many people look upon subject mat
ter, The BANNER accepts only Its
responsibility in its task of truthful
and fearless presentation of all sub
jects. There may be times when many
readers 'will not agree with us. This,
however, will be largely due to selfish
interests In 'the cause responsible for
whatever story may be In question. In
the event,there are those who polit
ically, financially or otherwise, lean
selfishly toward the cause, when the
cause is harmful, certainly, you will
disagree .with the policy of .The
BANNER'S presentation of newssub
jects. Always, It is the cause that reveals
the real reason for the act and The
BANNER will deal with the treatment
of the cause, revealing every possible
element of interest to its readers. Of
oourse, when the cause is just, we
will deal justly, but when It is unjust,
we will deal fearlessly. If not fero
clously with the cause. Had this pol
icy been pursued in Asheville for the
sincerity. There can be no truth
where there Is no character, and there
can be little character, if any at all,
where there Is little truth. Therefore,
prior to any attempt to publish this
sort of paper, the management of The
BANNER would first look to the pub
lic reaction of such a publication.
If you want a newspaper that has
the character in It to give you the
whole truth in all of Its stories, you
will like The BANNER, Yet, should
you prove to be some of those pussy
footing "cover-ups," you will not like
The BANNER, and yet, you will read
Let the people of Asheville get to
gether on TRUTH, and understand
ing, lest we find ourselves divided and
oast upon the stones. The day for the
whole truth and nothing but the truth,
has arrived for the, newspaper who
hopes to succeed and win the confi
dence ; and 'faith - of "the "reading
New Angle Seen
In Gambling House
Closed by Publicity
Last Sunday morning when the
household of Western North Carolina
awoke in preparation for attendance
ut the House of Worship, they found
in the interval that a gambling house,
wide open and nourishing, was doing
business near here. Two very sig
niticant facts are revealed In 'this
story and embodied in the information
that the place had been open for three
months and that they were extending
the Invitation, "Come on out :and
gamble," to the citizens of Western
Readers will recall that a strenuous
battle was launched before the recent
legislature to legalize gambling in
Western North Carolina, but the fight
was lost. A strong sentiment against
gambling prevailed over the entire
state and the race track failed in an
effort to locate at several points.
The affrontery offered in the invita
tion, "come on out and gamble," cer
tainly offers those with power to think
something to go to school over. Talk
about a communistic rule revealing
personal privilege and then endeavor
to find one that will surpass this, if
First, the people must look to the
officers of Henderson County to do
their duty. Should they fail to find
relief from the local authorities, then
let them turn to the Governor. of the
state for protection. The local au
thorities, state authorities and the
Governor of North Carolina, are all
empowered with authority, responsi
bility and accountability of the wel
fare of the people, certainly to the ex
tent of protection against those -who
wilfully and flagrantly violate the law.
Now looking at the other side of the
question one finds a peculiar situation
revealing many mysteries and possl
First, - There must be a cause for
such open defiance, and readers will do
well to study the cause of this gamb
ling house. It is perilous times in
which we living, the like of"whlch
ha ver been revealed to a suffering
t "".if re seems to be a regular
bullion and defiance going
tii nostrils and into the souls
of mei., . ating a most unfavorable
situation in' this fair land of ours,
The situation, even now, is most tense
(Continued on Page 4)
past ten years, many things which
have been done would not now be
standing like the shadow of death, lh
the mental observation of past hap
penings. There Is a cause for this, 'and a
cause for that, and it is the cause
that the reader should know more
about. The act or situation after the
cause reveals a news matter of a per
plexing or deceptive intensity. Let us
go back of the scene of the act and
examine the cause ond know more of
the wherefore and the whereof in all
the events affecting our normal " life.
Read The BANNER and know more
about the cause. No plant ever grew,
except from the planting of a seed
To Our Churches
The BANNER is Interested In no
other cause more Intensely than in
that of righteousness. Therefore, we
extend 'to the consecrated ministers,
you men who are striving to create
genuinely a spirit of brotherhood
among men, to come in and use this
paper freely. Its columns are yours
as much of them as you demand. ' The
generally diversified and broadened
circulation, enables The BANNER to
serve well all the churches of the city.
The- above, however, has reference
to articles representing the spiritual
uplift of the church. It is not. how
ever, quite so inviting in ' the exploit
ation of church organization and
church Ideas. But, such as you 'that
deals with the spirit of the Master,
will always find a welcomed space in
The Asheville BANNER.
Twenty years of newspaper contact
In the city of Asheville qualifies the
management of this paper to serve
well the Interests of the church,: and
all of this Is offered to those interested
enough In their -work to take advant
age of a. broader field of publicity.
' The social and clvio liife of -'West
Asheville found new rooting; for fur
ther growth In the homey, country
like club house entertainment, ' Tues
day veolng. -Itwaa a-Wg sight, civ
ically, In West Asheville.
How We Stand With
Mr. J. 0. Barrett,
Asheville, N. C.
Dear Sir: ' .
This is, to assure you that Organized Labor and the Asheville
Central Labor Union, especially, appreciates your intentions of
starting The Asheville BANNER, whose columns we are sure,
will always be fair to Labor.
In Ashevi'fle and vicinity, Labor will give both you, and the
BANNER thelullness of its moral support ; we will do even more
than that. We will subscribe to The BANNER and support the
advertisers therein. A full and complete canvass of our member
ship for new subscribers will be launched at any time you may
I- Of course, it is understood that The BANNER is to be a 100
union shop and that special attention shall be given to the local
printers' union in Asheville, in their present and future under
takings. This, however, is to the extent of a fair and impartial
exploitation of their present difficulties. )
;: . CENTRAL LABOR UNION,
S. E. Horton
T. G. Embler.
To Administrative Officials
To the officials of the city of Ashe
ville and Buncombe County, Tii"
BANNER would Buy:
Just as you deal with the 'Interests
Of the whole of the people, so will The
BANNER deal with you. At this par
ticular time when Asheville and Bun
combe County stand out as a great
question mark, both to local people
and to the world, there Is none that
this paper wojild rather, aid, than the
unselfish civic-minded, patriotic and
ioyal official. To 'you we will lend
our every effort, that your work may
become easier and your burdens
While, on the vther hand, should
there develop .among-' the public of-
flclais-wlio would Tect contrary-' icTa-ill
unselfish rule, The BANNER will have
something from time to time to say
about you, brother. In other words,
this paper shall strive to exploit th
cause, as well as the action and to
account most thoroughly 'for both.
Much has come to pass In recent
years that Is yet misunderstood and
unknown to the public. While full
accounts may have been given of the
act, little has been said of the cause,
it is always the cause that reveals Un
true status of any existing condition,
and certainly not in the accounts or
newspaper stories presented for many
of the acts.
For every pain which you feel, and
for every burden which you must bear
TO I ORGANIZED LABOR
To the members of Organized I Jibor,
their families and ifriends: The BAN
NER would greet you in a most
friendly manner. Due to almost . a
quarter of a century of close identifi
cation to the hopes, aimw, ideals and
principles of Organized Labor; and
that we realize your successes and
your failures we come, with an open
mind, to lead and guide and guard
against those things most hurtful to
labor. Also, wecome to popularize
your scope in life.
The principle of Organized Labor is
right, as righteously right as are the
Ten Commandments. But, the policies
pursued at different Intervals have not
been without theiierrlng, hurt and
harm to the very Ideals for which you
were standing. Therefore, The BAN
NER will present your cause in a most
thorough way. it will, however, re
serve the right to determine the dif
ference between the cause and the
policy, and advise the public accord
ingly. The working man with his family
should be given every common cour
tesy extended to the men In the higher
realms of life, financially or otherwise
you TWO full (lays to
Thus ue heroine
is herein set forth in our
THE ASHEVILLE BANNER
454 Haywood Road
ered And Free
the Best Interests
W. B. Plemmons, President.
there is the original cause, that will
reveal the extent .lor which the acl
was brought about. Therefore, The
BANNER will deal with the cause
more-- closely than with the act. In
other words, it will tap the root of the
cause, and pick less of the leaves
from the bush, over which it becaim
I. el the public not be unmindful of
the cause responsible for the present
harm u'wit has come to our city and
county, and no act thus far accom
plished has been without 3- . cause.
Present' officials -are lalxiring under
unbearable handicaps and unsur
moun table difficulties eminating from
a.vaimeiuid a cause not of their own.
It we would hiiutfour town better, let n
us be fearless enough as a paper to
present the reason why many thing:'
have and will be wrought. This may
lead to a better understanding of the
acts of our officials and explain away
the possibility of the re-occurrence oi
practices heretofore dangerous, dam
ning and deadly to the united interests
of mil- citizenship.
'The RANNKR will toll its readers
WHY you do certain things,, and to
avoid a misunderstanding or a wrong
ful interpretation of your plans and
purposes, we solicit your closest and
most confidential reoperation in the
upbuilding of I he aim for which you
Hut, due to the lack of an educational
-.anipaigu in labor's behalf, which the
press of the na'ioii has felt called
upon NOT to publish, i.abor and la
bor's cause is at a sore disadvantage
in the public eye. Tile Ashovilh:
BANNER win endeavor lo thoroughly
establish in the minds of the public,
the needs of your organization that
you may he more thoroughly under
stood on all matters. Tile fact that
tabor is not understood is the only
cause of its opposition here, or else
Education eliminates ignorance .and
ignorance when .eliminated absorbs
hate, and The BANNER feels it a duly
to the best civic interests of all, ti
present in an educational way, tin
genuine cause of tabor.
The policy of The BANNER will Ik
K) inspire, increase raitn, encourage
hope and build up, and to this end it
will present fearlessly and fairly tin
cause of tabor. It may not however
agree with all policies and pursuits
when it is believed, those avenues lea l
directly away from the real cause for
which tabor should Justly contend
and aspire .
tvil he fincttl in your mail lux on Thuislu munihus, giviny
read of the marvelous barytam offeral by .hherille's progressive
the FIRST of welly publieations to bring you suth news as
Calls Upon r$imy Commissioner
To st , e Elements of Danger Now
hanging Menacingly From Roadside
The following letter written to E. 1 '..
JefTress,. chairman of the North Caro
linn Highway Commission, by the Ed
itor of The BANNER, is the result
of a desire to see accomplished two
great purposes just at this time.
Mr. K. 13. JetTress, Chairman, '
North Carolina -State - Highway 'Com
mission, Greensboro, North Carolina.
Kor the purpose of saving life at a
great cost to the stale of North Caro
lina, the writer invites your personal
inspection of that strip of highway ly
ing between Asheville and Marshall.
The new iwut of this road was largely
cut out of cliffs and from overhanging
rocks, whose boulders of various sizes
now threateningly challenge their
right to leave their marooning place.
The mental hazard, Mr. Jeff rests, which
these dangerous looking fragments of
fer, kills tile bettor part of the. joy of
fered the motorist on this trip. The
thrill being absorbed by fear, lest
overhanging boulders fall from their
forty, twenty or, sixty feet, to land
upon the occupants of the car below.
We would suggest, Mr. Jeffress, that
The first and foremost thought in
the mind of The Asheville BANNER
is. to keep its public reliably informed
in all matters of interest. To record,
boost and encourage events of civic
and public interest. To give a' clear
and impartial presentation on all mai
lers, worUC iV di'Scussiijii.
The Editorial page reserves the
itfhr.kosie.k its mind. Jo take sides,
Jglit the opposition aou lend am
to its followers.
The United States is a Government
r the people, by the people and of
the people, and all peoples should have
their individual and unhampered tree,
dom in expressing their views on pub
ic and civic matters. The BANNER
iffers this opportunity to the people
of Western North Carolina, and urge?
their free use of its columns.
1-Muo'ition is the base of under
standing, and until we. as a people.
xpress ourselves so as to be under
stood, we are losing the value ot edu
cation. Rumored campaigns are al
ways warped, multiplied and mad'
over lo suit the teller, thereof. Thus,
the rumored campaign becomes a dan
gerous instrument for any cause, insi
Aslioville's greatest obstacle is en
countered as men meet men, revealing
all too often the spirit of spleen, in
nuendo, hate and revenge. All of
which is the result of rumored cam
paigns, and the lack of proper pre.
scntation and situs discussion of
matters through the press. Asheville
must rise above this. Its citizens must
ceifo their talking, knocking , back
biting, doubting and r-m
of ttie press, where their
rt to the us.
may he found ti
all points in the
be ed ucal ioiiul t
determine any and
ligiiment. That will
the public and. cer
tainly. patriotic on the part of the
The Asheville BANNER is open in
its columns to the people whom It
serves. The Editor, thereof, invites
ih.. , loses! possible line of fellowship.
confidence between all factions and
this office. The BANNER is here to
n-linblv inform the public in all mat
tra and for all people. To this end we
Invite the whole-hearted co-operation
of the thinkers in our rninmunlty.
Nearly everyone has some good idoi
about something regarding the pos
sible advancement of conditions local
ly, and The BANNER wants you to
interestingly pass your thoughts to th
public through its columns.
you 'scrape" these bunks iuid remove :
all the loose rocks and thereby t"'.(.
away f jorn the stine its responsibility,'
in curfe of accidents therefrom.
We are treating this correspond.!,
as an open letter to the press, believ-.
ing that you will respond, certainly to
the investigation of our appeal at'the
earliest; possible moment. In the
meantime, any assistance which might
be possible for us to render, will be
gladly extended to both you and the
whole of your department."
The above letter, H earned out
.should bring about two very interest
ing situations at this particular time
First, it should produce a greater de
gree and feeling ofsafety on the Mar
shall Highway, and secondly, it
should put a great number of unem
ployed men to work, ,,-crnping thous
ands of corroding stones from the
Certainly a movement t hat assures
a far greater degree of safety to the
I ''. I'hia more work to the idle,
is worthy of every man's consider.
Hon. The BANNER, knowing : th
spirit, of Commissioner Jeffries, be
lieves it ).ossihe to hope, at least! that
he will comply with the request hereof.
Wars Have Been
Fought Since the
Begin ing; Now on
As strange, as it may seem to an
educated and intelligent public, who
have learned from history and experi-'
ence JJiv .jreat cost' of war. warfare
! Or particular local interest are 1Y
!rs .f the Typographical Itnuia .Tt .
against the ravages of Tuberculosis
The printers are the first organization
as a group to take up war on the great
white plague, and while their battle
cannot be called a victory in the full
sense, it has been a grea,t success in
the fuller sense. Thousands of men
have received aid" and' been bn iht
back to health and to their homes.
". .amines and their communities
by the Printers' ITnicn
Ever since this bejran. the ..ri,..,..
of Asheville have-been taking part ii.
1 'rin tors.
like Jim Felniet, CI
i-outhian and any number"
ot others who live here; who own their
o noiaes iere an, hue., i.
sels to the community lift
of tiie citv.
1 hese local printers.
assisted by union
printers all over
America, erected th-
e ill. n I Timers Home o. '..! I .
i .. , - .
- . .vni ciTC.1 .
prings, t'ol., for tile sick or d-pen-lent
iirinter. In addition, tiw.y h,
paid more than $12,(ioo,0ou during th.
past 2-2 years in .pension i,, .i.i...
mbors. Six million lias been puid
mortuary benefits during the oast
lx years, while a quarter of a million
has been exnendoH t",,,. ...i......i....
, .... ,M(1ir iiui LIUIl
imong their group. They have oaid
into the home and its i,,..,.,f,, ,..,.
imtiv than five million dollars.
But the big tiling comes and the re
iction starts and the warfare begins -
when these printers endeavor to light-
en the load of tuberculosis TUoe Une
xpended since lHoj more than 20.
OhO.omi in an effort to reduce hours
of labor that the life of men mighl he'
made longer. It seems hard to believe,
but. it is an inevitable fact, demon
strated in the local field and U over
the country, that hours,, time and dol
lars is the signal for war between men
and employers. '
When we know these thing and
realize what these splendid men are
(bung, it is hard not to hope for the.
very best for them. It is hard to se
them turned out of their work an.i
outside men given their job, and so
much so that public sentiment should
rise to the support of a group of men,
whose morals and Ideals have attained
the proportions of that' of the Printers'
L'nion. - .
All the unions for that matter, are
doing a similar work and call for a
similar support of the public, because
they are endeavoring to make of their
trade and their citizenship the most
profitable to the employer and valuable-to
the community in whch they
live. Ixiok about you, friends of
Asheville, and see what kind of a de',
your local printers' union is getting;
determine the value of the local men,
as well as a great number who have
.fione away to seek a livelihood. Ashe
ville would be a better cltv.
zenshlp would be a
wnen the public
th wandering prodi
vllle boy, but drbf
pion an '
The Asheville Banner (Asheville, N.C.)
groups preceding, succeeding, and alternate titles together.
July 30, 1931, edition 1
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