Newspapers / The Fieldcrest Mill Whistle … / Nov. 6, 1972, edition 1 / Page 3
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]Vew Fieldcrest Towel Ready For Market Fieldcrest’s first blended sheared towel is ready for the market, the re sult of five years of scientific investiga tion by the Company’s domestics re search and development team. The newly-invented towel, for which Patents are now pending, with its mar- t'elous construction and fiber content absorbs better than cotton while look- ^ug silkier than velvet. The name of the sumptuous new item is “Tempta tion”. Weaving a polyester-cotton warp and filling base construction for the i00% rayon face and the 100% cotton hack, is as complex as it sounds. The 50% cotton, 35% rayon and the i-5% polyester blend creates a sheared towel that is more durable and more resistant to shrinkage than' the tradi tional cotton towel, plus the great ab sorbency. In addition to its practicality, “Temp tation” is a look, a brilliance, a feel, a new way to dry; and it comes in 11 colors. “Allure”, the jacquard pattern, comes in five color combinations. After a highly successful spring of "®st marketing efforts in Chicago, De troit, riorida and Dallas, “Temptation” and “Allure” are soon to appear at all rnajor Fieldcrest accounts. Reaction and demand for this ex- citing new product have been vigorous. Causing sales predictions of a sellout year. In the orientally inspired dressing room pictured at the right, “Tempta tion” towels in Cerulean Blue, Cham pagne and Cognac are colorfully stack- ®u on a Lucite towel stand. The jac- luard patterned “Allure” in Marine- ®ud-Cerulean Blue is luxuriously draped 0 dramatize the decorative effect of his exciting new product. I, /Phe floor covering is Fieldcrest’s Royal Velvet” wall-to-wall bathroom ^rpeting. Rich in look and feel, “Royal elvet” carpeting comes in 20 shades, ognac was chosen for this dressing oom to enhance its furnishings. T^**aining Department ^ave 100% Fair Share , The Training Department at Eden was inadvertently omitted from the list of Pnits and sub-units in which 100% of .he employees contributed a Fair Share Jn the Eden United Fund Campaign. I hi . 6 list appeared in the last issue of ^he Mill Whistle. Actually, all 18 members of the I'aining Department, including 10 pre- ®Upervisory trainees, gave or pledged Oh the Fair Share basis. For this achiev- oihent, the Training Department is to sceive a Certificate of Merit from the hden United Fund. there are other units or sub-units hat should have been included in the isting of 100% departments, the super- isors should telephone The Mill Whistle office, extension 53356. ivto NDAY, NOVEMBER 6, 1972 Oscar Simmons Gets Oscar J. Simmons, formerly superin tendent, has been promoted to plant manager of cut order and warehousing for Karastan at Eden. He reports to John R. Mauney, division vice president and general manager of Karastan rug manufacturing, Eden. Mr. Simmons is a native of Eden and has been associated with the Karastan operation for approximately 25 years. He earlier worked at the Blanket Greige Mill and at the old General Office. He had been superintendent of cut order and warehousing since 1970 and before that was superintendent of rug finishing and warehousing for three years. He previously served as a shift foreman in the Setting Department, foreman of the Cut Order Department and general foreman of the Karastan Mill. Mr. Simmons first worked on pro duction jobs in the Blanket Weave Room. He resigned in 1943 to serve three years in the Navy during World War II. Upon returning, he served in various jobs before receiving his first OSCAR J. SIMMONS supervisory appointment at the Kara stan Rug Mill in 1952.
The Fieldcrest Mill Whistle (Spray, N.C.)
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Nov. 6, 1972, edition 1
3
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