Newspapers / The Belhaven Times and … / Jan. 5, 1934, edition 1 / Page 1
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V v THE BELHAVEN it: AND THE HYDE COUNTY RECORD VOLUME TWENTY-EIGHT ESTABLISHED JANUARY, 1905 BELHAVEN, N. O, FRIDAY, JANUARY 5th, 1934 5 Cents Per Copy NUMBER O TIME'S AT A L LA NEWSPAPER ADVERTISING ID RESTART Newspapers Characterized as Most Effective Sales Influence 200,000 WORKERS MOBILIZE Ambitious Program of Goodwin Plan . Attacks Depression From Coast to Coast An attack upon the depression on three fronts, with newspaper adver tising as the backbone is the ambi tious program and aim of a new national plan, under way from the Atlantic to the Pacific according to announcement by the originator of the plan, Adolph O. Goodwin, well known merchandising and advertis- 1 ing plan creator of Chicago. The plan includes the utilization of the energies of what some authori ties claims is the largest point-of-contact sales stimulating force ever engaged . . . composed of more than ' 200,000 neighborhood workers, and growing larger by thousands daily, r. The field force is schools: J to stl.r- ulate interest in those products and articles of varied kinds, publicized at ha same time in newspaper adver tising columns of the communities. ''Mr. Goodwin, who is president of the Goodwin Corporation, ' Chicago, explained why newspaper advertising was selected to "carry the ball" in the double drive for sales, in co-opera-tibn with the "stimulating" efforts of the point-of-contact force of neigh borhood workers. -Saii -EiiT-OiIwia-rtf'A far as V 2 know, there has never before existed, in American business history, a sales force of 200,000 people. This record breaking field force has been called into being in an effort to stimulate eales for what will be a long list of manufacturers of advertised articles, covering as nearly as possible the entire range of normal family pur chases, from chewing gum to auto mobiles. "As a former newspaper and ad vertising man, I believe that the news paper circulating in the homes of families who raise their children, and attend their churches is the most ef fective sales influence we know. But because since 1929 purchasing power has dropped to somewhere around 60 per cent while production capacities have remained high, it appeared ob vious to me that newspaper adver tising could do a better advertising job than any other media and an even better selling job itself if the sales promotion appropriations of industry could likewise be used at the point of contact, like advertising is used at the point of contact, when it is in newspapers! "As most of us know, modern man ufacturers have utilized two well known instruments for stimulating the sale of their produces. The two instruments have been called adver tising and sales-promotion. "Certain manufactures have lumped the two together, calling the result either advertising or sales pro motion, as they pleased. But I have been trained to think of them sep arately . . . looking on advertising among other things, as the printed advertisements for publications . . . and looking on sales-promotion as such things as 'sampling,' preuiums.. demonstrations and the like. "So I evolved the idea that manu facturers spend all or some of their .sales-promotion appropriations at the point of contact, where the newspaper advertising appears, as commissions to local people for their work of stimulating interest in, and sales of, the products as adver tised in the newspapers of that point or place. "And then I conceived the idea of engaging these neighborhood "point-of-contact' stimulators, whom we call 'Broadcters" to use their personal friendly words paralleling the adver tising efforts in the newspapers from the membership of the church so cieties, because here we find a source (Continued On Back Page) ENDORSES E CLIFFORD OLSON DIES SATURDAY AT SANITORIUM Clifford Olson, aged 24 years, died at Sanitorium Saturday morning De cember 30th after an illness of sev eral months. His death was a , shock to friends and relatives for while he had been at the Sanitorium some time, he had made much headway in regaining his health and hope was held for his complete recovery. How ever, quite suddenly he developed flu and his wife was called to his bedside Christmas day, He died in less than a week after this complication set in. Funeral services were conducted from the residence of Mr. and Mrs. Will Wilkinson at 2 p. m. Sunday, December 31st by Rev. E. W. Dow num, pastor ol the Methodist cnurcn and interment made in the Odd Fel lows cemetery. The deceased a native of Emerson, Nebraska had endeared himself to the hearts of all ' who knew him since comling here two years ago. He had been an the service of the U. S. Navy serving as machinist of the U. S. S. Richmond having joined the navy in California in 1929. On Sep tember 20, 1930 he married Miss Eli zabeth Wilkinson daughter of Capt. and Mrs. Will Wilkinson of this place. He is survived by his widow, Mrs, Ehza!eiTk3nson Olson 'of tklsJ place, his parents Mr. and Mrs. Tony Olson of Cheyenen, Wyoming, and several brothers and sisters. PAGE MR. RIPLEY A certain Citizen, whose modesty prevents the publishing of his nam?, after retiring one night last wek heard a noise in his room that sug: gested the presence of a mouse. The noise came from the direction of the bureau drawer. Suddenly there was a loud explosion. Turning on the lights quickly and opening the bureau drawer, to his surprise he found a dead mouse, an empty smoking cart ridge shell and a shirt on fire. DETOUR BRIDGE m UNDER CONSTRUCTS Detour Bridge To Handle Traffic Daring Construction of Per manent Draw Bridge A temporary detour bridge about 100 feet east of the present Wilkin son Creek Bridge is now under con struction by the Tidewater Construc tion company of Norfolk which com pany has the contract for the detour bridge and the new highway bridge across the Inland Waterway on high way No. 91 between Belhaven and Swan Quarter. About sixty, 40 feet piles have been prepared to be used in underpinning the detour bridge. These were se cured from the Mrs. "Griffin Mason place below Scranton. Other timber to be used for this work was bought from New Bern. George Hunter, superintendent of construction for the Tidewater Con duction company, is in charge of the work of erecting this bridge, remov ing the old bridge and constructing tne new one. The new draw bridge i3 being built with funds appropriated by the fed eral government. It is expected that the detour bridge will be completed sometime this monj.h after which work will immediately commence on in in the permanent bridge. OYSTER PLANTING BAGUN BY C. W. A. IN E. CAROLINA Carteret county has had 61,726 bushels of oysters planted in- two weeks with CWA funds, giving em ployment to 140 men, according to a recent announcement made by Capt. John A. Nelson, state fisheries com missioner. Dare county, with 60 men now at work, as well as Hyde and Pamlico counties is now engaged in this work. The average cost of planting, it is estimated, has been ine and three tenth cents per bushel. RESIDENT OF LAKE LANDING PASSES Miss L. Sadler of Lake Landing passed away suddenly last Wednes day morning, December 27 after a . short illness of two days. Miss Sad ler had suffered with asthma for a few years pa'st, but has generally cn joyed an active life, and will be sadly missed by those who knew her ,well She was born in Lake Landing and died at the age of 74 leaving to mourn heT loss, her sister, Miss Lucy Sadler. The funeral services were held on Thursday morning at 11 o'clock at the Saint George Episcopal church at Lake Landing. Mr. Noe and Mr, Marshall of Belhaven officiated. 1 A HUNTER HUNTS WITHOUT GUN W. D. Smith of West Belhaven and not Kinston, had the distinction of being a hunter who does not need the aid of a gun 'in kilting games7espec ially deer. Tuesday of this week Mr. Smith had eaten breakfast and going out on the back porch of his home he saw a deer dart around the corner of his house. The deer, in his effort to escape hunters in a nearby woods ran into a wire fence in the back of the yard and became entanged in the fence. Mr. Smith rushed to the deer and stabbed him in the throat with a pocket knift. It weighed 98 pounds after being dressed. Mr. Smith tells of another exper ience he had some years ago when he was farming on the George Topping place in Pantego. He was in the field chopping with a hoe when suddenly there loomed in front of him a big buck deer. This deer had the same fate in the same manner in which the other deer met death. On another occasion Mr. Smith re calls, he was walking through the woods and spied a very large hawk crouched on the ground beside a tree He found a big stick and creeping upon the bird, he threw the stick at him, hitting him on the head and kill ing him instanly. o Funeral Services Conducted For Mrs. Gradeless Mrs. Jane Hodges Gradeless, aged 63 years, who died at her home in Belhaven after an illness of about a month, was laid to rest in the Odd Fellows cemetery Tuesday afternoon at 2 o'clock. The funeral services were conducted from the. home by Rev. E. W. Downum. The deceased was born March 10, 1870 near Bishop's Cross and had liv ed in this section all her life. She is survived by her husband, George J. Gradeless, four children, Cecil Grade less of Plymouth, Mrs. Irene Watson, Miss Hazel Gradeless and Robert Gradeless of Belhaven, one sister, Mrs. G. A. Peterson of Princess Anne. Va., and two brothers, J. J. Hodges of Norfolk, Va., and W. N. Hodges of Princess Anne Va. POSTOFFICE ROBBERS GET CHANGE AND COIN'S Ocracoke, Jan. 1. Robbers entered ! the post office here during last night j and stole small change amounting j to two dollars and a collection of old and foreign coins belonging to Post master T. W. Howard. FIVE COUNTY FARM ASSOCIATION ORGAN ZED T W. Jarvis of Swan Quarter, J. B. Patrick of Washington, . Named Directors (Washington. A five county farm credit organization including Beau fort, Hyde, Martin, Tyrrell and Washington counties has just been completed and will start taking ap plications for crop and livestock loans immediately. One half million dollars is to be made available for all crops and live stock production purposes in the five, county association. Fifty dollars is tobe the minimum that one farm er may borrow while the maximum is :almost unlimited for ordinary farming purposes. The association is to be named the "Wcshington Production Credit Asso ciation," the central office is to be in V Washington, N. C. Temporarily the';- office location is to be in the county agent's office in the postoffice buiL'ing until permanent arrange ments can be made. J. B. Patrick of Washington?. C, was elected president of the associa tion and will act as director foi; Beaufort county. J. W. Star of Cres well, wag elected vice president' and will act as the director for .Washing ton1 county. Jt W. Jarvis of Swan Quarter was named as director for Hyde county and H. H. Cowen of Williamston for Martin county, J.' E. Hull, a graduate of North Carolina State college in agricultural ecor.lcs and . a Beaufort . county iral conditions in eastern j"i was elected secretary-treas urer VJthe association. HYMNCOUNTY RELIEVED BY RAIN H Je county has been in a state of great alarm over the number of forest fires which have been breaking out in various parts of the countv. Due to the lack of rain for the past three months these fires have been making considerable headway until the rain of last night banished the fears of Hyde county residents. It is believed that a great many of these fires are due to the carelessness of hunters in throwing cigarette stump3 and matches into the dry underbrush. Through thoughtlessness they many times set fire to undergrowth to head off game and leave the fire unprotected, little dreaming of the homes they put in danger. After suffering a great loss in last summer's crops due to the heavy rain and wind storms, the farmers of Hyde county have been eyeing their winter gardens nd crops of oats, peas, etc., with fearful forbodings due to lack of rain for the past three months. However New Year's day has brightened their prospects with a steady rain which enables the gardens and crops to once more look flour ishing. o A FOXY STORY Our own Sheriff Jack Harris tells this one. He and a companion were riding in the direction of Leechville one night last week, about one mile out of town, when he saw a fox in front of their car. He called to the nr;ver of the car to stop as he wanted to catch the fox if possible. As the car was slowing down the fox ran along beside the car. The sheriff opened the door, caught the fox by the tail and held him until his com panion could stop the car and help him subdue the animal. The captive; was taken to Leechville and anyone who doubts this story may view the evidence by calling at W. J. Harris' store. Since writing the above Sheriff Jack reports that Mr. Fox didn't like his confinement and attempted successfully to gnaw out of the box he was kept in. However, did not escape but was killed and the hide and meat are now the only evidence to substantiate his story. BEAUFQR CREDIT AND HIDE COUNTIES DOINGS OF CO. 424 , C. C. C. BELL ISLAND (By Forest D. Humphrey, Cra Correspondent) t. Commanding General Fourth .Corps Area Dies Suddenly JV , The death of Major 'General 'Ed ward L. King, commanding genera Fourth Corps C. C. C. was V'jriiock to the entire company for it has-beetr ... . iU A was a visitor to the camp and afr that time he seemed to be in the test of health. ,n General King, was sticken fatally while on a drag hunt near Fort Ha- sire nm CI a Thacv IT a AaA n . , .' . .. , L-atUind it difficult to fit themselves inta hour later in the army hospital Vftfi p . , rr" a heart ailment. The body of Genttfkl King was sent to West Point, N. Y., for burial Saturday. The funeral will i be held at the West Point chapel. Mrs. E. P. Cook of Patterson, N. J., is the guest of her son Capt. Watts Cook here on Bell Island. - Sergt B. T. Porter, assistant post master ai Riverside Academy, Groen- ville, Ga.,C spent four days visiting' I"' 7 xi.- Captain holidays, v' A surprising announcement wai made during intermission at the C. C. C. dance December 23, at which time the marriage of Sergt. Harold D. Hampton to Miss Ila Maye Lee and Corporal Oscar Ramness to Mlssl Alic Lee Harris of Swan Quarter Wj -caada known - -meM. JnTlf'' Mrs. Hampton, is the daughtefii Mr. and Mrs. John Lee of Swan Quarter. Mrs. Ramness is the daughter of Mr. and Mrs. Robert Harris of the same town. Sergt. Hampton is the son of Mr. and Mrs. G. O. Hampton, of Tuscom lumbia, Ala. Corporal Ramness lis the son of Mrs. Lena Ramness of Ada, Minn. Rev. Lowe, pastor of the Method ist church of Swan Quarter perform ed the ceremony at the parsonage. Christmas and New Years holi day's are over and now the boys have returned to settle down for a three month stretch of C. C. work without another holiday other than the week-end, but when the end comes most of them will say "It3 ended too soon." What if it does get so cold that the temperature goes down to zero that's nothing. A truck load of C. C.'s were on their way home a cold morning last week for the Christmas holidays. It wa3 a merry time for all. Songs of good cheer rang out from the lifi of happy hearted C. C.'s. When all sudden one of the C. C.'s stood up and called for silence. At first he was unnoticed but after a long tir ing plea for a moment of silence it was granted. Then with all the dig-i nity of Anthony said. "Friends and fellow papplin sold- iers lend me your ears. I want to put mine in my pocket.' Several C. C.'s were gathered round the stove in the recrsaiion hall the other night engaged in a so cial conversation about family af fairs, one of the C. C.'s spoke up and said: "I can trace my family back to the old family tree." ! "Yes," was the rejljy of another C. C.'s "but I know of on'y two j thmk9 that hve m a tree. One is a bird and the other is a monkey and I don't see any feathers on you." HENRYS ATTEND SISTER'S FUNERAL j Mr. and Mrs. Rowe Henry Tuesday '. were called to Wade, near Fayette- ville, because of the death of their sister Mrs. MacRae Blue who died in a Fayettevilla hospital that day. She! had only been ill a short while. Fu neral services were conducted Wed nesday afternoon at 3 o'clock. EMPLOYMENT OFFICE OPENS ' FOR FARMERS Maj. A. L. Fletcher, commissioner of labor, announces that North Caro lina fanners are to h3ve a new serv ice through the federal and State de partments of labor an a part of . ' ' President Roosevelt's recovery pro gram. This service proposes to make, of ,' each employment office a clearing house through which farmers, tama.. tenants, and farm labor may go when ' in need of any kind of help. . Families of farm origin now living in town or mill cillages will also find", this of fee of help should thy be in-'; terested in returning to the farnw' . Some provision is being made to jh&J such families with provisions and clothing where needed, under certain conditions. It) is hoped that this service1, maV Un;, these unsettled times, be of help in placing families of farm exper iepce who have drifted to town and jprban or mill village life back ta heir rightful environment. This ' work, Commission Fleichet, says will be supervised by Homer HL B. . Mask, who has had wide exper ience in North Carolina agriculture having served as eaunty farm agent, assistant-state eent. field director of the .NorthkCarolina eottofe 'g'rqw-. .u-, manager in the promotion wfirk cs s larger fertilizer concern. . Mrs.JEiiwiards Attends l'"' '': a '.. v I j j irx. T tti rj.j :T to ner nome near Ureenvme on lie-' cember 17 on account of the death. of her father, Joseph A. Teel, aged 74, who died at 9:30 that evening.. Funeral services were conducted on December 18 by Rev. W. A. Davis, pastor of the Christian church, of Washington and interment was made in the family burial plot in the Mt. Pleasant section. The deceased is survived by his widow, Mrs. Mattie Spain Teel, two sons, J. O. and Marion Teel of Green ville; two daughters, Mrs. Sidney Fleming of Greenville, and Mrs, J. E. Edwards of Belhaven. o I SEWIN BOOM PROJECT HER IY Ten Women Employed To Make Com fort, Mattresses, Underclothes And Dresses For Needy. A sevirg room, rother project of I e LWA, which to benefit tha needy of this section, has been estab lished here and work has already be gun on garments for the poor. Miss Lida Wilkinson, able and ef ficient in all lines of sewing, has been put in charge of this work and with the co-operation of several local merchants and individuals she has been able to show good results for the first week's efforts. The room which cs located on the upper floor of the J. D. Dawson com pany's store, has been donated by C Aycock of Pantego. D. L. SiUhwick furnished a stove which the town of Belhaven keeps filled with coal. E. H. Brooks helped considerably by do ing the carpentry work gratis and D. C. Dillon has also been a great aid by acting as general "handy man." The F. L. Voliva Hardware company and U. W. Tarkington have contri buted accounterments necessary to the opening of the project and other merchants will soon be called upoa to help further this work. Miss Wilkinson ds assisted in th work by Mrs. R. W. Jones, Mrs. EUa Buttry, Mrs. Nathan Daniels, Mrs. G. S. Johnson, Mrs. Kate Russ, Mrs. Caddie O'Neal, Miss Emma Lou. Windley ,Miss Margaret Wilkinson (Continued On Back Page) 1
The Belhaven Times and the Hyde County Record (Belhaven, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Jan. 5, 1934, edition 1
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