PAGE FOUR THE COASTLAND TIMES CATHERINE D. MEEKINS, Secretary-Treasurer Published Continuously at Manteo, N. C., Since July 4, 1935 The Weekly Journal of the Walter Raleigh Coastland of North Carolina, Foremost Region of Recreation and Sport, Healthful Living and Historical Interest On The Atlantic Seaboard Entered As Second Class Matter At The Postoffice At Manteo, N. C. Subscription Rates: 1 Year $2.50; 6 Months $1.50; 3 Months SI.OO PUBLISHED EVERY FRIDAY BY TIMES PRINTING CO., INC., AT 505 LODGE STREET, MANTEO, NORTH CAROLINA VICTOR MEEKINS, Editor Vol. XXI Manteo, N. C M Friday, September 9, 1955 No. 10 BUYERS MARKET-SELLERS MARKET SOME FACTS ABOUT ADVERTISING x By DAVID STICK A Sellers Market is when a lot of people with ready cash want to buy something that is in short supply, or is ra tioned. That's when the businessman can sit back and take it easy and watch the money roll in. The storekeeper does n’t have to wrap up the packages if he doesn’t feel like it, or give a lollypop to a housewife for her child, or display his goods neatly ... or advertise. The business is coming to him anyway. A Buyers Market is when there are a lot of places trying to sell something and only a limited number of people are interested in buying. That’s when the businessman has to get up off his chair, and maybe cut his prices some, and tie up the packages real nice, and smile at everybody who comes through the door. He has to display his merchandise, too, and he has to dig down into his pocket—into his savings, if necessary, or even borrow on the building—in order to’ advertise what he’s trying to sell. Here in Dare we’re in the middle of a Buyers Market; one that has resulted from too many hurricanes, too many bugs, too many other things to attract the same tourists we want down here. We can sit on our chairs if we like, and cross our fingers and hope that next year will be better. We can do that, but we’d better not. Instead we’d better do what business people do all over the world when they are caught in a Buyers Market. We’d better dig into our pockets, or our bank accounts, or even borrow if necessary, and ad vertise what we’re selling in Dare County. Several years ago a Dare County businessman made the statement that he was against advertising, because ad vertising attracted more people, and when a lot of people came down here some were sure to go into business in com petition with him. Maybe it sounds like good sense at first glance. But the problem is that new businesses are going up all the time even if more people don’t come down. Each year since the War there has been an increase of at least fifteen percent and as much as fifty percent in the number of tourist facilities in Dare County. This means, quite simply, that each year in order for all business establishments to just break even with the pre ceding year, we have to get at least fifteen percent and as much as fifty percent more people down here. About the only way to do that is to flood the newspapers and magazines and radio or television with stories and pictures about Dare County, as the Dare County Tourist Bureau has been doing for the past four years. HOMECOMING AT EAST LAKE CHURCH. There will never be anything to take the place of the old fashioned Sunday School picnics, church homecomings, and similar festivals as have through the century meant so much in the lives'of rural folk. It is the sort of thing that makes everyone glow with affection for his fellowman, and it has inspiration to spur one on to better living. The annual East Lake Methodist homecoming is one of these, and it is so highly successful because of unique circumstances that surround those who were once the community of East Lake. This year, the homecoming will be held on Sunday, Sep tember 25, which is the last Sunday of the larger summer ferry schedules, so nobody may expect to get left. The larger part of the population of East Lake commu and Manteo, these people having left home with the decline nity of 30 years ago, now lives in Norfolk, Elizabeth City, of the timber industry, in search of a livelihood. Many of them are dead, but those who live have happy memories of East Lake as it used to be, with its well kept homes and farms, and the fun and fulness of living that came from its forests and streams. It was home, where good neighbors lived and where friends indeed were friends in need. To this never-to-be-forgotten land of childhood, they return in num bers, and the annual affair is one of the best of its kind held anywhere in Eastern North Carolina. LET’S HAVE NEWS WHEN IT’S NEWS. We mention it occasionally, but we still continue to get pictures and long write-ups of weddings, some of them clip ped from other papers, which have happened several weeks, sometimes a month and even longer, before they are sent to us. It costs several dollars for an engraving, and several dollars to set the type, consequently, it is an unjustified expense to expect of a newspaper—to carry an item of this kind, which every interested person has long since learned about. The home paper likes to print items about homefolks. In fact, it is the only paper that gives a whoop about home folks. It looks like homefolks would be sufficiently interest ed to see the home paper got the news, if not first, then not later than other papers. Our charge for printing a reasonably long account of a wedding, that is more than two Greeks old. including a two column cut of the bride, is $7, cash with order. We have had people who got our quotation, and